CONGRATS EVERYONE! see winners

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

12th Annual Shorty Awards

The 12th Annual Shorty Awards was on May 3rd, 2020. Watch on Youtube!

Entries open for the Shorty Social Good Awards on June 1st, 2020!

The 5th Annual Shorty Social Good Awards is coming soon!

Brought to you by the creators of the Shorty Awards, the Shorty Social Good Awards is an international awards program that honors the impactful work organizations are doing to make the world a better place.

Entries open for brands, organizations, agencies and nonprofits on June 1st, 2020!

12th ANNUAL SHORTY AWARDS WINNERS

Influencers

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Rebel Wilson
Rebel Wilson became the Queen of 2019, as one of the world’s most recognizable and beloved comedic actresses. Few people had a busier year, starring in four major motion pictures, Isn’t It Romantic, The Hustle, JoJo Rabbit and Cats. It’s no surprise that with those roles comes a big social following, enjoying nearly 7M followers on Instagram and a…
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Zendaya
Actress, singer and model Zendaya is dominating pop culture with triple threat talent. With 2019 lead roles of Rue in Euphoria as a recovering drug addict to starring Marvel role in Spider-Man: Far From Home, Zendaya also managed to bolster her off-screen fashion career that enjoyed a commanding 2019. As a millennial, Zendaya is of course massivel…
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Trevor Noah
When Trevor Noah took over the Daily Show from former host Jon Stewart in 2015, that job came with big, big shoes to fill. Now, Trevor is one of the leading political satirists in the country today, providing his audience with everything from lighthearted jabs to valuable insight. Late last year, his standup show was the first show hosted by an Af…
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Benny The Bull
2019 may as well have been the year of the mascot. Benny the Bull, the iconic Chicago Bulls mascot, always has one of the biggest and most passionate fan bases cheering on each dance move and halftime sh…
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TWICE
In September, a trending topic overshadowed the launch of a new Apple iPhone, powered by more than 200K tweets on the hashtag #MOMO. That hashtag was driven by mega-fans of the K-Pop superstars TWICE, who were discussing beloved member Momo’s new hairstyle from a 20 second video. Talk about social media power! TWICE is one of the biggest, and fast…
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Megan Rapinoe
Perhaps the biggest star in the sports world this year was Megan Rapinoe, the co-captain on the US women’s national soccer team. She won the Golden Boot and Golden Ball awards, scored her 50th career int…
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🥱 Boooooring
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And I Oop
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Lizzo post AMAs
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Woman Yells at Cat
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MAYA THE SAMOYED
As famous Insta-pets go, few are as talented or as fabulously furry as Maya the Samoyed. This year, she’s spent time snacking, , overcoming the #invisiblechallenge, and bringing joy to the world. A truly remarkable year, Maya ended 2019 approaching a remarkable 2M fans on Instagram, 200K+ on Twitter, and found incredible success on YouTube, adding…
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Dave Pollot
Take that which is old and unwanted and make it new and relevant again, and that’s Dave Pollot’s approach to creating art. He made his name on social media by finding oil paintings at thrift stores and adding new life to them, often in the form of pop culture references and other modern twists bridging the gaps between old-and-forgotten and new-an…
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Nikita Dragun
Initially driven towards makeup artistry as a means to escape reality, Nikita is now inspiring confidence in others, by "unleashing the fantasy within." Building her career on YouTube via makeup tutorial…
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Aquaria
RuPaul’s Drag Race’s season 10 winner Aquaria enjoyed a 2019 filled with red carpets, product launches, international performances and more. After being the face of MAC’s Viva Glam campaign, the star lau…
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Juns Kitchen
Started by YouTubers Rachel and Jun, Jun’s Kitchen is a channel that combines a passion for cooking with the other good things in life, especially their exceptionally polite felines! Through this outlet, the duo share their favorite recipes with tips on cat training, knife sharpening, and much more. By making learning Japanese cooking fun and acce…
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Wheels2Walking
The transition for new wheelchair users isn’t easy, and unfortunately Richard Corbett experienced it first hand nearly a decade ago. Realizing he had an opportunity to help others, Richard created a YouTube channel dedicated to guiding the newly injured through difficult early stages, offering inspiration and valuable insight along the way. His ch…
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Our Faux Farmhouse
From suburban spec home to faux farmhouse, married design duo Holly and Brad have captivated the internet with their design journey. A feat years in the making, the husband and wife team took to Instagram to document the on-a-budget transformation of their inventory home into a one-of-a-kind chic country style retreat, one room at a time, one chil…
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Mona Chalabi
Data journalist and visualizer Mona Chalabi touches on some of the most personal aspects of the modern condition, from smoking rates to cost of living to rent, using empirical illustrations of data and economics with a unique artistic twist. In 2019, she brought her approach to Netflix’s panel show The Fix. She is also known for her work with Five…
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Rose and Rosie
Known for their positive and open conversations about LGBTQ+ issues, Rose and Rosie are a married British comedy and entertainment duo with over 900K+ subscribers on YouTube. The duo enjoyed a successful 2019, growing by nearly 100K subscribers by providing a space for LGBTQ+ conversations and comedy. They’ve connected with a large and devoted aud…
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Les Do Makeup
Leslie Quezada, better known by her online persona as Les Do Makeup, is one of the biggest names in the world of bold brows and blush. In recent years, she’s built a social media brand that has gone from making fun, engaging makeup tutorials to giving her fans a full, behind the scenes look into her life. Throughout 2019, she gave her audience an …
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Thoughts of Dog
This account is part canine, part philosopher, resulting in tweets that bring followers constand and completely heartwarming hilarity. Thoughts of Dog encapsulates the proper puppy experience in 280 char…
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The Bramfam
This is "the real life of a young married couple who happen to be teen parents." YouTube channel The Bramfam offers inspiration and understanding to parents of all ages, launching initially as a means of showing other teen parents that the journey "is NOT IMPOSSIBLE!" Mom influencer Bramty Juliette and Navy veteran father Luis have cultivated a 2M…
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jackstauber
If obscure, vanguard synth pop is your thing, then musician and comedian Jack Stauber has just what you need. With a knack for combining animation with obsolete media and a unique taste of absurdist humor, Jack has created a genre of music, art, and comedy all his own. This combination of cracked claymation and animation, catchy tunes, and a power…
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Supercar Blondie
Australian supercar fanatic Alexandra Mary Hirschi has taken her love of high octane automobiles to social media under the moniker Supercar Blondie. Alexandra showcases some of the fastest, most expensiv…
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Wolfgang
Accountant by trade, animal hero by calling, Steve Greig is proving that love only gets better with age. To help overcome the loss of his dog Wolfgang, he set out to make something good to come out of the tragedy and adopted "the oldest, least-adoptable dog" he could find. Flash forward to 2019 and Steve’s endeavor has fostered a full feathered me…
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Avani Gregg
Influencer Avani Gregg is proving she’s much more than a "clown girl." Launching to TikTok fame via her trademark 2019 #ClownCheck videos, Avani’s dual combination of makeup skills and moody clown skits propelled her to viral celebrity, earning 3M followers in just a couple of weeks. With contagious energy and the ability to perform impressive gym…
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MrFreshAsian
Harley Campbell, aka MrFreshAsian, is one of those names you hope to not see when dropping into the Fortnite map. The Australian pro-gamer has made quite the name for himself as a Twitch streamer, racking up 1.5M+ followers who have viewed his streams an astonishing 18M+ times. As one of Twitch’s top creators, Harley is a regular face at Esports e…
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Morgan Adams
One of the most entertaining people on YouTube, Morgan Adams enjoyed a wildly successful 2019. Sister of famed YouTuber Ryland Adams, Morgan’s become a true force on her own, amassing 3M+ subscribers through vlogs, challenge videos and highly entertaining collabs. Her most popular video of the year, "Shane Dawson Follows My Makeup Routine!" receiv…
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Kian and JC
As far as viral content creators go, few can lay claim to the kind of success that followed YouTube sensations kian Lawyley and JC Caylen, known better as Kian and JC. The dynamic duo took the meaning of a collab to a brand new level when they launched their own web show The Reality House. The Big Brother-style series that pitted 13 fellow YouTube…
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Pomplamoose
Pomplamoose duo Jack Conte and Nataly Dawn have found a formula to online music success. That recipe includes part original music, part acoustic covers and part mashups that cause their audience to always be surprised and delighted when new videos drop. Now with 915K+ subscribers and 194M+ channel views the "one-woman one-man band" continue to fin…
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MrBeast
Jimmy Donaldson, aka MrBeast is the feel good creator using his platform to bring about real world change. That could be "donating $100,000 To Random Streamers" or opening "The World's First FREE Store." But MrBeast took this to new heights when he hit the astonishing 20M subscriber mark, setting a goal for himself and his followers: raise $20M to…
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Greta Thunberg
17 year old Greta Thunberg has learned the power of using social media to transform her voice into a global movement on her rapid rise to international acclaim through grassroots efforts. Greta’s social media calls to action led to 2019’s #FridaysForFuture #schoolstrike4climate, rallying students and environmental supporters across the globe in ad…
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NoisyButters
Hannah Bryan, better known on Twitch and YouTube as NoisyButters, is a top caliber Call of Duty: Modern Warfare gamer and creator with enormous clout and an infectious positive attitude. In fact, she has…
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Emma Chamberlain
Emma Chamberlain is a social media star in a class all her own. She had a breakout year in 2019, as outlined in a New York Times profile published in mid-summer that crowned her "the funniest person on YouTube." In April, she launched Stupid Genius, her unique podcast take on searching for answers to life’s largely unquestioned questions. In each …
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Haley Dasovich
In 2016, Haley Dasovich quit her full time job to focus on capturing and uploading her travelling adventures. Since then, few people have lived more exciting lives than Haley Dasovich, who spends her time living in the Philippines, California and traveling the world with her creator siblings and friends. Her most popular video of the year saw her …

Brands & Organizations

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The Bell: A Taco Bell Hotel and Resort
Taco Bell has always been a brand based on innovation and exploration, dating all the way back to founder Glen Bell, who introduced America to crunchy tacos when most of the country was eating burgers. F…
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HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the world stop for Game of Thrones, one last time. How could we ignite the internet and harness GoT’s passionate…
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Dyatlov Group's Journal: The last page
On February 1st 1959, the bodies of nine experienced hikers were discovered in the Ural Mountains, showing signs of gruesome yet puzzling injuries. All nine had fled their base camp in a blizzard without…
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The Ad Council & The Alzheimer’s Association: Our Stories Campaign
More than 5 million Americans live with Alzheimer’s but less than half are diagnosed. While there’s no cure for the disease, getting an early diagnosis is critical, as it can lead to better outcomes for …
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audience
When They See Us - Room to Room
When They See Us tells the true story of five boys ages 14-16, known as the Central Park Five, who were wrongly convicted of an unspeakable crime through coerced confessions and a prejudicial criminal ju…
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bubly 2019 Superbowl Campaign
With cultural shifts towards healthier beverage options, the sparkling water category continues to experience YoY growth and Mintel forecasts sales of sparkling water to increase by 74% from 2018 to 2023…
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DonorsChoose Rebrand and Design Playground
After almost 20 years of reimagining what could be possible in classrooms across the country, it was time for DonorsChoose, one of the nation’s most beloved and innovative education nonprofits, to refres…
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Your Worst Fears Confirmed - Can I Get Pregnant from Sitting On My Boyfriend's Lap?
Create unique eye catching graphics that capture the hilarious absurdity of the content of these videos while harkening back to the style of online tutorials and how-tos.
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Falling For Milk
The holidays are full of temptation for the dairy sensitive. Rather than pass on classic dishes, many indulge in dairy only to pay the consequences later. While Lactaid is 100% real milk (without the lac…
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JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump.  …
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Master Building the All-New Chevy Silverado
The pickup truck is the lifeblood of the automotive industry. It’s the product companies depend on for profitability. With the All-New Chevy Silverado launch underway, our traditional truck buyers were e…
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Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declare…
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Yext Introduces Todd Munion: The Man Without The Answers
Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most believe it’s just a political or social issue. But brands also suffer at the hands of misinformation, t…
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French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they get there – in a flattening, commoditizing category. Our primary KPI, given our need to rejuvenate t…
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JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump.  …
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#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling …
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SpongeBob SquarePants x Kyrie Irving x Nike
In celebration of the 20thAnniversary of SpongeBob SquarePants, Nickelodeon partnered with SpongeBob super fan and NBA star, Kyrie Irving on a Nike sneaker, apparel and accessories collection for adults …
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What's Love?
The Los Angeles LGBT Center wanted to raise awareness of their services to support families of LGBTQ+ youth on National Coming Out Day (October 11). Parents who need to hear our message are those struggl…
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#STAYWARM WITH HEATTECH: THERMIE ACTIVATION
UNIQLO is a leading fashion retailer, with over 1200 stores globally and 20 Australian locations. A distinctly Japanese brand, UNIQLO delivers easy-going apparel that serves a larger purpose: improving y…
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audience
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global call to action to rally its community to combat marine plas…
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Trojan Conecocktions
Pride Month is always a crowded space, but in 2019 it was particularly so because NYC was home to WorldPride on the 50th anniversary of the Stonewall Riots. Trojan, the most trusted name in protection fo…
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The Bell: A Taco Bell Hotel and Resort
Taco Bell has always been a brand based on innovation and exploration, dating all the way back to founder Glen Bell, who introduced America to crunchy tacos when most of the country was eating burgers. From that point forward, Taco Bell has been about helping America discover craveable food experiences - and encouraging fans to truly Live Más. …
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Gears 5, Fractured. Ayzenberg x Xbox.
Our objective heading towards the launch of Gears 5 was to pique curiosity among the gaming mass; enticing the lapsed fans of this award-winning franchise, while also exciting the core and inviting the u…
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A Rainbow Wave Hits Virginia During The 2019 Midterms
LGBTQ Virginians still lack explicit protections from discrimination in all facets of life. This means that lesbian, gay, bisexual, transgender and queer Virginans face discrimination in their workplaces…
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audience
A Lifestyle Influencer Success Story - Bassett Furniture + Jenni Holmes
Bassett Furniture is a leading home luxury brand, committed to providing customers with beautiful, custom furniture and direct access to skilled Design Consultants at more than 100 retail locations. …
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DoubleTree by Hilton: Cookies in Space
The objective of Cookies in Space was to build awareness of DoubleTree by Hilton as a forward-thinking brand focused on the future of hospitality. This furthered our commitment to innovation in hospitali…
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2019 MTV Video Music Awards
The MTV Video Music Awards have a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. In 2019, we pushed ourselves to continue to evolve: Create new and…
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HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight
Ahead of the 2020 election, HRC Foundation was eager to have the Democratic presidential candidates share their visions and agendas on LGBTQ issues.  Today, LGBTQ people are still at risk of being fir…
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#NoBuildChallenge
The depletion of the earth's natural resources is a major problem which humanity must fight against to save the planet and its inhabitants. Yet every year we continue to use more natural resources than t…
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The 143rd Westminster Kennel Club Dog Show
The Westminster Kennel Club is America's oldest organization dedicated to the sport of purebred dogs. Westminster Week, held annually in New York City, thousands of dogs across hundreds of breeds compete…
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University of Kentucky HealthCare - We Are Proof
When defining our objective for the University of Kentucky HealthCare’s 2019 campaign, we brought to life the obvious - very few people want to engage with a hospital or health care brand unless they hav…
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audience
Olympic Channel Take the Podium Original Series Social Media Campaign
Olympic Channel is the global media platform of the International Olympic Committee(IOC) dedicated to celebrating the values of the Olympics all year round. With live coverage, news highlights and origin…
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The booj Platform: A Custom-Built Real Estate Technology System
booj, the award-winning web development and software firm, was acquired by real estate pioneer RE/MAX to develop a technological ecosystem that streamlines the homebuying and selling processes for consum…
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audience
PINCHO is Not a Factory
Pincho Factory is a local, family-owned fast casual restaurant chain based in Miami. They spent 14 months working on a rebrand to dropping “Factory” from the name and introducing a new identity before th…
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Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Chicken Sandwich.  It wasn’t going to be easy. Popeyes was very late to the chicken sandwich game. And …
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Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declare…
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#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing they sell, evidenced by items with slogans like “The Future is Canadian” and “Home is Canada”. From helping…
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HRC Mobilizes for House Passage of the Equality Act
Despite significant steps toward equality, most LGBTQ Americans still lack legal protections across the country. The patchwork nature of current laws leaves millions of people in a majority of states sub…
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Bleacher Report: Making it as Easy as Possible to be a Sports Fan
Bleacher Report set out to be the best publisher in sports with one goal in mind: make it as easy as possible to be a sports fan.  Our goals to accomplish this were to create an industry-leading sport…
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audience
She Can STEM
Today, women continue to be underrepresented in the Science-Technology-Engineering-Mathematics workforce, holding less than 30% of all STEM jobs. Research shows that young girls enjoy these subjects but …
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audience
Lucifer - Season 4 Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer was not o…
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The Country Pub Project
Australians love Airbnb, and on various measures Australia is regarded as the most penetrated market globally for the brand. 30% of Australian adults have an Airbnb account. With 86% brand awareness, wor…
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Betting on the U.S.
The U.S. Women’s National Soccer Team’s run through the 2019 Women’s World Cup electrified American sports fans like few events in memory.The team’s jaw-dropping skill and swagger captivated abroad audie…
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WWE on Facebook
The primary goal of WWE’s flagship Facebook page is to offer one location for every WWE fan's needs, but our entire network of pages provides the Facebook user more opportunity to define their news feed …
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Great Big Story
As a video-based storytelling brand, our goal on Instagram was to not only expand our reach, but to firmly establish ourselves as a unique generator of original, premium content, optimized for the platform. To do this, we spent 2019 revisiting our catalog of videos and re-cutting stories to optimize our feed. By editing our videos into bite-sized …
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audience
60 Second Docs
2019 was our first full year of programming for Snapchat. Our objective was to take our 60 second documentary storytelling format and extend it into the vertical format for new audiences on Snapchat. 60 Second Docs is the top performing digital docuseries profiling the world’s most interesting characters. These original short documentaries are …
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Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among Gen Z consumers. Along with Millennials, Gen Z forms nearly half of Chipotle’s customer base. For Chipotle, engaging young people through its app and delivery platform is crucial. Research from The NPD Group found that Gen Z delivery orders are e…
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Seeker on Tik Tok
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, December 2019]. Seeker explains every aspect of our world through a lens of science, inspiring a new generation of curious minds who want to know how today’s discoveries in science, math, engineering and technology are impacting our lives and shaping our future. With Seeker’s TikTo…
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Target - Your Happy Place on Twitter
In 2019, we focused Twitter efforts on building brand loyalty and attracting new customers by creating a feed that brought the in-store experience online in a fun, relatable way. On Twitter, this meant c…
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First We Feast
First We Feast, part of Complex Networks, views food as an illuminating lens into pop culture, music, travel and more through its innovative slate of food-driven video franchises. Its YouTube channel is …
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audience
#NoBuildChallenge
The depletion of the earth's natural resources is a major problem which humanity must fight against to save the planet and its inhabitants. Yet every year we continue to use more natural resources than t…
winner
INFINITI QX60 Social Media Campaign for Korea
Korea was a virtually untapped market for the INFINITI brand, to say nothing of the QX60. To increase leads and grow sales, we turned to Facebook to help us demonstrate how social media can have a direct…
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Division 2 - ECHO
For the launch of the new game, Division 2, our objective was to immerse players in this post apocalyptic world before the game was available to buy. We developed a chatbot on messenger, using geo-locali…
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Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K pieces of UGC using the Google Pixel phone - all providing social validation that inspires others to switch. …
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Yext Introduces Todd Munion: The Man Without The Answers
Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most believe it’s just a political or social issue. But brands also suffer at the hands of misinformation, t…
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Adobe for Education Pinterest Re-Launch
Technology is changing and evolving the job market at a rate that leaves students' futures unclear - increasing the importance of creative thinking and problem solving in education. Adobe is the perfect …
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Child's Play
In 2019, Orion Pictures asked for our help in resurrecting the iconic horror film, Child’s Play. We were tasked with driving interest and awareness of the film’s theatrical release, with a particular …
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audience
Haunted - Sketchy as Hell
Real-life hauntings are what nightmares are made of. So to bring awareness to Haunted, Netflix’s new series about real people who have been possessed by demons, abducted by aliens, or terrorized by ghost…
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audience
HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the world stop for Game of Thrones, one last time. How could we ignite the internet and harness GoT’s passionate…
winner
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to introduce the latest in nighttime cold and flu relief with the launch of new Mucinex Nightshift Cold & Flu: a powerful new solution for nighttime cold & flu sufferers everywhere, empowering them to fight their worst symptoms, sleep great, and wake up h…
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Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by offering free delivery during the NBA Finals to incentive people to give it a try, but we had to make th…
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San Francisco Travel Association Pantone Color Campaign
China’s traveler demographic is shifting. A new wave of “free and independent” travelers has emerged, leaving a lot of US destinations clueless on how to capture their interests. To meet this challenge, …
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audience
UCLA Health: Giving U Health Weibo Campaign #UGiveaway#
For many in the U.S., UCLA Health is synonymous with top-notch healthcare services and pioneering advances in various fields of medicine. In China, however, UCLA Health has little name recognition and is…
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"Skip the Chemicals"
Organic Voices is a consortium of natural brands that aims to illustrate less is more when it comes to the ingredients in our food. With “Skip the Chemicals,” we used humor and reverse psychology to illu…
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audience
Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentra…
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Weird Work
Weird Work celebrates the people who’ve broken out of the traditional working world to pursue their passion -- no matter how weird it might sound. These aren’t your typical business stories of well-known…
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Billboard x Mountain Dew: Crowd Control
Mountain Dew and Billboard partnered to reach the Gen Z audience with an out-of-the-box, social-first content campaign that married the target consumer’s passions for hip-hop, gaming and live experiences…
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The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the year, driving millions in sales for Amazon with other retailers jumping into the fray. Knowing that compe…
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DQ Happy Hypothesis
DQ competes in a highly competitive category among titans like McDonalds, Burger King and Wendy’s. And while the big dogs outspend DQ, DQ has something money can’t buy: the hearts of consumers. In a rece…
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Jeep® Emoji U-Turn
Jeep saw an opportunity to do an emoji U-turn by being the first brand to ever give an emoji back. Our goal was to seize a cultural moment and generate social media buzz, PR recognition, and ultimately f…
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Strange Things at the Ballpark
How do you elevate a night at the iconic Wrigely Field into a mind-blowing event that leaves fans speechless? This past summer the Chicago Cubs, in partnership with Snapchat and Netflix, hosted a Strange…
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Schitt's Creek GIFs and Stickers
The first objective has always been to engage the Schitt's Creek fandom. But we also wanted to create GIFs that anyone can use to express themselves in whichever situation they may find themselves.
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The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States, it’s falsely perceived as unhealthy, largely fueled by xenophobic stereotypes about “dirty” Chinese fo…
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You Had Me At Target
Through social listening we learned that during Valentine’s Day guests refer to Target as a person versus a place, directly mentioning us as their “bae”. Based on this insight we set out to become the pr…
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Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but co…
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audience
Darknet Diaries
The Darknet Diaries podcast brings to the light, true stories from the dark side of the internet. Stories from hackers or those who have been hacked. Because everyone is buzzing about hackers in society …
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Power Who Shot Ghost Tip Line
Power viewers were shocked when the series' main character Ghost was shot by one of seven suspects in the season 6 mid-season finale. Reminiscent to Dallas' classic "Who Shot JR" episode, this cliffhange…
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Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has become an integral part in weddings. Through social listening, Busch found that fans were tagging #BuschWed…
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Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named after the film). Drive participation for Code & Response in 2020. Honor our brand heritage by contin…
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audience
Orange is the New Black - Orange Anthem
After seven seasons, Orange is the New Black was coming to its end and Netflix needed the perfect way to announce the final date of release. 
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audience
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Paramount & Mean Girls Broadway were looking for a unique way to engage fans, raise awareness and celebrate both the 15th anniversary of the cultural phenomenon Mean Girls movie release, as well as the hit Broadway musical. October 3 is internet famous and for Mean Girls fans a holiday in its own right. To the uninitiated October 3rd is the day…
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MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH "DAISY WINTER CAROUSEL" POP-UP IN BRYANT PARK
For more than a decade, Daisy Marc Jacobs has captured hearts of consumers and has remained a top 5 bestselling female fragrance in the U.S. The collection of fresh and feminine scents and its core values of sisterhood, spontaneous charm and a youthful spirit appeal to millennial and gen z women everywhere, with the holiday period accounting for a…
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audience
Knives Out - "Knives Out Knives"
What do you get when your studio partner and their nail-biting murder mystery film task you with raising awareness to the broadest audience possible? Martha Stewart selling killer knives of course! Our t…
winner
audience
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boundary-pushing music videos. In 2019 Madonna partnered with MTV to exclusively unveil the world premiere o…
winner
Chipotle Lid Flip Challenge with Superfan David Dobrik
The objective was simple, drive interest in digital ordering via the Chipotle app and website among Gen Z consumers. Along with Millennials, Gen Z forms nearly half of Chipotle’s customer base.   For Chipotle, engaging young people through its app and delivery platform is crucial. Research from The NPD Group found that Gen Z delivery orders are…
winner
audience
#KnitForRefugees
Every winter, millions of Syrian refugees risk being literally left out in the cold.This year, Twitter for Good and UNHCR, the UN Refugee Agency, joined forces to do something about it. Through an innova…
winner
Make it Up
Our objective was to create a groundbreaking new series format that would merge influencer tutorials with reality competition, without compromising the integrity and massive appeal of either genre.  We aimed to deliver a modern viewing experience that fit the way young people engage with content today - on-demand across multiple platforms. 
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audience
Adweek's Super Bowl Bot
The creative and marketing potential of AI has evolved at an unprecedented rate in the past year, but how close are we to a world in which machines can write compelling ads and stories? Adweek, the wo…
winner
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing they sell, evidenced by items with slogans like “The Future is Canadian” and “Home is Canada”. From helping…
winner
audience
Child's Play
In 2019, Orion Pictures asked for our help in resurrecting the iconic horror film, Child’s Play. We were tasked with driving interest and awareness of the film’s theatrical release, with a particular …
winner
audience
#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling …
winner
M Live: Bridging the Digital Divide - Exclusive Experiences
Marriott International's real-time command center, M Live, wanted to enhance our Marriott Bonvoy members’ experience in unique and memorable ways on social media. Throughout the year, we curated experien…
winner
Pineapple Upside-Down Cheesecake
In 2015, The Cheesecake Factory stopped serving Pineapple Upside-Down Cheesecake, but their fans couldn't let it go. Social listening and community management proved the cheesecake had reached cult statu…
winner
#NoBuildChallenge
The depletion of the earth's natural resources is a major problem which humanity must fight against to save the planet and its inhabitants. Yet every year we continue to use more natural resources than t…
winner
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed flavor. Without massive media budgets, the creative idea needed to do the heavy lifting. So, they set o…
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audience
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by offering free delivery during the NBA Finals to incentive people to give it a try, but we had to make th…
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Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day
The consumer trend to healthier snacking has impacted the packaged dip category. While hummus dollar and volume sales increased by 1.5%, the shift had a negative impact on Marzetti Veggie Dips, which are…
winner
audience
Skittles Hall of Rainbows
Mars Wrigley is a firm champion of diversity and inclusion across all of its many brands. But Skittles in particular has always embraced any opportunity to celebrate authentic displays of individuality a…
winner
Sounds of Home
  CONTEXT For foreign students, studying abroad means leaving everything behind and living in a different part of the world, alone, for the first time. The distance and separation can feel overwhel…
winner
Chase x BuzzFeed's Pizza Joint
With a star-studded roster of new rookies joining the team and seasoned NBA players making their New York homecoming this season, this was an exciting year to be a Knicks fan. BuzzFeed and Chase wanted t…
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audience
Adobe for Education: Igniting Creativity in the Classroom
Technology is changing and evolving the job market at a rate that leaves students' futures unclear - increasing the importance of creative thinking and problem solving in education. Adobe is the perfect …
winner
The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States, it’s falsely perceived as unhealthy, largely fueled by xenophobic stereotypes about “dirty” Chinese fo…
winner
WarnerMedia - Chasing the Cure Digital/Social
Our objective for Chasing the Cure was to run a multiplatform initiative across social media and web, creating a community for people to share their individual patient stories, and make connections with …
winner
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed flavor. Without massive media budgets, the creative idea needed to do the heavy lifting. So, they set out on a mission to show that Vita Coco Pressed was “Impossible to Hate.” The goal was simple: to show that even the most negative people on the…
winner
PUMA: The RS-X³ Puzzle
You know you’re doing something right when you’ve created so much hype for a product launch that people are *literally* stealing your ads off the street. But let's start from the beginning: To mark th…
winner
Stories in Street View: Dancing through Paris
Street View is Google's premiere technology for 360 degree, interactive photography - an experience that gives everyone unparalleled access to the world.  In alignment with their brand values, the teams …
winner
audience
Alzheimer’s Association United Campaign
Create a breakthrough campaign that increases unaided awareness by X%* of the Alzheimer’s Association and concern for the disease during the 2020 election cycle, running media during the debate with a ti…
winner
Ice Dog Sandwich
Oscar Mayer champions the love of hot dogs above all else. We renovated our hot dogs, built out the Wienerfleet, and even strapped someone to a jetpack to prove it – and we are constantly looking for new ways (traditional and not) to do so. So, when we saw French’s release mustard ice cream, we saw it as our next opportunity to reinforce our love …
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Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declare…
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audience
Billie Eilish, Seize the Awkward
Suicide is the second leading cause of death amongst young adults and for every youth suicide, it is estimated that 100 – 200 attempts are made. Young adulthood is a critical time in a person’s life w…
winner
Dyatlov Group's Journal: The last page
On February 1st 1959, the bodies of nine experienced hikers were discovered in the Ural Mountains, showing signs of gruesome yet puzzling injuries. All nine had fled their base camp in a blizzard without…
winner
CNN: Go There
Our main objective was to develop powerful, engaging, visual, and interactive Facebook Live shows for “Go There,” CNN’s daily show built exclusively for Facebook Watch. One of CNN’s strengths is its g…
winner
Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentra…
winner
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but co…
winner
audience
Styling on a Budget for Fashion Photography with Lindsay Adler
If you’ve ever wondered how a professional fashion photographer directs and styles a live shoot on a budget, Adorama and fashion photographer Lindsay Adler teamed up to show a photographer’s step-by-step…
winner
Making Everyone Master Builders
The launch of the All-New Chevy Silverado pickup truck was underway, and we needed a way to capture the attention of untapped audiences while exposing them to the benefits of the new truck. Chevy’s answe…
winner
For Every Robbie
  Context WW (formerly Weight Watchers) rebranded globally to transition from a weight loss brand to an inclusive wellness brand. This included a new tagline, ‘For Every Body’ a desire is to con…
winner
Yext Introduces Todd Munion: The Man Without The Answers
Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most believe it’s just a political or social issue. But brands also suffer at the hands of misinformation, t…
winner
Two Sides
Our goal was to create an innovative, highly engaging show about love and relationships that would resonate with our primarily young audience. Further exploring the medium of the vertical frame was a sec…
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audience
Endless Party: The Society
There’s an abundance of content on Snapchat, so how do we break through the noise? We set out to introduce and position The Society as a teen drama with a hint of the unexpected. Our piece had to introduce the characters and tease at the drama to come, while playing up the lighthearted side of the series to hook viewers in. 
winner
The Different Types of NFL Players Arriving To The Stadium
Emmy Award-winning Producer of the 2019 Best Animated Short, "Hair Love", Andrew Hawkins, is the face and creative force behind "The Different Types of NFL Players Arriving To The Stadium".  There's no s…
winner
Paris Mayday
We aim to share the most objective and non-biased information with our readers. One of the ways to do so - is to bring a 360 Camera to the field, also to showcase what is it like to be in the middle of w…
winner
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump.  …
winner
Don’t Be a Scooper
We wanted to humanize the litter box experience for cat parents by humorously demonstrating the downsides of using a traditional litter box as compared to the benefits of using the self-cleaning Litter-R…
winner
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As the original hotel brand to steal the scene during the beige-age era of hospitality, W leveraged their dis…
winner
Yeah, Bleach Does That.
Clorox Bleach is iconic. It’s long been trusted by consumers to tackle hardcore messes in high-stakes situations. But its perception as the nuclear option of household cleaners was alienating Millennials…
winner
2019 MTV Video Music Awards
The MTV Video Music Awards have a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. In 2019, we pushed ourselves to continue to evolve: Create new and…
winner
2019 MTV Video Music Awards - Stan Cam
The MTV Video Music Awards have a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. But with award show viewership trends facing declines, and social platfo…
winner
Railroad Ties
In the 1860’s, nearly 100,000 slaves escaped via secret routes and safe houses in America – helped in secret by strangers via the Underground Railroad. By erasing all traces of their journey, they won…
winner
Mobile Stationary Bike
On April Fool's Day 2019, Planet Fitness took on the notion that in-home workouts serve as convenient alternatives to gym memberships by calling out the absurd truth that many believe. In-home workouts m…
winner
Wheel of Whoa by AT&T
Americans using slow internet services spend an outrageous number of hours waiting for their content to load every single year. And with download speeds as high as 940mbps1 and 15x faster upload speeds t…
winner
audience
Aha Moments
With an eye toward PNC’s goal of becoming a national bank, our 2019 campaign focused on a key growth driver of being seen as a modern and digital bank. We developed a multi-channel campaign to deliver th…
winner
audience
Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentra…
winner
Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver commu…
winner
hi5.agency
Our team of strategic storytellers, visual artists, writers, and futurists are fans first and advertisers second. We lead with strategy and world-class creative with holistic collaboration at the epicent…
winner
Sandy Russell Creative
Hi there, we’re a boutique creative agency with a background in tech and a penchant for purpose driven work. We partner with brands to bring bold ideas to life through data-driven strategy, innovative st…
winner
audience
#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling project built on the analysis of thousands of photos shot by Russia’s last Royal family, executed by the Bolsheviks 100 years ago. To make history…
winner
audience
Tinder Launches Height Verification
We wanted to create a viral moment around April Fools’ Day that would lead to a larger conversation on social media about honesty in dating. To successfully achieve this, we had to pick a topic that is both relevant to and somewhat controversial amongst dating app users. As a team, we landed on the hotly discussed issue of lying about one’s height…
winner
SPIDER-MAN: FAR FROM HOME App
Are your Spidey senses tingling? No it’s just an alert from the SPIDER-MAN: FAR FROM HOME App -- the destination that allows fans to enter into Spider-Man’s world. With the SPIDER-MAN: FAR FROM HOME App, we wanted to bridge Peter Parker’s story following the events of AVENGERS: ENDGAME with exclusive content and updates to keep fans across the glo…
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audience
Current x Elhadj TV -"Nobody’s Cheatin’ on you with a Bank"
Current is a mobile bank built to meet the needs of people who have been overlooked by the traditional banking industry. Current has partnered with hundreds of YouTubers to promote Current’s personal checking accounts, with a focus on sponsored integrated content that’s genuinely entertaining and enjoyable for the viewers. Current’s 2019 campaign …
winner
#DCmoments Food Guides
Our #DCmoments Food Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive and ultimate food destinations in the locations surrounding our iconic hotels. Motivated primarily by our guest-centric focus, our #DCmoments Food Guides were established as an innovative extension to our guests’…
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audience
Game of Games Play Along Live
Currently in its third season, "Ellen’s Game of Games" is the wildly successful game show on NBC that takes the most fun part of Ellen’s talk show – the games – and expands it into a full-blown, epic primetime show in which contestants compete in high-stakes games while facing all sorts of outrageous, eye-catching peril.  Ellen’s television fra…
winner
WarnerMedia - Chasing the Cure Digital/Social
Our objective for Chasing the Cure was to run a multiplatform initiative across social media and web, creating a community for people to share their individual patient stories, and make connections with …
winner
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle, their evolving needs and eliminating wasted customer time.  DBS seeks to provide a personalized experience for each individual customer by addressing al…
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audience
PicsArt - Your All-In-One Photo & Video Editor
Now, more than ever, we are a generation that communicates visually. We speak in emojis and GIFs while sharing photos, stickers, memes, and videos with friends and on our social channels. The popularity of social media and access to easy and ubiquitous content creation has made visual communication - in photos, memes, and short-form videos for the…
winner
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle, their evo…
winner
audience
B/R App: Making It Easy to Be a Sports Fan
The main goal for Bleacher Report is to make it as easy as possible to be a sports fan. 2019 marked a watershed year in making this even more a reality. It marked a period of rapid growth for the B/R app…
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audience
BuzzFeed's Bring Me!
Bring Me!, BuzzFeed’s travel and experience brand, launched on Facebook in mid 2017 as a new platform for the BuzzFeed audience to find inspiration for unique places to go. It soon became the largest and…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

watch the 12th annual shorty awards at shortyw.in/shorty12