THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet, or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brands in real time.

See previous winners and honorees here.

Finalists

Real Time Response
finalist
European Wax Center responds to SKIMS viral bush thong
In October of 2025, Kim Kardashian revealed the latest product from her apparel line, SKIMS: a faux…
Real Time Response
finalist
Heir Richie
In 1953, Ore-Ida shook up the potato category by inventing the iconic snack, Tater Tots. But by 202…
Real Time Response
finalist
JANE in Memoriam
Legendary primatologist and conservationist Jane Goodall’s relationship with National Geographic da…
Real Time Response
finalist
Logitech G x Barley the Burr
The goal was to transition Logitech G from a passive observer of gaming culture to an active partic…
Real Time Response
finalist
Miracle-Gro Full Bush Summer
For the past 150 years, Miracle-Gro has been helping things grow. In order to future-proof the bran…
Real Time Response
finalist
Owning the Moment: Leadership in the Age of Virality
When Houston Texans Chair and CEO Cal McNair was accidentally left hanging by star quarterback C.J.…
Real Time Response
finalist
Philadelphia Cream Cheese x Reddit ‘Chivelord Saga’
BACKGROUND Across Reddit, users share niche passion projects every day. But in r/KitchenConfiden…
Real Time Response
finalist
Plot Twist → Post: Coffee Mate’s White Lotus Finale Reaction
In a world where brand perception can shift overnight, Coffee mate transformed an almost inopportun…
Real Time Response
finalist
Saratoga Took A Viral Plunge
March 23, 2025, a morning routine was seen around the world, as fitness influencer Ashton Hall dunk…
Real Time Response
finalist
Snapple Snaps Back
Snapple is a New York original, born in Brooklyn, raised in bodegas, and built on one simple belief…
Real Time Response
finalist
The Axe AXE Can
To grow, AXE needs to get young guys to reappraise the brand. But today, many of them associate AXE…
Real Time Response
finalist
The Dr Pepper Jingle
When you look at Dr Pepper and try to dissect what sets it apart from the competition, you’ll quick…
Real Time Response
finalist
The Other Venice Wedding
In 2025, the cultural conversation around weddings reached a fever pitch as headlines chronicled th…
Real Time Response
finalist
Wienie Bowl
Ahead of the Mets’ 2025 season, a fan posted an AI image on X of a baseball helmet filled with hot …

Nominees

Real Time Response
Converse Hoops - SGA vs. ANT
The 2025 NBA Western Conference Finals set the stage for one of the season’s most talked-about matc…
Real Time Response
EDITION Hotels x MET Gala
The EDITION x Met Gala 2025 campaign set out to reimagine how a hospitality brand can participate i…
Real Time Response
Jonas Brothers FanVote: Making FAST Interactive
Bring interactivity to a live broadcast on FAST. That was the challenge behind FanVote. For too …
Real Time Response
Kornacki Cam
  In a political climate where many Americans are looking for facts without bias, agenda or spin, N…
Real Time Response
Sport Chek: Elbows Up
Facing the pressure of looming US tariffs and geopolitical tension, the mood in Canada in early 202…
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