Alia serves as the Chief Marketing Officer of Shipt, a subsidiary of Target and a leading same-day delivery service. With a comprehensive role, she directs all aspects of marketing, brand management, and consumer experience, including creative direction, production, advertising, public relations, consumer strategy, membership loyalty, and insights. Drawing from over 25 years of marketing expertise acquired from notable positions at McCormick & Company, IKEA, Whole Foods Market, and BET, Alia's leadership has earned her industry accolades such as Adweek’s Brand Leader of the Year and inclusion in Ad Age’s Leading Women Class. In 2024 she was recognized as one of Forbes Top Entrepreneurial Marketers and Progressive Grocer’s Top Women in Grocery. Beyond her professional achievements, Alia holds influential roles within the advertising community, serving on esteemed boards such as the National Advertising Review Board, and the University of Maryland Flex MBA Advisory Council. Committed to community service, she actively participates in community engagement, mentorship and serves on the Maryland Food Bank Board of Directors. Alia's passion extends beyond her professional endeavors; she has produced The Phenomenal Grit podcast, hosting insightful Career Conversations for Women of Color. She is a graduate of Howard University, and amidst her 25 years of marriage, she is a devoted mother to four children.