ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards Best in Health and Fitness

Companies specializing in healthcare, pharmaceutical, life sciences or fitness are eligible for this award. Objectives may include developing and delivering product information to target audiences, creating shareable content on health and wellness, or building support for a health-related cause.

See previous winners and honorees here.

Finalists

finalist
Planet Fitness – New Year’s Eve Cross-Channel Integration
The goal of New Year's Eve at Planet Fitness is simple: own the Super Bowl for the fitness category.January is by far the biggest month of the year for fitness clubs. It's a time to welcome new members with open arms and offer existing members a chance to hit the reset button and set new goals for the new year. For Planet Fitness, however, the sta…
finalist
"It's a Nurse" Video
As a large organization, Health First is always looking for unique ways to recognize its employees.In 2014, we created "Integrated Delivery Network Month" at Health First to honor our associates each May. This year, we decided to do something special to recognize our hard-working nurses. Earlier this year, we received a letter from Kathy Taylor, a…
finalist
ClassPass iOS Social Features
Launch enhanced social features on iOS, establishing ClassPass as one of the most compelling communities for fitness lovers by making it easier to connect and workout with friends directly through the ClassPass app.
finalist
Dwight Howard Surprises Kids in Hospital with Google Cardboard VR Experience
Watch the surprise video: https://www.youtube.com/watch?v=UpGIsatH1O4In February of 2016 Memorial Hermann Health System partnered Houston Rockets center Dwight Howard to create two videos: 1. Google Cardboard 360-degree video tour of the newly renovated Houston Rockets' locker room with Howard as a guide2. Surprise video of patients at Children's …
finalist
Gifted Day: When you have lung cancer, an extra day of living is a gift
When people find out that someone has lung cancer, the first thing they ask is –Was he or she a smoker? The truth is, even non-smokers can develop it. This lack of understanding of the disease has a complication of its own: people with lung cancer feel misunderstood and isolated. AstraZeneca and DigitasLBi took the initiative to establish an onlin…

Nominees

IBD Unmasked
Takeda aims to bring IBD to the forefront of public awareness by improving understanding of the disease's impact and the strength of those fighting this disease. Takeda wanted to reach people living with IBD, who struggle to keep jobs and live normal lives due to pain during flare ups and constant visits to the doctor and to the bathroom, inhibiting them fr…
MS LifeLines - Strength in Numbers
Every year, more than 10,000 people are diagnosed with relapsing multiple sclerosis in the US.Our challenge was to reignite interest in Rebif® (interferon beta-1a), a gold standard in treating relapsing MS for over 15 years. Now, unlike when it was introduced, Rebif faced more than 10 competitors. But Rebif had one advantage others lacked: MS LifeLines, a p…
Meet the Spokespoon
How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a "bigger-than-life" symbol that compels people to stop and ask "can I hold that?"
Reflecting on 9/11 15 years later
As New York's No. 1 hospital, staff at NewYork-Presbyterian (NYP) played a critical role in caring for those injured in the September 11th attacks. The goal of this campaign was recognize 9/11's 15th anniversary and to provide our staff with the opportunity to share their stories, reflect on their experiences, and pay tribute to the four NYP EMS workers who…
Retrofit
The goal of Retrofit's social media presence is to be a source of expert knowledge, motivation and encouragement for individuals, employers and partners in the health and fitness space. We have identified the following social networking sites to implement our social media strategy; Twitter, Facebook, Instagram, Pinterest and LinkedIn. In a bid to transform …
TV Doctors of America
Our goal was to increase awareness around the importance and lifesaving power of an annual check-up. We wanted to drive as many Americans as possible to schedule check-ups with their primary care physicians to learn their 4 health numbers (blood pressure, cholesterol, blood sugar and BMI).
The Erase Hunger Project
In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.
Through Thick and Thin Tumblr
Cystic fibrosis (CF), an autosomal recessive genetic disorder that occurs in approximately one of every 2,500 live births in the United States, is characterized by multi-organ system involvement, primarily affecting the lungs and the digestive tract. Teens with CF face unique challenges as they take on more responsibility in their treatment management. Some…
Verywell
Verywell is a new health and wellness brand from About.com, and its first standalone media property. Verywell takes a human approach to health information, delivering accessible content by top specialists in their fields, and offers a welcome alternative to traditional, hyper-clinical health sites. Think of us as your friend who also happens to be a doctor…
World Psoriasis Day Twitter Chat 2016
If you're like most people, when you hear psoriasis, you likely think "dry itchy skin." However the impact of psoriasis—a serious autoimmune disease that can cause physical and emotional pain— reaches far beyond the surface of the skin. As a public health challenge affecting an estimated 125 million people globally, the social and economic implications of p…