Bring interactivity to a live broadcast on FAST.
That was the challenge behind FanVote. For too long, Connected TV has meant passive viewing where audiences watch, but don't participate. Meanwhile, social platforms own real-time engagement.
We wanted to change that.
During an exclusive Jonas Brothers concert broadcast on Samsung TV Plus, we set out to give fans something they'd never had before: the power to shape a live performance using just their TV remote. No apps. No logins. No second screens. Just instant voting that would determine which song the Jonas Brothers performed on stage.
Our goals were ambitious:
FanVote aimed to redefine what's possible on the biggest screen in the home.
The "What If" Moment
The idea started with a simple question: What if it could give TV Plus viewers a voice in a live event?
We partnered with the Jonas Brothers to broadcast their "JONAS 20" tour on TV Plus and pitched them on something that had never been done on a FAST platform: real-time audience voting that would actually change the show.
They were in. Now we had to build it.
The 45-Day Sprint
From concept to launch, we had 45 days.
Our engineering team built a custom polling system that could integrate directly into the Samsung TV Plus livestream, all seamlessly embedded during an adbreak. The technology had to capture votes via remote control and tabulate results in real-time.
Meanwhile, our creative team designed the simplest possible user experience: three song choices appear on screen during the concert. Viewers use the remote's arrows to select. Hit enter. Done. We tested it obsessively to ensure viewers could vote in under 30 seconds.
We then worked with the Jonas Brothers' team to weave FanVote into the concert narrative. Frankie Jonas would introduce the vote during the pre-show to build anticipation. During a mid-show ad break, the poll launched with a custom Jonas Brothers CTA video and clear voting instructions. Afterward, the band would acknowledge the winning song on stage and perform it.
The poll went live. Votes started flooding in. The results were tallied. The Jonas Brothers announced the winner. And moments later, they launched into the song fans had chosen.
Key Challenges Overcome:
What Made FanVote Different:
FanVote pioneered a new category of CTV engagement. While interactive TV has existed before, this was the first time a FAST platform enabled instant, remote-based voting that directly influenced a live performance.
We proved that:
We didn't ask fans to engage for engagement's sake. We gave them real influence over a moment they cared about.
We wanted to prove CTV could drive real-time participation. The numbers delivered.
13% engagement rate. More than one in ten viewers actively voted—an exceptional benchmark for FAST, especially for a brand-new format with zero precedent.
The closed loop worked. Fans voted during the show, the Jonas Brothers acknowledged the results live on stage, and launched into the winning song moments later. From living room to stage, that immediate cause and effect created a tangible connection between viewer action and live outcome.
Zero friction = maximum impact. Because voting required nothing more than the remote already in viewers' hands, participation was immediate and widespread.
A new category opened. FanVote established a blueprint that's now scalable across live sports, award shows, music events, and more. The technology is proven. The format is repeatable. And audience appetite is confirmed.
Industry validation. We pioneered real-time interactive storytelling on the biggest screen in the home. FanVote showed that the future of television isn't just streaming—it's participatory.
We made FAST interactive and turned viewers into co-creators. Mission accomplished.
