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From the 9th Annual Shorty Awards

Veep Season 5: In-Story Digital Extensions - GLOW, HBO

Finalist in Humor


No matter if you lean red or blue, this election season was exhausting at best. Cue the Meyer Administration to provide the cutting satire, biting comedy and all-too-real political gaffes the nation needed.

Season 5 of HBO's Veep chronicled the ups and hilarious downs of President Selina Meyer's reelection campaign, Jonah Ryan's campaign for Congress, Catherine's controversial documentary and Richard Splett's daily musings. Custom digital destinations brought these plot points to life building a world for fans to explore and discover exclusive content after the credits rolled each Sunday.

Strategy and Execution

As campaign HQ for the Meyer Administration, partnership with the show GLOW social and interactive teams creatively leveraged real-world campaign fever with custom microsites and in-character social profiles, deepening in-story plot points allowing the digital audience to support the Maybe Meyer Presidential campaign, watch Jonah Ryan's campaign videos for Congress, go behind the scenes of Catherine's documentary and hear Richard's latest "Spletterings". In coordination with HBO, we formed an Easter Egg strategy, gradually releasing each site and new content tied to each plot point throughout the season to consistently surprise and delight the Veeple.


The Season 5 result was a dynamic digital approach. Social tactics seamlessly driving the community to Easter Egg in-story digital extensions sparking deeper brand engagement, earning press acclaim.


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