Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

From the 9th Annual Shorty Awards Best in Health and Fitness

Companies specializing in healthcare, pharmaceutical, life sciences or fitness are eligible for this award. Objectives may include developing and delivering product information to target audiences, creating shareable content on health and wellness, or building support for a health-related cause.

See previous winners and honorees here.


Planet Fitness – New Year’s Eve Cross-Channel Integration
The goal of New Year's Eve at Planet Fitness is simple: own the Super Bowl for the fitness category.January is by far the biggest month of the year for fitness clubs. It's a time to welcome new members with open arms and offer existing members a chance to hit the reset button and set new goals for the new year. For Planet Fitness, however, the sta…
"It's a Nurse" Video
As a large organization, Health First is always looking for unique ways to recognize its employees.In 2014, we created "Integrated Delivery Network Month" at Health First to honor our associates each May. This year, we decided to do something special to recognize our hard-working nurses. Earlier this year, we received a letter from Kathy Taylor, a…
ClassPass iOS Social Features
Launch enhanced social features on iOS, establishing ClassPass as one of the most compelling communities for fitness lovers by making it easier to connect and workout with friends directly through the ClassPass app.
Dwight Howard Surprises Kids in Hospital with Google Cardboard VR Experience
Watch the surprise video: https://www.youtube.com/watch?v=UpGIsatH1O4In February of 2016 Memorial Hermann Health System partnered Houston Rockets center Dwight Howard to create two videos: 1. Google Cardboard 360-degree video tour of the newly renovated Houston Rockets' locker room with Howard as a guide2. Surprise video of patients at Children's …
Gifted Day: When you have lung cancer, an extra day of living is a gift
When people find out that someone has lung cancer, the first thing they ask is –Was he or she a smoker? The truth is, even non-smokers can develop it. This lack of understanding of the disease has a complication of its own: people with lung cancer feel misunderstood and isolated. AstraZeneca and DigitasLBi took the initiative to establish an onlin…


IBD Unmasked
Takeda aims to bring IBD to the forefront of public awareness by improving understanding of the disease's impact and the strength of those fighting this disease. Takeda wanted to reach people living with IBD, who struggle to keep jobs and live normal lives due to pain during flare ups and constant visits to the doctor and to the bathroom, inhibiting them fr…
MS LifeLines - Strength in Numbers
Every year, more than 10,000 people are diagnosed with relapsing multiple sclerosis in the US.Our challenge was to reignite interest in Rebif® (interferon beta-1a), a gold standard in treating relapsing MS for over 15 years. Now, unlike when it was introduced, Rebif faced more than 10 competitors. But Rebif had one advantage others lacked: MS LifeLines, a p…
Meet the Spokespoon
How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a "bigger-than-life" symbol that compels people to stop and ask "can I hold that?"
Reflecting on 9/11 15 years later
As New York's No. 1 hospital, staff at NewYork-Presbyterian (NYP) played a critical role in caring for those injured in the September 11th attacks. The goal of this campaign was recognize 9/11's 15th anniversary and to provide our staff with the opportunity to share their stories, reflect on their experiences, and pay tribute to the four NYP EMS workers who…
The goal of Retrofit's social media presence is to be a source of expert knowledge, motivation and encouragement for individuals, employers and partners in the health and fitness space. We have identified the following social networking sites to implement our social media strategy; Twitter, Facebook, Instagram, Pinterest and LinkedIn. In a bid to transform …
TV Doctors of America
Our goal was to increase awareness around the importance and lifesaving power of an annual check-up. We wanted to drive as many Americans as possible to schedule check-ups with their primary care physicians to learn their 4 health numbers (blood pressure, cholesterol, blood sugar and BMI).
The Erase Hunger Project
In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.
Through Thick and Thin Tumblr
Cystic fibrosis (CF), an autosomal recessive genetic disorder that occurs in approximately one of every 2,500 live births in the United States, is characterized by multi-organ system involvement, primarily affecting the lungs and the digestive tract. Teens with CF face unique challenges as they take on more responsibility in their treatment management. Some…
Verywell is a new health and wellness brand from About.com, and its first standalone media property. Verywell takes a human approach to health information, delivering accessible content by top specialists in their fields, and offers a welcome alternative to traditional, hyper-clinical health sites. Think of us as your friend who also happens to be a doctor…
World Psoriasis Day Twitter Chat 2016
If you're like most people, when you hear psoriasis, you likely think "dry itchy skin." However the impact of psoriasis—a serious autoimmune disease that can cause physical and emotional pain— reaches far beyond the surface of the skin. As a public health challenge affecting an estimated 125 million people globally, the social and economic implications of p…