The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 9th Annual Shorty Awards


Finalist in Food

About SweetAmbs

Enticing the world with her icing perfection, world-renowned cookie decorator Amber Spiegel pipes filigree with vintage flair for millions of viewers. Met with enormous online success following her YouTube, blog, and social media video decorating tutorials, Amber ditched cookie retail in favor of online vlogging. Now with over 60M YouTube channel views, 1M @sweetambs Instagram followers, and work featured by InStyle and The Huffington Post, Amber regularly serves up personal journeys along with #sweetambscookies, including her newborn baby announcement in November 2016, and a new venture of pop culture-inspired Cookie The News segments for Tastemade, where she bakes up “today’s top headlines in cookie form.”

SweetAmbs's best work on social