THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Impact Awards Healthcare & Pharma

This award honors a pro-social campaign, original content or initiative created by companies specializing in healthcare, pharmaceutical or life sciences.

See previous winners and honorees here.

Winner

Healthcare & Pharma
winner
Opella North America: Allegra Airways
Allegra Airways was born from the recognition that the increasing severity of allergies, exacerbate…

Finalists

Healthcare & Pharma
finalist
gold honor
Still Here: A Caregiver Series
Comforting, scheduling, socializing, transporting, medicating, monitoring, managing, navigating, to…
Healthcare & Pharma
finalist
silver honor
MetroPlusHealth Influencer Army
Click to view the award submission online: https://shorturl.at/QRKP8 MetroPlusHealth is a nonpro…
Healthcare & Pharma
finalist
bronze honor
Empowering Women to Seek Action During BCAM
Hologic is an innovative medical technology company primarily focused on improving women’s health a…
Healthcare & Pharma
finalist
audience honor
Made of More: Meet the Head and Neck Cancer Multidisciplinary Team
From diagnosis, through treatment, and into recovery, people living with head and neck cancer (HNC)…
Healthcare & Pharma
finalist
Mental Health Awareness Bracelet Campaign
The Mental Health Awareness Bracelet campaign focuses on addressing the pervasive challenge of ment…
Healthcare & Pharma
finalist
Opella North America: First, Large, Pure Consumer Healthcare B Corp
At Opella, we’re making self-care as simple and sustainable as it should be by challenging the conv…

Nominees

Healthcare & Pharma
From Innovation to Impact
Raise awareness and establish Boston Children's as a visionary leader in healthcare research and br…
Healthcare & Pharma
If You Do It Without Us, It's Not About Us
Most companies in the life science industry describe themselves as patient centric. At Genentech, t…
Healthcare & Pharma
Minnesota Department of Health - YES!
The Minnesota Department of Health came to us with a challenging and complex problem - to inspire c…
Healthcare & Pharma
Move for MG (Myasthenia Gravis)
Myasthenia gravis (MG) is a rare autoimmune disease in which communication between nerves and muscl…
Healthcare & Pharma
One Liver to Love
Eisai launched the One Liver to Love campaign in June 2022 to help raise awareness of liver disease…
Healthcare & Pharma
Spot Her On the Street
Endometrial cancer (EC), which is cancer in the lining of the uterus, accounts for 90% of uterine c…
Healthcare & Pharma
Virginia’s Insurance Marketplace, Brand Launch and Open Enrollment Campaign
As Virginia made the transition from Healthcare.gov to a state-run health insurance exchange, the S…
Healthcare & Pharma
“Live Again” Campaign for UChicago Medicine Urogynecology
About one in three women will suffer from pelvic floor disorder in their lifetime, but many are una…