THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

9th Annual Finalists

By Region

Africa

Untamed Adventures with Fairmont in Kenya
Fairmont Hotels & Resorts (Brand), Ginkgo (Videos), Lucidia (Email)

North America

Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
72andSunny, HECHO EN 72, Tillamook
Airbnb’s National Park Backyards
Airbnb and TBWA\Chiat\Day
AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
Fullscreen Brandworks , AT&T
Care Counts
DigitasLBi, Whirlpool
Meet the Spokespoon
Saatchi & Saatchi Wellness, Crossroads Community
New experiences for the new year: Discovering 'what's next' with the J.P. Morgan #NextList2017
J.P. Morgan

South America

Gabriel
R/GA São Paulo, Stink, DOT/Humanoide, Antfood, Banco Bradesco
Programa do Porchat
Record TV

The Middle East

J.P. Morgan serves up premiere experiences in Dubai
J.P. Morgan
Royal Jordanian's US Elections Tweet
Memac Ogilvy Jordan, Royal Jordanian Airlines

Asia

Celebrating Asian TV
Asian Television Awards
Year with Uber
R/GA Singapore, Fuse Adventures in Audio, Uber

Europe

#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France
Beats by Dre "BE #READY"
Laundry Service, PMG, Beats by Dre
eBay Star Wars AT-AT Project
eBay UK & Rubber Republic, eBay UK
GoPro Europe - Local Places, Local Faces, Local Stories
GoPro
NFL Deutschland
NFL

Oceania

Helping Visa get backstage, and front of stage at Laneway Festival
Visa Australia, Clemenger BBDO Sydney, Traffik Sydney, Visa
UNIQLO Uncover
1000heads, UNIQLO

Arts & Entertainment

Actor

Aziz Ansari Channing Tatum Cole Sprouse Gaten Matarazzo Jesse Tyler Ferguson Ryan Reynolds

Celebrity

CHER Chrissy Teigen Kylie Jenner Lady Gaga Lin-Manuel Miranda Oprah

Dance

1Million Dance Studio Maddie Ziegler Matt Steffanina Taylor Hatala tWitch WilldaBeast Adams

TV Show

Game of Thrones Gilmore Girls Mr. Robot Orange Is the New Black Stranger Things Teen Wolf

Actress

Brie Larson Gina Rodriguez Kristen Bell Shay Mitchell Skai Jackson Viola Davis

Comedy

Chelsea Peretti Elijah Daniel & Christine Sydelko Leslie Jones Samantha Bee Sarah Silverman The Lonely Island

Music

Ariana Grande BTS Chance The Rapper Ingrid Michaelson Solange Tegan & Sara

By Overall Presence

Facebook Presence

AJ+
AJ+
Food Network Facebook Page
Scripps Lifestyle Studios
IN THE NOW
IN THE NOW
Kin Community
Kin Community
Record TV & R7 pages on Facebook
Record TV
Standing Strong at Standing Rock
Fusion

Periscope Presence

FoodTripping: 50 States in 50 Days
Zagat/Google, Huffington Post

Tumblr Presence

Denny’s Tumblr
Erwin Penland, Denny's
Doctor Who
Everybody at Once, BBC America
Orphan Black
Everybody at Once, BBC America
Through Thick and Thin Tumblr
Digitas Health LifeBrands, AbbVie

YouTube Presence

REAL TIME WITH BILL MAHER YOUTUBE CHANNEL
HBO
AwesomenessTV
AwesomenessTV
Lip Sync Battle Season 2
Spike
RT YOUTUBE NETWORK
RT
The Young Turks
TYT Network
WWE
WWE

Instagram Presence

@Razer Instagram: For Gamers. By Gamers.
Razer
Insecure (HBO) Instagram Presence
HBO
Lonely Planet Instagram: @lonelyplanet
Lonely Planet
Pinto the Burrito! (Jerry Media/Dos Toros Taqueria Instagram Campaign)
Jerry Media, Simmer Group, Dos Toros Taqueria
Sigma Beauty Instagram (@SigmaBeauty)
Sigma Beauty
Tillamook Instagram
72andSunny, HECHO EN 72, , Tillamook

Snapchat Presence

Bedtime (Snap) Story
Casper
Bravo Snapchat
Bravo
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
72andSunny, Activision
MTV Snapchat
Viacom
Overall Snapchat Presence from The Economist
The Economist
Oxygen Snapchat
Oxygen and Truffle Pig

Twitter Presence

@mtvnews Twitter Account
MTV News
Denny's Twitter
Erwin Penland , Denny's
Empire’s Twitter Claps Back
Laundry Service, FOX Broadcasting
Go @Cubs Go!
Chicago Cubs
Merriam-Webster Redefines Twitter
Merriam-Webster
Universal Orlando - Our Fans' Choice
Universal Orlando Resort

Mobile Sites & Apps

Book & Catalogue Apps

The Snow Fox
AKQA, AKQA

Entertainment Apps

Bad Girls Club Keyboard
Oxygen Media
CBS Daytime Daymoji App
CBS Entertainment/CBS Corporate IT/Advanced Media Group
Fullscreen
Fullscreen Media, Fullscreen
PetMOJI
TVGla, Universal Pictures
Red Bull TV
Red Bull Media House
We the Voters: 20 Films for the People
Vulcan Productions, Show of Force, Warrior Poets

Food & Beverage Apps

FoodKick
FreshDirect
Zero Click Ordering
CP+B, Dominos

Health, Fitness & Medical Apps

#GetFitHV
Seiden, Health Quest
ClassPass iOS Social Features
ClassPass
Outperform Fitness Mobile App
Imaginovation, Outperform Fitness
Snap It by Lose It!
Lose It!, Badger & Winters, & Socialtyze
Spot On - A Birth Control and Period Tracker App Powered By Planned Parenthood
Planned Parenthood Federation of America

Magazine & Newspaper Apps

Quartz News App
Quartz

Productivity Apps

Email by EasilyDo
EasilyDo, Inc.
Instappy
Pulp Strategy Communications Pvt. Ltd.
PANTONE Studio
Rokkan, Pantone

Dating Apps

Best Dating App - Bumble
Bumble
Navigating Tinder Like a Captain
Carat, Diageo

Finance Apps

Bloomberg's Global Business App
Bloomberg LP
iRetire ® by BlackRock ® iPad app
Bottle Rocket, BlackRock
Kabbage Small Business Loan App
Kabbage
Keystone Bank Entry
Keystone Bank Limited
Sallie Mae Mobile App
Sallie Mae
Sallie Mae mobile watch app
Sallie Mae

Game Apps

CSR2: Ultimate Racing Challenge
Ayzenberg Group, Zynga
Valerian Intergalactic Mission
We Are Social , BNP Paribas

Kids & Lifestyle Apps

ALEX AND ANI
ALEX AND ANI
Huggies Rewards Mobile App
Bottle Rocket, Kimberly & Clark
storybooth.com
Created Entertainment

Photo & Video Apps

RT 360
RT

Travel & Weather Apps

Hawaii VR: Let Hawaii Happen
OMD, Hawaii Visitor & Convention Bureau, Hawaii Tourism Authority
I Love NY
Digital Natives Group, Empire State Development Corporation
The New Avis App
Avis Car Rental

By Industry

Auto

Audi - The Comeback
SapientRazorfish, Audi
Honda "Serial One"
RPA, American Honda Motor Co., Inc.
PewDiePie - My New Car II
DigitasLBi Paris, Nissan Europe
Porsche "Sixteen" Social Activation
Cramer-Krasselt, Porsche Cars North America, Inc.
Volkswagen Launches #VWadventure
Rooftop Agency, Volkswagen
ZeroQueue
DigitasLBi Paris, Nissan France

Business to Business

Building Future Ready Enterprises
MediaCom, VML, Dell Technologies
HP Elite x2
Edelman, HP
Nielsen Around The World
Nielsen
This Is a Generic Presidential Campaign Ad
Dissolve
Transitions Optical: Adapting to Younger Eyes
Havas PR North America, Transitions Optical
Two Days of Exploration and Discovery at LocationWorld 2016
Yext

Cultural Institution

#mfaConservation
Museum of Fine Arts, Boston
The Met 360° Project
The Metropolitan Museum of Art
The Stinkiest Thing You Ever Watched
The New York Botanical Garden

Entertainment

#NetflixSwap
Darewin, Netflix
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
72andSunny, Activision
Deadpool’s Global Domination
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
John Wick 2
bpg, Lionsgate
RINGS - TV Store Prank
Thinkmodo, Paramount Pictures
storybooth.com
Created Entertainment

Fashion

Maddie - Wear What Moves You
Something Massive, Kahn Lucas
MeUndies New Year, Fresh Me FB Live Series
bpg, MeUndies
Movado Bold Connected II Social Media Campaign
Brandthumb, Movado
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
Edelman, Trilia , Marshalls, TJX Companies, Inc.
THE OUTNET.COM PRESENTS #LIGHTUPTHEROOM AT LONDON FASHION WEEK
THE OUTNET

Food & Beverage

#SayItWithPepsi Influencer Activation at Walgreens
Carusele, PepsiCo with Walgreens
Cafe de Colombia - Greatness is Brewing
Rokkan, Cafe de Colombia
Geeking Out With Arby's
ROAR Groupe, Society, Arby’s Restaurant Group, Inc.
How TAKE5 Remixed the Candy Aisle
Barkley, Magnetic Collaborative, Hershey's TAKE5
The Jim Beam Apple Watch
Olson Engage, Jim Beam Apple
Thrills, No Spills
Isobar Australia, 7 - Eleven Australia

Government & Politics

#OneBostonDay
Hill Holliday , The City of Boston
Better Buildings Challenge SWAP
C+C, U.S. Department of Energy Better Buildings Challenge
NATO Facebook Videos
NATO
Royal Marines Instagram Campaign
e3, The Royal Navy

Home & Decor

#BEHRDreamTiny
Catalyst, Haworth Media, Marcus Thomas LLC, Olsen, Peterson Milla Hooks (PMH), BEHR Paint (a Masco Coatings Company)
At Home with Henrybuilt
Henrybuilt
Beautyrest Black Scores Big With Tom Brady
Hunter Public Relations, Simmons Beautyrest
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
Edelman, Trilia , Marshalls, TJX Companies, Inc.

Insurance

Aflac: Leaving Our Duckprints
KWI Communications, FleishmanHillard, CSE , Aflac
Dad Insurance For Fearless Dreamers
American Family Insurance, BBDO New York, Mindshare
Esurance Election Insurance
Esurance with Publicis Agency Partners
Farmers Flooded House "Dog Diving Competition"
RPA, Farmers Insurance
Here’s to Firsts | Allstate
T3, Allstate
SquareTrade Labs Surf Tests the iPhone 7
SquareTrade

News & Media

AJ+
AJ+
CNN Heroes: Real-Time Messenger Vote and Multi-Platform Campaign
Telescope , CNN
Olympics News Lab at Google
Google Brand Studio, Swift
Standing Strong at Standing Rock
Fusion
The New Yorker on Social Media
The New Yorker
The Washington Post: Election 2016
The Washington Post

Pets & Animals

#CATmageddon
truth
All Accidents. All Pets. All the Time. Mohawk’s new SmartStrand® with All Pet™ Protection & Warranty
Mobile Marketing, LLC., Mohawk Flooring
Don't Buy Into Puppy Mills
Rokkan, The Humane Society of the United States
Money Doesn't Make it OK
Chemistry, Friends of Animals
Westminster Kennel Club: Road to Westminster 2016
GLOW , Westminster Kennel Club

Retail & E-Commerce

Adorama's "Top Photographer with Nigel Barker"
Zazil Media Group, Framework Productions, Sabrina Levine PR, Adorama
Careculator
R/GA, Jet.com
JBL EON ONE Take Contest & Truck Tour
HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
Ladylike Storyselling
UM, H&M
The We Know Game Show Ep. 1 ft. DJ Khaled & Billi / Episode 2 ft. Antonio Brown, DJ Khaled, Guest
Translation LLC , Champs Sports
UNIQLO Uncover
1000heads, UNIQLO

Sports

#FlyTheW: Chicago Cubs are World Series Champions!
Chicago Cubs
Big Ten Network's Minifigures
Big Ten Network
Exceed - Beyond Limits
Canyon Bicycles
Orlando United
Major League Soccer
Project Harden
Swift, Adidas
Team USA - Rio 2016 Olympic Games
United States Olympic Committee

Television

Ash vs Evil Dead - The Grooviest Social TV Campaign Ever
STARZ Entertainment and Edelman
Bojack Horseman Season 3
Netflix, Ignition
Outcast Interactive Trailer: “Possession Begins”
Campfire at SapientRazorfish, Cinemax
Westworld’s Concierge Chatbot: Aeden
HBO
WWE
WWE
WWE WrestleMania 32
WWE

Wine, Beer & Spirits

Donald Eres Un Pendejo
Ilegal Mezcal
Laphroaig Filibuster
MULTIPLY, Laphroaig Single Malt Scotch Whisky
Navigating Tinder Like a Captain
Carat, Diageo
Nick Offerman's 'New Year's Eve'
Diamond Docs, Diageo
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
SapientRazorfish, The Patrón Spirits Company
Rooftop Rink
Rethink, Molson Canadian

Beauty

Starting a Women’s Empowerment Movement with EcoTools #MyTrueBeauty
EcoTools
#hustleandglow with tarte’s athleisure skincare collection
tarte cosmetics
#StyledByAveda
Aveda
Beauty Trippin'
DEFY Media
Sasha Anne
Sasha Anne
Short Cuts
Refinery29

Consumer Brand

Cricket Wireless
Cricket Wireless
Fender Flea Jazz Bass®
Fender Musical Instruments Corporation
Transformers: Combiner Wars
Hasbro, Inc.; Machinima

Education

#RamGrad: Colorado State University Graduation Campaign
Colorado State University
AIU Stories
American InterContinental University
Georgetown Stories
Georgetown University
Major Keys
Get Schooled, Ad Council, Viacom Velocity, We the Best, FYI Brand Communications
SNHU Staff Hear How They've Impacted the SNHU Community
Southern New Hampshire University
The Snow Fox
AKQA, AKQA

Family & Parenting

Brita. Splash Studio.
Brita
Mott’s Teachable Tastes
The Richards Group, Dr Pepper Snapple Group
National Poison Prevention Week: Up & Away Call-to-Action
SOMA Strategies, CHPA Educational Foundation
The Adventures of Little Brush Big Brush
R/GA London, Studio AKA, MMSOUND, Jungle Studios, Fundamentally Children, Unilever - Signal
The Snow Fox
AKQA, AKQA
What’s Up Moms: Mom Hacks
What's Up Moms

Financial Services

Ally Lucky Penny
Grey New York, Mediavest | Spark, Ally Financial
BANK OF AMERICA MOBILE APP – MLB ALL-STAR GAME
Starcom, Hill Holliday, Octagon, Bank of America
Drones: Reporting for Work
KBS, The Media Kitchen, R/GA, Goldman Sachs
Goldman Sachs Sponsorship of The Economist’s Discover Launch
The Media Kitchen, The Economist Group, Snapchat, Goldman Sachs
The Sound of Priceless
McCann New York, MasterCard
Xoom LOL
Xoom, a PayPal Service and Keyframe Inc.

Games

CSR2: Ultimate Racing Challenge
Ayzenberg Group, Zynga
Don't Download Best Fiends
Seriously
Hasbro's Speak Out Game
Hasbro, Inc.
Head vs Heart Campaign Euro 2016 - Top Eleven
Nordeus
Hostile Takeover
AKQA, Activision
Sonic the Hedgehog Twitter
Ayzenberg, SEGA of America

Health & Fitness

Planet Fitness – New Year’s Eve Cross-Channel Integration
Hill Holliday, Planet Fitness
"It's a Nurse" Video
Health First
80ml
Det / Rippler, Gedeon Richter
ClassPass iOS Social Features
ClassPass
Dwight Howard Surprises Kids in Hospital with Google Cardboard VR Experience
Memorial Hermann Health System
Gifted Day: When you have lung cancer, an extra day of living is a gift
DigitasLBi, AstraZeneca
Unsick Day
Zocdoc

Hospitality

Business Unusual
Marriott Content Studio, Substance Over Hype, Marriott Content Studio
Hotel Indigo - The Color of Discovery
InterContinental Hotels Group
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
Hyatt
Marriott Rewards Facebook Lead Gen
Marriott International, Facebook, MediaEdge Communications (MEC)
Marriott Rewards Facebook Messenger Bot
Marriott International, Snaps Media, Inc.
Washington Park Hotel
Chandelier Creative, Washington Park Hotel

Live Events

"Stop Motion Experience"
Murph Media, AT&T
2016 iHeartRadio Music Awards
iHeartRadio
2016 iHeartRadio Music Festival
iHeartRadio
2016 MTV EMA
Viacom International Media Networks
Olympics News Lab at Google
Google Brand Studio, Swift
What are you waiting for?
StubHub

Non-Profit

#CATmageddon
truth
#MovingGesture
DISKO, LA CIMADE
#StopThisMovie - Genocide in Burundi
We Are Social , FIDH
POV
American Documentary Inc.
Venmo Micro Hack
Deutsch, WATERisLIFE
We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council

Real Estate

Anthem of Us
Bedrock
Pulte Homes National Social Media
McBeard, a Fullscreen Company, PulteGroup

Social Activism

It Got Better
It Got Better
Money Doesn't Make it OK
Chemistry, Friends of Animals
The Erase Hunger Project
Saatchi & Saatchi Wellness, Crossroads Community
The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council

Technology

#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France
Bayram Olsun
Turkcell
Building Future Ready Enterprises
MediaCom, VML, Dell Technologies
HPE Living Progress: Creating a Better Future for All Through Tech
Interfuse Communications, Hewlett Packard Enterprise
JBL EON ONE Take Contest & Truck Tour
HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
Olivia Munn Partners With XFINITY and WHOSAY
WHOSAY, Mediavest, Mustache, XFINITY

Travel & Tourism

#NotYetTrending
Airbnb
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
Hyatt
I LOVE NEW YORK Catskills Fall 2016 Social Campaign
GLOW , Empire State Development: I Love NY
Singapore Tourism Board: Lyft of a Lifetime
1000heads, Singapore Tourism Board Americas
Virgin Atlantic X Fantastic Beasts and Where to Find Them
Virgin Atlantic, Warner Bros, Alpha Century, Promoveritas
Visit Tampa Bay Dolphin Viral Video
PPK Advertising, Visit Tampa Bay

Video Content

360 Video

68th Emmy Awards in 360º
Television Academy, Facebook, Surreal, Don Mischer Productions, ABC
AT&T and CONAN Comic Con 2016
Conaco, Turner Entertainment Networks, and MEC
Game of Thrones Opening Credits 360 Video
HBO
Rings 360 Experience
Part IV, Paramount Pictures International
The Ellen DeGeneres Show and Liberty Mutual Insurance
The Ellen DeGeneres Show
Verizon 360 Live - Thanksgiving Day Parade
R/GA, VM-One, NBCUniversal, Google/YouTube, Bullitt Productions, Verizon

Comedy Video

Silicon Valley and X April Fools' Featuring Richard Hendricks
HBO
Cricket Wireless’ Unexpected John Cena Prank
Cricket Wireless, Shareability, MEC
Fresh Battle
INNOCEAN USA, Finish Line
Hearthstone Murloc Holiday Celebration
Blizzard Entertainment
Honey Jar - Kimmy Schmidt Tribute / Cross Promo Video & Titus Reaction
hi5.agency, Netflix
truth x Aaron's Animals
truth

Instructional

Drybar "Dry It Yourself" YouTube Video Series
Drybar
How To Pack Over 100 Items Into A Carry On
Biaggi - foldable luggage

Live News Coverage

#DigitalVDay
RT
ABC News: Best Live News Coverage
ABC News
Bloomberg Politics Live at the U.S. Presidential Debates
Bloomberg
Real Time with Bill Maher Convention Specials: Live from YouTube
HBO

Long Form Video

CONAN Remotes: Ride Along 2 with Kevin Hart and Ice Cube
Conaco, Turner Entertainment Networks and Maxus
Gabriel
R/GA São Paulo, Stink, DOT/Humanoide, Antfood, Banco Bradesco
Harley-Davidson: The Comeback Chapter
Weber Shandwick , Harley-Davidson Motor Company
Laphroaig Filibuster
MULTIPLY, Laphroaig Single Malt Scotch Whisky
Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club
Why Anita Hill Matters
HBO

Short Form Video

Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
72andSunny, HECHO EN 72, Tillamook
Audi - The Comeback
SapientRazorfish, Audi
storybooth.com
Created Entertainment
Tap That Glass – Countdown Videos
hi5.agency, Netflix
The Citi Double Cash Card #Literally Cinemagraphs
Publicis OneTeam, Citi
Thrills, No Spills
Isobar Australia, 7 - Eleven Australia

Virtual Reality

AHS Fearless VR Experience
FX Networks
Incorporated
Syfy Digital
Mr. Robot Virtual Reality Experience
USA Network, Here Be Dragons
NBC News: Virtual Democracy Plaza
NBC News Digital
SPACE 360: FIRST TIME IN THE UNIVERSE
RT
Under the Net
Secret Location, Nothing But Nets

Augmented Reality

FX at Comic-Con: Twitter Augmented Reality - Video Content
FX Networks
The Westbury Faery
Plot Media, Log Cabin Productions, Screen Australia, Canada Media Fund, Film Victoria, Aurasma & Stackla, World Faery Society

Ephemeral Video

BET - 15 Years: Remembering Aaliyah
theAudience, BET Networks
Visit Tampa Bay Dolphin Viral Video
PPK Advertising, Visit Tampa Bay

Live Event Coverage

2016 MTV EMA
Viacom International Media Networks
Budweiser: Harry Caray's Last Call
VaynerMedia, Budweiser
Capital One Spark Small Business House #SecretSauce Event at SXSW
Capital One
Celebrating Asian TV
Asian Television Awards
Refinery29 VMA Red Carpet
Refinery29
Verizon 360 Live - Thanksgiving Day Parade
R/GA, VM-One, NBCUniversal, Google/YouTube, Bullitt Productions, Verizon

Live Streaming Video

2016 MTV EMA
Viacom International Media Networks
Drone Week
The Barbarian Group, GE
GOODFest
GOOD, Google
LIVE: The Tale of the Merrier Carrier
Cricket Wireless
Twitch Plays Nuketown
Edelman, Activision
VMA All Access Cross-Platform Live Stream
MTV

Medium-Length Video

"Leading Without Limbs"
BBC.com Capital
Best Use of Medium Length Video - ATTN:
ATTN
Honey Jar - Kimmy Schmidt Tribute / Cross Promo Video & Titus Reaction
hi5.agency, Netflix
Jordan Brand "Shattered Backboard"
Laundry Service, Jordan Brand
Maddie - Wear What Moves You
Something Massive, Kahn Lucas
STUBBORN Stories
STUBBORN SODA

Video Pre-Roll

Digibank - #LIveMoreBankLess – The Watchable Ads
WATConsult, digibank by DBS
DreamWorks Animation - Trolls Digital Marketing
DreamWorks Animation
Mucinex: Let's Skip This
McCann New York, McCann Humancare, Psyop, Reckitt Benckiser
Prickly
Rethink, Scotts Canada
United Airlines “Team Behind the Team” Olympics Pre-Roll
United Airlines
WorkaLOLcats- American Legacy/Truth PSA 
Viacom Velocity, truth

By Design

Art Direction

#GoldLife Rewards
Edelman, Starbucks
Ballers Season 2 - GLOW, HBO
GLOW , HBO
Chambord Social Media Campaign
Mistress, Brown-Forman
The Expanse: Enter the Future
Syfy Digital
The Magicians: Welcome to Brakebills
Syfy Digital
The Periodic Table: Something to Sing About
Ogilvy & Mather, The Chemours Company

Brand Redesign

The 2016 Zendesk Rebrand
Zendesk
The Knickerbocker Hotel : A Brand Redesign
Chandelier Creative, The Knickerbocker Hotel
Verywell
About.com

Images

Atlanta Day/Night
FX Networks
Chambord Social Media Campaign
Mistress, Brown-Forman
Iconic Blu Social Media Content
Social Control, Blu
Meet the Spokespoon
Saatchi & Saatchi Wellness, Crossroads Community
The Shallows Social Media Content
Ignition, Sony Pictures Entertainment

Brand Identity

American Crime Story: The People v. O.J. Simpson
FX Networks
Donald Eres Un Pendejo
Ilegal Mezcal
Maddie - Wear What Moves You
Something Massive, Kahn Lucas
Unsick Day
Zocdoc
UpUpDownDown
WWE

Graphics

#GoldLife Rewards
Edelman, Starbucks
Adobe Photoshop "There's Magic Inside"
Edelman, Adobe
Handcrafting Starbucks for Holiday
Edelman, Starbucks
Shoes So Fresh
INNOCEAN USA, Finish Line
Spalding 125th Anniversary of Basketball
Walton Isaacson, Spalding
The Rocky Horror Picture Show – #TransformationTuesdays Social Campaign
Fox Broadcasting Company, Watson DG

Video by Platform

Facebook Live

A Day in the Life at Lincoln Center
Lincoln Center for the Performing Arts
Airbnb’s National Park Backyards
Airbnb and TBWA\Chiat\Day
Election 2016: Crashing the Party Live
AJ+
Hasbro Facebook Live
Hasbro, Inc.
NBC News: Decision 2016
NBC News Digital
Untangling the Holiday Spirit
McCann New York, New York Lottery

Instagram Story

@thisisfusion
Fusion Media, @thisisfusion
CBSN Features Instagram Stories in Live Coverage of 2016 Presidential Debates
CBS Interactive
Henry Danger: Dodging Danger Instagram Story
Nickelodeon
Insecure (HBO): #AskIssa
HBO
MLS Cup Flipbook
Major League Soccer

Snapchat Discover Story

MTV Storytime
Viacom
NFL Snapchat Discover: Themed Power Rankings
NFL
Orange Is The New Black S4 Contraband Phone Global Discover Story
hi5.agency, Netflix
POV Snapchat Films
POV Digital | American Documentary Inc. & NowThis
The Economist Snapchat Discover launch in partnership with Goldman Sachs
The Economist Group, Goldman Sachs, The Media Kitchen

Twitter Video

Captain America: Civil Twitter War
McBeard, A Fullscreen Brandworks Company, The Walt Disney Studios
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
72andSunny, HECHO EN 72, Tillamook
Happy Birthday Katherine Johnson
Ketchum, 3M, Discovery Education

Facebook Video

AJ+
AJ+
Budweiser: Harry Caray's Last Call
VaynerMedia, Budweiser
Draft Day 2031
INNOCEAN USA, Hyundai Motor America
iHeartRadio's One Last Dance For 2016
iHeartRadio
Kid President : How to Disagree with People
SoulPancake
RINGS - TV Store Prank
Thinkmodo, Paramount Pictures

Instagram Video

@thisisfusion
Fusion Media, @thisisfusion
#JoinThePack
Coyote Logistics
2016 iHeartRadio Fiesta Latina Instagram Video
iHeartRadio
Back to School Campaign
SapientRazorfish, Nutella
Highland Park Whisky & the Modern Vikings
Motive, Highland Park Whisky
Honda Civic "Instahacks"
RPA, American Honda Motor Co., Inc.

Snapchat Story

Chicago Bulls create short-films on Snapchat Stories
Chicago Bulls
Dunkin’ Donuts #NationalDonutDay
Collab, Trilia, Dunkin' Donuts
MTV Snapchat Takeover: The Secret Fashion Lives of Pets
Viacom Velocity, Universal Pictures
Qantas x Gaynetto Snapchat Activation
Qantas
Snapchat Live Story Series: Leap Year
Red Bull
T-Mobile Tuesdays #GetThanked
Laundry Service, T-Mobile

YouNow

America's Got Talent Season 11 Live Stream Auditions
FremantleMedia North America, Syco Entertainment, NBC Universal
Fashion Friday with #EvieWhy
Roker Media
iHeartRadio + YouNow: Hailee Steinfeld Contest
iHeartRadio
IMG Models We Love Your Genes #WLYG
WLYG/IMG Models
It's Lit
The Washington Post
The Queer Frontier
The Huffington Post

Agency of the Year

Large Agency of the Year

INNOCEAN USA

Small Agency of the Year

Carusele

Mid-Sized Agency of the Year

hi5.agency

By Campaign

Integrated Campaign

#StopThisMovie - Genocide in Burundi
We Are Social , FIDH
Deadpool Gets All the Likes
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
Ek Kadam Unnati Ki Aur
Pulp Strategy Communications Pvt Ltd, Intel India
HBO’s Westworld Season 1 - Integrated Campaign
HBO
Hometown Hero
American Family Insurance, Elite Media, Mindshare
Mystery Solved
Nest

Multi-Platform Campaign

A Unicorn-ucopia of Marketing Wins
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
Resolution Media and OMD, Activision
Mr. Robot Season 2 Multi-Platform Campaign
USA Network
Olympics News Lab at Google
Google Brand Studio, Swift
Starbucks Brings the #GoldLife to Millions of Customers
Edelman, Starbucks
Swiss Army Man "Meet Your Best Friend Manny"
Watson Design Group, Inc., A24 Films

Mobile Campaign

“Dear Maiah” | An Interactive Advice Instagram Show
Fullscreen Brandworks , AT&T
“Make My Monday” | The First Show where Fans Directed the Action Straight from their Phones
Fullscreen Brandworks , AT&T
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France
2016 MTV EMA
Viacom International Media Networks
Commercializer
CP+B Miami , letgo
Runtastic X Electronic Arts: Story Running - "Mirror's Edge Catalyst: A Runner's Destiny"
Runtastic in cooperation with Electronic Arts

Social Good Campaign

#ReportHate
Southern Poverty Law Center
#StopThisMovie - Genocide in Burundi
We Are Social , FIDH
Major Keys
Get Schooled, Ad Council, Viacom Velocity, We the Best, FYI Brand Communications
The Erase Hunger Project
Saatchi & Saatchi Wellness, Crossroads Community
The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
Use Your Vote
HBO

Strategy & Engagement

Call to Action

#CATmageddon
truth
#StopThisMovie - Genocide in Burundi
We Are Social , FIDH
GoVoteBot
R/GA, Jet, Complex, Pepsi and Upworthy , The Ad Council
Save the future of motorsports!
Subject Matter, Specialty Equipment Market Association (SEMA)
Starbucks Brings the #GoldLife to Millions of Customers
Edelman, Starbucks
YouTube #voteIRL
Big Spaceship, Fleishman Hillard, Hook, YouTube

Customer Service

@Casper Tackles Tiredness
Casper
#BroughtBackTheBBQ Surprise & Delight
Chick-fil-A, Inc.
ADT Ghost Monitoring
SapientRazorfish, ADT
Excellent Customer Service is Amazing Marketing
AOL
Kia NiroBot
Ansible, Kia Motors of America
Marriott Rewards Facebook Messenger Bot
Marriott International, Snaps Media, Inc.

Humor

Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
72andSunny, HECHO EN 72, Tillamook
“How to Protect White People's Feelings in the Workplace”
AJ+
Deadpool: Way, Way, WAY Funnier Than Wolverine
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club
The Daily Show: “When Was America Great?”
Comedy Central, The Daily Show
Veep Season 5: In-Story Digital Extensions - GLOW, HBO
GLOW , HBO

Large Media Buying Strategy

EyeBuyDirect Paid Social Campaign
Engine Media, Moment Studio, Deep Focus, EyeBuyDirect
Jordan Brand "Space Jam: Defy"
Laundry Service, Wieden+Kennedy, Los York, Taylor, R/GA, Jordan Brand
Your Career. Your Way. JPMorgan Chase’s Global Careers Campaign
JPMorgan Chase & Co.

Location-Based Experience

Building Future Ready Enterprises
MediaCom, VML, Dell Technologies
Homeland: Surveillance Mission
Showtime Networks
JBL EON ONE Take Contest & Truck Tour
HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
Poké Palooza
Crowd Siren, Grand Bazaar Shops
Singapore Tourism Board: Lyft of a Lifetime
1000heads, Singapore Tourism Board Americas
Zagat Tiny Cafe
Deeplocal, Zagat

Multicultural Community Engagement

#CrashTheParties With Fuse & Voto Latino
Fuse Media & Voto Latino
#ReadingforROOTS
360i, The Freedmen's Bureau Project, Family Search, Smithsonian Museum, A&E - HISTORY
No Hay Gato Encerrado Video Series
Cricket Wireless, Dieste, MEC
PBS Celebrates My History. My Culture. My Stories
PBS
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
PepsiCo, 20th Century FoX/21st Century Fox, Play Nice, i am OTHER, New York Academy of Sciences (NYAS)
USA Track & Field RunJumpThrow Program
USA Track & Field

Physical & Digital

“Beyond The Bubbles” by Perrier x Refinery29’s #29Rooms
MetaVision Media, Ogilvy, 360i, Team N, Mirrorball, Refinery29, Perrier USA
#BoxOfNissans – Mother’s Day Social Media Promotion
Zócalo Group, a division of Critical Mass, Nissan North America
Care Counts
DigitasLBi, Whirlpool
I’m Feeling Lucky Experience presented by Google Store
FleishmanHillard, Google Store
NBC News: Virtual Democracy Plaza
NBC News Digital
The Jim Beam Apple Watch
Olson Engage, Jim Beam Apple

Shoe-String Media Buying Strategy

Cafe de Colombia - Greatness is Brewing
Rokkan, Cafe de Colombia
LEGOLAND Florida E-commerce BOGO Awesomer Annual Pass Offer
PPK, LEGOLAND Florida
Pincho Factory
TAMZ, Pincho Factory
Tap That Glass – Countdown Videos
hi5.agency, Netflix
The Periodic Table: Something to Sing About
Ogilvy & Mather, The Chemours Company
Untasty Dishes
DigitasLBi , Charity Water

Spokesperson

2016 World Nutella Day
SapientRazorfish, Nutella
Captain Obvious Race for President
CP+B, Hotels.com
Glad to Waste Less with Ayesha Curry
The Glad Products Company
John Legere: T-Mobile's Un-carrier "Un-CEO"
T-Mobile USA
Meet the Spokespoon
Saatchi & Saatchi Wellness, Crossroads Community
We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council

Creative use of Technology

Change Perspective
Narrative_, VISA Rushcard
Expedia Dream Adventures
Expedia, 180LA, All360 Media, Pixel Rain
Honey Maid | Wholesome Button
Weber Shandwick, Honey Maid
Kidsbook
Itaú Unibanco
The Sound of Priceless
McCann New York, MasterCard
Twitch Plays Nuketown
Edelman, Activision

Gamification

Adobe Photoshop "There's Magic Inside"
Edelman, Adobe
Google Escape
We Are Social , Google France
Hostile Takeover
AKQA, Activision
The Crystal Pepsi Trail
The Barbarian Group, Pepsi
The Logo Wall
1000heads, Microsoft Australia
Wingstop THUMP Auction on Periscope
Barkley, 40 Digits, Wingstop

Integration with Live Television

#UpForGrabs
The Barbarian Group, Pepsi
Buy A Lady A Drink
MediaCom, Anheuser-Busch InBev, Stella Artois
Dirk Gently
Everybody at Once, BBC America
NFL Network Social/Participation TV
NFL Network
OREO Goes Live on Hairspray
Carat, Mondelez
WWE
WWE

LGBTQ Community Engagement

Best LGBTQ Community Engagement - ATTN:
ATTN:
Carmilla Season 3
Smokebomb/Shift2, Kimberly Clark - U by Kotex
Liberty Mutual Stands with the LGBTQ Community
Havas New York, Liberty Mutual Insurance
Restroom For All
McCann New York, MasterCard
Sense8: Nomi’s Gift
Campfire at SapientRazorfish, Netflix
The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
The Future of Hate — Stop HB757
DigitasLBi, Lost-n-Found Youth

Mid-Range Media Buying Strategy

#HallmarkAtWalgreens Ambassador Campaign
Carusele, Hallmark with Walgreens
#truTVisAThing Brand Awareness campaign
truTV with Movement Strategy
Mikimoto America
Rokkan, Mikimoto
Yours Mine or Ours “House of Dolls”
Bravo

Online Community

Tillamook: “Fill the Plates”
72andSunny, Tillamook
American Horror Story: Roanoke
FX Networks
iHeartRadio Best Fan Army Award
iHeartRadio
Twitter Beef
VML, Wendy's
WomanOn by Pfizer
Twist Mktg, Noor Ahmed
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad
Fullscreen Brandworks , AT&T

Real Time Response

#LiveInTheMovies
Airbnb & TBWA\Chiat\Day
Capital One's March Madness #RoadToOne Campaign
Capital One
IKEA MEME MANUALS
SapientRazorfish, IKEA
Pokémaster | "Catch Em All"
M Live: Marriott International's Real-Time Marketing Command Center
The Future of Hate - Stop HB757
DigitasLBi Atlanta, Lost-n-Found Youth
The Sound of Priceless
McCann New York, MasterCard

Social Media Tool

A Piglet within Tele Sena Social Network
Jotacom, Tele Sena
Careculator
R/GA, Jet.com
Commercializer
CP+B Miami, letgo
GhostCodes: The Snapchat Discovery App
Softway, GhostCodes
GoVoteBot
R/GA, Jet, Complex, Pepsi and Upworthy , The Ad Council
Yeter Cektigin
Turkcell

Content of the Year

Emoji of the Year presented by Watchable

Black Heart 🖤 Eye Roll 🙄 Middle Finger 🖕 The Hugger 🤗 The Thinker 🤔 Upside-Down Smiley 🙃

Instagram of the Year presented by Watchable

#Visible Me Beyonce and Blue Happy Place Same But Different That Kim Photo You're the Spark

Vine of the Year

Hemtube's Household Chores Still Spongebob AF The Laughing Fox When You Find Your Soulmate When You're the Main Character Tho You Make My Dreams Come Tru

GIF of the Year presented by Watchable

Crying Jordan I Have Arrived Kermit Vs. Kermit Mr. Peanut's Dab Obama's Mic Drop Well Yikes

Tumblr Blog of the Year presented by Watchable

Bryan Daugherty Google Dog View Old Dorito's Bags in Movies OMG Check Please The Blackout Words N Quotes

Influencer & Celebrity Brand Partnership

Facebook Partnership

London Has Fallen Influencer Activation
PopShorts, Hunt House Pictures, Gramercy Pictures
Sex and the City Facebook Live featuring Divorce’s Sarah Jessica Parker
HBO
SketchShe: LSB Mashup
Viacom Velocity, Spike
Stand with Malala
Campfire at SapientRazorfish, National Geographic Channel
Viralocity
Viacom Velocity
We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council

Multi-Platform Campaign

2016 MTV EMA
Viacom International Media Networks
23 Ways
Mic
Central Intelligence - Lie Detector Test
Viacom Velocity, Warner Bros. Pictures
NYFW Catwalk to Sidewalk Multiplatform Campaign
Maybelline
Ryan Reynolds IS Deadpool
Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+
The Big Thank You
SapientRazorfish, Dunkin' Donuts

Snapchat Partnership

Jeff Mauro Takes Over Food Network’s Discover Platform
Scripps Lifestyle Studios
MTA Snapchat Challenge
McCann New York, MasterCard
MTV Pants Off
Viacom

YouTube Partnership

Adorama's "Top Photographer with Nigel Barker"
Zazil Media Group, Framework Productions, Sabrina Levine PR, Adorama
Goodwill® Ambassadors
Goodwill Industries International, Ad Council, Jenn Im, Kailee McKenzie, Hayley Williams, Ambrosia Malbrough, Cassie Masangkay and Ricci Pamintuan.
Nick Offerman's 'New Year's Eve'
Diamond Docs, Diageo
Scott® Tube-Free Impact-FULL Crash with Roman Atwood
Studio71, Ketchum, Mindshare, VML and Match, Kimberly Clark, Scott® Tube-Free
Undercover Lyft
Lyft
YouTube #voteIRL
Big Spaceship, Fleishman Hillard, Hook, YouTube

Instagram Partnership

#BullsIGTakeover
Chicago Bulls
#ShareaCokewithATL
Jackson Spalding, World of Coca-Cola
Colors for the Nest Learning Thermostat
Nest
I LOVE NEW YORK Catskills Fall 2016 Social Campaign
GLOW , Empire State Development: I Love NY
Sperry's Moment In Time
Hunter Public Relations, Sperry

musical.ly Partnership

#KITKATCHALLENGE musical.ly campaign
Collab and Anomaly, Kit Kat
Georgia Center for Child Advocacy #WeStandTogether Lip Sync Challenge
Moxie, Georgia Center for Child Advocacy (GCCA), musical.ly and RocketSlide Films
Share a Coke: Turning Lyrics into Language
UM, Coca-Cola

Twitter Partnership

Celebrating Asian TV
Asian Television Awards
Cody Johns Baconates
VML, Wendy's
TV Doctors of America
MRM//McCann, McCann NY, Cigna, Resolution Media, OMD, Cigna

YouNow Partnership

Coca-Cola American Music Awards Activation
CSE, Coca-Cola
Jack Link’s Bag - Branded YouNow Gift
Epic Signal, Jack Link's Beef Jerky

Tech & Innovation

Activism

Ashley Graham Jazz Jennings Jesse WIlliams Leonardo DiCaprio Shailene Woodley Zellie Imani

LGBTQ+ YouTube Channel

Ari Fitz Bria and Chrissy Kat Blaque MarkE Miller Shannon Beveridge Stevie Boebi

Podcast

Anna Faris is Unqualified Dan Carlin's Hardcore History Guys We F*****d Lore Stuff You Should Know TED Radio Hour

Twitch Streamer of the Year

Annemunition Bob Ross DexterityBonus iijeriichoii OMGitsFirefoxx Summit1G

Web Series presented by Watchable

Camp Unplug Foursome Freakish Girl on Girl with Hannah Witton Style Code Live The Tyler Oakley Show

Gaming

Funhaus IHasCupquake KYRSP33DY Markiplier MatPat YOGSCAST Hannah

Periscoper of the Year

Bec Boop Darius Arya Go2Kitchens Ian McLaughlin mawnika SockCop

STEM

Adam Savage Bill Nye Dr. Sandra Lee (aka Dr. Pimple Popper) Simone Giertz Tim Peake Unbox Therapy

Vlogger of the Year

David Dobrik Erik Conover Julien Solomita Louis Cole Shaytards The Gabbie Vlogs

Weird

Bread Face Blog Casually Explained Hydraulic Press Channel The Food Surgeon You Are Dog Now You Suck at Cooking

Content and Media

Branded Content

AT&T Hello Lab: A Year Long Bi-Directional Branded Content Program
Fullscreen Brandworks , AT&T
Captain Obvious Race for President
CP+B, Hotels.com
From Deadpool with Love
Viacom Velocity, 20th Century Fox
PEPSI SPIRE CRASHERS | BRENT BURNS
PepsiCo
Royal Crush
AwesomenessTV
Skipping Ads
CP+B London , Hotels.com

Data Visualization

CSIS Interactive Maps Receive 4.5 Million Views in 2016
Center for Strategic and International Studies (CSIS)
Exceed - Beyond Limits
Canyon Bicycles
NBC News: United States of Trump
NBC News Digital
No More Broken Beer Promises Map
DigitasLBi Spain, Mahou San Miguel
Olympics News Lab at Google
Google Brand Studio, Swift
Year with Uber
R/GA Singapore, Fuse Adventures in Audio, Uber

GIFs

Absolut Vodka GIF Drinks
Sebton Co, The Absolut Company
Atlanta - Gif (Tobias)
FX Networks
Chambord Social Media Campaign
Mistress, Brown-Forman
Channel Zero: Magic Eye GIFs - GLOW, Syfy
GLOW , Syfy Network
IKEA, Ogilvy and The Economist Group: Discovering The New American Dream
The Economist Group, IKEA, Ogilvy
Old Spice, Live Von Air
Wieden+Kennedy, Twitter, 4C Insights, Old Spice (P&G)

Meme

Evil Sonic
Ayzenberg, SEGA of America
IKEA MEME MANUALS
SapientRazorfish, IKEA
Predator Kills it with Memes
bpg, 20th Century Fox
Steve #Ballogize Harvey
Publicis Seattle, T-Mobile

Snapchat Filter/Lens

#NetflixSwap
Darewin, Netflix
Ash vs Evil Dead - Deadite Delight
STARZ Entertainment and Edelman
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
72andSunny, Activision
The Daily Show with Trevor Noah Election Snapchat Lens
Comedy Central
The Exorcist – Neck Breaking Snapchat Lens
Fox Broadcasting Company, Snap Inc.
Urban Decay Vice Lipstick Snapchat Lens
Urban Decay Cosmetics

Video

Budweiser: Harry Caray's Last Call
VaynerMedia, Budweiser
CONAN Remotes: Ride Along 2 with Kevin Hart and Ice Cube
Conaco, Turner Entertainment Networks and Maxus
Could you forget everything you ever learnt?
ONE Campaign, Don't Panic
Lost Recipes
R/GA, Gravy, McCormick & Company
Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club
Triumph the Insult Comic Dog Poops on the 2016 Presidential Election
Hulu

Contest or Promotion

Adobe Photoshop "There's Magic Inside"
Edelman, Adobe
Ally Lucky Penny
Grey New York, Mediavest | Spark, Ally Financial
Mr. Robot Season 2 Digital Easter Eggs
USA Network
Panini Super Bowl Kid Reporter
Panini America
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
PepsiCo, 20th Century FoX/21st Century Fox, Play Nice, i am OTHER, New York Academy of Sciences (NYAS)
The Daily Show: Third Month Mania
Comedy Central, The Daily Show

Emojis

Tillamook: “Fill the Plates”
72andSunny, Tillamook
#NYCYouthHealth Emoji Campaign
NYC Health + Hospitals; True VGD
Poop Pants
Edelman, Activision
The Philadelphia Emoji Keyboard: Sharing Brotherly Love In Messaging
VISIT PHILADELPHIA
TripMoji
Airbnb and TBWA\Chiat\Day
USA Track & Field Trackmoji App
USA Track & Field

Hashtag

Starting a Women’s Empowerment Movement with EcoTools #MyTrueBeauty
EcoTools
#CATmageddon
truth
#iVoteCat
MicroArts, World's Best Cat Litter™
#StarringJohnCho
William Yu
Donald Trump Encouraged Voters to #AskTheGays. So We Answered.
Human Rights Campaign
Starbucks Brings the #GoldLife to Millions of Customers
Edelman, Starbucks

Native Advertising

Silicon Valley Season 3: Native Twitter In-Story Ads
HBO
Chocolaty Sleep Squares
FamilyShare
Creating Consumer Relevancy with #MyWalgreensApp
Carusele, Walgreens
Dr. Strange Native Advertising Promotion
Marvel Studios, Concept Arts
Nutella Brings Zigi Back Together
SapientRazorfish, Nutella
The Spotify Portfolio
Christian Söderholm, Christian Söderholm

User-Generated Content

2016 #caughtonNestCam
Nest
ADT Ghost Monitoring
SapientRazorfish, ADT
Commercializer
CP+B, letgo
NBC News: Election Confessions
NBC News Digital
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
FedEx
Unlimited Together 2016
R/GA Portland, Nike

Creative & Media

Animal

Aaron's Animals Crusoe the Celebrity Dachshund Geordi La Corgi Harlow and Sage Lionel the Hedgehog Old Friends Senior Dog Sanctuary

Author

Chuck Klosterman Jennifer Weiner Mara Wilson Maureen Johnson Roxane Gay Stephen King

Food

Brothers Green Olga Noskova SweetAmbs Tasty The Domestic Geek Wright Kitchen

House & Home

Design Milk Drew & Jonathan Scott - Property Brothers Fredrik Eklund Mr. Kate The House that Lars Built The Jungalow

Journalist presented by Muck Rack

Al Roker Andrew Kaczynski Jacqui Cheng Jorge Ramos Lauren Duca Tre'vell Anderson

Meme/Parody Account

@FibonacciSpiral Girl With No Job Kirby Jenner Taste of Streep Versace Tamagotchi Your Shitty Family

Sports

Cam Newton Ibtihaj Muhammad Indi Cowie Michael Phelps Richard Jefferson Simone Biles

Art

Geronimo Balloons Hari & Deepti Jessica Walsh Shawna X Timmy Ham Tuesday Bassen

Fashion

Bryan Yambao Danielle Bernstein Julie Sariñana Margaret Zhang Olivier Rousteing Winnie Harlow

Health & Wellness

Black Girl In Om Dana Falsetti Hannah Bronfman Hello Glow Patrick Beach The Body Coach TV

Instagrammer of the Year

Celebs on Sandwiches Desirée De León Doug the Pug Paulo del Valle Stephen McMennamy Vickie Liu

Lifestyle

Amber Fillerup Clark Amelia Liana Christina Brown Jeanne Grey Kyle Krieger The Anna Edit

Parenting

Benny Harlem Eh Bee Family James Breakwell Life of Dad Nev Schulman & Laura Perlongo That Happy Family

By use of Platform

Emerging Platform

Celebrating Asian TV
Asian Television Awards
Hostile Takeover
AKQA, Activision
Ladylike Storyselling
UM, H&M
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
SapientRazorfish, The Patrón Spirits Company
The Westbury Faery
Plot Media, Log Cabin Productions, Screen Australia, Canada Media Fund, Film Victoria, Aurasma & Stackla, World Faery Society
Venmo Micro Hack
Deutsch, WATERisLIFE

Instagram

“Dear Maiah” | An Interactive Advice Instagram Show
Fullscreen Brandworks , AT&T
“Your Move” | The First-Ever Instagram Dance School
Fullscreen Brandworks , AT&T
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
Rosbeef!, Sony Mobile France
68th Emmy Awards Boomerang Portraits
Television Academy, Instagram, Super A-OK Inc.
Canon EOS M5 #TagYoureIt Instagram Campaign
Grey New York, Canon U.S.A.
Project Harden
Swift, Adidas
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
FedEx

Pinterest

Creating a seamless user experience from social engagement to ecommerce
iProspect , Pier 1
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
Edelman, Trilia , Marshalls, TJX Companies, Inc.
Pinterest for a Healthyish Generation, by Greatist
Greatist
Sunny Inspirational Graphics
FX Networks

Tumblr

#SnackHour with Soy Vay
Soy Vay
Freakish On Hulu: #FreakWeek Tumblr
Hulu
Historically Black
The Washington Post
Maroon 5 "Don't Wanna Know" Tumblr Submit Campaign
Maroon 5
Through Thick and Thin Tumblr
Digitas Health LifeBrands, AbbVie

Vine

Vinekings
Minnesota Vikings

Weibo

Celebrating Asian TV
Asian Television Awards

YouTube

“The Disappearing Girl” | A YA Interactive Drama Played Out Over Social Media
Fullscreen Brandworks , AT&T
Farmers Flooded House "Dog Diving Competition"
RPA, Farmers Insurance
Mountain Dew Green Label Multi-Channel Network
Epic Signal, Mountain Dew
Nordstrom Rack x Kin Community 2016 Partnership
Kin Community
Stop Living the Dull Life
Decoded Advertising, Dollar Shave Club
Would You Stop To Pick Up A Penny?!?!
Ally Financial, Grey New York, Townhouse, Mediavest | Spark, Channel Factory

Facebook

Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
Resolution Media and OMD, Activision
IHOP
MRM//McCann, IHOP
Marriott Rewards Facebook Lead Gen
Marriott International, Facebook, MediaEdge Communications (MEC)
Put Your Profile on the Line
INNOCEAN USA, Hyundai Motor America
Thomas & Friends: The Great Race Cinema Launch
agency:2, Showcase Cinemas
Wake The Mick Up Using The Facebook Canvas
Fox Broadcasting Company

Periscope

Google Store: #HolidaysByUs
FleishmanHillard, Google Store
I’m Feeling Lucky Experience presented by Google Store
FleishmanHillard, Google Store
US Open Live with Andy Roddick
Chase
Wingstop THUMP Auction on Periscope
Barkley, 40 Digits, Wingstop

Snapchat

Archer - A Day at Floyd County
FX Networks
Best Fiends Explodes On Snapchat
BLKBX Creative Group, Seriously Digital Entertainment
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
72andSunny, Activision
Late Night Snap Hacks
Casper
Orange Is The New Black S4 Contraband Phone Global Discover Story
hi5.agency, Netflix
Sickhouse
Indigenous Media

Twitter

Tillamook: “Fill the Plates”
72andSunny, Tillamook
#LiveInTheMovies
Airbnb & TBWA\Chiat\Day
Atlanta Twitter
FX Networks
Choose Your Own Adventure: A Power Digital Experience
Edelman Digital, STARZ Entertainment
iHeartRadio Best Fan Army Award
iHeartRadio
Sonic / Eggman Twitter Takeover
Ayzenberg, SEGA of America

WhatsApp

Nike On Demand
R/GA London, Nike

Team Internet

Breakout YouTuber

Alexis G. Zall Bretman Rock Evelyn From the Internets James Charles Mikey Murphy Ozzy Man Reviews

Snapchatter of the Year

Atlas Acopian Lauren Giraldo Mike Platco OperAmericano Rasmus Kolbe Women In Tech

YouNower of the Year

Absofcourse Diegosaurs Evie Yannakidis itssnowhimself Joel and Monica Zach Clayton

YouTube Ensemble

Carly and Erin Desi Perkins & Lustrelux Dirty 30 Jenna & Julien Just Between Us Matt Steffanina & D-Trix

YouTube Musician

Andrew Huang Dodie Clark Meghan Tonjes Tiffany Alvord Todrick Hall Trevor Moran

Muser of the Year

Baby Ariel Dani and Deven (Perkins Sisters) Jacob Sartorius Lisa and Lena Loren Gray Max and Harvey

Viner of the Year (Last One Ever)

Aaron Chewning chloe lmao Kenny Knox Manon Mathews Matt Post Sarah Schauer

YouTube Comedian

Andrew Lowe Drew Monson Jessi Smiles Nathan Zed Sarah Baska Thomas Sanders

YouTube Guru

Carli Bybel Jackie Aina Jaclyn Hill Jeffree Star KathleenLights Nikkie Tutorials

YouTuber of the Year

Colleen Ballinger Gigi Gorgeous Jenna Marbles Lilly Singh Liza Koshy MKBHD