It's No Fluke – An Original Podcast


Guy Kawasaki, Yvette Nicole Brown, AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Dr. Marcus Collins, and brands such as Dove, TED, Fanatics, Adobe, ShopRite, Comic Relief all have one thing in common - It’s No Fluke they found success. How, you ask? Listen and subscribe to our podcast to find out!

It’s No Fluke is a weekly original podcast from the Shorty Awards, about the untold stories and uncharted waters in culture and creativity. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling, through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.

Episodes drop each Tuesday morning. Stay tuned!

Jeff Barrett

About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. Email us at [email protected] or DM us on Instagram if you have feedback or topic/guest recommendations for the pod.

Latest Episodes


It’s No Fluke is brought to you by Wave, one-stop money management for creators, freelancers, and small business owners. Wave’s easy-to-use bookkeeping tools help you cut out the (guess)work, so you can focus on breaking the Internet—not the bank. Try Wave for free today!

Listen to the episode

E75 Milana Vayntrub & Sandeep Parikh: Your Mom Is A Podcast

Comedians, former roommates and new parents (not with each other) Milana Vayntrub and Sandeep Parikh have the kind of chemistry that decades of friendship and performing will build. Their new podcast Your Mom Is A Podcast adds a twist. They interview interesting people, but first they interview their Moms to understand more. Part podcast, part game show, 100% hilarious. We talk about being new parents, where to find time for the important things and a long con that ended in used sandals.

Listen to the episode

E74 Daniel Mancini: Have the courage to walk in with a pan of meatballs

Daniel Mancini, co-founder of MamaMancini's, has a fascinating story to tell. He traces his culinary roots back to his grandmother Anna Mancini's kitchen in Bay Ridge, Brooklyn, where he learned the art of Italian cooking from a young age. Inspired by his grandmother's timeless recipes, particularly her renowned meatballs, Daniel embarked on a journey to revive the tradition of family dinners. One day he pivoted from a successful career in apparel and showed up to the store with a pan of meatballs and a vision. In 2023 their revenue was $93.2M.

Listen to the episode

E73 Operation Smile + Beast Philanthropy: Creating winning partnerships

Susan Can is the Senior Vice President of Global Marketing for Operation Smile leading the organization’s commitment to increasing high-quality health care access for 1 million patients by 2032. With a proven track record of delivering results through strategic multi-million-dollar marketing and alliance programs as the Senior Director of Marketing for Johnson & Johnson, they have already created a massively successful and visible partnership with Beast Philanthropy with one video at 28M views and counting.

Listen to the episode

E72 Joel Madden: Start with someone interesting and end with something honest

Joel Madden needs very little introduction. The lead singer of Good Charlotte has spent 25+ years in the music industry selling 11 million albums worldwide. But it’s his podcast, Artist Friendly that made us want to chat. It’s a relaxed, behind-the-scenes glimpse into the lives and thoughts of musicians. The kind of podcast that draws you in without trying. Full episodes are also on the Veeps YouTube.

Listen to the episode

E71 Suveer Bajaj: Why to send the cricket world cup trophy in space

Suveer Bajaj is the co-founder of Zoo Media and FoxyMoron and the creator of a media network that houses 11 homegrown agency brands. We talk about growing global digital brands, how they became the agency for the Cricket World Cup and how to deliver for one of the biggest events in the world.

Listen to the episode

E70 Emma Eriksson: Where to find inspiration

As Head of Creative at Forsman & Bodenfors in New York, Emma Eriksson naturally brings a little Swedish ethos through her approach and style of leadership: unafraid to foster provocative ideas connected to culture in a collaborative egoless way.

Listen to the episode

E69 Yiying Lu: How The Shorty Award Itself Was Inspired

Yiying Lu is a creative force. She is one of Fast Company’s Most Creative People in Business, an Adobe Global Creative Ambassador and the artist behind Twitter’s fail whale, some of your favorite emojis and the Shorty Award itself. Her work is seen at Disney, SXSW and more. She also serves as a commissioner for the San Francisco Arts Commission. 

How this all happened is a wild story that all started with a hopeful message from a continent away about not being able to attend a party and ended with defining an entire era of Internet culture.

Listen to the episode

E68: White Rivers Media: How to Reach Gen Z on a Global Scale

Shrenik Gandhi, Co-Founder and CEO of White Rivers Media, has architected the company's remarkable transformation into a thriving independent digital marketing agency with 16 top-agency recognitions in 2023 alone.

Mitesh Kothari, Co-Founder and CCO of White Rivers Media, brings 11 years of entrepreneurial expertise to the forefront. Leading a creative force of 500+, securing 250+ campaign awards in 2023.

Listen to the episode

E67 Bob Sutton & Huggy Rao: Where good leaders and good ideas get stuck

This week we're joined by both authors of ⁠The Friction Project⁠.

Bob Sutton is a Stanford Professor, organizational researcher, and best-selling author. His seven management books include bestsellers The No A**hole Rule, Good Boss, Bad Boss, and (with Huggy Rao) Scaling Up Excellence. 

Huggy Rao is also a Stanford Professor of organizational behavior, a best-selling author and a highly accomplished researcher with more accolades than will tightly fit in this intro. 

Together they consult with some of the biggest brands and leaders in the world to eliminate friction, the mundane, the unnecessary and above all the meeting that could have been a Slack message. 


The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project