It's No Fluke – An Original Podcast


Guy Kawasaki, Yvette Nicole Brown, AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Dr. Marcus Collins, and brands such as Dove, TED, Fanatics, Adobe, ShopRite, Comic Relief all have one thing in common - It’s No Fluke they found success. How, you ask? Listen and subscribe to our podcast to find out!

It’s No Fluke is a weekly original podcast from the Shorty Awards, about the untold stories and uncharted waters in culture and creativity. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling, through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.

Episodes drop each Tuesday morning. Stay tuned!

Jeff Barrett

About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. Email us at [email protected] or DM us on Instagram if you have feedback or topic/guest recommendations for the pod.

Latest Episodes


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E69 Yiying Lu: How The Shorty Award Itself Was Inspired

Yiying Lu is a creative force. She is one of Fast Company’s Most Creative People in Business, an Adobe Global Creative Ambassador and the artist behind Twitter’s fail whale, some of your favorite emojis and the Shorty Award itself. Her work is seen at Disney, SXSW and more. She also serves as a commissioner for the San Francisco Arts Commission. 

How this all happened is a wild story that all started with a hopeful message from a continent away about not being able to attend a party and ended with defining an entire era of Internet culture.

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E68: White Rivers Media: How to Reach Gen Z on a Global Scale

Shrenik Gandhi, Co-Founder and CEO of White Rivers Media, has architected the company's remarkable transformation into a thriving independent digital marketing agency with 16 top-agency recognitions in 2023 alone.

Mitesh Kothari, Co-Founder and CCO of White Rivers Media, brings 11 years of entrepreneurial expertise to the forefront. Leading a creative force of 500+, securing 250+ campaign awards in 2023.

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E67 Bob Sutton & Huggy Rao: Where good leaders and good ideas get stuck

This week we're joined by both authors of ⁠The Friction Project⁠.

Bob Sutton is a Stanford Professor, organizational researcher, and best-selling author. His seven management books include bestsellers The No A**hole Rule, Good Boss, Bad Boss, and (with Huggy Rao) Scaling Up Excellence. 

Huggy Rao is also a Stanford Professor of organizational behavior, a best-selling author and a highly accomplished researcher with more accolades than will tightly fit in this intro. 

Together they consult with some of the biggest brands and leaders in the world to eliminate friction, the mundane, the unnecessary and above all the meeting that could have been a Slack message. 

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E66 Victor Potrel: BTS of 5 minute crafts and TheSoul Publishing

Victor Potrel is the Senior Vice President of Partnerships and Creator Services for TheSoul – an award-winning digital studio that produces entertaining, positive and original content for a global audience including the popular 5-Minute Crafts and Bright Side series. Amassing one of the largest total followings in the world we discuss the future of the creator economy and what may be the secret to making content that sticks.

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E65 Bing Chen: How to build the Gold Bridge

Bing Chen is an impact founder, investor, and new world builder. He is Executive Chairman, Chief Executive Officer, and Co-founder of Gold House, the leading cultural ecosystem that unites, invests in, and champions Asia Pacific creators and communities to power tomorrow for all. He is also Executive Chairman of AU Holdings which incubates and invests in multicultural creators and communities; General Partner and Co-founder of Aum Group, a premier multicultural film fund; and serves as a Board Director and Advisor to several leading digital media companies. 

Previously, he was YouTube's Global Head of Creator Development and Management, where he was one of the original and principal architects of the multi-billion dollar creator and influencer ecosystem that supports 300 million creators worldwide. He is a Google Multicultural Champion; Young Presidents’ Organization Member; a Hollywood Reporter Next Gen Leader and Most Influential Agent of Change; Forbes 30 Under 30 honoree and 15 others amazing achievements that are too long to list.

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E64 The NFL + 72andSunny: Building a Content Dynasty

Fresh off a record setting NFL Draft in Detroit, I talk to Zach Hilder and Tim Ellis about their Born To Play campaign for Super Bowl LVIII. 

Zach Hilder is a 5x Emmy winning Executive Creative Director at 72andSunny in LA, where he co-leads the agency as well as key clients like the NFL and Call of Duty.

Tim Ellis has been the NFL’s Chief Marketing Officer since 2018. Previously serving in the same role at Activision Blizzard, Ellis made an immediate impact. The draft has become a must attend event, ratings keep going up and the game is expanding into new countries and new play styles.

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E63 Hamnah Shahid: A mind-blowing podcast that changes for every listener

Hamnah Shahid (any/all pronouns) is an award-winning TTRPG performer, producer, and writer. From a queer, agender, Pakistani perspective, they specialize in high-emotion, character-driven narratives. Their work explores themes of the tendervicious, the complexity of morals, and what or who it is that makes life worth living.

Hamnah strives to make experimental, emotionally-driven art that not only encourages us to question what we think is possible in TTRPGs, but also uplifts marginalized voices seeking to tell their own stories. You can follow her work on X/Twitter, YouTube, and TikTok at LilithTTRPG.


The Shorty Awards honor the best of social media and digital. View this season's finalists!

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