CHECK OUT THE SHORTY SOCIAL GOOD WINNERS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

12th Annual Shorty Awards

The 13th Annual Shorty Awards is now open for entries! Early deadline is on December 3rd, 2020.

Congrats to the finalists of the 5th Annual Shorty Social Good Awards!

Brought to you by the creators of the Shorty Awards, the Shorty Social Good Awards is an international awards program that honors the impactful work organizations are doing to make the world a better place.

Winners will be announced at the digital ceremony on November 19th.

12th ANNUAL SHORTY AWARDS WINNERS

Influencers

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Rebel Wilson
Rebel Wilson became the Queen of 2019, as one of the world’s most recognizable and beloved comedic actresses. Few people had a busier year, starring in four major motion pictures, Isn’t It Romantic, The Hustle, JoJo Rabbit and Cats. It’s no surprise that with those roles comes a big social following, enjoying nearly 7M followers on Instagram and a…
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Zendaya
Actress, singer and model Zendaya is dominating pop culture with triple threat talent. With 2019 lead roles of Rue in Euphoria as a recovering drug addict to starring Marvel role in Spider-Man: Far From Home, Zendaya also managed to bolster her off-screen fashion career that enjoyed a commanding 2019. As a millennial, Zendaya is of course massivel…
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Trevor Noah
When Trevor Noah took over the Daily Show from former host Jon Stewart in 2015, that job came with big, big shoes to fill. Now, Trevor is one of the leading political satirists in the country today, providing his audience with everything from lighthearted jabs to valuable insight. Late last year, his standup show was the first show hosted by an Af…
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Benny The Bull
2019 may as well have been the year of the mascot. Benny the Bull, the iconic Chicago Bulls mascot, always has one of the biggest and most passionate fan bases cheering on each dance move and halftime show stunt. Since his first season, Benny’s been more than your average mastoc, accompanying the mayor to China and even topping a Forbes list. Now …
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TWICE
In September, a trending topic overshadowed the launch of a new Apple iPhone, powered by more than 200K tweets on the hashtag #MOMO. That hashtag was driven by mega-fans of the K-Pop superstars TWICE, who were discussing beloved member Momo’s new hairstyle from a 20 second video. Talk about social media power! TWICE is one of the biggest, and fast…
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Megan Rapinoe
Perhaps the biggest star in the sports world this year was Megan Rapinoe, the co-captain on the US women’s national soccer team. She won the Golden Boot and Golden Ball awards, scored her 50th career international goal, the US record, and took home the World Cup trophy, all on her way to being named FIFA’s best women’s player for 2019. Megan made …
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🥱 Boooooring
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And I Oop
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Lizzo post AMAs
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Woman Yells at Cat
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MAYA THE SAMOYED
As famous Insta-pets go, few are as talented or as fabulously furry as Maya the Samoyed. This year, she’s spent time snacking, , overcoming the #invisiblechallenge, and bringing joy to the world. A truly remarkable year, Maya ended 2019 approaching a remarkable 2M fans on Instagram, 200K+ on Twitter, and found incredible success on YouTube, adding…
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Dave Pollot
Take that which is old and unwanted and make it new and relevant again, and that’s Dave Pollot’s approach to creating art. He made his name on social media by finding oil paintings at thrift stores and adding new life to them, often in the form of pop culture references and other modern twists bridging the gaps between old-and-forgotten and new-an…
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Nikita Dragun
Initially driven towards makeup artistry as a means to escape reality, Nikita is now inspiring confidence in others, by "unleashing the fantasy within." Building her career on YouTube via makeup tutorials and candid personal vlogs centered on her transgender transition, the "Mother of Draguns" has amassed over 2M YouTube subs, 5M+ IG followers, an…
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Aquaria
RuPaul’s Drag Race’s season 10 winner Aquaria enjoyed a 2019 filled with red carpets, product launches, international performances and more. After being the face of MAC’s Viva Glam campaign, the star launched her very own makeup palette in collaboration with NYX Cosmetics and ended the year by taking part in Rihanna’s Savage X Fenty Show during NY…
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Juns Kitchen
Started by YouTubers Rachel and Jun, Jun’s Kitchen is a channel that combines a passion for cooking with the other good things in life, especially their exceptionally polite felines! Through this outlet, the duo share their favorite recipes with tips on cat training, knife sharpening, and much more. By making learning Japanese cooking fun and acce…
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Wheels2Walking
The transition for new wheelchair users isn’t easy, and unfortunately Richard Corbett experienced it first hand nearly a decade ago. Realizing he had an opportunity to help others, Richard created a YouTube channel dedicated to guiding the newly injured through difficult early stages, offering inspiration and valuable insight along the way. His ch…
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Our Faux Farmhouse
From suburban spec home to faux farmhouse, married design duo Holly and Brad have captivated the internet with their design journey. A feat years in the making, the husband and wife team took to Instagram to document the on-a-budget transformation of their inventory home into a one-of-a-kind chic country style retreat, one room at a time, one chil…
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Mona Chalabi
Data journalist and visualizer Mona Chalabi touches on some of the most personal aspects of the modern condition, from smoking rates to cost of living to rent, using empirical illustrations of data and economics with a unique artistic twist. In 2019, she brought her approach to Netflix’s panel show The Fix. She is also known for her work with Five…
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Rose and Rosie
Known for their positive and open conversations about LGBTQ+ issues, Rose and Rosie are a married British comedy and entertainment duo with over 900K+ subscribers on YouTube. The duo enjoyed a successful 2019, growing by nearly 100K subscribers by providing a space for LGBTQ+ conversations and comedy. They’ve connected with a large and devoted aud…
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Les Do Makeup
Leslie Quezada, better known by her online persona as Les Do Makeup, is one of the biggest names in the world of bold brows and blush. In recent years, she’s built a social media brand that has gone from making fun, engaging makeup tutorials to giving her fans a full, behind the scenes look into her life. Throughout 2019, she gave her audience an …
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Thoughts of Dog
This account is part canine, part philosopher, resulting in tweets that bring followers constand and completely heartwarming hilarity. Thoughts of Dog encapsulates the proper puppy experience in 280 characters or less, touching on friendship, human nature, and the joy of walking around in the great outdoors. This delightful Twitter account grabbed…
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The Bramfam
This is "the real life of a young married couple who happen to be teen parents." YouTube channel The Bramfam offers inspiration and understanding to parents of all ages, launching initially as a means of showing other teen parents that the journey "is NOT IMPOSSIBLE!" Mom influencer Bramty Juliette and Navy veteran father Luis have cultivated a 2M…
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jackstauber
If obscure, vanguard synth pop is your thing, then musician and comedian Jack Stauber has just what you need. With a knack for combining animation with obsolete media and a unique taste of absurdist humor, Jack has created a genre of music, art, and comedy all his own. This combination of cracked claymation and animation, catchy tunes, and a power…
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Supercar Blondie
Australian supercar fanatic Alexandra Mary Hirschi has taken her love of high octane automobiles to social media under the moniker Supercar Blondie. Alexandra showcases some of the fastest, most expensive cars in the world, Ferraris, McLarens, Bentleys, and beyond, showing off all the features that make each car so unique and valuable. Alexandra’s…
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Wolfgang
Accountant by trade, animal hero by calling, Steve Greig is proving that love only gets better with age. To help overcome the loss of his dog Wolfgang, he set out to make something good to come out of the tragedy and adopted "the oldest, least-adoptable dog" he could find. Flash forward to 2019 and Steve’s endeavor has fostered a full feathered me…
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Avani Gregg
Influencer Avani Gregg is proving she’s much more than a "clown girl." Launching to TikTok fame via her trademark 2019 #ClownCheck videos, Avani’s dual combination of makeup skills and moody clown skits propelled her to viral celebrity, earning 3M followers in just a couple of weeks. With contagious energy and the ability to perform impressive gym…
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MrFreshAsian
Harley Campbell, aka MrFreshAsian, is one of those names you hope to not see when dropping into the Fortnite map. The Australian pro-gamer has made quite the name for himself as a Twitch streamer, racking up 1.5M+ followers who have viewed his streams an astonishing 18M+ times. As one of Twitch’s top creators, Harley is a regular face at Esports e…
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Morgan Adams
One of the most entertaining people on YouTube, Morgan Adams enjoyed a wildly successful 2019. Sister of famed YouTuber Ryland Adams, Morgan’s become a true force on her own, amassing 3M+ subscribers through vlogs, challenge videos and highly entertaining collabs. Her most popular video of the year, "Shane Dawson Follows My Makeup Routine!" receiv…
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Kian and JC
As far as viral content creators go, few can lay claim to the kind of success that followed YouTube sensations kian Lawyley and JC Caylen, known better as Kian and JC. The dynamic duo took the meaning of a collab to a brand new level when they launched their own web show The Reality House. The Big Brother-style series that pitted 13 fellow YouTube…
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Pomplamoose
Pomplamoose duo Jack Conte and Nataly Dawn have found a formula to online music success. That recipe includes part original music, part acoustic covers and part mashups that cause their audience to always be surprised and delighted when new videos drop. Now with 915K+ subscribers and 194M+ channel views the "one-woman one-man band" continue to fin…
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MrBeast
Jimmy Donaldson, aka MrBeast is the feel good creator using his platform to bring about real world change. That could be "donating $100,000 To Random Streamers" or opening "The World's First FREE Store." But MrBeast took this to new heights when he hit the astonishing 20M subscriber mark, setting a goal for himself and his followers: raise $20M to…
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Greta Thunberg
17 year old Greta Thunberg has learned the power of using social media to transform her voice into a global movement on her rapid rise to international acclaim through grassroots efforts. Greta’s social media calls to action led to 2019’s #FridaysForFuture #schoolstrike4climate, rallying students and environmental supporters across the globe in ad…
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NoisyButters
Hannah Bryan, better known on Twitch and YouTube as NoisyButters, is a top caliber Call of Duty: Modern Warfare gamer and creator with enormous clout and an infectious positive attitude. In fact, she has made positivity a big part of her personal brand by promoting good vibes whenever possible. She has 95K+ followers on Twitch and 580K+ subscriber…
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Emma Chamberlain
Emma Chamberlain is a social media star in a class all her own. She had a breakout year in 2019, as outlined in a New York Times profile published in mid-summer that crowned her "the funniest person on YouTube." In April, she launched Stupid Genius, her unique podcast take on searching for answers to life’s largely unquestioned questions. In each …
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Haley Dasovich
In 2016, Haley Dasovich quit her full time job to focus on capturing and uploading her travelling adventures. Since then, few people have lived more exciting lives than Haley Dasovich, who spends her time living in the Philippines, California and traveling the world with her creator siblings and friends. Her most popular video of the year saw her …

Brands & Organizations

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The Bell: A Taco Bell Hotel and Resort
Taco Bell has always been a brand based on innovation and exploration, dating all the way back to founder Glen Bell, who introduced America to crunchy tacos when most of the country was eating burgers. From that point forward, Taco Bell has been about helping America discover craveable food experiences - and encouraging fans to truly Live Más. …
winner
HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the world stop for Game of Thrones, one last time. How could we ignite the internet and harness GoT’s passionate fan base to drive exponential global reach? HBO asked to leverage Snap’s expertise in AR to deliver innovative ideas, breakthrough AR experiences…
winner
Dyatlov Group's Journal: The last page
On February 1st 1959, the bodies of nine experienced hikers were discovered in the Ural Mountains, showing signs of gruesome yet puzzling injuries. All nine had fled their base camp in a blizzard without proper clothing or equipment. The truth of what happened to them has never been established.  On the 60th anniversary of the tragedy in 2019, …
winner
The Ad Council & The Alzheimer’s Association: Our Stories Campaign
More than 5 million Americans live with Alzheimer’s but less than half are diagnosed. While there’s no cure for the disease, getting an early diagnosis is critical, as it can lead to better outcomes for both individuals with Alzheimer’s and their loved ones. The prevalence of the disease is higher among African American and Hispanic adults.   R…
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audience
When They See Us - Room to Room
When They See Us tells the true story of five boys ages 14-16, known as the Central Park Five, who were wrongly convicted of an unspeakable crime through coerced confessions and a prejudicial criminal justice system, all brought to life by Academy Award Nominee Ava DuVernay. A limited series like this deserved a standout introduction piece that wo…
winner
bubly 2019 Superbowl Campaign
With cultural shifts towards healthier beverage options, the sparkling water category continues to experience YoY growth and Mintel forecasts sales of sparkling water to increase by 74% from 2018 to 2023[1]. To expand presence within this fast-growing category and unleash a sparkling brand personality on the world’s biggest stage (The Super Bowl),…
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DonorsChoose Rebrand and Design Playground
After almost 20 years of reimagining what could be possible in classrooms across the country, it was time for DonorsChoose, one of the nation’s most beloved and innovative education nonprofits, to refresh its visual identity and story. When DonorsChoose first launched in 2001, the technology was the centerpiece of their work – an easy-to-use, dire…
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Your Worst Fears Confirmed - Can I Get Pregnant from Sitting On My Boyfriend's Lap?
Create unique eye catching graphics that capture the hilarious absurdity of the content of these videos while harkening back to the style of online tutorials and how-tos.
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Falling For Milk
The holidays are full of temptation for the dairy sensitive. Rather than pass on classic dishes, many indulge in dairy only to pay the consequences later. While Lactaid is 100% real milk (without the lactose that bothers tummies), many consumers were confused on whether it was in fact, real milk. We needed to show consumers that throughout the hec…
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JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump.  In 1962, President John Fitzgerald Kennedy gave his now famous “Moonshot” speech at Rice University in which he outlined his audacious plans to p…
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Master Building the All-New Chevy Silverado
The pickup truck is the lifeblood of the automotive industry. It’s the product companies depend on for profitability. With the All-New Chevy Silverado launch underway, our traditional truck buyers were engaged, but since this is a truck for everyone, we needed to speak to a larger demographic. Partnering with LEGO and Warner Brothers, we reache…
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Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, health…
winner
Yext Introduces Todd Munion: The Man Without The Answers
Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most believe it’s just a political or social issue. But brands also suffer at the hands of misinformation, thanks to third-party websites and unverified sources online. Hence, misinformation is a real business problem because it erodes trust between a br…
winner
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they get there – in a flattening, commoditizing category. Our primary KPI, given our need to rejuvenate the brand and category, was dollar sales for French’s and, in turn, for the yellow mustard category overall. We have majority share in the category…
winner
JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump.  In 1962, President John Fitzgerald Kennedy gave his now famous “Moonshot” speech at Rice University in which he outlined his audacious plans to p…
winner
#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling project built on the analysis of thousands of photos shot by Russia’s last Royal family, executed by the Bolsheviks 100 years ago. To make history…
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SpongeBob SquarePants x Kyrie Irving x Nike
In celebration of the 20thAnniversary of SpongeBob SquarePants, Nickelodeon partnered with SpongeBob super fan and NBA star, Kyrie Irving on a Nike sneaker, apparel and accessories collection for adults and kids. A product collaboration of this magnitude, needed an equally impressive campaign that broke through the often-crowded sneaker world and …
winner
What's Love?
The Los Angeles LGBT Center wanted to raise awareness of their services to support families of LGBTQ+ youth on National Coming Out Day (October 11). Parents who need to hear our message are those struggling to accept their teen’s coming out. By demonstrating the impact a parent’s rejection has on their teen’s well-being, we proved that they have t…
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#STAYWARM WITH HEATTECH: THERMIE ACTIVATION
UNIQLO is a leading fashion retailer, with over 1200 stores globally and 20 Australian locations. A distinctly Japanese brand, UNIQLO delivers easy-going apparel that serves a larger purpose: improving your life with thoughtful, functional details. Innovation is at the heart of UNIQLO - as president and CEO Tadashi Yanai states “We’re not a fashio…
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audience
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly practices, American Express launched a global call to action to rally its community to combat marine plastic pollution. Through this initiative, American Express unveiled its iconic American Express Green Card as the first ever Card made primarily …
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Trojan Conecocktions
Pride Month is always a crowded space, but in 2019 it was particularly so because NYC was home to WorldPride on the 50th anniversary of the Stonewall Riots. Trojan, the most trusted name in protection for more than 100 years, wanted to show themselves as the protector of sexual health for all people. When considering how to activate in a way that …
winner
The Bell: A Taco Bell Hotel and Resort
Taco Bell has always been a brand based on innovation and exploration, dating all the way back to founder Glen Bell, who introduced America to crunchy tacos when most of the country was eating burgers. From that point forward, Taco Bell has been about helping America discover craveable food experiences - and encouraging fans to truly Live Más. …
winner
Gears 5, Fractured. Ayzenberg x Xbox.
Our objective heading towards the launch of Gears 5 was to pique curiosity among the gaming mass; enticing the lapsed fans of this award-winning franchise, while also exciting the core and inviting the uninitiated. We needed something that would break through beyond the existing Xbox audience, and universally gain traction among gaming fans – all …
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A Rainbow Wave Hits Virginia During The 2019 Midterms
LGBTQ Virginians still lack explicit protections from discrimination in all facets of life. This means that lesbian, gay, bisexual, transgender and queer Virginans face discrimination in their workplaces, their schools and their day-to-day lives with no legal repercussions. In early 2019, the commonwealth’s anti-equality leadership refused to b…
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audience
A Lifestyle Influencer Success Story - Bassett Furniture + Jenni Holmes
Bassett Furniture is a leading home luxury brand, committed to providing customers with beautiful, custom furniture and direct access to skilled Design Consultants at more than 100 retail locations. In 2019, the brand sought to further elevate its southern roots and showcase its dedication to quality home furnishings. Bassett started to signif…
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DoubleTree by Hilton: Cookies in Space
The objective of Cookies in Space was to build awareness of DoubleTree by Hilton as a forward-thinking brand focused on the future of hospitality. This furthered our commitment to innovation in hospitality on Earth and beyond by sending our global symbol of hospitality, the signature DoubleTree chocolate chip cookie, to the international Space Sta…
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2019 MTV Video Music Awards
The MTV Video Music Awards have a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. In 2019, we pushed ourselves to continue to evolve: Create new and innovative ways for fans to experience the VMAs Reach out to young viewers by connecting with them on their favorite platforms Expand our cor…
winner
HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight
Ahead of the 2020 election, HRC Foundation was eager to have the Democratic presidential candidates share their visions and agendas on LGBTQ issues.  Today, LGBTQ people are still at risk of being fired, evicted or denied services in 30 states. Kids are still subjected to the child abuse known as “conversion therapy” and facing bullying and rej…
winner
#NoBuildChallenge
The depletion of the earth's natural resources is a major problem which humanity must fight against to save the planet and its inhabitants. Yet every year we continue to use more natural resources than the earth is able to offer.  Highly aware of environmental issues and determined to make its voice heard, young citizens have been actively prot…
winner
The 143rd Westminster Kennel Club Dog Show
The Westminster Kennel Club is America's oldest organization dedicated to the sport of purebred dogs. Westminster Week, held annually in New York City, thousands of dogs across hundreds of breeds compete for the title 'Best in Show', with tens of thousands of attendees.  This year’s core objectives were to find new ways to engage younger dog-lo…
winner
University of Kentucky HealthCare - We Are Proof
When defining our objective for the University of Kentucky HealthCare’s 2019 campaign, we brought to life the obvious - very few people want to engage with a hospital or health care brand unless they have an immediate need. After all, why would you? It’s scary, it’s complex and not something you really want to be thinking about. UK HealthCare and …
winner
audience
Olympic Channel Take the Podium Original Series Social Media Campaign
Olympic Channel is the global media platform of the International Olympic Committee(IOC) dedicated to celebrating the values of the Olympics all year round. With live coverage, news highlights and original programming young audiences around the world can connect with the notable moments and the compelling athletes that prove the power of sport to …
winner
The booj Platform: A Custom-Built Real Estate Technology System
booj, the award-winning web development and software firm, was acquired by real estate pioneer RE/MAX to develop a technological ecosystem that streamlines the homebuying and selling processes for consumers and agents. In 2019, the booj team created and launched the booj Platform – an integrated suite of digital products including everything a rea…
winner
audience
PINCHO is Not a Factory
Pincho Factory is a local, family-owned fast casual restaurant chain based in Miami. They spent 14 months working on a rebrand to dropping “Factory” from the name and introducing a new identity before they prepare to expand nationally.  Our challenge was to produce a social media campaign that generated awareness letting people know Pincho Fact…
winner
Popeyes - Chicken Wars
The objective of this campaign was to increase the hype—and therefore sales—around Popeyes first Chicken Sandwich.  It wasn’t going to be easy. Popeyes was very late to the chicken sandwich game. And this highly competitive market had long been dominated by Chick-fil-A, who owned over 50% of the chicken sandwich market despite being closed on S…
winner
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, health…
winner
#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing they sell, evidenced by items with slogans like “The Future is Canadian” and “Home is Canada”. From helping underprivileged children to aiding new immigrants to Canada, the brand uses proceeds from their sales to make a positive impact on their communit…
winner
HRC Mobilizes for House Passage of the Equality Act
Despite significant steps toward equality, most LGBTQ Americans still lack legal protections across the country. The patchwork nature of current laws leaves millions of people in a majority of states subject to uncertainty and potential discrimination that impacts their safety, their families and their day-to-day lives. Our nation’s civil right…
winner
Bleacher Report: Making it as Easy as Possible to be a Sports Fan
Bleacher Report set out to be the best publisher in sports with one goal in mind: make it as easy as possible to be a sports fan.  Our goals to accomplish this were to create an industry-leading sports app with social functionality aimed toward building community, develop easier access points to engage football and sports betting audiences, pro…
winner
audience
She Can STEM
Today, women continue to be underrepresented in the Science-Technology-Engineering-Mathematics workforce, holding less than 30% of all STEM jobs. Research shows that young girls enjoy these subjects but as they get older, they start to feel that STEM isn’t for them based on outdated stereotypes.  She Can STEM inspires girls to stay in STEM by s…
winner
audience
Lucifer - Season 4 Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer was not only saved from the outcry of fans, but found it’s new home on a new platform: Netflix. But how does one take a series that was deemed unworthy by …
winner
The Country Pub Project
Australians love Airbnb, and on various measures Australia is regarded as the most penetrated market globally for the brand. 30% of Australian adults have an Airbnb account. With 86% brand awareness, world-leading addressable market penetration, clear short-term rental regulations covering more than 70% of the population, Australia is a strong and…
winner
Betting on the U.S.
The U.S. Women’s National Soccer Team’s run through the 2019 Women’s World Cup electrified American sports fans like few events in memory.The team’s jaw-dropping skill and swagger captivated abroad audience, crushing viewership and jersey sale records, inspiring a generation of women athletes and dominating sports-media conversations across gender…
winner
WWE on Facebook
The primary goal of WWE’s flagship Facebook page is to offer one location for every WWE fan's needs, but our entire network of pages provides the Facebook user more opportunity to define their news feed with content centered around their favorite Superstars, WWE TV programs and digital-exclusive shows. If WWE’s Facebook followers want backstage…
winner
Great Big Story
As a video-based storytelling brand, our goal on Instagram was to not only expand our reach, but to firmly establish ourselves as a unique generator of original, premium content, optimized for the platform. To do this, we spent 2019 revisiting our catalog of videos and re-cutting stories to optimize our feed. By editing our videos into bite-sized …
winner
audience
60 Second Docs
2019 was our first full year of programming for Snapchat. Our objective was to take our 60 second documentary storytelling format and extend it into the vertical format for new audiences on Snapchat. 60 Second Docs is the top performing digital docuseries profiling the world’s most interesting characters. These original short documentaries are …
winner
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among Gen Z consumers. Along with Millennials, Gen Z forms nearly half of Chipotle’s customer base. For Chipotle, engaging young people through its app and delivery platform is crucial. Research from The NPD Group found that Gen Z delivery orders are e…
winner
Seeker on Tik Tok
Seeker is the #1 science brand on mobile in the U.S. [Nielsen DCR, December 2019]. Seeker explains every aspect of our world through a lens of science, inspiring a new generation of curious minds who want to know how today’s discoveries in science, math, engineering and technology are impacting our lives and shaping our future. With Seeker’s TikTo…
winner
Target - Your Happy Place on Twitter
In 2019, we focused Twitter efforts on building brand loyalty and attracting new customers by creating a feed that brought the in-store experience online in a fun, relatable way. On Twitter, this meant creating a feed that tapped into trending moments in a tone of voice that seamlessly fit into the social feeds of those guests and inspired them to…
winner
First We Feast
First We Feast, part of Complex Networks, views food as an illuminating lens into pop culture, music, travel and more through its innovative slate of food-driven video franchises. Its YouTube channel is home to flagship series “Hot Ones,” “Feast Mansion,” “The Burger Show” and more, has 8 million subscribers and over 1.3 billion views to date. Fir…
winner
audience
#NoBuildChallenge
The depletion of the earth's natural resources is a major problem which humanity must fight against to save the planet and its inhabitants. Yet every year we continue to use more natural resources than the earth is able to offer.  Highly aware of environmental issues and determined to make its voice heard, young citizens have been actively prot…
winner
INFINITI QX60 Social Media Campaign for Korea
Korea was a virtually untapped market for the INFINITI brand, to say nothing of the QX60. To increase leads and grow sales, we turned to Facebook to help us demonstrate how social media can have a direct impact on key buying actions. We needed to use a full-funnel strategy to connect Korean consumers with the INFINITI QX60—awareness, consideration…
winner
Division 2 - ECHO
For the launch of the new game, Division 2, our objective was to immerse players in this post apocalyptic world before the game was available to buy. We developed a chatbot on messenger, using geo-localization, and native AR Technology. We Called it ECHO. 50 AR stories linked to site-specific locations such as restaurants, schools or banks. Each s…
winner
Google #teampixel Advocacy Program
Entry Title: #teampixel is a community of unique content creators who have generated over 37K pieces of UGC using the Google Pixel phone - all providing social validation that inspires others to switch. Objective: The Google Pixel phone is among the best smartphones in the market and is packed full of helpful features including its highly-ra…
winner
Yext Introduces Todd Munion: The Man Without The Answers
Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most believe it’s just a political or social issue. But brands also suffer at the hands of misinformation, thanks to third-party websites and unverified sources online. Hence, misinformation is a real business problem because it erodes trust between a br…
winner
Adobe for Education Pinterest Re-Launch
Technology is changing and evolving the job market at a rate that leaves students' futures unclear - increasing the importance of creative thinking and problem solving in education. Adobe is the perfect classroom partner - they equip educators with tools that help students build essential digital literacy and problem-solving skills, preparing them…
winner
Child's Play
In 2019, Orion Pictures asked for our help in resurrecting the iconic horror film, Child’s Play. We were tasked with driving interest and awareness of the film’s theatrical release, with a particular focus on enticing modern audiences for the revival of the 1980s cult classic. But how does one go about capturing the attention of overstimulated …
winner
audience
Haunted - Sketchy as Hell
Real-life hauntings are what nightmares are made of. So to bring awareness to Haunted, Netflix’s new series about real people who have been possessed by demons, abducted by aliens, or terrorized by ghosts, we needed a scary good campaign that would instantly pique the interest of core horror fans.
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audience
HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the world stop for Game of Thrones, one last time. How could we ignite the internet and harness GoT’s passionate fan base to drive exponential global reach? HBO asked to leverage Snap’s expertise in AR to deliver innovative ideas, breakthrough AR experiences…
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Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to introduce the latest in nighttime cold and flu relief with the launch of new Mucinex Nightshift Cold & Flu: a powerful new solution for nighttime cold & flu sufferers everywhere, empowering them to fight their worst symptoms, sleep great, and wake up h…
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Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by offering free delivery during the NBA Finals to incentive people to give it a try, but we had to make the offer known across the U.S as only one in every four Chipotle fans knew that Chipotle delivered. However, the NBA Finals already had a catego…
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San Francisco Travel Association Pantone Color Campaign
China’s traveler demographic is shifting. A new wave of “free and independent” travelers has emerged, leaving a lot of US destinations clueless on how to capture their interests. To meet this challenge, San Francisco Travel Association partnered with United Airlines to create an engaging and interactive campaign on WeChat. Our goal was to creat…
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UCLA Health: Giving U Health Weibo Campaign #UGiveaway#
UCLA Health is synonymous with top-notch healthcare services and pioneering advances in various fields of medicine. As the Chinese agency for UCLA Health, Hylink tapped into the universal love of music to create a social media campaign on Weibo, China’s #1 social platform that aimed to increase the health organization’s Weibo user engagement and a…
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"Skip the Chemicals"
Organic Voices is a consortium of natural brands that aims to illustrate less is more when it comes to the ingredients in our food. With “Skip the Chemicals,” we used humor and reverse psychology to illustrate this concept and get the message out to a wide audience on a modest budget.  Our objective was to speak to a culture that’s increasingly…
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audience
Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentration camp in Poland and its endless barracks in ruins, remain one of the world’s most painful memorial sites and serve as a living reminder of wha…
winner
Weird Work
Weird Work celebrates the people who’ve broken out of the traditional working world to pursue their passion -- no matter how weird it might sound. These aren’t your typical business stories of well-known founders scaling companies quickly. Weird Work features folks who’ve found success, on their own terms. With Weird Work, we hope to destigmatize …
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Billboard x Mountain Dew: Crowd Control
Mountain Dew and Billboard partnered to reach the Gen Z audience with an out-of-the-box, social-first content campaign that married the target consumer’s passions for hip-hop, gaming and live experiences. The resulting series, coined “Crowd Control” (also stylized as #MtnDewCrwdCntrl), celebrated the fans that “dare to do” by creating interactive,…
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The Crash Sale
Originally an Amazon-only holiday, Prime Day has become one of the biggest shopping events of the year, driving millions in sales for Amazon with other retailers jumping into the fray. Knowing that competitors would also be capitalizing on this day, eBay challenged us to develop a plan for Prime Day – inclusive of video, PR, digital and social com…
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DQ Happy Hypothesis
DQ competes in a highly competitive category among titans like McDonalds, Burger King and Wendy’s. And while the big dogs outspend DQ, DQ has something money can’t buy: the hearts of consumers. In a recent Morning Consult survey, DQ was voted the “#22 Most Loved Brand in America,” ahead of Disney and Chick-Fil-A. The DQ brand is built around a sim…
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Jeep® Emoji U-Turn
Jeep saw an opportunity to do an emoji U-turn by being the first brand to ever give an emoji back. Our goal was to seize a cultural moment and generate social media buzz, PR recognition, and ultimately fuel Jeep fandom in social by declaring #ThisIsNotJeep. We used this platform to release social videos, GIFs and stills on Instagram, Twitter, YouT…
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Strange Things at the Ballpark
How do you elevate a night at the iconic Wrigely Field into a mind-blowing event that leaves fans speechless? This past summer the Chicago Cubs, in partnership with Snapchat and Netflix, hosted a Stranger Things themed night and turned the ballpark upside down! Snapchat leveraged AR to highlight this cultural moment, bridging the gap between reali…
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Schitt's Creek GIFs and Stickers
The first objective has always been to engage the Schitt's Creek fandom. But we also wanted to create GIFs that anyone can use to express themselves in whichever situation they may find themselves.
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The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States, it’s falsely perceived as unhealthy, largely fueled by xenophobic stereotypes about “dirty” Chinese food. Despite proven safe to eat by numerous scientific studies, Americans are still hesitant and afraid to give MSG a taste. This is ironic since M…
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You Had Me At Target
Through social listening we learned that during Valentine’s Day guests refer to Target as a person versus a place, directly mentioning us as their “bae”. Based on this insight we set out to become the proxy for real-life love to all guests, regardless of relationship status. 
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Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…
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audience
Darknet Diaries
The Darknet Diaries podcast brings to the light, true stories from the dark side of the internet. Stories from hackers or those who have been hacked. Because everyone is buzzing about hackers in society today, this show learns into the stories to interview the people responsible for some of the hacks we've seen in the news. So we can get an in dep…
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Power Who Shot Ghost Tip Line
Power viewers were shocked when the series' main character Ghost was shot by one of seven suspects in the season 6 mid-season finale. Reminiscent to Dallas' classic "Who Shot JR" episode, this cliffhanger left Power fans fervently asking: Who Shot Ghost?  We wanted to lean into the "WhoDunnit" theme of the campaign with an organic fan participa…
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Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has become an integral part in weddings. Through social listening, Busch found that fans were tagging #BuschWeddings pictures, making bouquets, and calling on the brand for sponsorship of their nuptials. Within their DMs and throughout their tagged photos s…
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Code & Response
Build momentum, create awareness and drive engagement for IBM's Code & Response movement (named after the film). Drive participation for Code & Response in 2020. Honor our brand heritage by continuing our progressive stand on building a smarter planet and focus on the shared success of business and society. We believe that we must do someth…
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audience
Orange is the New Black - Orange Anthem
After seven seasons, Orange is the New Black was coming to its end and Netflix needed the perfect way to announce the final date of release. 
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Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Paramount & Mean Girls Broadway were looking for a unique way to engage fans, raise awareness and celebrate both the 15th anniversary of the cultural phenomenon Mean Girls movie release, as well as the hit Broadway musical. October 3 is internet famous and for Mean Girls fans a holiday in its own right. To the uninitiated October 3rd is the day…
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MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH "DAISY WINTER CAROUSEL" POP-UP IN BRYANT PARK
For more than a decade, Daisy Marc Jacobs has captured hearts of consumers and has remained a top 5 bestselling female fragrance in the U.S. The collection of fresh and feminine scents and its core values of sisterhood, spontaneous charm and a youthful spirit appeal to millennial and gen z women everywhere, with the holiday period accounting for a…
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audience
Knives Out - "Knives Out Knives"
What do you get when your studio partner and their nail-biting murder mystery film task you with raising awareness to the broadest audience possible? Martha Stewart selling killer knives of course! Our team was challenged to create a custom integration for Lionsgate’s ever so clever film, Knives Out. Our goal was to produce a mass appealing campai…
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audience
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boundary-pushing music videos. In 2019 Madonna partnered with MTV to exclusively unveil the world premiere of her video and single “Medellín” with Maluma, during a globally televised and live streamed MTV music event, “MTV Presents Madonna Live & Exclusi…
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Chipotle Lid Flip Challenge with Superfan David Dobrik
The objective was simple, drive interest in digital ordering via the Chipotle app and website among Gen Z consumers. Along with Millennials, Gen Z forms nearly half of Chipotle’s customer base.   For Chipotle, engaging young people through its app and delivery platform is crucial. Research from The NPD Group found that Gen Z delivery orders are…
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audience
#KnitForRefugees
Every winter, millions of Syrian refugees risk being literally left out in the cold.This year, Twitter for Good and UNHCR, the UN Refugee Agency, joined forces to do something about it. Through an innovative project coined #KnitForRefugees, they launched an awareness and fundraising campaign with a unique twist: creating the first-ever scarves mad…
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Make it Up
Our objective was to create a groundbreaking new series format that would merge influencer tutorials with reality competition, without compromising the integrity and massive appeal of either genre.  We aimed to deliver a modern viewing experience that fit the way young people engage with content today - on-demand across multiple platforms. 
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audience
Adweek's Super Bowl Bot
The creative and marketing potential of AI has evolved at an unprecedented rate in the past year, but how close are we to a world in which machines can write compelling ads and stories? Adweek, the world's largest marketing publication, decided to find out by creating our own custom AI, one built on today's most state-of-the-art text-generating…
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#UnravelHate
Toronto-based apparel brand Peace Collective aims to capture cultural sentiment in the clothing they sell, evidenced by items with slogans like “The Future is Canadian” and “Home is Canada”. From helping underprivileged children to aiding new immigrants to Canada, the brand uses proceeds from their sales to make a positive impact on their communit…
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Child's Play
In 2019, Orion Pictures asked for our help in resurrecting the iconic horror film, Child’s Play. We were tasked with driving interest and awareness of the film’s theatrical release, with a particular focus on enticing modern audiences for the revival of the 1980s cult classic. But how does one go about capturing the attention of overstimulated …
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audience
#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling project built on the analysis of thousands of photos shot by Russia’s last Royal family, executed by the Bolsheviks 100 years ago. To make history…
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M Live: Bridging the Digital Divide - Exclusive Experiences
Marriott International's real-time command center, M Live, wanted to enhance our Marriott Bonvoy members’ experience in unique and memorable ways on social media. Throughout the year, we curated experiences with exclusive access in partnerships with our Marriott Bonvoy Social, Co-Brand Credit Cards, Marriott Bonvoy Tours + Activities, and Partners…
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Pineapple Upside-Down Cheesecake
In 2015, The Cheesecake Factory stopped serving Pineapple Upside-Down Cheesecake, but their fans couldn't let it go. Social listening and community management proved the cheesecake had reached cult status: because four years later, our online community was still mourning its absence. By 2019, we knew it was time to bring it back for National Chees…
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#NoBuildChallenge
The depletion of the earth's natural resources is a major problem which humanity must fight against to save the planet and its inhabitants. Yet every year we continue to use more natural resources than the earth is able to offer.  Highly aware of environmental issues and determined to make its voice heard, young citizens have been actively prot…
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Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed flavor. Without massive media budgets, the creative idea needed to do the heavy lifting. So, they set out on a mission to show that Vita Coco Pressed was “Impossible to Hate.” The goal was simple: to show that even the most negative people on the…
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audience
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by offering free delivery during the NBA Finals to incentive people to give it a try, but we had to make the offer known across the U.S as only one in every four Chipotle fans knew that Chipotle delivered. However, the NBA Finals already had a catego…
winner
Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day
The consumer trend to healthier snacking has impacted the packaged dip category. While hummus dollar and volume sales increased by 1.5%, the shift had a negative impact on Marzetti Veggie Dips, which are often viewed as a more indulgent snack, with the brand seeing X%* dollar sales and X%* volume loss in 2018. Not only that, but our sales were …
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audience
Skittles Hall of Rainbows
Mars Wrigley is a firm champion of diversity and inclusion across all of its many brands. But Skittles in particular has always embraced any opportunity to celebrate authentic displays of individuality and bring positivity and joy into the lives of its fans. Knowing this, and knowing Skittles’ existing association to “the rainbow,” Mars wanted to …
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Sounds of Home
  CONTEXT For foreign students, studying abroad means leaving everything behind and living in a different part of the world, alone, for the first time. The distance and separation can feel overwhelming. 92% of foreign students suffer homesickness, affecting their well-being and their studies. HSBC believe that ‘Together we Thrive’ – an…
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Chase x BuzzFeed's Pizza Joint
With a star-studded roster of new rookies joining the team and seasoned NBA players making their New York homecoming this season, this was an exciting year to be a Knicks fan. BuzzFeed and Chase wanted to create an experience that brought together old school nostalgia and the current hype, and give Knicks fans an opportunity to connect with each o…
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audience
Adobe for Education: Igniting Creativity in the Classroom
Technology is changing and evolving the job market at a rate that leaves students' futures unclear - increasing the importance of creative thinking and problem solving in education. Adobe is the perfect classroom partner - they equip educators with tools that help students build essential digital literacy and problem-solving skills, preparing them…
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The Cure for Chinese Restaurant Syndrome
MSG (Monosodium Glutamate) is one of the world’s most popular ingredients. But in the United States, it’s falsely perceived as unhealthy, largely fueled by xenophobic stereotypes about “dirty” Chinese food. Despite proven safe to eat by numerous scientific studies, Americans are still hesitant and afraid to give MSG a taste. This is ironic since M…
winner
WarnerMedia - Chasing the Cure Digital/Social
Our objective for Chasing the Cure was to run a multiplatform initiative across social media and web, creating a community for people to share their individual patient stories, and make connections with people seeking answers for undiagnosed, misdiagnosed, or uncured medical mysteries. This community would work in support of the live show, and the…
winner
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed flavor. Without massive media budgets, the creative idea needed to do the heavy lifting. So, they set out on a mission to show that Vita Coco Pressed was “Impossible to Hate.” The goal was simple: to show that even the most negative people on the…
winner
PUMA: The RS-X³ Puzzle
You know you’re doing something right when you’ve created so much hype for a product launch that people are *literally* stealing your ads off the street. But let's start from the beginning: To mark the release of PUMA’s most extreme RS-X shoe to date, the RS-X³ Puzzle, the brand tasked We Are Social with launching a campaign that pushed boundar…
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Stories in Street View: Dancing through Paris
Street View is Google's premiere technology for 360 degree, interactive photography - an experience that gives everyone unparalleled access to the world.  In alignment with their brand values, the teams at Google have prioritized documenting the people and places critical to our physical and cultural history - from blind veterans making history ka…
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audience
Alzheimer’s Association United Campaign
Create a breakthrough campaign that increases unaided awareness by X%* of the Alzheimer’s Association and concern for the disease during the 2020 election cycle, running media during the debate with a timely message: United.
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Ice Dog Sandwich
Oscar Mayer champions the love of hot dogs above all else. We renovated our hot dogs, built out the Wienerfleet, and even strapped someone to a jetpack to prove it – and we are constantly looking for new ways (traditional and not) to do so. So, when we saw French’s release mustard ice cream, we saw it as our next opportunity to reinforce our love …
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Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, health…
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audience
Billie Eilish, Seize the Awkward
Suicide is the second leading cause of death amongst young adults and for every youth suicide, it is estimated that 100 – 200 attempts are made. Young adulthood is a critical time in a person’s life when they may experience greater stress from life changes like leaving high school, moving from home and starting college. It’s also a time when me…
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Dyatlov Group's Journal: The last page
On February 1st 1959, the bodies of nine experienced hikers were discovered in the Ural Mountains, showing signs of gruesome yet puzzling injuries. All nine had fled their base camp in a blizzard without proper clothing or equipment. The truth of what happened to them has never been established.  On the 60th anniversary of the tragedy in 2019, …
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CNN: Go There
Our main objective was to develop powerful, engaging, visual, and interactive Facebook Live shows for “Go There,” CNN’s daily show built exclusively for Facebook Watch. One of CNN’s strengths is its global reach and large army of correspondents stationed around the world, so it seemed natural to take advantage of those resources in our live str…
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Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentration camp in Poland and its endless barracks in ruins, remain one of the world’s most painful memorial sites and serve as a living reminder of wha…
winner
Chewy Channel
HARIBO is the world's leading manufacturer of gummi products and the original inventor of the gummi bear. Well-known around the world, HARIBO has strategically grown quickly in the U.S. since 2015 but continues to be on a brand awareness journey. Chewy Channel set out to engage more consumers with the brand through something they already do – play…
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audience
Styling on a Budget for Fashion Photography with Lindsay Adler
If you’ve ever wondered how a professional fashion photographer directs and styles a live shoot on a budget, Adorama and fashion photographer Lindsay Adler teamed up to show a photographer’s step-by-step moves. By bringing viewers live into her studio, creating two beautiful images right in front of our eyes, and sharing her go-to tips for directi…
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Making Everyone Master Builders
The launch of the All-New Chevy Silverado pickup truck was underway, and we needed a way to capture the attention of untapped audiences while exposing them to the benefits of the new truck. Chevy’s answer was to engage in a partnership with Warner Brothers to align the Silverado with The LEGO Movie 2. While traditional and digital campaigns were o…
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For Every Robbie
  Context WW (formerly Weight Watchers) rebranded globally to transition from a weight loss brand to an inclusive wellness brand. This included a new tagline, ‘For Every Body’ a desire is to connect to consumers on an authentic, human level.    Brief WW asked us to bring their new ‘wellness for every body’ brand positioning to li…
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Yext Introduces Todd Munion: The Man Without The Answers
Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most believe it’s just a political or social issue. But brands also suffer at the hands of misinformation, thanks to third-party websites and unverified sources online. Hence, misinformation is a real business problem because it erodes trust between a br…
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Two Sides
Our goal was to create an innovative, highly engaging show about love and relationships that would resonate with our primarily young audience. Further exploring the medium of the vertical frame was a secondary goal. All Snap Originals content is produced and distributed in a natively vertical orientation for mobile. Two Sides took vertical framing…
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audience
Endless Party: The Society
There’s an abundance of content on Snapchat, so how do we break through the noise? We set out to introduce and position The Society as a teen drama with a hint of the unexpected. Our piece had to introduce the characters and tease at the drama to come, while playing up the lighthearted side of the series to hook viewers in. 
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The Different Types of NFL Players Arriving To The Stadium
Emmy Award-winning Producer of the 2019 Best Animated Short, "Hair Love", Andrew Hawkins, is the face and creative force behind "The Different Types of NFL Players Arriving To The Stadium".  There's no secret fashion and football collide on game days in the NFL. The fashion trends we see players arrive in range from jaw-dropping, to real head-turn…
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Paris Mayday
We aim to share the most objective and non-biased information with our readers. One of the ways to do so - is to bring a 360 Camera to the field, also to showcase what is it like to be in the middle of war-like protests in Paris for a reporter. Every week since October 2018 protests turn Paris into a true war zone, but this one was particularl…
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JFK Moonshot
2019 marked the 50th anniversary of the greatest technological feat of the 20th century—the Apollo 11 Mission. But before mankind took this giant leap, one man inspired a generation to make the jump.  In 1962, President John Fitzgerald Kennedy gave his now famous “Moonshot” speech at Rice University in which he outlined his audacious plans to p…
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Don’t Be a Scooper
We wanted to humanize the litter box experience for cat parents by humorously demonstrating the downsides of using a traditional litter box as compared to the benefits of using the self-cleaning Litter-Robot. As traditional litter boxes require cat parents to scoop the waste, cats are usually forced to step on poop to go poop. They then track resi…
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W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As the original hotel brand to steal the scene during the beige-age era of hospitality, W leveraged their disruptor mindset as it sought to promote the recent multimillion-dollar renovation of their property in Washington D.C. The brand set out to brea…
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Yeah, Bleach Does That.
Clorox Bleach is iconic. It’s long been trusted by consumers to tackle hardcore messes in high-stakes situations. But its perception as the nuclear option of household cleaners was alienating Millennials. They were afraid of it, and they were unsure of how or when to use it. We needed to shift the perception from fear to confidence. 
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2019 MTV Video Music Awards
The MTV Video Music Awards have a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. In 2019, we pushed ourselves to continue to evolve: Create new and innovative ways for fans to experience the VMAs Reach out to young viewers by connecting with them on their favorite platforms Expand our cor…
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2019 MTV Video Music Awards - Stan Cam
The MTV Video Music Awards have a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. But with award show viewership trends facing declines, and social platform changes impacting organic conversation, growing this legacy is a challenge. We needed to reach our demo to create authentic, emotional connecti…
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Railroad Ties
In the 1860’s, nearly 100,000 slaves escaped via secret routes and safe houses in America – helped in secret by strangers via the Underground Railroad. By erasing all traces of their journey, they won their freedom but lost their history. So Ancestry, the leading family history company, had an unmatched collection of historical records and d…
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Mobile Stationary Bike
On April Fool's Day 2019, Planet Fitness took on the notion that in-home workouts serve as convenient alternatives to gym memberships by calling out the absurd truth that many believe. In-home workouts might seem like an affordable, convenient solution, but in reality, they’re a hot mess. From finding a space, to finding the money, to finding the …
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Wheel of Whoa by AT&T
Americans using slow internet services spend an outrageous number of hours waiting for their content to load every single year. And with download speeds as high as 940mbps1 and 15x faster upload speeds than Comcast and Spectrum2, AT&T Fiber wants to change that. But with very little product awareness, we were given a small media buy, a tiny budget…
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audience
Aha Moments
With an eye toward PNC’s goal of becoming a national bank, our 2019 campaign focused on a key growth driver of being seen as a modern and digital bank. We developed a multi-channel campaign to deliver this message, with pre-roll OLV as a key component. It was important for us to show up strongly in digital channels; we wanted to feel like a digita…
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audience
Lessons of Auschwitz: VR tribute by school students
The Holocaust. One of the most inhumane events in history in which approximately 6 million Jews were deliberately and systematically exterminated during World War II by the nazis. The Auschwitz concentration camp in Poland and its endless barracks in ruins, remain one of the world’s most painful memorial sites and serve as a living reminder of wha…
winner
Edelman
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop…
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hi5.agency
Our team of strategic storytellers, visual artists, writers, and futurists are fans first and advertisers second. We lead with strategy and world-class creative with holistic collaboration at the epicenter of everything we do. Hi5.agency is run by Creatives, not business people, which is why we don't have clients. We have partners.
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Sandy Russell Creative
Hi there, we’re a boutique creative agency with a background in tech and a penchant for purpose driven work. We partner with brands to bring bold ideas to life through data-driven strategy, innovative storytelling, and measurable results.
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audience
#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling project built on the analysis of thousands of photos shot by Russia’s last Royal family, executed by the Bolsheviks 100 years ago. To make history…
winner
audience
Tinder Launches Height Verification
We wanted to create a viral moment around April Fools’ Day that would lead to a larger conversation on social media about honesty in dating. To successfully achieve this, we had to pick a topic that is both relevant to and somewhat controversial amongst dating app users. As a team, we landed on the hotly discussed issue of lying about one’s height…
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SPIDER-MAN: FAR FROM HOME App
Are your Spidey senses tingling? No it’s just an alert from the SPIDER-MAN: FAR FROM HOME App -- the destination that allows fans to enter into Spider-Man’s world. With the SPIDER-MAN: FAR FROM HOME App, we wanted to bridge Peter Parker’s story following the events of AVENGERS: ENDGAME with exclusive content and updates to keep fans across the glo…
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audience
Current x Elhadj TV -"Nobody’s Cheatin’ on you with a Bank"
Current is a mobile bank built to meet the needs of people who have been overlooked by the traditional banking industry. Current has partnered with hundreds of YouTubers to promote Current’s personal checking accounts, with a focus on sponsored integrated content that’s genuinely entertaining and enjoyable for the viewers. Current’s 2019 campaign …
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#DCmoments Food Guides
Our #DCmoments Food Guides were designed as a unique digital amenity allowing existing and prospective guests to uncover the distinctive and ultimate food destinations in the locations surrounding our iconic hotels. Motivated primarily by our guest-centric focus, our #DCmoments Food Guides were established as an innovative extension to our guests’…
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audience
Game of Games Play Along Live
Currently in its third season, "Ellen’s Game of Games" is the wildly successful game show on NBC that takes the most fun part of Ellen’s talk show – the games – and expands it into a full-blown, epic primetime show in which contestants compete in high-stakes games while facing all sorts of outrageous, eye-catching peril.  Ellen’s television fra…
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WarnerMedia - Chasing the Cure Digital/Social
Our objective for Chasing the Cure was to run a multiplatform initiative across social media and web, creating a community for people to share their individual patient stories, and make connections with people seeking answers for undiagnosed, misdiagnosed, or uncured medical mysteries. This community would work in support of the live show, and the…
winner
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle, their evolving needs and eliminating wasted customer time.  DBS seeks to provide a personalized experience for each individual customer by addressing al…
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audience
PicsArt - Your All-In-One Photo & Video Editor
Now, more than ever, we are a generation that communicates visually. We speak in emojis and GIFs while sharing photos, stickers, memes, and videos with friends and on our social channels. The popularity of social media and access to easy and ubiquitous content creation has made visual communication - in photos, memes, and short-form videos for the…
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DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle, their evolving needs and eliminating wasted customer time.  DBS seeks to provide a personalized experience for each individual customer by addressing al…
winner
audience
B/R App: Making It Easy to Be a Sports Fan
The main goal for Bleacher Report is to make it as easy as possible to be a sports fan. 2019 marked a watershed year in making this even more a reality. It marked a period of rapid growth for the B/R app with the introduction of new functionality making it an all-in-one sports platform offering the fastest alerts in the industry, premium content d…
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audience
BuzzFeed's Bring Me!
Bring Me!, BuzzFeed’s travel and experience brand, launched on Facebook in mid 2017 as a new platform for the BuzzFeed audience to find inspiration for unique places to go. It soon became the largest and fastest-growing digital travel publisher on the internet, and its content reaches 189 countries. It’s received over 3 billion content views with …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.