‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.
Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.
New episodes drop every Tuesday and Thursday. Stay tuned!
Got feedback or a guest idea? Reach out via email, LinkedIn or Instagram.
A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas.
Chelsey Mori is modernizing legal services for the creator economy. The founder of Unbound Legal, Mori is pioneering innovative solutions like a digital AI clone on her website for free creator support, in-house counsel subscriptions, DIY AI contract redlining tools, and a VR-managed practice - making legal services more accessible and efficient than ever.
Mori serves as Chair of Rider Advocacy for the Creators Guild of America (CGA) where she leads the development of the CGA Rider, a contract addendum designed to protect creators and streamline negotiations.
Mori’s unique background includes training with former FBI, CIA, and Secret Service agents as a finalist on Bravo’s espionage reality show Spy Games, training as a safari tracker, and traveling to all seven continents- twice.
Mori earned her law degree from UC Berkeley Law School and a business degree from Ivey Business School. Before founding Unbound Legal, she worked at top entertainment firms like Manatt, Phelps & Phillips, Cohen Gardner, and The Altschul Firm.
Today, her clients include top creators, live-streaming platforms, shop agencies, production companies, and management firms.
"Don’t let anyone dim your light, just tell everyone to put some shades on."
Aaron Francois is a Blerd, social media enthusiast, sneakerhead, and lover of all things DEI.
He was first introduced to the marketing industry through the 4A's MAIP program, and since then, he has worked across several verticals, including retail, finance, gaming, and technology. Aaron takes pride in fusing cultural nuance and strategic thinking to build impactful, inspirational, and consumer-focused approaches. In addition to his day job as an Associate Strategy Director, he leverages his platforms to speak on subjects like career advancement, creative strategy, and the future of social media.
In 2022, Aaron founded Black Visionaries, a non-profit 501(c)(3) with the mission to democratize access to resources and community for Black professionals. The organization curated both virtual and in-person experiences for their community, including their annual event, The Black Visionaries Brunch
Aaron’s love of community has translated into distinctive honors such as MAIPer to Watch, Mr. ADCOLOR 2022, the inaugural recipient of both the 4A’s x McCann Worldgroup Billy Davis Award & the “Right Hand” Plug Award, as well as the 2024 Rockstar award from the Ad Club.
Gabrielle Gambrell joined Hachette Book Group as Senior Vice President, Chief Communications Officer in August of 2024.
Gambrell comes to HBG from Amazon, where she served as Head of Communications for Inclusive Experiences and Technology, Employee Experience. Prior she was Chief Marketing & Communications Officer of Barnard College of Columbia University. She managed teams across the globe as Worldwide Director of Communications and Public Relations at FCB Global, an award-winning advertising agency network. Before FCB, Gambrell was Director of Communications for NBCUniversal leading all global diversity communications.
As a professor, Gambrell shares her marketing and communications experience with students at Columbia University and New York University.
Gambrell has been named to PR Net’s “Marcomms’ Most Influential List,” celebrating top brand marketers and communicators for their leadership, innovation and achievement in the field; Color Magazine’s POWER 40 Under 40, a roster of exceptional young professionals of color who are reshaping industries, igniting change, and inspiring a new era of leadership; Advertising Week’s AWNewYork Future is Female Shortlist, presented by Warner Bros. Discovery; PRNEWS’ list of Top Women in PR; and PRWeek’s Hall of Femme.
She is originally from Los Angeles, California, and currently resides in Westchester County, New York, with her husband, son and daughter.
Noah Greenberg is the CEO of Stacker, the first content distribution platform built for earned reach. Under his leadership, Stacker has pioneered a new media ecosystem where brands build trust through editorial storytelling and publishers access a library of high-quality, vetted content, at no cost. Today, over 4,000 news outlets rely on Stacker’s platform to enhance their coverage, while leading brands, nonprofits, and institutions use it to amplify their reach and engagement at scale.
Prior to Stacker, Noah played a pivotal role at Graphiq, a semantic technology company later acquired by Amazon. As Head of Publisher Partnerships, he spearheaded initiatives that expanded Graphiq’s data visualization products, scaling engagement and growing the business 30X in two years.
His expertise in content strategy, syndication, SEO, and business development has positioned him at the forefront of media innovation. In recognition of his impact on the industry, he was named to Forbes 30 Under 30 in Media in 2018.
Noah holds a degree from UC Santa Barbara and is passionate about bridging the gaps in a fragmented media ecosystem, empowering publishers and storytellers with scalable distribution solutions.
Trish Riswick is a seasoned social media strategist and Team Lead at Hootsuite, where she oversees the company’s social media marketing efforts. With over seven years of diverse experience—from freelancing and managing small business accounts to consulting and working at the enterprise level—she brings a deep understanding of what makes social strategies succeed.
At Hootsuite, Trish plays a key role in bringing marketing campaigns to life across six social channels. She collaborates closely with the video and brand teams to deliver creative, out-of-the-box ideas to their audience. She also leads the development of Hootsuite’s social listening and engagement strategies, helping the brand stay ahead of online conversations. Over the past three years, she has helped cultivate a thriving online community of more than nine million followers.
Check out their newsletter The Perch
Hootsuite’s latest innovation, OwlyGPT, launched this week
Gigi Robinson is a Gen Z speaker, creator, author, and founder of Hosts of Influence, a platform helping creators and professionals build personal brands with purpose. Her content has driven over 200M impressions across social platforms, and she’s partnered with brands like Adobe, LinkedIn, TikTok, and Google. A chronic illness advocate and author of A Kids Book About Chronic Illness (Penguin Random House), Gigi blends storytelling with strategy to inspire and educate. She’s spoken at CES, VidCon, and top universities nationwide. Through Hosts of Influence, she offers workshops, speaking, and creator education that empower others to scale their voice and impact.
Stephanie DiPisa is an American entrepreneur who has previously worked with brands like Pampers, Hyatt, Gillette and HP in the agency marketing world prior to taking a career pause to raise her three children. Currently, DiPisa is the founder + CEO of her first entrepreneurial venture with Solara Suncare, a multi-award winning skin protection brand formulated for the love of sensitive skin, our health and the planet. DiPisa created Solara from a genuine need: to solve her children's dermatological reactions to popular sunscreen products as well as find wellness-based personal products to support her own healing journey with Lyme disease.
Her brand, a favorite with celebrities, estheticians, dermatologists and beauty experts, features two product Collections that can be found on retail shelves ranging from Blue Mercury, Neiman Marcus and top luxury spas and boutiques, to Whole Foods and Target.
Christina Westley is an NYC professional with an extensive career in Influencer Marketing. As former Head of Influencer at PepsiCo and graduate of The Wharton School, Christina has brought a strong business acumen to the emerging industry. In addition to her professional experience, Christina's own background as a Black woman in the space has formed an inspiring advocacy for influencer diversity.
Starting 2023, Christina developed Social Feed as an online resource that would expose her large network of marketers across several companies to “the latest in influencer diversity.”
In 2024 she added on the experiential arm, Social Setting to allow Black influencers to build personal relationships with brand leads via curated experiences.
Now in 2025, she has launched into independent ventures full-time, adding on Social Consult, where she collaborates fractionally behind the scenes to support enterprise & startup clients on influencer marketing.
Virginia Chamlee is a longtime writer and the best-selling author of Big Thrift Energy, a book about sourcing valuable vintage items for your home. She also authors the Substack What's Left, among the Top 30 most popular design newsletters on the platform. She is also an avid thrifter (obviously), longtime vintage dealer and an artist with work available via Chairish and Anthropologie.
The best strategy falls apart if people can’t buy the product or pay for the service or if there’s friction in the experience. We are seeing a lot of innovation in making sure creative and payments align in a multitude of verticals.
Maria Prados is the Senior vice-president, go-to-market, global enterprise, Worldpay.
Since 2013, she has led vertical growth, solution commercialization, enterprise partnerships and sales enablement for Worldpay—a global leader in payments technology that processes more than 50B transactions each year for more than 1M merchants across the world. As Worldpay’s senior vice-president for go-to-market, she is one of the top global experts on what the world’s biggest brands in every major industry need to best serve their customers at checkout.
Previously Ms. Prados worked at Dixons Retail as part of the digital transformation team in charge of building the company’s successful e-commerce and omnichannel turnaround strategy. Her career began in financial services at Deloitte in Madrid. She earned an MBA from the IESE and Columbia business schools, after which she held roles in fields ranging from social venture capital to strategy consulting, building her passion for fintech along the way.
