E86 Shefik: Why we should be excited for the Olympic Games in Paris

Shefik has produced and moderated memorable events for multiple employee resource groups at NBCUniversal. We sit down to talk about the upcoming Olympics in Paris, his 30 year career in entertainment and his voluminous charitable work including as a Grand Ambassador for Anna's House Domestic Violence Shelter

He has held senior-level positions at Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, MTV World, Merck, Merriam-Webster, and Wolters Kluwer. A seasoned pro in social media with a career background as a Lead Architect and Senior Web Developer, Shefik is on the cutting edge of new media, as he currently serves as a Technical Lead at NBC Sports. 

Shefik is the Executive Producer and Host of the nationally syndicated, terrestrial radio show "Shefik presents Invocation", as well as the internationally distributed video series of the same name. The radio show currently has a total of over 1 million dedicated listeners per month.

E85: Jason Mitchell: How Movement turns social for The Boys and more into an extension of the show and brand

Jason Mitchell is the co-founder and CEO of Movement Strategy and one of the most forward thinking experts in social-powered thinking – how social media technologies, platforms and communities have real world impact, reshaping everything from marketing to the larger culture. He is also an avid proponent of new tech and platforms, earning Movement acclaim from Business Insider for their innovative use of AI.

Movement's clients include Netflix, Amazon, WarnerMedia, Klarna, and more. They are known for their influencer-focused work with Intuit and Amazon Home as well as breakout executions for “Yellowjackets”, “The Boys”, “Rick and Morty”, Adult Swim, and Looney Tunes, whose debut on TikTok which was lauded by Adweek and Ad Age. Among many awards – Webbys, Clios, Digiday and more – they are a Shorty Awards Small Agency of the Year winner. 

Jason regularly writes about technology’s impact on brands and marketing at Ad Age, Inc and Adweek.

E84 Dr. Raquel Martin: Don't use a $20 word when the $1 word will do

Dr. Raquel Martin is a Licensed Clinical Psychologist, Professor, Scientist, and Podcast Host at the intersection of mental health and social justice.  Her clinical practice focuses on Black mental health, racism related stress, burnout, and Black identity development.  As a professor at Tennessee State University she teaches courses such as Psychology of the Black Experience and Mental Health, Activism, & Hip Hop Music. 

Her research focuses on anti racist and anti oppressive frameworks, health disparities, and Black identity development.  She also hosts a weekly podcast, Mind ya mental, which seeks to educate, empower, and uplift those seeking guidance through the monumental world of mental health.

E83 Jake Hay: Never stop being curious

Jake Hay is a Partner and the Head of Business Development at PopShorts, a leading influencer marketing agency. He also holds the role of Co-President at the American Advertising Federation Austin chapter where he actively fosters industry growth and innovation within the community.

Recognized on the Forbes 30 Under 30 list in Austin, Jake and his team have propelled PopShorts to receive more than 50+ industry awards and deliver billions of views on social media.

E82 Marissa Kraines & Ashlyn Remillard: How Salesforce builds global social for B2B

Marissa Kraines is the Vice President and Head of Global Social Media at Salesforce. With over a decade of experience at the company, she has led innovation across the content and platform portfolio, crafting captivating narratives that resonate with the Salesforce audience and beyond. Marissa has established and empowered a team of 30 social media marketers, overseeing brand social, influencers, employee advocacy, operations, analytics, and the core center of excellence for all of Salesforce. Under her leadership, her team's efforts have been recognized with prestigious honors such as The Webby’s and The Content Marketing Awards.

We are also joined by Ashlyn Remillard, Director of Global Social, Influencer & Content Strategy at Salesforce. With a deep agency background she was previously VP of Social Strategy for Moxie.

E81 Poppy Delbridge: Tapping Into Our Best Self

Poppy Delbridge is a mind coach and tapping expert. She has worked with major networks, including the BBC, ITV, Channel 4 and Netflix, and was named 'one of the most powerful women in TV' by Glamour. By sharing her unique Rapid Tapping® methodology, Poppy has helped chief executives of Fortune 100 companies, CBEs and CEOs upgrade their ordinary to move effortlessly into extraordinary success.

The writer of Tapping In, Poppy is redefining success and happiness as the “the go-to for public figures” (VOGUE) and “The Tapping Queen“ (ELLE). She splits her time between London and the Cotswolds.

E80 Jeffrey Wisenbaugh: Making something people want to share

Jeffrey Wisenbaugh is the Director, Social & Content at Meta where he oversees the social and content channels for Facebook, Instagram, Threads, WhatsApp, Messenger, Creators, MR (Meta Quest), AR (Ray-Ban Meta), and Metaverse (Meta Horizon).

Prior to joining Meta in 2019, he was Sr. Director, Development & Social Studios at Group Nine Media (NowThis, The Dodo, Thrillist, Seeker), led the Originals & Live Programming team for E! News, was a writer & reporter for Ryan Seacrest Productions, and got his digital video start on YouTube under the username "KoolJeffrey" (Yes, he knows it's lame.).

Jeffrey graduated with a BS in Psychology from Michigan State University and currently lives in San Francisco with his wife, two kids, and their pup, Bane.

E79 Tania Rahman: Building a brand voice

Tania Rahman is the Social Media Director at Fast Company, where she oversees the intersection of social strategy and business. She has worked across B2B, advertising, and editorial industries, and previously led social at Yext and IBM Watson. She is also the Director of Communications and a board member at the South Asian Journalists Association (SAJA).

Outside of her career, Tania is committed to building community and empowering underprivileged groups. She actively works with nonprofits like iMentor, Bengali Mental Health Movement, and advocates for social justice and mental health. In her free time, she loves to read, run, write, rave, and sleep.

E78: Oliver Lewis: How to work with creators

Oliver Lewis is Founder and CEO of THE FIFTH, an award winning social creative agency based in London and LA. Originating in influencer marketing, they leverage this expertise to create 360° influential social thinking.

Anyone who participates in society from a fringe or “outsider” position is part of the Fifth Estate. It refers to those who use the power of instant, widespread communication to influence society. Today, that’s bloggers, vloggers, activists, artists and social media content creators and influencers.

E77 Joanne Tombrakos: Crafting your pitch

Joanne Tombrakos has been calling herself a Storyteller before it was the trendy thing to do. A Digital-First Marketing and Business Strategist, Assistant Professor of Marketing at NYU and above all a writer she is considered a SME in personal branding, pitch-perfecting, content marketing and social media . She is the author of four books, including the newly released Crafting Your Pitch, A Storytelling Framework and the host of the podcast - Marketing, Mindfulness and Martinis.

In a previous life Joanne held senior management positions in media advertising and marketing at CBS Radio, Time Warner Cable and NY1 News. While she currently resides on the other side of the Hudson she is and always will consider herself a New Yorker.