CONGRATS FINALISTS! SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

“How to Protect White People's Feelings in the Workplace”

Finalist in Humor

About this entry

To finally have an open conversation about racism by dealing with a bigger issue at stake: white sensitivity.

Why does this entry deserve to win?

A satirical office training video that can help people of color understand how best to react to some white people's sensitivity to racism. 'Cause sure, racism for people of color might mean being pulled over by the police or passed up for a raise, but for white people it means feeling bad! Simply utilize our S.I.L.E.N.C.E. (pronounced "sill-ence") system and you can address white fragility about racism in the workplace.


AJ+'s comedy unit Newsbroke creates viral sketches and in-depth, informed rants that help relate the news and social issues.

Results

A viral comedy sketch that received over 25 million views and 300k shares on Facebook, 250K views and 1K comments on YouTube, 14K retweets, and a whole lot of fragile comments.

Media

Video for “How to Protect White People's Feelings in the Workplace”

Produced by

AJ+

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!