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12th Annual Shorty Awards Categories


The early deadline is on December 5th, 2019!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

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12th Annual Shorty Awards

The 12th Annual Shorty Awards is now open for entries for brands and organizations.

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Congrats to all the winners, honorees, and finalists of the 4th Annual Shorty Social Good Awards!

Brought to you by the creators of the Shorty Awards, the Shorty Social Good Awards is an international awards program that honors the impactful work organizations are doing to make the world a better place.

Finalists and winners were honored at the live ceremony in NYC. Check out our archive to see who won!

11th ANNUAL SHORTY AWARDS WINNERS

Influencers

winner
Noah Centineo
Touted by Seventeen as “the internet’s new boyfriend,” the To All the Boys I've Loved Before Netflix original series heartthrob nearly broke the internet in 2018. Achieving millions of followers in just a matter of days, the upcoming Charlie’s Angels phenom is making his presence known. Charming fellow influencers on YouTube, giving “Live Life ...
winner
Kathy Griffin
If you have any questions as to why Kathy Griffin is self the described “Mayor of Zero F**Ksville”, just follow her social media accounts to find out why. She has nearly 3M followers between Instagram and Twitter, engaging in earnest conversations with fans and showing off her life on her worldwide “Laugh Your Head Off” stand-up tour. Kathy puts...
winner
John Mulaney
Writer, stand-up comedian, actor, and producer John Mulaney had an incredible year. From receiving an Emmy for Outstanding Writing for a Variety Special for Kid Gorgeous, to becoming the third SNL writer to host the show, John’s success on social media is just as impressive. Closing in on 2M combined Instagram and Twitter followers, John uses hi...
winner
Kaycee Rice
16 year old dance sensation Kaycee Rice is a self-empowering, self-proclaimed “total weirdo.” An OG social media dance star first popularized by Katy Perry’s retweet of her 2013 led to the California-native becoming a prolific social media star as a, vlogger, entrepreneur, actress and a-list dancer, performing alongside Pharrell Williams, Justin...
winner
BLACKPINK
BLACKPINK is one of the largest K-pop bands in the world, officially debuting in August 2016. The all female group became an internet sensation, amassing an Instagram following of 14M+ and another 17M+ subscribers to their YouTube channel. The release of the music video for “Ddu-Du Ddu-Du” generated more than 36 million views within 24 hours, ma...
winner
Brooklyn Nine-Nine
Social media can sometimes be the difference between a hit sitcom and cancelled show. Case in point, the fan favorite cop comedy Brooklyn Nine-Nine. Facing low viewership but beloved by fans, Brooklyn Nine-Nine was brought back by public outcry, driven by devotees sharing their unhappiness with the from cancellation Twitter. Within two hours of ...
winner
🤷🤷‍♂️ *shrug*
winner
Thank u, next
winner
#blackexcellence
winner
Is this a Pigeon?
winner
Tunameltsmyheart
"If you could use a little bit of joy and laughter,” you have found the right dog. Few animals are as popular on the gram as Tuna, who boasts more than 2M followers. Dubbed the “underdog with the overbite,” Tuna is a rescued Chiweenie adored for his unconventional features and his heart of gold. The traveling pup hasn’t minded sharing the spotli...
winner
Shantell Martin
Shantell Martin’s existential art seeks the answer to the age-old question Who are you. From feelings of alienation to messages of empowerment, the internationally acclaimed artist known for her iconic black and white abstracts uses her power for reflection and realization. Bringing her hundreds of thousands of social media followers along on he...
winner
Antonio Garza
16-year-old YouTube and Instagram beauty influencer with bangin’ brows and rainbow lids, Antonio Garza is colorfully transforming the internet. She is known for her mastery of makeup palettes, Antonio is a tongue-in-cheek breath of fresh air. Broaching teen issues with empowered wit applied through brush strokes, Antonio reveals the ridiculousne...
winner
Carrie Dragshaw
“Just like Gucci in '94, sometimes you have to reinvent yourself.” Fulfilling his secret dream to dress as Sex and the City’s Carrie Bradshaw for Halloween in 2016, Dan Clay’s amazing drag recreation of Carrie’s iconic ballerina getup launched Dan to viral fame overnight. Dan’s positivity-only parody platform has now amassed 120+K Instagram foll...
winner
Alex French Guy Cooking
In the culinary world, French cooking is traditionally seen as the creme de la creme. It comes as no surprise that one of the biggest names in YouTube food inspiration is a young Parisian named Alex. Armed with a healthy-ish obsession of instant ramen, a passionate love for home cooking and 860K+ YouTube subs, Alex’s fresh spin on cooking instru...
winner
Jay Shetty
Former monk Jay Shetty is “all about making wisdom go viral.” Bringing his cultivated enlightenment to the UK following a 3-year monastic stint in India, Jay’s profound wisdom spread via social, rapidly launching the young influencer to global celebrity. Deemed the “urban monk” with nearly 2M YouTube subscribers and 20M Facebook followers, Jay i...
winner
Marie Kondo
Japanese organizing consultant Marie Kondo is certainly “sparking joy in people’s homes and lives” on a daily basis. As her social media following of 2M+ knows, Marie is all about achieving a clean mind and sense of happiness through tidying up your personal belongings. So sure of her life’s purpose, Marie opened her business at the age of 19. C...
winner
Ronan Farrow
HBO and The New Yorker reporter Ronan Farrow continued to deliver some of the most groundbreaking news in 2018. Continuing to expose men in the #MeToo movement, Ronan’s investigatory work helped uncover allegations against New York’s Attorney General Eric Schneiderman and CEO of CBS Les Moonves, articles that earned him the 2018 Pulitzer Prize f...
winner
Shangela
The “Queen of Halleloo,” D.J. “Shangela” Pierce has lived his 2018 as one of OUT Magazine's “Most Compelling People.” The former RuPaul’s Drag Race competitor and international performer Shangela dominated last year with a critically-acclaimed role in A Star Is Born, touring with his new self-written stand up comedy special and being named LGBTQ...
winner
Molly Burke
“Molly Burke is the name, no sight is the game.” YouTube star, motivational speaker and model, Molly Burke is inspiring the internet through a unique outlook. With an enviable and growing list of creds Molly has taken to social media to help break the stigmas surrounding blindness. Effusive positivity and her trademark pink hair, Molly and her g...
winner
Michelle Obama
From FLOTUS to best-selling author, Michelle Obama is a fierce online force. With record-breaking success of her autobiography, Becoming, selling more copies than any other US-published book in 2018, Michelle’s personal and experiential memoir fostered a social movement of its own, coupling stadium book tours with social media to spark powerful ...
winner
@kalesalad
Samir Mezrahi is making the cyber-world better one tweet at a time. The man behind the meme-sharing sensation @kalesalad is helping content creators to reclaim their credit, calling upon Twitter’s search feature, URL trails and tips from followers to track down the creator. Samir then shares the viral tweet from the original source, thrilling an...
winner
JesssFam
JesssFam has been delighting her audience since the early days of YouTube, when she started posting videos as a way to document her first pregnancy. Now nine years, 280M+ video views and 850K+ followers later, Jess is one of the leading mommy vloggers representing her big, beautiful family. Her fans, also her enjoy the family’s Instagram, where ...
winner
Aly Raisman
The two time Olympian initially made her mark as one of the world’s best gymnasts, but recently has been making headlines for her part in the Me Too movement. The winner of three gold medals vaulted her way to a combined Instagram and Twitter following of 3M+, and a massive IRL audience through Fierce>/em>, Aly’s debut novel that became a New Yo...
winner
This Might Get
When combining two YouTubers and comedians as amazing as Mamrie Hart and Grace Helbig, hilarity is bound to happen. The talk show This Might Get was launched in 2018, and aired a new episode every day, and averaged over 2M views per episode. Despite being cancelled in 2018 for reasons that remain unknown, Grace and Mamrie are keeping the dream a...
winner
Captain Disillusion
Vlogging in his DIY superhero tracksuit and silver face-paint mask, Alan Melikdjanian aka “Captain Disillusion” and his YouTube channel with 80M+ views brings years of showmanship and filmmaking savvy to debunking the internet’s “unbelievable.” Exposing hoaxes and trickster visual effects by way of cgi and pixel investigations, Alan explains the...
winner
Peter McKinnon
In blades of grass, photographer and videographer Peter McKinnon has found his calling. Given a camera for being part of his sister’s wedding party, Peter’s initial macro shots of grass captivated him into a passionate endeavor dedicating wholeheartedly to the pursuit of photography. Now with nearly 3M+ subscribers on his channel the Canadian cr...
winner
@rickeythompson
The self-proclaimed “chocolate god” with contagious smile, Rickey Thompson is dominating social once again. Breaking onto the scene via Vine in 2013, the once shy entertainer’s hilarious moves and maniacal musings quickly amassed a formidable following and career that now includes 2M+ Instagram followers. Now with a large celeb following and 5-s...
winner
Ariana Grande
Ariana Grande is one of the most popular entertainers on the planet. With 140M+ Instagram and 60M+ Twitter followers, Ariana has mastered just about every single social media platform. On her world travels, the Florida-native makes sure to keep her fans up to date on what’s going on behind the scenes of her tours and video shoots through her gra...
winner
Nala the cat
Nala Cat is an 8 year old Siamese/Tabby-mix who was rescued from a shelter at the young age of five months old. Now 8 years old, Nala is a Guinness World Record for most popular cat on Instagram with nearly 4M followers and brings her hypnotic blue eyes and cute face to nearly every social media platform, including TikTok. With 125K+ TikTok fans...
winner
Ninja
Perhaps the biggest name in Twitch streaming and all of gaming, Ninja had a wild record-breaking 2018. In March, he helped shoot Fortnite into the forefront of our culture by streaming the game with Drake, Travis Scott, and Juju Smith-Schuster that broke the viewership record for a single individuals team. Not to be outdone, he broke his own vie...
winner
Ryland Adams
Few people had more exciting years than Ryland Adams, who gained over 2M subscribers throughout 2018. Enjoying the big year with his boyfriend, fellow YouTube sensation Shane Dawson, the happy couple ended the year on a strong note, purchasing a new house and releasing a vlogged tour of their new digs in December. In July, Ryland posted his most...
winner
MacDoesIt
Perhaps the most fabulous figure on YouTube, Machaizelli Kahey is perhaps best known for using his platform to tackle bigoted and discriminatory forces in our culture with the power of comedy. He frequently uses his channel to prove the absurdity behind anti-gay and racist comments, ads, videos or events in society. Another popular feature on hi...
winner
The Try Guys
For comedy quartet The Try Guys, finding joy is all about the attempt. Launching their quest with BuzzFeed, Keith Habersberger, Ned Fulmer, Zach Kornfeld, and Eugene Lee Yang have since achieved billions of views across social media platforms, including an offshoot 9-episode YouTube Red series, Squad Wars, in 2017. In 2018 they broke off from Bu...
winner
Conan Gray
Singer-songwriter Conan Gray came from humble beginnings, recording in his early tracks in his bedroom on a mic he taped to a broken lamp. Now, the Texan is serenading social spheres with his catchy and sincere music, amassing 1M+ YouTube subscribers. Conan’s ethereal, often melancholy musings on “isolationist cyber culture” have struck a chord....
winner
Shane Dawson
Regarded as one of YouTube’s first big stars, phenom Shane Dawson is branching out from his trademark parody and prank posts into a world of investigative documentary journalism. Shane profiled some of YouTube’s most popular and most controversial influencers this past year, from Jeffree Star to Tana Mongeau to Jake Paul. Shane’s inquiry into fe...
winner
Mari Copeny
11-year-old activist and “future president” Mari Copeny is helping kids to embrace their power through equal opportunity. Since her 2016 letter to President Obama, convincing him to come observe Flint Michigan’s water crisis, Mari aka “Little Miss Flint” has helped to bring in $350K+ for children through active fundraising and advocacy on her so...
winner
Tristan Paredes
Vocal coach, media maestro and YouTuber Tristan Paredes is raising the bar for singers internet-wide. Tristan launched to global notoriety through his YouTube channel featuring the educator’s reactions to music videos. With a cup of coffee, a MacBook and his trademark “Queen Cat” looking on, the maestro streams and critiques diverse vocal perfor...
winner
GamingWithJen
Jennifer Flagg is “a 28 year old girl with a slight obsession with all things cute and girly.” So says her bio on the popular gaming YouTube GamingWithJen, where the Connecticut-native displays her mastery at popular games like Minecraft> and Roblox. Nearly 5M subscribers line up to watch Jen play games like Roblox with her husband Patrick aka P...
winner
Lady Gaga
Lady Gaga repeatedly proves her talent with each new endeavor, now as lead actress in the revamped musical film A Star Is Born. With the commercial success of the film’s soundtrack, Gaga became the first woman to achieve five #1 US albums in this decade. No stranger to social media, the superstar with close to 200M combined platform followers u...
winner
Tiny Meat Gang
Cody Ko and Noel Miller’s podcast Tiny Meat Gang has established a big presence on the internet. Despite launching just before the start of 2018, Tiny Meat Gang’s YouTube channel has already racked up over 230K+ subs, as their podcasts have received 11M+ views to date. Featuring discussions on topics ranging from Charlie Puth to Bitcoin to The B...
winner
@brandonmjordan
Initially launching YouTube channel “Jiggin’ With Jordan” as a class project, avid fisherman and treasure hunter Brandon Jordan has netted social media stardom. From college cheerleader to globetrekking deep sea diver, Brandon’s above and below water pursuits have earned him 1M+ YouTube subscribers. Through high octane vlogs featuring water adve...

Brands & Organizations

winner
audience
"A Poppy Worn, A Hero Honored"
Observing military holidays like Memorial Day and Veterans Day provides an opportunity to remember, honor and celebrate those who served, those who made the ultimate sacrifice through their service, and their families. These holidays provide an occasion for USAA to educate its members, employees and the general public about the joys, struggles a...
winner
adidas Originals Deerupt
Unboxing is a huge part of Sneakerhead culture, and has recently become the most coveted moment in the launch of a new silhouette. Up to this point, unboxing has been an exclusive action saved for influencers, who then share their experiences online via video and photo content. Along with this unboxing phenomenon comes the issue of product leaks...
winner
audience
Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We started by asking a question: "what do we want the world to know about Girl Scouts?"The answer? A lot.PSAs create a forum for learners to participate in and advocate for social change. This one was no exception. We had to demonstrate that Girl Scouts ...
winner
In Someone Else's Shoes
In 2017, Santander launched their Respect Adds Up campaign based on a belief that there is a lack of respect in the world. As a way to demonstrate the brand's values, In Someone Else's Shoes was created as a platform of understanding, and therefore respect. It offered participants a unique opportunity to immerse themselves into a reality many ar...
winner
Arby’s #MakeMySandwich: A Portrait of Social Success
Arby's wants to own sandwiches. So, to put itself at the top of the category — and ensure it wasn't "sandwiched" (heh, heh) between its competitors — Arby's refreshed its "We Have the Meats" brand position to showcase the variety of sandwiches it offers. As Arby's Social AOR, our challenge was to create a campaign that, working in conjunction wi...
winner
Girls Do Poop
It's society's dupe that girls don't poop. After all, it's only natural...Five years ago Poo~Pourri swung open the (stall) door and broke the barrier of talking crap with a viral video "Girls Don't Poop." In October 2018, we took a shift. A big shift. It was time to dump the shame and fully embrace that #GIRLSDOPOOP.With this campaign, we wanted...
winner
The Kernel of Innovation
Corn is frequently viewed as simply a food product. However this mindset overlooks the extreme versatility of the corn kernel and its many uses - from improving the taste of our food and longevity of our cosmetics, to making plastics more environmentally friendly and medicine easier to swallow.In Fall 2017, the Corn Refiners Association (CRA) pa...
winner
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for designing original art of any kind. We needed to engage and inspire the Photoshop community to dream bigger and do more with Photoshop.
winner
#Romanovs100: 4,000 photos. 4 social networks. 1 family.
The Romanovs were pioneers of photography — in the early 20th century they owned the world's first portable Kodak cameras and captured almost every meaningful event in their lives.On July 17, 1918, the last Tsar of the Russian Empire, Nicholas Romanov, was executed with his wife and five children by the Bolsheviks. To pay tribute to the family, ...
winner
audience
Hoppy
Corporate training. It sucks, right? So when a global company like AB InBev wanted to turn every employee into knowledgeable beer lovers, we needed a fun, engaging way to get everyone on board with beer — from the brewers to the finance department. Which was the perfect opportunity for us to turn AB InBev's corporate training on its head.
winner
Annie & Kathleen: A Beetle Story
In 2016, Volkswagen of America faced two challenges to its corporate image; preparing for its most iconic vehicle, the Beetle, to end production, and winning back the trust of American consumers. As part of the trust rebuilding process, Volkswagen media relations launched the Volkswagen Newsroom in May 2016, a branded journalism hub designed to ...
winner
Herbal Essences - "Common Scents"
The goal of the campaign went beyond increasing Herbal Essences' reach in the market and highlighting them as a leader in natural products and customer engagement. We wanted to provoke a conversation that would get millennial women to see Herbal Essences as a cleaner, more natural choice than other brands and lead them to consider choosing the b...
winner
IBM Content Cantina
Think of thought leadership differently, as there is a need to cut through the clutter of internal comms at IBM to inform and educate our content practitioners and those adjacent to them; so we are collectively making and deploying better content.
winner
AXE the LABEL
In 2018, AXE was on a mission to increase its credibility in the number one passion point for gen z guys—music. Could AXE, the brand known for getting guys noticed in the real world also get guys noticed in the music world?
winner
Royal Museums Greenwich's Space LIVES
A top-ten UK visitor attraction, Royal Museums Greenwich is the place to discover sea and space exploration, pioneering architecture, art, and British history. We manage four iconic sites, including the 343 year old Royal Observatory – Britain's first state-funded scientific institution.In 2018, we launched a pioneering new series - Space LIVES ...
winner
Breakthrough Taco Will Change Breakfast — and the World
In these polarized times we live in, there is one thing that brings us all together — breakfast tacos. An April Fool's Joke, "Breakfast Taco Innovation" was commissioned in an attempt to bring all corners of the Forty Acres and the Longhorn community together through the power of humor and tacos. More than just an April Fool's joke, the video an...
winner
Netflix Queer Eye 'Yass, Australia’
Our brief was to launch Season Two of Netflix's Queer Eye in Australia with a local twist. Netflix asked us for a social idea that both drew in a new audience and provided something for existing fans who were familiar with the show.We needed to make an American show resonate with Australians, and create a campaign that promoted the show in a way...
winner
audience
Medela 22Victories
The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health groups and health care providers emphasize that "breast is best" for mom and baby, while Instagram and mommy bloggers make the process seem natural, beautiful, and effortless.But while many moms make the choice to breastfeed, 1 in 4 don't make it pas...
winner
adidas Originals Deerupt
Unboxing is a huge part of Sneakerhead culture, and has recently become the most coveted moment in the launch of a new silhouette. Up to this point, unboxing has been an exclusive action saved for influencers, who then share their experiences online via video and photo content. Along with this unboxing phenomenon comes the issue of product leaks...
winner
audience
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "...
winner
Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Oh Henry! is Canada's #1 chocolate bar for hunger, but millennials are still more likely to think of Snickers when they get hungry. In fact, majority of Oh Henry! consumers are 45+.We were tasked with strengthening Oh Henry!'s leadership position. The brand needed a way to win the attention and the affection of a younger generation of hunger bar...
winner
K/DA - POP/STARS
K/DA - POP/STARS specifically sought to create a worldwide League of Legends "moment" for players - something that would transcend the game, even the ecosystem, as an experience to bring them together, no matter which champion they main, what team they are rooting for, or where they are from. This exploration deepens engagement for players, as i...
winner
Doors
This is a story about Doors: a political ad with a $45k budget, two-day shoot and two-day edit that became a viral sensation during the 2018 midterm cycle.It starts in Texas' 31st Congressional district. The district, based in suburban Austin, wasn't on anyone's races to watch going into the 2018 election. The district has a Cook PVI (partisan i...
winner
The World’s Most ‘Extra’ Tampon
Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were considered a revolutionary innovation. But a lot has changed. The market has been flooded with the arrival of specialty competitors. New brands – LOLA, CORA, Diva Cup – are quickly stealing market share by capitalizing on a new generation of health-consci...
winner
Traveling Home: an Interactive and Entertaining Branded Series
To make an entertaining, brand-integrated home improvement/travel series in real-time with live interaction from engaged fans that drives sales and brand affinity for the brand partners: Vivint Smart Home and Wayfair.Home Love Network is passionate about telling stories through premium, episodic digital content, and Traveling Home (The Series) i...
winner
Chef’s Cut: Insightful Social Shares
Marriott International's real-time social media command center, M Live, uses cutting-edge geo-fencing technology to identify trends shared publicly by guests on Instagram, Twitter, and Weibo across all 6,900+ of its hotel properties in 130 countries and territories around the world. It gathers a wealth of 24/7 insights which are tapped to create...
winner
audience
Every Beat Matters
In the 2016 Presidential Election, voter turnout dipped to its lowest in two decades, with only 55% of eligible Americans casting ballots. That means 20 million fewer people voted in 2016 than 2008.PEMCO, a civically minded company committed to providing insurance to Northwest residents, was moved to change this statistic. As part of their commu...
winner
2018 MTV Video Music Awards
The MTV Video Music Awards are a pop cultural phenomenon where everything might happen!Goals:Engage with the show and our fans in real timeIncrease year-over-year digital engagement and video viewsCreate awareness around the VMAs - drive tune-in to the live broadcast
winner
NowThis -- the no. 1 global news brand on social
NowThis is the no. 1 most-viewed news brand cross-platform on digital, according to Tubular Labs [Tubular Labs, January, 2019]. NowThis is also the no. 1 most-engaged news brand globally [Tubular Labs, January, 2019].NowThis' core mission is to cover the stories that matter most to young people. Throughout 2018, NowThis aimed to humanize the new...
winner
#TheFutureIsVoting
As a society, we celebrate firsts - kiss, love, car.But, voting isn't one of them. If it was, then the 2014 midterms wouldn't have had the lowest turnout in 70 years, with only 17% of voters under 25. Since then, our political climate has dramatically changed, and over 15 million eligible voters have turned 18 since 2014. That's enough to rival ...
winner
142nd Westminster Kennel Club Dog Show
The Westminster Kennel Club Dog Show is one of the oldest sporting events in modern history. Held annually in New York City, thousands of dogs across hundreds of breeds compete for the title 'Best in Show', with tens of thousands of attendees. Millions more tune in online and on-air. Our core objective was simple: celebrate the companionship o...
winner
audience
The Times of India - Flirt with your city
The Times of India (India's leading English print daily) was facing the global category challenge; the young have chosen social media over the newspaper. With an array of digital news sources and constant updates, newspaper readership and relevance of the newspaper both declined among the youth.This in turn negatively influenced RPC (Readership ...
winner
Innovators Series
The objective was recognizing and championing the forward thinkers and leaders sparking the new energy in downtown LA's cultural epicenter, Bunker Hill.We sought to bring the story, talents and community impact to life by highlighting the individual visionaries behind the businesses within the community. The ultimate goal was getting that story ...
winner
Guac Is Not Extra
Chipotle needed to shift consumer behavior from in-restaurant to online channels, but in 2018 only a small percentage knew they could order online or in app. Our challenge was to drive mass awareness of online ordering and drive downloads of the Chipotle app.
winner
L.L.Bean Be an Outsider at Work
After more than 106 years in business, L.L.Bean was widely known as a fall and winter brand, represented in consumers' minds by the boots and flannel on the pages of its iconic catalogues.The brand set out to become known as a champion of time spent experiencing the shared joy of the outdoors year-around. As summer approached, L.L.Bean needed a ...
winner
Bulletproof words.
Mexico is the most dangerous country to practice journalism (after Syria, country at war). In 2017 alone 12 journalists were murdered in the country, totalling 120 murdered journalists and more than 200 aggressions against them. The objective was to generate a powerful action to give visibility and importance to this problem.
winner
Gritty
In the summer of 2018, The Philadelphia Flyers were tasked with the creation, introduction and implementation of a brand new team mascot to begin in the 2018-19 season. Thinking long term, the marketing team sought to develop a complete mascot program as a tool to increase awareness and scope of the overall Flyers brand and fan base. The mascot,...
winner
Extreme Unboxing
How do you announce the new Lenovo X1 Extreme laptop in a way that's equally as extreme? By hiring an 800lb grizzly bear to do the unboxing.
winner
truTV Awareness Month
truTV has aired the opening rounds of March Madness since 2011, yet every year, sports fans think they're being so original when they troll us: "It's that time of year again… Does anyone watch truTV the rest of the year? Ha ha, very funny.In 2015, after taking the high road, truTV decided to clap back on social. With a mix of self-awareness and ...
winner
WFH - Work from Hawaii
In 2018, tourism from New York to Hawaii was lagging. In fact, our research found that New Yorkers were taking less vacations overall — with less than 50% of them using up their available vacation time. We needed a way to convince New Yorkers to leave the office and make Hawaii top of mind for their next vacation destination.
winner
Captain Morgan #LiveLikeACaptain
As the world's largest producer of spirits, Diageo have a global goal of reaching 200M people with messages on alcohol moderation by 2025.Captain Morgan – the drink of lively nights out – challenged 1000heads to help them kick off this agenda. The key objectives were to:1) Deliver the Captain Morgan responsible drinking message – "Fun that isn't...
winner
WWE on Facebook
The goal of WWE's flagship Facebook Page is to offer one location for all of a WWE fan's needs, but our network of Pages provides the Facebook user more opportunity to define their news feed with information on their favorite specific Superstars and WWE TV programs by following the appropriate Facebook Page.If our Facebook followers want the lat...
winner
The #GoPro Community
2018 was all about celebrating the GoPro Family. The community we have built through social media continues to grow, fueling passions and creativity worldwide, with Instagram as our hub. And in 2018, by focusing on growth, community and quality, the GoPro Instagram grew to 15 million followers and secured its position as a leader in sharing adve...
winner
Vertical Networks: Mobile Entertainment for the Social Native Audience
Vertical Networks is the world's leading mobile-first content studio, producing premium IP and mobile storytelling driven by real-time analytics. Founded by Elisabeth Murdoch, the company looks to replicate her success of developing globally recognized titles for mobile IP that is meant to travel to various forms of media.In 2018 alone, Vertical...
winner
Merriam-Webster: The Internet's Favorite Dictionary
In 2016, we set out to show that The Dictionary could have a voice. This year, we wanted to prove that voice wasn't just a party trick, but had become a vibrant and essential part of the social media landscape. Our goal was to give our audience a smart, reliable source of information to help them understand both the culture around them and how l...
winner
Great Big Story
In 2018, Great Big Story centered its YouTube platform strategy around increasing total watch time.In January, the channel hovered around 1.7 million subscribers and hundreds of millions of views from over 1,500 mico docs. However, the opportunity to corral those fans into Great Big Story's world, effectively strengthening their loyalty to the b...
winner
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the franchise to new heights. Of course, we had to create a multi-platform, innovative marketing campaign to match. We had to showcase the new movie pushing boundaries in stunts, technology and more. In order to do this, we set out to immerse fans in the ...
winner
Chevy Trick-or-Treat
Our Facebook followers were probably thinking "not another generic holiday post." And they were right. It wasn't. Introducing the first virtual trick-or-treat experience, where we converted all six Chevrolet Facebook channels (@Chevrolet, @ChevyTrucks, @Corvette, @ChevroletCamaro, @ChevroletCruze and @ChevroletElectric) into one neighborhood. We...
winner
Michael Kors: Facebook Messenger Chatbot (Michael Kors Concierge)
With automated messaging on the rise and over 1.3 billion people using Facebook Messenger, Michael Kors focused its efforts in 2018 on developing and launching an enhanced chatbot for its global audience. The brand had three main objectives: to build brand affinity for Messenger users by increasing brand knowledge and providing personalized expe...
winner
National Geographic + Samsung: Captured #withGalaxy
In 1906, when National Geographic first decided to publish photos in the magazine, there was absolute uproar; it was an editorial decision so controversial that board members quit in protest. And now, propelled by that decision made more than a century ago, National Geographic is known for its visual storytelling leadership, clearly proven with ...
winner
audience
Family Handyman’s DIY Approach to Building a Trusted Space on Pinterest
Family Handyman is focused on creating do-it-yourself content to help simplify and inspire the everyday lives of our readers. We're the DIYer's best friend, offering a variety of resources for do-it-yourself homeowners, including how-to instructions for improving homes, yards and vehicles. What better way to present that material than on Pintere...
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How LEGO partnered with Reddit to bring joy to the holidays
The holidays are a busy time for everyone — especially consumers and marketers. The market is cluttered with brands and advertisers all vying for the attention of time starved consumers. How do you connect with your customers when they're so busy to even have time for themselves? How do you capture their attention in an innovative way and build ...
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The Grinch
Challenged with bringing a new version of The Grinch to market two months before the holiday season, we leaned into Snapchat's technology to bring the Grinch to life and invite fans to have authentic interactions with the Grinch throughout our campaign – especially during key moments before the holiday season. We wanted to reach a young, millenn...
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Toy Story Land
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audience
Draw Something SF
Last year, Hylink conceptualized a 'Kaleidoscope' theme for San Francisco Travel Association (SFTA)'s creative advertising strategy, with the goal of showcasing San Francisco's many layers; the city is so multifaceted and presents many varying degrees of travel experiences, much like a kaleidoscope. We set out to showcase the iconic images, whil...
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audience
#MyHawaiianStyle
Hibiscus print, vibrant leis, and flowing linens – there is a notably distinct yet approachable element to Hawaii's quintessential island style. There's also something poignant about the notion that visitors of Hawaii, regardless of age, ethnicity, or gender, fully embrace the laid-back attire during their stay. As the Chinese agency for Hawaiia...
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#BeatTheCrave
The meal replacement category itself is a fairly new category for Indian Audiences. Generally, many aren't aware of the fact that meal replacement shakes even exist and then there are a few that have their own skepticism of replacing a full course Indian meal with just a glass of shake. Mostly, there is only a niche set of audience which invests...
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AT&T Hello Lab Presents “Guilty Party”
If we have a moment to ourselves these days, we are as likely to scroll through images of our friends' lives as we are to flip on the TV. The expansion of social networks has made it so that, increasingly, our friends are our entertainment and as such, young consumers are demanding that their entertainment be their friends.Tapping into this tren...
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Rice Krispies Treats® Love Notes
Back-to-school is a cluttered time with a multitude of brands fighting for mindshare. It is also an emotional period for both parents and kids, filled with excitement, fear, happiness and nervousness. Parents want to ease their kid's transition back to the classroom with the right products to set them up for success.In order to get noticed and c...
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Rachel Maddow Presents: Bag Man, an MSNBC Podcast
Bag Man, Rachel Maddow's first original podcast, shed new light on the crimes and ultimate resignation of Vice President Spiro Agnew, whose scandal was overshadowed by Watergate in 1973. In her signature style, Rachel Maddow worked to unearth a story many others had missed, threading together seemingly disconnected details to bring this incredib...
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AT&T Hello Lab Presents "Guilty Party"
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the tipping point wherein audiences require a second screen and sanctioned hashtag while watching their favorite shows.Building on its long history of fostering connection, and its new role as an entertainment brand, AT&T challenged us to create the fu...
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Netflix Bright 'Calling All Will Smiths'
Our brief was to create a campaign that was going to achieve fame, talkability and widespread appeal for Bright, shaped around its posterboy Will Smith, but without a blockbuster marketing budget.Why? As its first major, multi-million investment in the script and production, Bright was Netflix's first ever major Original movie. As a Netflix Orig...
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Honda - R vs. R
The racing-inspired Honda Civic Type R has never been available in America. But that hasn't stopped people from driving it. For years, hardcore Type R fans have turned to the only place they could get behind the wheel of one in the US: video games. So when the Type R finally launched in America, we wanted to bring those hardcore fans along for ...
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audience
2018 MTV Video Music Awards - Emoji Teases
The MTV Video Music Awards isn't like any old awards show. It's a crazy party where anything might happen! The show's tone is fun and lighthearted, and we wanted to follow suit in the way we interacted with our fans as we teased and touted the latest and greatest VMA info – like our Video Vanguard honoree reveal, performer announcements, and ...
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Michael Kors: Facebook’s First Augmented Reality Advertiser
To further solidify the brand's role as a leader in emerging social and digital media trends, Michael Kors partnered with Facebook to create and run the first-ever Augmented Reality (AR) advertisement on the platform. The advertisement launched June 27, 2018, coinciding with National Sunglasses Day, and promoted the Michael Kors Lon aviators. F...
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WWE’s official GIPHY Channel
After launching WWE's official GIPHY channel in 2017 and reaching 1 billion views in 4 months, mainly with GIFs from our extensive historic video library, our goal for 2018 was to make it a place where fans can engage with WWE and their favorite WWE Superstars, to connect with the brand on an emotional level, and express themselves to the world ...
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#CrockPotIsInnocent
When one of Newell Brands' iconic brands, Crock-Pot®, was unexpectedly and falsely labeled the killer of one of television's favorite dads, Crock-Pot® knew it was in hot water. After a season of tantalizing teasers, the nation's #1 television drama, 'This is Us,' finally revealed during its season finale (20M+ viewers) on January 23rd, 2018, tha...
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Ron From Accounting
Autopick selected their entire roster. They accidentally leave starters out of their lineup and never account for bye weeks. Their waiver-wire pickups are questionable — until the playoffs come and they win the whole thing.Every fantasy football league has that disinterested coworker or forgetful friend. We named ours Ron at @NFL social. He work...
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AT&T Hello Lab Presents "The Bright Fight"
It's easy to see why, for some, the world is feeling like a pretty dark place. With more information available than ever before, it's hard to understand how we as individuals can make a difference.We wanted to remind young consumers of their power to make a difference by educating and enabling action. All with the help of products and services b...
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Oscar Mayer Hotline
Oscar Mayer is a storied brand that's been around for generations. Nearly everyone has their famous jingles memorized. Young and old routinely recount the first time they saw Oscar Mayer's famous Wienermobile. But all those memories – those positive associations - are anchored in the past, along with their perceptions of Oscar Mayer and its pro...
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GoPro Million Dollar Challenge
When HERO7 Black launched in September, we challenged the GoPro Community to help us create the most epic highlight reel ever, and in exchange, we offered $1 million to be shared equally amongst the featured content creators. The only rules were: footage needed to be shot on HERO7 Black, and it had to submitted raw by Dec. 9 at 11:59 PM PT.
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Girl Scouts of the USA: All Girl Scout PSA
When Girl Scouts approached Socialfly to produce its next PSA, we jumped at the opportunity. We started by asking a question: "what do we want the world to know about Girl Scouts?"The answer? A lot.PSAs create a forum for learners to participate in and advocate for social change. This one was no exception. We had to demonstrate that Girl Scouts ...
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AT&T Hello Lab Presents “Starter Pack”
Millennials do not want your ads.They block them. Skip them. And should they accidentally see one, 84% say they don't like or trust them.Which is why when AT&T tasked us with driving relevancy with Millennial consumers, we knew traditional ads weren't going to cut it. We needed to create something that added enough value to a young consumer's da...
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#FindMyiD
Clinique created a global content relay race around the world to tease our newest innovation and first customized hydration system, Clinique iD. We partnered with 48 influencers from 14 top markets to execute a journey of discovery - #FindMyiD. The activation lasted 12 days, in 5 unique destinations spanning 60,000 miles, all posted on social i...
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WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that the decision to purchase a particular drain opener is made closest to the shelf. And, Liquid-Plumr®'s business was stuck in a clog.Top-of-mind awareness in the category is owned by Drano and sales of Liquid-Plumr® were not growing (despite the cat...
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audience
Spencer Pratt Will Heal You
From iconic bad boy of reality TV to the King of Snapchat, Spencer Pratt from MTV's "The Hills" is proof that you can really turn notoriety into the right kind of fame. Today, he is one of Snapchat's most lovable personalities. If you're into crystals, hummingbirds, cute baby videos and overall 'zen AF' vibes, then he's the name to add to your f...
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Hershey & Epic Meal Time crush the munchies with Oh Henry! 4:25
Oh Henry! is Canada's #1 chocolate bar for hunger, but millennials are still more likely to think of Snickers when they get hungry. In fact, majority of Oh Henry! consumers are 45+.We were tasked with strengthening Oh Henry!'s leadership position. The brand needed a way to win the attention and the affection of a younger generation of hunger bar...
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audience
Subway Reads
The aim of New York City's annual Subway Reads campaign—to offer free reading material to commuters while also raising funds to promote literacy—is one ATTCK takes to heart. Due to the unique demands of use on the subway, the project demanded an intuitive user interface and lightning-fast speed.
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audience
Ice-T Tries Coffee and Bagels for the First Time With Coffee Meets Bagel
Coffee Meets Bagel was founded in 2012 by sisters Dawoon, Arum, and Soo. At the time, a few dating apps were on the scene — but these apps, where you swipe through endless potential matches, weren't conducive to generating real, meaningful connections. So they set out on a mission to rewrite the online dating narrative. By focusing on quality...
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audience
ellentube.com & ellentube app
When you think of "The Ellen DeGeneres Show," you think of incredible interviews, amazing stories, and laugh-out-loud moments that leave you not only wanting more, but eager to share with family and friends. The ellentube site and app are the digital destinations that amplify that same content to users all over the world, giving fans the ability...
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Guac Is Not Extra
Chipotle needed to shift consumer behavior from in-restaurant to online channels, but in 2018 only a small percentage knew they could order online or in app. Our challenge was to drive mass awareness of online ordering and drive downloads of the Chipotle app.
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#PowerlessQueen
Chess originated in India in the 6th Century. In the game of chess, the queen is the most powerful piece. But today in Indian society the queens are the least powerful. They are not allowed their basic right to education which leads to them being powerless. Project Nanhi Kali is a non-profit organisation with a core objective to provide educatio...
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audience
Magic Tree App Launch Social Media Campaign
The Magic Tree App is the first of its kind, created for children ages 5-8 who have a mother with breast cancer. The app allows parents to talk to with their children about the diagnosis through games, videos and other educational tools. The client was looking to drive awareness and downloads in the U.S. in March 2018.The App was developed with ...
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audience
Nickelodeon SCREENS UP App
Nickelodeon's SCREENS UP, a free companion app available on the App Store and Google Play, allows Nickelodeon fans to experience TV like never before through eye-popping Augmented Reality (AR) experiences that play in concert with Nickelodeon linear programming. These AR moments appear to be happening in your physical space, breaking the fourt...
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audience
RT 360
First 360 news app. First LIVE TV news broadcast in 360. First panoramic video from a jet fighter cockpit. First 360 HD news YouTube LIVE stream. First in Space 360 series.When it comes to immersive digital news reporting – RT claims many "firsts" and can be truly counted among the 360 and VR news content pioneers: we explore, innovate, and depl...
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audience
#DCmoments City Guides
Our #DCmoments City Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive beauty and cultures woven throughout each of our iconic city hotel locations. Motivated primarily by our guest-centric focus, our #DCmoments City Guides were established as an innovative extension to our guests...
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Westworld: The Maze
HBO's Westworld tells the story of a Western-themed amusement park inhabited by lifelike robot "hosts" who create a world where any human appetite can be indulged. For the Season 2 finale, HBO tasked 360i with bringing the show world to life so that fans could inhabit it, much like the characters they follow each week. The result needed to be w...
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MTV's +1 the Vote
In 2018, young people were leading the charge for social change – from speaking up against injustice to marching for the causes that matter to them. To keep the momentum going, MTV created it's first-ever midterm elections campaign, +1 the Vote. This campaign is based on the research insight that friendship is one of the most powerful motivators...
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audience
Ruffles - NFL Chatbot
Ruffles is the flavor for the audacious. To solidify the go-getter attitude, we created the first promotional campaign alongside the NFL and WhatsApp.Our main objectives were to boost brand engagement, help us better understand our audience by getting to know likes, dislikes, expectations, hobbies, etc, and to increase redemption rates of our pr...
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TBS: Final Space: Facebook Live - Cards with Gary
TBS's Final Space is a serialized intergalactic space saga about an astronaut named Gary, his friends, and his adorable, planet-destroying friend, Mooncake. Gary is overly excited to make new connections, true friends, and play cards with someone… ANYONE. Entertainment fans, especially Millennials and Gen Z, are just as eager to get closer to th...
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General Motors Social Customer Care
General Motors is home to many brands including Chevrolet, Cadillac, Buick, GMC, and OnStar with millions of customers, nearly 180,000 employees, serving five continents across 23 time zones and speaking 70 languages. While we're a large company, our vision is to work as one team, putting customers' best interests at the heart of every decision....
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Hoppy
Corporate training. It sucks, right? So when a global company like AB InBev wanted to turn every employee into knowledgeable beer lovers, we needed a fun, engaging way to get everyone on board with beer — from the brewers to the finance department. Which was the perfect opportunity for us to turn AB InBev's corporate training on its head.
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Peter: Deadpool's Number Two
As a plot point to the Deadpool sequel, Deadpool assembled a team of mutants to form the X-Force. But one of the recruits wasn't a mutant at all… aside from having type 2 diabetes. His name was Peter and Peter was… Well, average. But in the most spectacular way. We wanted people to know that they could trust Deadpool's decision, especially afte...
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Shark Week Explorer
To celebrate 30th Anniversary of Shark Week and amplify the event, the Discovery Digital team sought to create an interactive interface that educates and engages the Shark Week viewer. Shark Explorer brought together the linear and digital Shark Week content with a tracking system that allows the viewer to follow the stars of the show – the shar...
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2018 FIFA World Cup on FOX - Large Digital Media Buying Strategy
In the summer of 2018 for the first time ever FOX would broadcast the FIFA World Cup – the world's biggest sporting event and an undisputed pop culture phenomenon – taking place in Russia. The FOX Sports Marketing Team faced a number of challenges in the development of the campaign:--The U.S. Men's National Team didn't qualify for the tournament...
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DTFix Dating
OkCupid was once the dating app that reigned supreme. But new competitors, promising endless options, created the perception that all online dating was superficial and awful. KWT Global and OkCupid knew they needed to set the record straight.
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U.S. Cotton: The Cotton the World Trusts
Cotton Council International (CCI) is the U.S. export arm charged with promoting U.S. cotton, branded COTTON USA™, globally. U.S. cotton sets the standard for quality and grading, but supply chain players didn't understand the value U.S. cotton could bring their business. CCI came to C-K to make U.S.-grown cotton matter. Shifting from B2C to ...
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Guilty Pleas-ures Ice Cream Truck
Guilty Pleasures, the only ice cream truck defending the independent investigation by Robert Mueller into Trump's ties to Russian attacks on our democracy, operated in Washington, D.C., in November and December 2018. MoveOn members fully funded the project with thousands of small donations from around the country. The truck offered four r...
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Impractical Jokers: Official Scoopski Potato Scooper Job Posting
The pantheon of TV comedy is filled nearly to the brim with hilarious catchphrases that live on in the hearts and minds (and poor impersonations) of fans well after their show's final episode: "Did I do that?" – Urkel, Family Matters. "Bazinga!" – Sheldon, The Big Bang Theory. "Kiss my grits!" – Flo, Alice. And, of course… "Scoopski potatoes!" –...
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Know Your Girls
Black women in America are more than 40 percent more likely to die from breast cancer than white women. In communities across the U.S., black women are more likely to be diagnosed younger, at later stages and with more aggressive forms of the disease. To address this health disparity, the Ad Council and Susan G. Komen® created the "Know Your Gir...
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Starbucks Leaf Rakers Society
The Pumpkin Spice Latte (PSL) is a beloved beverage that, upon even a hint of its name, generates excitement around an entire season. It has the power to inspire irreverent joy by providing a much-needed escape from the mundane. Over its 15 years on our menu, it's become synonymous with Fall and a cultural marker for its return. This year, we ai...
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audience
End Family Fire
8 kids are injured or killed each day by "family fire," a shooting involving an improperly stored or misused gun found in the home which results in death or injury. These incidents are tragic – and preventable. In 2018, the Brady Center to Prevent Gun Violence and the Ad Council joined forces for the first-ever campaign to tackle this iss...
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Shipping a Truckload of Trolling for National Avocado Day
Did you hear about Chipotle's attempt at giving out free guac for this year's National Avocado Day? Well...QDOBA did and decided to lend a helping hand with their free-guac expertise. Not only has QDOBA been giving free guacamole with entrées for years, they don't need to rely on made-up holidays or force you to dress up in costume to get the jo...
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We're Ready
In September 2017, Hurricanes Irma and María hit Puerto Rico in quick succession, leaving the island in bad shape. Even as recovery efforts progressed months after, the coverage of major media outlets expectedly skewed to the negative side of the spectrum. As the island was getting ready to welcome tourists once again, there still were misinform...
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#CrockPotIsInnocent
When one of Newell Brands' iconic brands, Crock-Pot®, was unexpectedly and falsely labeled the killer of one of television's favorite dads, Crock-Pot® knew it was in hot water. After a season of tantalizing teasers, the nation's #1 television drama, 'This is Us,' finally revealed during its season finale (20M+ viewers) on January 23rd, 2018, tha...
winner
National Fried Chicken & Waffle Day
We love Metro Diner's award-winning chicken and waffles dish and we thought more people should know about it! But how could we spread the awareness and increase sales with virtually no budget?
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audience
United Technologies’ Employees Take Off On Aviation Day
United Technologies (UTC) has strong roots within the history of aviation, and each year we capitalize on National Aviation Day on August 19th to highlight our contributions to the field. Within our company portfolio, Pratt & Whitney manufactures aircraft engines and Collins Aerospace (formerly UTC Aerospace Systems) is one of the world's larges...
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audience
Chant Generator
People have been doing the same old soccer chants for years. But that wasn't going to cut it for Atlanta United, Atlanta's new soccer team that set the record for MLS attendance in just its first year. And it definitely wasn't going to cut it for Atlanta United Limited Edition Gin from Old Fourth Distillery, the first company to distill liquor i...
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What’s Inside Matters
Regional pasta brands Mueller's, Anthony's and Golden Grain each have 100+ year history of making great pasta. While they've crafted their pasta with care for generations, they were facing a new category problem: right now, all pasta is seen as the same, and consumers don't see how Mueller's/Anthony's/Golden Grain is different and worth choos...
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Charlie's Perfect Pitch
Spoiler alert: Mastercard is in the credit card industry and the JetBlue Mastercard is a travel card that earns cardholders miles, which can be used towards airfare discounts. Because most credit cards are more or less the same, it's extremely difficult for the company to drive favorability of it's brand and products. One of the ways Mastercard ...
winner
This Is My Brother
As the American Experience team prepared for the 50th anniversary of the assassination of Dr. Martin Luther King, Jr. and the rebroadcast of their popular 2010 documentary Roads to Memphis, Digital Editor Lauren Prestileo found herself fascinated by a young man seen in the footage from 1968. He is seen speaking to a reporter while marching in Me...
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#ChildrensHospitalsWeek Live-athon
For more than 20 years we've held a celebratory convention in Orlando, Fla. During this convention, thousands of members of our network gather and celebrate all of the money raised for the 10 million pediatric patients treated at the 170 children's hospitals in the United States and Canada. In 2017, we adopted a content marketing strategy and ai...
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audience
If Monopoly was real life
We teamed up with OMD UK and Hasbro to produce a humorous, highly shareable and entertaining video that would shift perceptions of the Monopoly game, making light of the perceived barriers to playing the board game and encouraging families to make time to play together over the Christmas period.Produced by Jungle Creations' in-house creative age...
winner
60 Second Draw
TRL is a digital focused brand with a passion for community and connecting our audience with their favorite stars in a way they can truly relate to. With the launch of IGTV, our goal was to create original digital content that spoke to what our audience loves, and was built to embody what the IGTV platform is all about. Watching our content is a...
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Around the World with CNN
CNN has one of the largest and most engaged U.S. news accounts. With over 6.8M followers, we use Instagram stories to bring our audience around the world and on the ground with reporters, producers and storytellers.
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Mini-Mock: Gummy Animal Breeder
Our goal with Mini-Mocks was to create an original, scripted, social-first series that would thrive in the crowded landscape of platforms like Instagram. We aimed to bring in maximum views and engagement for Comedy Central social by creating a series that is attention-grabbing and shareable, in addition to being super funny, relatable, relevant,...
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MTV's Promposal
Forget prom king and queen – today the only thing that matters when it comes to prom is the promposal. Not to be confused with wedding proposals, promposals are the elaborate ways high schoolers ask their dates to prom. We wanted to bring this exciting rite of passage to our viewers, inviting them along on the thrilling, often nerve-wracking jou...
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Ronda Rousey trains for 4 hours straight at WWE's Performance Center
As Ronda Rousey prepared to make her debut as a WWE Superstar at WrestleMania 34, WWE gave curious fans a first look at her in-ring preparation. This being Ronda Rousey — a trailblazing combat sports athlete — the training turned into a grueling four-hour marathon session of ring work, cardio, weights and more, which had fans even more excited t...
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audience
Skol Scribbles
In an increasingly saturated social media environment, the Minnesota Vikings are always in search of clever, unique ways to capture their fans' attention. On platforms like Snapchat and Instagram Stories, the Vikings only have a matter of nanoseconds to captivate someone and encourage them to interact back and forth. After a successful first sea...
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Mini-Mock: BDSM Food Porn
Our goal with Mini-Mocks was to create an original, scripted, social-first series that would thrive in the crowded landscape of platforms like Twitter. We aimed to bring in maximum views and engagement for Comedy Central social by creating a series that is attention-grabbing and shareable, in addition to being super funny, relatable, relevant, a...
winner
The Daily Show
As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out content as fast as the news cycle it follows. In addition to delivering show highlights and Between the Scenes exclusives, @TheDailyShow's Twitter connects with its fans by delivering sharp, insightful commentary on breaking news in the form of rapid re...
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Homelessness in Los Angeles: My People, Our Stories
Contrast, Al Jazeera's immersive media studio, uses emerging technologies to explore underreported, diverse stories from and about marginalized communities and developing countries.Collaboration and inclusion form the nucleus of our core values. As part of our editorial vision, we're always seeking to invite the participation of those from the c...
winner
adidas Originals Deerupt
Unboxing is a huge part of Sneakerhead culture, and has recently become the most coveted moment in the launch of a new silhouette. Up to this point, unboxing has been an exclusive action saved for influencers, who then share their experiences online via video and photo content. Along with this unboxing phenomenon comes the issue of product leaks...
winner
The World’s Most ‘Extra’ Tampon
Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were considered a revolutionary innovation. But a lot has changed. The market has been flooded with the arrival of specialty competitors. New brands – LOLA, CORA, Diva Cup – are quickly stealing market share by capitalizing on a new generation of health-consci...
winner
HRC Launches Political Ads Aimed at Equality Voters in Swing States
The Human Rights Campaign represents more than 3 million members and supporters nationwide. As the largest national LGBTQ civil rights organization, HRC envisions a world where LGBTQ people are ensured of their basic equal rights, and can be open, honest and safe at home, at work and in the community.In 2018, HRC's Equality Votes PAC knew we had...
winner
Dumpster Diving Reveals U.S. Food Waste Crisis
This video was inspired, in part, by two shocking statistics. One, 40% of food in the U.S. goes to waste and two, 1 in 8 people in the U.S. suffer from hunger. To us, the two numbers seemed incongruous and, frankly, ridiculous. So, we set out to make a video that would highlight and visually demonstrate just how much perfectly edible food ends ...
winner
2018 MTV Video Music Awards
The MTV Video Music Awards are a pop cultural phenomenon where everything might happen!Goals:Engage with the show and our fans in real timeIncrease year-over-year digital engagement and video viewsCreate awareness around the VMAs - drive tune-in to the live broadcast
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audience
"A Poppy Worn, A Hero Honored"
Observing military holidays like Memorial Day and Veterans Day provides an opportunity to remember, honor and celebrate those who served, those who made the ultimate sacrifice through their service, and their families. These holidays provide an occasion for USAA to educate its members, employees and the general public about the joys, struggles a...
winner
TBS: Final Space: Facebook Live - Cards with Gary
TBS's Final Space is a serialized intergalactic space saga about an astronaut named Gary, his friends, and his adorable, planet-destroying friend, Mooncake. Gary is overly excited to make new connections, true friends, and play cards with someone… ANYONE. Entertainment fans, especially Millennials and Gen Z, are just as eager to get closer to th...
winner
TODAY: Survivors: What happens after the headlines fade.
In "Survivors," TODAY Digital revisits individuals impacted by some of the nation's worst tragedies to find out what their lives have been like since their stories faded from the headlines. After the news trucks left town and the world turned its attention to the next disaster, how did these communities and survivors rebuild, physically and emot...
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WATER UNDER FIRE
We wanted to raise awareness about how water is being used as a weapon in conflict zones putting children's lives at risk. In times of crises, when hospitals are overcrowded and medical supplies are low, a lack of safe water can be just as deadly as a bullet or bomb.In many conflicts, restricting or controlling the access to water is being used ...
winner
March For Our Lives - Moments of Silence
The students of March For Our Lives came to Precision Strategies with a desire to highlight the moments of silence Congress has held for victims of gun violence - over 20 in just the past three years - in contrast with the lack of direct action Congress has taken to address gun violence. This straightforward yet impactful concept would show how ...
winner
Honda Certified Pre-Owned Vehicles: Pre-Owned Pre-Roll
We were tasked with developing pre-roll branding for the Honda Certified Program's benefits. Our biggest hurdle was that Honda Certified's program isn't meaningfully different from its competition. We were targeting certified pre-owned shoppers who skew younger, lower income and more diverse than our average Honda shopper. We needed to show our...
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audience
First Ever 3D VR Filmed in Space
In late March of 2018, National Geographic would launch "One Strange Rock," a 10-part cinematic series that explores the fragility and wonder of Earth—one of the most peculiar and unique places in the universe.Hosted by actor Will Smith with direction from award-winning filmmaker Darren Aronofsky, "One Strange Rock" is a show about our home plan...
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We Are Social
We Are Social. We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We connect people and brands in meaningful ways by creating ideas people like and share. We call this social thinking. With an international team of over 700 and offices in New York, Madrid, London, Paris, Milan, Munich, Berlin, Dubai, ...
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hi5.agency
We take the work seriously. Not ourselves. Hi5.agency is a full-service creative agency that takes a fan-first approach to A/V, Digital, Social and Mobile Campaigns with offerings including experiential and first-to-market stunts. Hi5.agency is run by creatives, not business people, which is why we don’t have clients. We have partners.
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Annex88
Annex88 is a bespoke digital agency. In 2010, we sought to capitalize on the market potential of the new web and launched The 88, which has grown exponentially since its launch thanks to the agency’s uncanny ability to identify trends in consumer behavior and align brands with them. What started as a three-person team in a barebones offic...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.