ABOUT BOATSETTER:
Boatsetter makes booking the boat the easy part. We partner with Owners to connect thousands of vetted boats and local Captains with Guests worldwide. From pontoons to yachts, sailboats and fishing trips, Guests can choose a boat day for any occasion, pretty much anywhere, while Owners earn real income to help their business thrive.
Boatsetter: It’s Better on the Water
How Boatsetter Turned Miami's Favorite Sport Into a Viral Floating Experience
THE CONCEPT
Pickleball has officially gone overboard. Last December, Boatsetter turned Miami's love for the game into something completely new: a floating pickleball experience that blends sport, sunshine, and the energy of life on the water.
Anchored off the coast of Miami, the custom floating court debuted alongside one of Boatsetter's standout vessels, The Jerico. Boatsetter partnered with Jason, a Top Owner, with a crew known for its high-end service and passion for inflatables including their iconic floating water park. The activation captures everything people love about a day on the water in Miami easy, unique, and full of movement.
Organic social was key to positioning Boatsetter as a brand that delivers unique, memorable on-the-water experiences. The approach: create content that brought the hyperlocal experience to life for a broad audience, balancing aspiration, accessibility, wellness and Miami's culture.
The 5-week organic campaign leveraged POV storytelling, highly shareable content pieces, and a phased rollout to generate outsized reach and engagement with minimal monetary investment.
Top Campaign Social Posts:
The highest-performing content was purely organic (no influencer involvement) and sustained engagement 2+ months post-launch.
Takeaways:
