THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards Organic Promotion

This category honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Finalists

Organic Promotion
finalist
LA Phil × Coachella: Debut in the Desert
In 2025, the Los Angeles Philharmonic became the first major orchestra to perform its own set at Co…
Organic Promotion
finalist
Krypto Saves the Day: Dogfluencer Unboxing
DC’s “Krypto Saves the Day” is a series of original comedic animated shorts available on YouTube an…
Organic Promotion
finalist
Peanuts 75th Anniversary Influencer Campaign
CELEBRATING 75 YEARS OF TIMELESS STORYTELLING In 2025 we celebrated the 75th Anniversary of Pean…
Organic Promotion
finalist
JBL x Benson Boone -- Undeniably Original
Magic happens when undeniable originals align. Benson Boone’s meteoric rise has followed no traditi…
Organic Promotion
finalist
Seattle Seahawks Schedule Release Video
To amplify the release of the 2025 Seattle Seahawks schedule and continue the celebration of the te…
Organic Promotion
finalist
Semi-Well-Adjusted Book Launch
Multi-disciplinary entertainer and founder Alyson Stoner was preparing to release their debut memoi…

Nominees

Organic Promotion
Boatsetter: It’s Better on the Water
ABOUT BOATSETTER: Boatsetter makes booking the boat the easy part. We partner with Owners to c…
Organic Promotion
Built Different
The objective of “Built Different” was to establish a partnership between Robinhood and 23XI Racing…
Organic Promotion
CultureLAB
Brands on social media fight an uphill battle, not just for attention, but for organic visibility i…
Organic Promotion
Eat Your Heart Out - Diablo’s Valentines
For Valentine’s Day 2025, Diablo IV set out to cut through a sea of predictable brand romance by do…
Organic Promotion
Endless Summer with Bomb Pop
Skirt PR partnered with the Bomb Pop team to reimagine the brand’s organic social media presence wi…
Organic Promotion
FanDuel- Community Play of the Day (Reddit)
The Community Play of the Day campaign is driven by a simple but powerful idea: transform sports be…
Organic Promotion
HA Filler Sentiment Social
New to aesthetic filler patients had declined by 46% since 2022. Research showed cost, fear of unna…
Organic Promotion
Mother’s Judgement - Diablo IV’s Diabolical Mother’s Day
For Mother’s Day 2025, Diablo IV saw an unexpected opportunity: reclaim the holiday in the name of …
Organic Promotion
Sharkfest
Last summer, National Geographic brought viewers into shark-infested waters with the SharkFest prog…
Organic Promotion
The Bad Guys 2 - Mr. Shark Week
Identifying Shark Week as an online phenomenon falling squarely within The Bad Guys 2 social campai…
Organic Promotion
eos Scent & The City Creator Trip
Creator marketing has become increasingly transactional. Partnerships are often built around tightl…