THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best in Health and Fitness

Companies specializing in healthcare, pharmaceutical, life sciences or fitness are eligible for this award. Objectives may include developing and delivering product information to target audiences, creating shareable content on health and wellness, or building support for a health-related cause.

See previous winners and honorees here.

Winners

Health & Fitness
winner
Unsick Day
At Zocdoc, a digital health company with a mission to give power to the patient, we were shocked to…
Health & Fitness
winner
audience honor
80ml
Heavy menstrual bleeding is one of the most common symptoms of uterine fibroids – non-cancerous tum…

Finalists

Health & Fitness
finalist
Planet Fitness – New Year’s Eve Cross-Channel Integration
The goal of New Year's Eve at Planet Fitness is simple: own the Super Bowl for the fitness category…
Health & Fitness
finalist
"It's a Nurse" Video
As a large organization, Health First is always looking for unique ways to recognize its employees.…
Health & Fitness
finalist
ClassPass iOS Social Features
Launch enhanced social features on iOS, establishing ClassPass as one of the most compelling commun…
Health & Fitness
finalist
Dwight Howard Surprises Kids in Hospital with Google Cardboard VR Experience
Watch the surprise video: https://www.youtube.com/watch?v=UpGIsatH1O4In February of 2016 Memorial H…
Health & Fitness
finalist
Gifted Day: When you have lung cancer, an extra day of living is a gift
When people find out that someone has lung cancer, the first thing they ask is –Was he or she a smo…

Nominees

Health & Fitness
IBD Unmasked
Takeda aims to bring IBD to the forefront of public awareness by improving understanding of the dis…
Health & Fitness
MS LifeLines - Strength in Numbers
Every year, more than 10,000 people are diagnosed with relapsing multiple sclerosis in the US.Our c…
Health & Fitness
Meet the Spokespoon
How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessnes…
Health & Fitness
Reflecting on 9/11 15 years later
As New York's No. 1 hospital, staff at NewYork-Presbyterian (NYP) played a critical role in caring …
Health & Fitness
Retrofit
The goal of Retrofit's social media presence is to be a source of expert knowledge, motivation and …
Health & Fitness
TV Doctors of America
Our goal was to increase awareness around the importance and lifesaving power of an annual check-up…
Health & Fitness
The Erase Hunger Project
In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New …
Health & Fitness
Through Thick and Thin Tumblr
Cystic fibrosis (CF), an autosomal recessive genetic disorder that occurs in approximately one of e…
Health & Fitness
Verywell
Verywell is a new health and wellness brand from About.com, and its first standalone media property…
Health & Fitness
World Psoriasis Day Twitter Chat 2016
If you're like most people, when you hear psoriasis, you likely think "dry itchy skin." However the…