THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Social Good Campaign

This category honors a brand, agency or non-profit's excellence in executing a social good campaign. Campaign goals may include raising awareness, inspiring action, crowdfunding for a project, or promoting philanthropic efforts.

See previous winners and honorees here.
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Social Good Campaign
"Break a Mindless Habit"
Despite rising gas prices, worsening congestion, and escalating parking fees, many Seattle resident…
Social Good Campaign
"What's the Best That Can?" Happen Mixed Media Campaign
BeWell, New Mexico’s Health Insurance Marketplace, connects residents who don’t qualify for Medicai…
Social Good Campaign
#WeRideTogether Presents: Out of Bounds
The Out of Bounds campaign by #WeRideTogether was designed to communicate and demonstrate the utter…
Social Good Campaign
46,000 Crisis Interventions in 8 Months: Scaling Mental Health Support When America Needs It Most
America's mental health crisis has reached a breaking point. One in five young people experiences m…
Social Good Campaign
ABRACE A ABADS
To boost the Embrace ABADS campaign in the digital environment, expanding reach, engagement, and do…
Social Good Campaign
Adapt2Win
This past year broke two records: it was among the hottest ever, and it saw the most climate-relate…
Social Good Campaign
Agree to Agree
We are in the midst of a devastating gun violence crisis in America. For the fourth year in a row, …
Social Good Campaign
Autism Society of America
The Autism Society of America proudly marked its 60th year of doing work for the autism community. …
Social Good Campaign
Avia’s Wonderland Wishes Campaign
Through the Wonderland Wishes ad campaign, Avia sought to bring awareness to the Solitaire Clash mo…
Social Good Campaign
Black Friday on GoFundMe
When the world is focused on Black Friday and consumerism, how can GoFundMe swing the cultural mome…
Social Good Campaign
Bobbie x Cardi B: The ‘B’ is for Bobbie
Bobbie set out to challenge one of the most persistent and harmful narratives in parenting: the sti…
Social Good Campaign
Countdown to the Taste of Tomorrow
Despite being an agricultural country, Thailand is ignoring E-Waste which is a major threat to Thai…
Social Good Campaign
Defending Due Process, Keeping Families Together
In 2025, the U.S. immigration system faced an unprecedented moment, as foundational protections lik…
Social Good Campaign
From Stigma to Support - Elevating the 988 Suicide and Crisis Lifeline
In 2025, the Minnesota Department of Health set out to increase awareness, trust, and use of the 98…
Social Good Campaign
Immigration TV
Immigration TV was created to close a critical information gap affecting millions of Spanish-speaki…
Social Good Campaign
Keep It Real: McAfee’s AI Scam Media Relations Campaign
The campaign centered on one idea:  When people stay silent, scammers win—and the only way to tr…
Social Good Campaign
Keeping Jackson Hole Wild – and Thriving
Jackson Hole faced a critical paradox: tourism powers its economy, yet increased visitation threate…
Social Good Campaign
Know Your Risk: CAKES body x Breast Cancer Research Foundation
Since their launch, CAKES body® has supported women’s health initiatives, expanding their commitmen…
Social Good Campaign
Nipsey Hussle x Metro: The Marathon Continues
The Nipsey Hussle x Metro culture collaboration was created to transform public transit from a func…
Social Good Campaign
REVOLT's Bet on Black powered by Target (Season 5)
Back for its fifth season, Bet on Black - Visions to Ventures set out to equip Historically Black C…
Social Good Campaign
Razorpay : Fix My Itch
Every startup begins with an idea. But the best ones begin with the right problem. India is hom…
Social Good Campaign
Rewiring America and Generation180 – Amplifiers: Atlanta
The Amplifiers program equips local leaders and creatives to become passionate, trusted messengers …
Social Good Campaign
Ride with Pride
We wanted to celebrate Pride in a way that would exist longer than just the month of June. Specific…
Social Good Campaign
Same Cart, Different Price: Instacart’s Price Experiments Cost Families at Checkout
The premise of this work was simple: Algorithmic pricing hides higher grocery prices from consumers…
Social Good Campaign
Take Back Sports
Youth sports is at a crossroads—only 38% of kids ages 6- to 12 regularly play sports. As costs rise…
Social Good Campaign
Tell That to Them
To confront persistent misconceptions around marijuana consumption and driving, the Ad Council and …
Social Good Campaign
The Luxury Collection - Claire Dinhut/MAD Academy
The Luxury Collection believes that sustainability is not just a program – it’s a perspective. Thro…
Social Good Campaign
This Is Why We Need Checks and Balances
Rebuilding a Common Civic Language This campaign was built to reinforce the civic literacy our dem…
Social Good Campaign
Viewers Like Me
Heading into 2025, PBS prioritized a new brand campaign centered around the iconic phrase “viewers …
Social Good Campaign
WICKED: FOR GOOD | GREEN FOR GOOD
The core idea for the “Green for Good” campaign originated with the themes that already exist withi…
Social Good Campaign
Wahl Cuts for a Cause
As a leading manufacturer of hair clippers and facial hair trimmers, Wahl Clipper Corporation has l…