THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Harry Potter: Wizards of Baking

Entered in Featurette or Behind The Scenes Video

Objective

Hosts James and Oliver Phelps provide fans with a behind-the-scenes look straight from the Harry Potter: Wizards of Baking sets –including from some of the iconic sets where Harry Potter's magical journey was brought to life on screen.

Strategy

Hosts James and Oliver Phelps bring fans in on the magic of Harry Potter: Wizards of Baking and the world of Harry Potter, providing their own behind-the-scenes glimpses and anecdotal stories from filming amidst the backdrop of Warner Bros. Studio Tour London – The Making of Harry Potter at Warner Bros. Studios Leavesden. Famed locations such as Platform 9¾, The Great Hall, Diagon Alley, The Potions Room, Gringotts Bank and the triple-decker Knight Bus are featured throughout the series – influencing the on-air bakes and setting the stage for each week’s judging. Giving viewers behind-the-scenes access offers a unique way to stay connected to the show between episodes and a deeper dive into the delicious world of Harry Potter.

Results

The behind-the-scenes component of this season’s social rollout helped contribute to the campaign's success, earning 163 million video views, up 12% year over year.

Media

Entrant Company / Organization Name

Food Network

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