THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Impact Awards Healthcare & Pharma

This category honors a pro-social campaign, original content or initiative created by companies specializing in healthcare, pharmaceutical or life sciences.

See previous winners and honorees here.

Finalists

Healthcare & Pharma
finalist
Breaking Barriers to Drug Treatment
The opioid crisis presents significant challenges in the U.S., but it also highlights the resilienc…
Healthcare & Pharma
finalist
Discover Your Sleep Superpowers
The world is in the grips of a global sleep crisis. You might even be one of the four in ten people…
Healthcare & Pharma
finalist
Emotional Impact Report 2.0
AbbVie, an American pharmaceutical company committed to transforming standards of care for patients…
Healthcare & Pharma
finalist
Increasing Abortion Access with Strategic, Empathetic, AI-Optimized Storytelling
Access to reproductive and sexual health care has never been more critical—or more contested. Hey J…
Healthcare & Pharma
finalist
Level the Playing Field
Level the Playing Field was a national awareness and advocacy campaign launched by Cofertility, a c…
Healthcare & Pharma
finalist
Made of More: Personal Experiences at Mealtime
Throughout treatment, recovery, and beyond, people living with head and neck cancer (HNC) and thyro…
Healthcare & Pharma
finalist
McKesson 2024 Cell and Gene Therapy Report: Advancing the Future of Medicine
Cell and gene therapies (CGTs) are rewriting the future of medicine, offering the possibility of cu…
Healthcare & Pharma
finalist
More To Parkinson’s: Turning Silence Into Action
More to Parkinson’s wasn’t only about reach—it was about revelation.   A revelation from the unt…
Healthcare & Pharma
finalist
Pfizer’s Science Will Win Podcast
Pfizer’s Science Will Win podcast takes listeners under the microscope on some of the most promisin…
Healthcare & Pharma
finalist
Roomie Diaries
Roomie Diaries was built on a simple but powerful idea: real conversations lead to real change. In …
Healthcare & Pharma
finalist
Spot Her at the Nail Salon: Breaking the silence around endometrial cancer in social settings
Endometrial cancer (EC) accounts for 90% of uterine cancer diagnoses, and it is the fourth most fre…

Nominees

Healthcare & Pharma
Lead the Way – Be a Health and Care Change Maker Campaign
The Lead the Way campaign was driven by the idea that today’s healthcare system is failing the very…