THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Featurette or Behind The Scenes Video

This category honors the most effective and creative use of behind-the-scenes or "bonus" content. A promotional mini-documentary, this content promotes a product, service or initiative.

See previous winners and honorees here.
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Featurette or Behind The Scenes Video
2026 U.S. Figure Skating Olympic Team Reveal
For the last 25+ years, figure skating's highest honor of making the Olympic team was delivered thr…
Featurette or Behind The Scenes Video
Deli Boys Featurette
The idea behind the Deli Boys featurette was to introduce the series in a way that honored its cont…
Featurette or Behind The Scenes Video
FX's Alien: Earth - Behind-The-Scenes Series
For FX’s Alien: Earth, our objective was to spotlight the practical craftsmanship that defines the …
Featurette or Behind The Scenes Video
Harry Potter: Wizards of Baking
Hosts James and Oliver Phelps provide fans with a behind-the-scenes look straight from the Harry Po…
Featurette or Behind The Scenes Video
Juice 2
To create a piece of engaging BTS content that would promote season two of the comedy, Juice.    …
Featurette or Behind The Scenes Video
Percy Jackson and the Olympians S2 The Wedding Dress Mockumentary
Percy Jackson is a modern teen submerged into a mythological world, and we wanted to mirror that ex…
Featurette or Behind The Scenes Video
Secretaries Cup
This project's driving idea was to showcase the U.S. Coast Guard and Merchant Marine academies, two…
Featurette or Behind The Scenes Video
What’s in my backpack with Nick Studer
In a social landscape saturated with AI generated content and formulaic executive messaging, genuin…
Featurette or Behind The Scenes Video
“Order of the Blade”
Dollar Shave Club entered 2024 newly independent after exiting Unilever, with upgraded razors but a…