It's No Fluke – An Original Podcast

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Guy Kawasaki, Yvette Nicole Brown, AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Dr. Marcus Collins, and brands like NFL, Dove, Liquid Death, Fanatics, TED and Google all have one thing in common - It’s No Fluke they found success. How, you ask? Listen and subscribe to our podcast to find out!

It’s No Fluke is a weekly original podcast from the Shorty Awards, about the untold stories and uncharted waters in culture and creativity. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling, through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.

Episodes drop each Tuesday morning. Stay tuned!

Jeff Barrett

About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. Email us at [email protected] or DM us on Instagram if you have feedback or topic/guest recommendations for the pod.

Latest Episodes

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It’s No Fluke is brought to you by Wave, one-stop money management for creators, freelancers, and small business owners. Wave’s easy-to-use bookkeeping tools help you cut out the (guess)work, so you can focus on breaking the Internet—not the bank. Try Wave for free today!

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E96 Super League: The next generation of creators are builders

Matt Edelman is the President and Chief Commercial Officer of Super League, a leader in redefining the gaming industry as a media channel.

In his role, Matt has driven 20x revenue growth over four years, spearheaded multiple M&A transactions, overseen international expansion, and supported the company’s IPO while building an dedicated team of high-performing, talented individuals. 

Prior to Super League Matt formed and led Endeavor’s digital and social media operation and helped establish Marvel Comics' entertainment studio and launch Marvel.com.


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E95 Jasmine Enberg: The biggest trends impacting the creator economy

Jasmine Enberg is a VP and Principal Analyst at EMARKETER. She leads coverage of social media and the creator economy, focusing on the intersection of consumers, creators, advertising and commerce. She is a sought-after voice on topics from TikTok to X, and is frequently cited in major media publications from The Wall Street Journal to The New York Times. Jasmine is a regular guest on Bloomberg TV, and an on-air expert on the BBC, CBS, NBC, and more.



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E94 Reza Izad: How creators can make better brand deals

Reza Izad is the Co-CEO and Co-founder at Underscore Talent, a leading next-generation management firm that is known for its successful and diverse creative talent. The company represents a diverse list of top YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, culinary and podcast content creators.

He was also the co-founder and CEO of Studio71, a multi-platform media company that combines “digital-first” creators and brands. The company is the #1 YouTube partner in minutes watched.

Prior, Izad led the music department at The Collective Management Group and United Talent Agency working with artists such as Linkin Park, Kanye West, Eminem, Justin Timberlake and Prince.


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E93 Bobbie: the secret weapon behind the 2024 Small Brand of The Year

Kim Chappell is the Chief Brand Officer of Bobbie and a mom of three kids under seven– she likes to say her fourth baby is Bobbie! She joined the company in the CEO's San Francisco basement in 2020 and launched and built the brand into the fastest growing infant formula company in the US since the 1980’s. Bobbie serves hundreds of thousands of parents across the US with an organic, FDA-regulated infant formula and a stigma-shaking, culture changing mission to support all feeding journeys.

The Bobbie Brand has been recognized with two Webby’s, two Anthem Awards, 2x Fast Company Brands that Matter, Fast Company's World’s Most Innovative Company, and multiple Shorty Awards including Small Brand of the Year. She’s a proud UGA alum and lives in Austin, Texas.

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E92: Gaz Alushi: What we get right (and wrong) about measuring the creator economy

Gaz Alushi is the first President of Measurement and Analytics at Whalar, a global creator agency, part of Whalar Group. 

He is responsible for building the measurement and analytics practice, designing solutions to help the company’s partners understand the impact of their marketing initiatives.

Before joining Whalar, Gaz led the Global Measurement Product Research and Development team at Snap, Inc. Prior to this, Gaz worked to help build out new measurement solutions at Meta in partnership with Datalogix (Oracle) and Nielsen to help advertisers accurately measure the ROI of their campaigns. 




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E91 Andy Pearson: Liquid Death's evil mission to make the world healthier and more sustainable

Andy Pearson is the VP of Creative at Liquid Death, one of the fastest growing non-alc beverage brands. As part of Liquid Death's evil mission, Andy helps oversee all creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior to his current attempt at global domination, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut.

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E90 Abbie Mitchell: Finding Your Brand Voice

Abbie Mitchell is Digital Marketing Specialist for Texas Roadhouse, contributing to the growth of Bubba's 33 and Jaggers by managing all national social media content creation for these dynamic brands.


She has worked previously with Papa John’s, Churchill Downs, Louisville City FC, is a brand ambassador for Buff City Soap and is an active board member of The Bird's Nest, a student-run PR/Marketing agency at her alma mater, the University of Louisville – allowing her to mentor and support the next generation of marketing professionals.


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E89 Allison Yazdian: The (still) nearly limitless potential of the creator economy

Allison Yazdian is the Senior Vice President of Creator Growth & Success at LTK. In her role, she oversees the go-to-market strategy for a community of hundreds of thousands of creators, with a focus on developing strategies and programs designed to empower creators to grow their businesses on the LTK platform.

She is responsible for managing several critical functions, including creator growth, expansion and partnerships, support, success, product and content marketing, lifecycle and CRM strategy, experiential events, and sales operations. Her strategic initiatives continue to drive substantial revenue growth and support the thriving creator ecosystem at LTK.

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E88 Ashley Stahl: How to Deliver a Game-Changing Speech

Ashley Stahl is a counterterrorism professional turned career coach, spokesperson, and author of the bestselling book, You Turn: Get Unstuck, Discover Your Direction, Design Your Dream Career.

Through her two viral TEDx speeches, her online courses, her email list, and her show, the You Turn Podcast, she’s been able to support clients in 31 countries in discovering their best career path, upgrading their confidence, and landing more job offers. She maintains a monthly career column in Forbes, and her work has been also featured in outlets such as The Wall Street Journal, CBS, SELF, Washington Post, Chicago Tribune, and more.


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E87 Zach Overton: How Google Pixel embraces channels and imperfection to produce creative results

Zach Overton leads the US consumer, cultural and social marketing strategy and execution for Google’s portfolio of devices and services including Pixel, Nest, and Fitbit.  He works to develop creative marketing campaigns and innovative partnerships that engage the consumer at every stage of the decision journey. 

Previously he was Vice President of Brand Experience at Samsung Electronics America & General Manager of Samsung 837 and the Chief Operating Officer of (RED), inspiring collaborations with other dynamic brands to expand awareness and fundraising for HIV/AIDS. 

Zach was named a leading voice in the Global Public Relations Industry in the 2017 Holmes Report Innovator 25 List, is a Cannes Lions winner, and was honored with a prestigious Marketers That Matter Award for Consumer Experience.


THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

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