It's No Fluke – An Original Podcast

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‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.

Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.

New episodes drop every Tuesday and Thursday. Stay tuned!

Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.

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About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. 

Latest Episodes

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E201 Noah Greenberg: Why Your Favorite Brands are Hiring Top Editors

Noah Greenberg is the CEO of Stacker, the first content distribution platform built for earned reach. Under his leadership, Stacker has pioneered a new media ecosystem where brands build trust through editorial storytelling and publishers access a library of high-quality, vetted content, at no cost. Today, over 4,000 news outlets rely on Stacker’s platform to enhance their coverage, while leading brands, nonprofits, and institutions use it to amplify their reach and engagement at scale.

Prior to Stacker, Noah played a pivotal role at Graphiq, a semantic technology company later acquired by Amazon. As Head of Publisher Partnerships, he spearheaded initiatives that expanded Graphiq’s data visualization products, scaling engagement and growing the business 30X in two years.


His expertise in content strategy, syndication, SEO, and business development has positioned him at the forefront of media innovation. In recognition of his impact on the industry, he was named to Forbes 30 Under 30 in Media in 2018.

Noah holds a degree from UC Santa Barbara and is passionate about bridging the gaps in a fragmented media ecosystem, empowering publishers and storytellers with scalable distribution solutions.


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E200 Trish Riswick: Finding Balance, OwlyGPT and Where To Look For Inspiration

Trish Riswick is a seasoned social media strategist and Team Lead at Hootsuite, where she oversees the company’s social media marketing efforts. With over seven years of diverse experience—from freelancing and managing small business accounts to consulting and working at the enterprise level—she brings a deep understanding of what makes social strategies succeed.


At Hootsuite, Trish plays a key role in bringing marketing campaigns to life across six social channels. She collaborates closely with the video and brand teams to deliver creative, out-of-the-box ideas to their audience. She also leads the development of Hootsuite’s social listening and engagement strategies, helping the brand stay ahead of online conversations. Over the past three years, she has helped cultivate a thriving online community of more than nine million followers.


Check out their newsletter The Perch

Hootsuite’s latest innovation, OwlyGPT, launched this week

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E199 Gigi Robinson Cannot Be Stopped

Gigi Robinson is a Gen Z speaker, creator, author, and founder of Hosts of Influence, a platform helping creators and professionals build personal brands with purpose. Her content has driven over 200M impressions across social platforms, and she’s partnered with brands like Adobe, LinkedIn, TikTok, and Google. A chronic illness advocate and author of A Kids Book About Chronic Illness (Penguin Random House), Gigi blends storytelling with strategy to inspire and educate. She’s spoken at CES, VidCon, and top universities nationwide. Through Hosts of Influence, she offers workshops, speaking, and creator education that empower others to scale their voice and impact.

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E198 Stephanie DiPisa: Why Agency Talent are Building Today's Creative Brands and Products

Stephanie DiPisa is an American entrepreneur who has previously worked with brands like Pampers, Hyatt, Gillette and HP in the agency marketing world prior to taking a career pause to raise her three children. Currently, DiPisa is the founder + CEO of her first entrepreneurial venture with Solara Suncare, a multi-award winning skin protection brand formulated for the love of sensitive skin, our health and the planet. DiPisa created Solara from a genuine need: to solve her children's dermatological reactions to popular sunscreen products as well as find wellness-based personal products to support her own healing journey with Lyme disease.

Her brand, a favorite with celebrities, estheticians, dermatologists and beauty experts, features two product Collections that can be found on retail shelves ranging from Blue Mercury, Neiman Marcus and top luxury spas and boutiques, to Whole Foods and Target.


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E197 Christina Westley: Creating The Room Where It Happens

Christina Westley is an NYC professional with an extensive career in Influencer Marketing. As former Head of Influencer at PepsiCo and graduate of The Wharton School, Christina has brought a strong business acumen to the emerging industry. In addition to her professional experience, Christina's own background as a Black woman in the space has formed an inspiring advocacy for influencer diversity.

Starting 2023, Christina developed Social Feed as an online resource that would expose her large network of marketers across several companies to “the latest in influencer diversity.” 

In 2024 she added on the experiential arm, Social Setting to allow Black influencers to build personal relationships with brand leads via curated experiences.

Now in 2025, she has launched into independent ventures full-time, adding on Social Consult, where she collaborates fractionally behind the scenes to support enterprise & startup clients on influencer marketing.



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E196: Virginia Chamlee: Finding Beauty and Accidental Influence in a Thrift Store

Virginia Chamlee is a longtime writer and the best-selling author of Big Thrift Energy, a book about sourcing valuable vintage items for your home. She also authors the Substack What's Left, among the Top 30 most popular design newsletters on the platform. She is also an avid thrifter (obviously), longtime vintage dealer and an artist with work available via Chairish and Anthropologie.

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E195 Maria Prados: The Future of Connected Commerce

The best strategy falls apart if people can’t buy the product or pay for the service or if there’s friction in the experience. We are seeing a lot of innovation in making sure creative and payments align in a multitude of verticals.

Maria Prados is the Senior vice-president, go-to-market, global enterprise, Worldpay.

 Since 2013, she has led vertical growth, solution commercialization, enterprise partnerships and sales enablement for Worldpay—a global leader in payments technology that processes more than 50B transactions each year for more than 1M merchants across the world. As Worldpay’s senior vice-president for go-to-market, she is one of the top global experts on what the world’s biggest brands in every major industry need to best serve their customers at checkout.

 

Previously Ms. Prados worked at Dixons Retail as part of the digital transformation team in charge of building the company’s successful e-commerce and omnichannel turnaround strategy. Her career began in financial services at Deloitte in Madrid. She earned an MBA from the IESE and Columbia business schools, after which she held roles in fields ranging from social venture capital to strategy consulting, building her passion for fintech along the way.



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E194 Yuriy Yarovoy: The Clip Economy

Yuriy Yarovoy is the SVP, Revenue at Medal, the fastest-growing platform for gamers to capture and share gameplay. In his role, Yarovoy, oversees the platform’s growth, partnerships, and ad monetization strategies. Leveraging his background leading teams across marketing agencies and Fortune 500 companies, Yarovoy focuses on expanding Medal's reach and deepening engagement with its 8+ million global users.


Yarovoy boasts 15 years of experience in SEO, product strategy, and customer acquisition for companies across gaming and technology. Prior to joining Medal, he led a marketing team of 40 people in 26 countries at mobile gaming platform BlueStacks, helping to scale the company to over 450 million users. He was also integral to the launch of Game.tv, a community-driven esports platform, and served as Chief Growth Officer at “fan hub” startup Kanga.gg (acquired by Riot Games in 2021).


Additionally, Yarovoy serves as an advisor to several creator economy startups and has mentored early-stage founders on how to scale their businesses. 



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E193 Julia LaBoy: The Business Mindset of Creators

Julia LaBoy is a talent manager with half a decade of experience working with creators across different verticals including fitness, lifestyle, medical, and entertainment. Passionate about helping content creators grow their platforms and connect with their audiences in meaningful ways for long term success. Specialized in securing strategic brand partnerships that align with creator values and interests, leveraging deep understanding of how different content verticals require unique approaches to brand collaborations and monetization strategies

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E192 Jake Browne: A Talent Agency Without People

If the title doesn't hook you wait until the conversation.

Jake Browne is an entrepreneur and start-up founder. He sold his creator financing company Peblo to fintech unicorn Wayflyer in 2023 and has started a new business Retrograde where he and co-founders are now building Emma the AI talent agent for content creators.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

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