THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 9th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Nominees

finalist
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…
Acres and Avenues Produces Laughs from Farm to City (Season 2)
While urban millennials are increasingly aware of the food they eat, most are far removed from the …
Buckle Up for Life
Most people are unaware that 3 out of 4 car seats are installed incorrectly. Our objective is to ra…
Call of Duty®: Infinite Warfare - Snapchat Zombies Karaoke
Normally, Call of Duty Zombies is marketed by one gameplay trailer that shows the best moments of t…
Colorado State Football Players Try BeanBoozled
Behind the facemasks, Colorado State University football players are more than muscle and grit. The…
Craft Services: Old Spice Sweat-Blastin' Robot Tank
Old Spice came to Comedy Central looking to align with a multiplatform opportunity that would engag…
finalist
Deadpool: Way, Way, WAY Funnier Than Wolverine
Like our super tight spandex-wearing hero, the Home Entertainment team is used to handling hard thi…
Greggs Coffee
Drive awareness and engagement around Greggs coffee range and boost sales by showcasing the quality…
Honest Trailers
No one loves movies or television more than ScreenJunkies, but no movie or TV show is safe when it …
IKEA MEME MANUALS
Our content strategy for IKEA Germany takes the brand value "building a better everyday for the man…
Nick Offerman's 'New Year's Eve'
• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark soci…
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to…
Son of Zorn’s Almighty Social Media Campaign
The Son of Zorn is Fox's animated comedy about a warrior from Zephyria who attempts to reconnect wi…
Staples Canada Shades Kris Jenner
Finding a conversation to insert yourself in isn't always easy, especially when your brand speciali…
finalist
audience honor
Stop Living the Dull Life
Conditioned by expensive razor brands to nurse blades for as long as possible, Dollar Shave Club ha…
The Daily Show: Third Month Mania
Every March, millions of Americans participate in March Madness. In one of the most polarizing elec…
winner
The Daily Show: “When Was America Great?”
Donald Trump's campaign slogan was "Make America Great Again" which made us think, "when exactly wa…
The Fabulous Life of Cigarettes
Today's teens are aware that smoking cigarettes is bad for their health, yet it still remains the l…
Toasting the Competition with Project Breadwinner
When you are at the forefront of gaming hardware, your fans demand the best out of everything you d…
finalist
Veep Season 5: In-Story Digital Extensions - GLOW, HBO
No matter if you lean red or blue, this election season was exhausting at best. Cue the Meyer Admin…
You're The Worst Romance Novels
Everyone loves a classic love story. You're the Worst isn't one of them. By the end of season 2, it…
Zulu Alpha Kilo Website
Zulu Alpha Kilo opened its doors eight years ago when founder Zak Mroueh decided to leave the agenc…
“Dear Maiah” | An Interactive Advice Instagram Show
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly h…
finalist
“How to Protect White People's Feelings in the Workplace”
To finally have an open conversation about racism by dealing with a bigger issue at stake: white se…
“Schooled” | An AT&T Hello Lab Collaboration
In an era of ever more pervasive media fragmentation and ad blocking, it's increasingly hard for br…