‘Jordan The Stallion,’ Jenny Hoyos, Misha Brown, V Spehar, Ziad Ahmed, Shira Lazar, and companies like Liquid Death, LTK, Boobie, Smosh, NFL all have one thing in common – It’s No Fluke they found success.
Each week, we unpack the highs, lows, and untold stories of culture and creativity with top creators, brands, agencies and thought leaders.
New episodes drop every Tuesday and Thursday. Stay tuned!
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A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas.
At Lupine Creative, Kate Wolff serves as pack leader on all business. An award-winning advertising executive, Kate has stewarded some of the world’s most impactful brands, helping them tap into popular culture. She built a traditional 360 advertising background through work at agencies including Publicis Modem, DDB, TBWA\Chiat\Day, Omelet LA and RQ. Kate’s deep understanding of the advertising and marketing space frequently turns traditional brand marketing strategy on its head through cultural, data and behavioral insights.
She built LA-based agency Lupine Creative in February 2020 with a base of experiential, social, and cultural expertise to boast year-over-year revenue growth. The approach that’s made the difference: spark solutions with cultural strategy and then create through experiences and partnerships that manifest as cultural capital. Lupine clients include Spotify, Max, LG, Google, Teva, FX, BoxLunch and more.
The team has an impressive events innovation story: in their first three months of existence, they created HBO Max’s first-ever, award-winning virtual Pride celebration, resulting in a continuous partnership. Kate and her team also champion a diversity story; she is a co-founder of Do the WeRQ, a movement to increase queer creativity, representation, and share-of-voice across the industry.
Further extending her commitment to innovative and sustainable solutions, Kate is Co-Founder of LumiTerra. Her dedication to environmental sustainability supported the creation of the LumiCup, an aluminum-based product line designed to reduce the reliance on single-use plastics dramatically.
Victoria Bachan is Co-Founder and CEO of Hyphen, and one of the most consequential builders in the Creator Economy. Her 12-year+ career spans CAA, Sony Music, Wasserman, and Whalar, where she led 300+ Creators as Global President of Sixteenth. She has pioneered Creator houses for Black and Latinx talent, launched Creator-owned brands like Nami Matcha and Nonipup, and brokered deals with Nike, Google, Amazon, and Sephora.
A sought-after speaker at Cannes Lions, SXSW, VidCon, and Tribeca, she has contributed to Rolling Stone and is recognized by Variety, Business Insider, and Campaign US as a defining voice in the industry. She mentors South Asian executives through The Salon and supports her community through Play Inspired. When she's not reshaping the industry, you'll find her exploring New Jersey towns with her husband and dog.
Jelena Burcer is a LinkedIn creator and educator who helps professionals and brands grow through content that stands out. With a community of over 22,000 followers on LinkedIn, she shares practical, no-fluff strategies on personal branding, content marketing, and audience growth. Her mission is to make marketing more accessible by turning complex ideas into actionable advice that people can apply immediately.
As one of EMEA's leading experts in creator marketing, Becky Owen has built a career with roles at Disney and Meta, and now as CMO at global social and creator agency, Billion Dollar Boy. With over a decade of experience in the creator economy, she has advised some of the world's most recognizable brands, developed innovation strategies and directed teams in producing best-in-class work.
In 2024, Becky founded FiveTwoNine, the agency’s sister company: a global platform that empowers creators in their careers and businesses through community, insider knowledge, and exclusive events.
She has been recognized on AdAge’s Tech Power list, The List 2025, and was named Game Changing Leader of the Year at the Influencer Marketing Awards. Becky is a sought-after industry commentator and regularly speaks at leading events, helping brands adopt a creator-first mindset.
Red the report: Creator Instinct®: Unlocking the Social Code
Sara Ajemian is a communications and marketing leader with 20 years of experience helping enterprise B2B and high-growth technology companies scale and build market resonance. She's held both communications and marketing roles at fast-growing startups and heavily matrixed public companies, spent time in-house and agency-side — and she's at her best in "build mode," diagnosing what's broken and rebuilding it into something that actually works. She currently leads Corporate Marketing at Juniper Square.
For 20 years, Jason Metz has been at the forefront of modern marketing, helping both industry-leading and startup brands expand their reach, impact and connection with their most important audiences.
As a strategy and growth lead for agencies within the Omnicom and Publicis ecosystems, as well as founder and CEO of influencer startup Brand Influencers, Jason has driven hundreds of millions of dollars in new business wins and shaped dozens of award-winning campaigns for clients including Porsche, P&G, L'Oreal, Pizza Hut, Sparrow Health System, Bridgestone Firestone, Forever21, Beam Suntory, HSBC, Adidas, IBM, J&J, Conde Nast, ESPN, Bacardi, Anheuser-Busch, the city of Las Vegas and many others.
Equal parts business strategist, marketer, content creator and client relationship lead, Jason's true passion is winning at the game of attention - helping brands earn their unfair share by tapping into what matters most in culture. He helped Porsche launch the Panamera, Adidas embrace experiential to transform their youth sponsorship strategy, P&G, Anheuser-Busch, Kia and A&E launch their first-ever influencer campaigns, Wakefern and Home Depot reformat their retail presence to put the customer at the center, and GQ, Nat Geo, KultureCity and NBA hall-of-famer Dominique Wilkins launch into web3.
Meghan Chin is Chief Executive Officer of BIMM, a digital experience and technology agency within the kyu Collective.
With more than 20 years of experience across customer experience, loyalty, and enterprise digital platforms, Meghan has partnered with brands including Ford, Scotiabank, Scene, Tangerine, and Audi, leading complex, multi-market programs across automotive and financial services.
Since joining BIMM in 2020, she has advanced the agency’s digital platform capabilities and led large-scale, multi-market experience initiatives for global enterprise clients.
As CEO, Meghan is focused on evolving BIMM into an AI-native experience and technology company, embedding intelligent systems into design, production, and delivery while scaling the agency’s operating model for its next phase of growth.
Michael Gewirtzman is the Global Vice President of Programming at Advertising Week, where he leads the editorial strategy and curation shaping the world’s most influential conversations across marketing, media, technology, and culture.
For over a decade, he has programmed, hosted, and moderated high-profile events and broadcasts featuring global executives, A-list celebrities, policymakers, athletes, authors, and leading voices shaping the future of business and creativity.
Previously, Gewirtzman founded and led Vinyl Artist Management, representing internationally recognized mainstream and independent artists.
Gewirtzman co-developed and led Purpose, Produced in partnership with SixDegrees.org, earning three Telly Awards and three Webby Award nominations. He and his projects have been featured by Forbes, Billboard, Ad Age, and CBS.
Gigi Robinson is a keynote speaker, bestselling author, creator economy strategist, and chronic illness advocate. She has delivered 100+ talks at global conferences, universities, and corporate events, including CES, VidCon, and Penn State. Featured in Forbes, NBC, The TODAY Show, and Sports Illustrated, she is also the author of A Kids Book About Chronic Illness, relaunching with Penguin Random House in 2025.
Her keynotes blend personal storytelling with actionable strategy, leaving audiences of all kinds motivated, empowered, and ready to make lasting change.
Dani Newman is a Creator economy operator. She has spent over a decade at the intersection of Creator communities and the platforms that serve them. She currently leads Creator Growth at GigaStar, serving YouTubers across 20M+ subscribers and 250M+ monthly views. At GigaStar Dani specializes in building the automations and playbooks behind millions raised for Creators from fans and investors.
Dani started her career as an early hire at Tumblr and spent nearly a decade at GIPHY, where she launched its first creative studio for brands like Converse, McDonald's, and Warner Bros, and scaled its 0-to-1 Creator program to 20,000+ Creators. She holds a Master's in Human Computer Interaction and Design and is endlessly curious about how technology enables communities to connect and sustain through monetization. Follow Dani on LinkedIn.
