THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Organic Promotion

This category honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.
Start an entry in this category
Organic Promotion
Boatsetter: It’s Better on the Water
ABOUT BOATSETTER: Boatsetter makes booking the boat the easy part. We partner with Owners to c…
Organic Promotion
Built Different
The objective of “Built Different” was to establish a partnership between Robinhood and 23XI Racing…
Organic Promotion
CultureLAB
Brands on social media fight an uphill battle, not just for attention, but for organic visibility i…
Organic Promotion
Eat Your Heart Out - Diablo’s Valentines
For Valentine’s Day 2025, Diablo IV set out to cut through a sea of predictable brand romance by do…
Organic Promotion
Endless Summer with Bomb Pop
Skirt PR partnered with the Bomb Pop team to reimagine the brand’s organic social media presence wi…
Organic Promotion
FanDuel- Community Play of the Day (Reddit)
The Community Play of the Day campaign is driven by a simple but powerful idea: transform sports be…
Organic Promotion
HA Filler Sentiment Social
New to aesthetic filler patients had declined by 46% since 2022. Research showed cost, fear of unna…
Organic Promotion
JBL x Benson Boone -- Undeniably Original
Magic happens when undeniable originals align. Benson Boone’s meteoric rise has followed no traditi…
Organic Promotion
Krypto Saves the Day: Dogfluencer Unboxing
DC’s “Krypto Saves the Day” is a series of original comedic animated shorts available on YouTube an…
Organic Promotion
LA Phil × Coachella: Debut in the Desert
In 2025, the Los Angeles Philharmonic became the first major orchestra to perform its own set at Co…
Organic Promotion
Mother’s Judgement - Diablo IV’s Diabolical Mother’s Day
For Mother’s Day 2025, Diablo IV saw an unexpected opportunity: reclaim the holiday in the name of …
Organic Promotion
Peanuts 75th Anniversary Influencer Campaign
CELEBRATING 75 YEARS OF TIMELESS STORYTELLING In 2025 we celebrated the 75th Anniversary of Pean…
Organic Promotion
Seattle Seahawks Schedule Release Video
To amplify the release of the 2025 Seattle Seahawks schedule and continue the celebration of the te…
Organic Promotion
Semi-Well-Adjusted Book Launch
Multi-disciplinary entertainer and founder Alyson Stoner was preparing to release their debut memoi…
Organic Promotion
Sharkfest
Last summer, National Geographic brought viewers into shark-infested waters with the SharkFest prog…
Organic Promotion
The Bad Guys 2 - Mr. Shark Week
Identifying Shark Week as an online phenomenon falling squarely within The Bad Guys 2 social campai…