THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 9th Annual Shorty Awards

Verywell

Finalist in Brand Redesign

Entered in Health & Fitness

Objectives

Verywell is a new health and wellness brand from About.com, and its first standalone media property. Verywell takes a human approach to health information, delivering accessible content by top specialists in their fields, and offers a welcome alternative to traditional, hyper-clinical health sites. Think of us as your friend who also happens to be a doctor. Or personal trainer. Or dietitian. Verywell is your source for reliable, expertly-crafted information on hundreds of health and wellness topics, empowering users to make informed decisions about their health.

Strategy and Execution

Verywell enters the market as one of the largest ad-supported health destinations. With more than 50,000 pieces of content, Verywell covers a full spectrum of health and wellness topics ranging from medical conditions such as diabetes and rheumatoid arthritis, to advice on fitness, nutrition, health insurance, pregnancy and more. All of Verywell's content is created by its more than 120 Experts, including doctors, trainers, dietitians and other health professionals. Every medical fact is reviewed and approved by board-certified physicians.

Results

Since it's launch last April, Verywell.com has grown 46%. As a top-ten consumer health and wellness site with over 14 million monthly viewers, Verywell is the fastest growing site in it's category.

Media

Video for Verywell

Entrant Company / Organization Name

About.com

Link