Zach Clayton is practically internet royalty. The 16-year-old phenom has millions of followers across his social media accounts, but he gravitates heavily to his @BruhItsZach YouNow feed, where he live streams jokes, challenges, and personal stories about his experiences with bullying (among many other topics) to 1.3M active and loyal fans. With well over 30M total views, he is a frequent pick for Editor’s Choice on the platform, and his broadcasts regularly get tens of thousands of viewers tuning in live. Part of his appeal is his openness and interactivity with fans—the #ZeBruhNation—which has taken him on tour so he can get to meet them IRL. Like the title of his viral song says, Zach wants to spread “Nothin’ But Love.”