Strategy & Execution
Entries should include a clearly defined and effective strategic plan that was key to the organization meeting their objectives.
What is the
Real Time Academy?
The Real Time Academy is the official judging body of the Shorty Awards, bringing together a global network of experts across digital, creative, marketing, and media. Its members contribute diverse perspectives and industry knowledge to recognize outstanding work.
Our Judges
A diverse, global community of leaders who evaluate and select innovative, creative, and impactful work in digital and social media.
Marketers &
Brand Leaders
Brand Leaders
Creative
Professionals
Professionals
Content
Creators
Creators
Platform &
Tech Experts
Tech Experts
Cultural
Changemakers
Changemakers
Judging Criteria
Our judges evaluate entries across three key criteria.
Creativity / Originality / Innovation
Entries should demonstrate how the work is memorable and/or inspiring for its well-executed, “out of the box” originality and innovation.
Results
Entries should demonstrate how effectively the project achieved its goals, engaged its target audience, and demonstrated meaningful outcomes beyond the numbers.