It's No Fluke – An Original Podcast

fluke_cover_art

Jenny Hoyos, Jordan Howlett AKA ‘Jordan The Stallion,’ Misha Brown, Jacklyn Dallas, Emma Lehman, Kyra Knox, Ziad Ahmed, Shira Lazar, Lia Haberman, Jerry Won, and brands like Liquid Death, Civilian, LTK, Boobie, and McKinney all have one thing in common – It’s No Fluke they found success.

Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, and thought leaders.

New episodes drop every Tuesday and Thursday. Stay tuned!

Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.

Screenshot_20240228_145217_Gallery

About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. 

Latest Episodes

Wave_logo_RGB

It’s No Fluke is brought to you by Wave, one-stop money management for creators, freelancers, and small business owners. Wave’s easy-to-use bookkeeping tools help you cut out the (guess)work, so you can focus on breaking the Internet—not the bank. Try Wave for free today!

Listen to the episode

E147 Cathy Davenport Lee: Is AI Excitement Outrunning Possibility?

Cathy Davenport Lee is a product design, marketing and creative leader with over 15 years of experience at the intersection of product experience, brand strategy, and cutting-edge technologies. As the Principal Creative Director at Eluvio, Cathy has led the product design of award-winning products, such as the Eluvio Media Wallet - which has received the NAB Product of the Year and IBC Best of Show awards multiple years running. On a day-to-day basis, Cathy oversees design on a robust suite of applications, both customer-facing and internal-facing; several of which include integrated AI features. She also leads the visual ID and branding for the company.


Previously Cathy spent nearly 8 years as VP of Interactive Design at HBO. She directed a large multidisciplinary team, oversaw social creative for hundreds of titles, and enhanced iconic campaigns for series like Game of Thrones and Westworld. She was an evangelist for integrating emerging technologies like VR and AR to create more immersive audience experiences. Additionally, she oversaw the product design for HBO.com and several bespoke websites for high-profile shows (Silicon Valley, Westworld, Game of Thrones, House of the Dragon, etc). Cathy served as part of an Emerging Technology task force while working at HBO, which worked to both to educate the department on the possibilities of technologies, as well as to guide specific applications.


Listen to the episode

E146 DoctorJonPaul: This **** Is Not Easy

Dr. Jonathan Paul Higgins is an educator, professor, national speaker, freelance journalist and trailblazer who is creating, sharing, and crafting the stories their ancestors didn’t get to tell. 

Their book Black. Fat. Femme: Revealing the Power of Visibly Queer Voices in Media and Learning to Love Yourself drops March 25th and has already garnered several rave reviews from Out Magazine, IntoMore, Native Son and Queerty. 

They are the creator, executive producer and host of the Webby honored and Shorty Award Winning podcast, “Black Fat Femme Podcast'' which was developed via IHeartMedia’s Next Up Initiative and named “Best Podcast to listen to” by both Ebony and Essence Magazine. 

Dr. Higgins is currently the inaugural Director of Strategic Media and Advocacy for Rainbow Pride Youth Alliance, while once holding roles at both Chernin and Edith Entertainment. They have also worked on inclusion projects with leaders in entertainment brands including Apple, Disney, Instagram, GLAAD, Amazon Prime Video, United Artist and most recently, ULTA Beauty. They have also been a featured speaker for SXSW & TEDx and also competed on the latest season of Netflix’s hit show, “Nailed It”. You can also see them on Fuse’s hit show, “Like a Girl” - spotlighting trans athlete Cece Telfer. 

Dr. Higgins holds a doctorate in educational justice and regularly writes and lectures on what liberation means for Black, queer, fat, non-binary people.


Listen to the episode

E145 Joe Pulizzi: Create a Show

Joe Pulizzi is an absolute delight (what a treat , what a dream) and the founder of multiple startups including content creator education site, The TiltContent Entrepreneur Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.

He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning content news and analysis show This Old Marketing with Robert Rose.

His foundation, The Orange Effect, delivers speech therapy and technology services to over 400 children in 39 states.

Joe and his family live in Cleveland, Ohio. 


Listen to the episode

E144 Sean Atkins: Reach helps, passion helps more

Sean Atkins has a proven ability to build high-value businesses across diverse industries. Over the past 20 years, he has been a pioneer at the intersection of consumer, media, and tech, driving transformative initiatives at several of the world’s leading brands, including MTV, Discovery, HBO, Bertelsmann, Jellysmack, Yahoo!, and Disney. He now serves as CEO of Dhar Mann Studios, the mission-driven digital media company that reaches over 124M+ followers around the world with inspirational narrative content. One of the fastest-growing independent digital media companies, Atkins oversees 150 employees at Dhar Mann Studios as well as the company’s 100,000 SF production space in Los Angeles. He also launched and leads DMS’ creator-services business, 5th Quarter Agency, which helps its creator clients to generate more than six figures per month of incremental revenue. 

Photo: Justine Knight Photography


Listen to the episode

E143 Alessio Pieroni: Is the market saturated? Yes. Should that stop you? No.

Alessio Pieroni is the Founder of Scale For Impact, a leading marketing agency dedicated to scaling online education businesses from 7 to 8 figures. With over a decade of experience in the e-learning space, Alessio has developed a deep passion for transforming lives through education.

His journey began at Mindvalley, where he served as Chief Marketing Officer, leading a team of 50 and playing a pivotal role in scaling the company’s revenue from $25 million to $75 million. During his tenure, he helped optimize high-converting funnels, expand international reach into seven languages, and build one of the most successful subscription models in the personal growth industry—all while maximizing advertising efficiency and profitability.

In 2020, Alessio leveraged his expertise to launch Scale For Impact, bringing world-class marketing strategies to the industry’s top thought leaders. In just two years, his agency has collaborated with some of the most renowned authors and experts of our time, including Tony Robbins, Jordan Peterson, Marisa Peer, Terry Real, Ben Greenfield, Shefali Tsabary, Danette May, Roger Hamilton, Verne Harnish, and many more.

Through Scale For Impact, Alessio and his team have successfully built high-performing funnels, created compelling content, scaled advertising spend profitably, and launched multiple New York Times Bestsellers—establishing a proven track record in driving massive growth for online education brands.


Listen to the episode

E142 Teresa Caro: Creating an agile career

Teresa Caro is the founder and CEO of Liminist, a coaching firm dedicated to empowering leaders and teams to achieve transformative growth. As an ICF PCC credentialed executive and teams coach, Teresa specializes in helping C-suite executives, senior leaders, and high-performing teams embrace change, build resilience, and drive strategic impact.

 

Teresa brings over two decades of leadership experience in high-stakes industries, including CPG, Retail, Fintech, and B2B SaaS. She is an Authorized Partner for The Five Behaviors® by Wiley, PXT Select certified, and a Positive Intelligence Coach. Through bespoke solutions, she helps clients cultivate agility, foster trust, and align their actions with purpose.

 

Beyond her professional achievements, Teresa is an avid golfer, yoga enthusiast, and devoted family member. She believes in the power of unapologetic prioritization and encourages her clients to focus on what matters most in every stage of life and career.

 

Learn more about Teresa and Liminist.

Listen to the episode

E141 Lexi St. John: Driving box office success in the TikTok era

Lexi St. John is the EVP of QYOU Media and GM of QYOU Studios, where she blends Hollywood expertise with the creator economy to elevate digital storytelling. Under Lexi’s leadership, QYOU has captivated millions of fans through innovative content for industry giants including Paramount, DreamWorks, Sony, Hasbro, Hyundai, Activision, Hulu, and Warner Bros. Over the company’s history, her expertise has powered influencer marketing campaigns for 25 #1 box office films and launched 5 major video game franchises.

Before QYOU, Lexi was a television writer for Nickelodeon and worked in Saturday Night Live’s script department. Lexi earned her Master’s in Business Administration from Pepperdine’s Graziadio Business School and her Bachelor’s Degree from New York University. With a unique blend of creative vision and business acumen, she continues to push the boundaries of entertainment marketing.


For more about QYOU visit theqyou.com and follow them on LinkedIn, TikTok and Instagram

Listen to the episode

E140 Brianne Fleming: Pop culture is still underrated as a marketing tool

Brianne Fleming is a marketing educator, speaker, and the creator of #PopChat, a weekly livestream that has become a national trending topic. Through #PopChat and her podcast, Making the Brand, Brianne explores marketing lessons inspired by pop culture.

Her newsletter, By Popular Demand, was featured in Forbes as one of the top marketing newsletters. With over a decade of experience in branding and social media, Brianne teaches at the University of Florida and empowers creators and businesses to build connections with their audience by tapping into culture, crafting relatable stories, and sparking nostalgia.


Listen to the episode

E139 Bridget Lohrius: Not panicked but prepared

Bridget Lohrius is the Founder and CEO of SANDWINA, a full-service leadership consultancy and coaching company on a mission to unlock growth for progressive organizations and their people. 

For more than 20 years, Bridget has coached c-level executives from some of the world’s largest and most recognizable brands, including Ulta, Walmart, McDonalds, CVS, Mars Wrigley, Lockheed Martin, Follett, and Lenscrafters (including five of Fortune’s Most Powerful Women).

She founded SANDWINA so that she (and her team) can provide a more progressive and results-driven brand of executive positioning, one-on-one leadership coaching, group coaching, team development, change management, ERG programming, and DEI consulting to a wider and more diverse pool of clients in need. 


Listen to the episode

E138 Jacklyn Dallas: "What would this look like if it went well?" Reasons for tech optimism

Jacklyn Dallas started making tech explainer videos for her grandma as a 13-year-old on YouTube and has built a wildly popular channel, NothingButTech, that educates and excites people about technology through deeply researched, high-energy explainers and field shoots with industry leaders and CEOs like Tim Cook and Sundar Pichai. She also guest lectures on tech and YouTube at Cornell, MIT, and recently, the U.S. Congress.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!