THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Winner

Humor
winner
The Daily Show: “When Was America Great?”
Donald Trump's campaign slogan was "Make America Great Again" which made us think, "when exactly wa…

Finalists

Humor
finalist
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…
Humor
finalist
Deadpool: Way, Way, WAY Funnier Than Wolverine
Like our super tight spandex-wearing hero, the Home Entertainment team is used to handling hard thi…
Humor
finalist
audience honor
Stop Living the Dull Life
Conditioned by expensive razor brands to nurse blades for as long as possible, Dollar Shave Club ha…
Humor
finalist
Veep Season 5: In-Story Digital Extensions - GLOW, HBO
No matter if you lean red or blue, this election season was exhausting at best. Cue the Meyer Admin…
Humor
finalist
“How to Protect White People's Feelings in the Workplace”
To finally have an open conversation about racism by dealing with a bigger issue at stake: white se…

Nominees

Humor
Acres and Avenues Produces Laughs from Farm to City (Season 2)
While urban millennials are increasingly aware of the food they eat, most are far removed from the …
Humor
Buckle Up for Life
Most people are unaware that 3 out of 4 car seats are installed incorrectly. Our objective is to ra…
Humor
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of t…
Humor
Colorado State Football Players Try BeanBoozled
Behind the facemasks, Colorado State University football players are more than muscle and grit. The…
Humor
Craft Services: Old Spice Sweat-Blastin' Robot Tank
Old Spice came to Comedy Central looking to align with a multiplatform opportunity that would engag…
Humor
Greggs Coffee
Drive awareness and engagement around Greggs coffee range and boost sales by showcasing the quality…
Humor
Honest Trailers
No one loves movies or television more than ScreenJunkies, but no movie or TV show is safe when it …
Humor
IKEA MEME MANUALS
Our content strategy for IKEA Germany takes the brand value "building a better everyday for the man…
Humor
Nick Offerman's 'New Year's Eve'
• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark soci…
Humor
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to…
Humor
Son of Zorn’s Almighty Social Media Campaign
The Son of Zorn is Fox's animated comedy about a warrior from Zephyria who attempts to reconnect wi…
Humor
Staples Canada Shades Kris Jenner
Finding a conversation to insert yourself in isn't always easy, especially when your brand speciali…
Humor
The Daily Show: Third Month Mania
Every March, millions of Americans participate in March Madness. In one of the most polarizing elec…
Humor
The Fabulous Life of Cigarettes
Today's teens are aware that smoking cigarettes is bad for their health, yet it still remains the l…
Humor
Toasting the Competition with Project Breadwinner
When you are at the forefront of gaming hardware, your fans demand the best out of everything you d…
Humor
You're The Worst Romance Novels
Everyone loves a classic love story. You're the Worst isn't one of them. By the end of season 2, it…
Humor
Zulu Alpha Kilo Website
Zulu Alpha Kilo opened its doors eight years ago when founder Zak Mroueh decided to leave the agenc…
Humor
“Dear Maiah” | An Interactive Advice Instagram Show
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…
Humor
“Schooled” | An AT&T Hello Lab Collaboration
In an era of ever more pervasive media fragmentation and ad blocking, it's increasingly hard for br…