THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards Event & Experiential

This category honors the most notable execution of an event, activation or installation. Includes virtual, hybrid experiences, etc.

See previous winners and honorees here.

Finalists

Event & Experiential
finalist
JBL's Power Partnerships at SXSW Grab Gen Z Attention
JBL arrived at SXSW 2025 with a clear ambition: turn music discovery into shared experience — and u…
Event & Experiential
finalist
A Year of Making Edge AI Real Through Experiential with Qualcomm
Qualcomm entered 2025, like many big technology companies, facing skepticism around AI. Audiences h…
Event & Experiential
finalist
UNO Social Club Las Vegas
Mattel’s UNO Social Club took over one of Las Vegas’ most coveted suites inside the Palms Casino Re…
Event & Experiential
finalist
1800 Tequila: The Taste Collective
1800 Tequila’s goal was simple: build trust with bartenders. Because bartenders have serious sway w…
Event & Experiential
finalist
A Trip to McDonaldland
McDonald’s set out to reintroduce McDonaldland as a living, cultural universe, one that resonated w…
Event & Experiential
finalist
AT&T x SiriusXM Media: El Pulso
Hispanic audiences are central to AT&T’s growth strategy, and the brand is committed to engaging th…
Event & Experiential
finalist
Abu Dhabi is Calling
The idea behind Abu Dhabi Is Calling was to reimagine destination marketing by turning audiences fr…
Event & Experiential
finalist
Agentic AI on the American Main Street: Building Salesforce’s Largest Dreamforce Experience Yet
Agentforce has become one of Salesforce's most important AI stories, and Dreamforce 2025 needed to …
Event & Experiential
finalist
Ballerina: Fire vs Ice
To ignite fan excitement for the latest film from the John Wick universe, Ballerina, we partnered w…
Event & Experiential
finalist
Beast Games Season 2 VIP Creator Screening
To celebrate the launch of Beast Games Season 2, Prime Video and MrBeast delivered a legendary crea…
Event & Experiential
finalist
Billionaire Blast Off - Firefox is blasting billionaires into space so you can Open What You Want
Big Tech billionaires want control. Gen Z wants freedom. Mozilla Firefox set out to make its “…
Event & Experiential
finalist
Brutal Fruit: The Pink Table Paris
As one of Greater Africa and Brazil’s favourite spritzers, Brutal Fruit wanted to activate a moment…
Event & Experiential
finalist
Coca-Cola Presents: “Shining Together” Experience at ESSENCE Festival of Culture
At the 2025 Essence Festival of Culture™, Coca-Cola® set out with a mission to celebrate, uplift, a…
Event & Experiential
finalist
Davante's House
The goal was to take a long-running brand partnership and bring it into the real world in a way tha…
Event & Experiential
finalist
Ease Intuit
Financial wellness is often left out of the wellness conversation — especially for Gen Z, who crave…
Event & Experiential
finalist
Freakier Friday LA Creator Trip
As a highly anticipated “legacy-quel,” Disney’s Freakier Friday set a high bar for our teams to eve…
Event & Experiential
finalist
INFINITI Multi-sensory Pod
In a category dominated by specifications and performance, the Pod invites customers to feel what o…
Event & Experiential
finalist
Jeep Recon Reveal
Tasked with driving hands-on engagement with the Jeep Recon, AEON Point designed an immersive world…
Event & Experiential
finalist
Legion At EWC
The Esports World Cup (EWC) is one of the world’s most influential annual gaming events. In 2025, i…
Event & Experiential
finalist
Mortal Kombat II Trailer Release
To premiere the trailer for Mortal Kombat II, Warner Bros., we created a launch moment that felt au…
Event & Experiential
finalist
Pandora’s ‘Talisman Experience’ Pop-Up
Pandora Jewelry tapped Gladiator Productions to create a consumer-facing experiential activation th…
Event & Experiential
finalist
Samsung Galaxy Gear Up Cup
Samsung needed to earn community belief that the Galaxy S25 Ultra can hold up as a serious gaming d…
Event & Experiential
finalist
Sephora x Lyft: Shipped To Beauty
Beauty is inherently tactile. Any beauty lover can tell you about when they first found their holy …
Event & Experiential
finalist
Sprite Hot Seats
For Gen Z, spice is more than flavor, it’s a rite of passage. Over half of European Gen Z consume s…
Event & Experiential
finalist
St. Regis Hotels & Resorts - Tony Kelly Fine Art Images & St. Regis World Snow Polo 2025
Drive buzz and excitement around The St. Regis brand while increasing cultural relevance through ti…
Event & Experiential
finalist
The Boys Presents: Vought on Ice
The objective was to drive Emmy consideration among Television Academy members for “Let’s Put the C…
Event & Experiential
finalist
The Faces of Natrelle Fashion Show
In 2025, Allergan Aesthetics leadership and brand teams were concerned with brand booth attendance …
Event & Experiential
finalist
The SoundCloud SoundSquad Ambassador Program
OVERVIEW: The SoundCloud SoundSquad Ambassador Program drove meaningful visibility with college …
Event & Experiential
finalist
The White Lotus Season 3 - Westlake Finale Event
After a two-and-a-half year hiatus, The White Lotus returned reigniting global curiosity with a who…
Event & Experiential
finalist
Unreal Fest
Unreal Fest is Epic Games’ global conference for the Unreal Engine, bringing together developers, a…
Event & Experiential
finalist
W Hotels' W PRESENTS Tour
W Hotels W PRESENTS Tour was designed to establish W Hotels as a global cultural destination at the…
Event & Experiential
finalist
Walmart Delivers
Gen Z holds nearly $2.7 trillion in global spending power. But today, they’re hard to reach and har…
Event & Experiential
finalist
adidas NBA Playoffs x Anthony Edwards
The NBA Playoffs represent a peak emotional moment for basketball fans: intensity is high, loyalty …
Event & Experiential
finalist
​Proudly Wisconsin Cheese “Rinds & Roses” Kentucky Derby Activation​
Wisconsin produces more specialty cheese than any other state and crafts more than 600 types, style…

Nominees

Event & Experiential
Audible x Harry Potter: The Full Cast Audio Editions | Experiential Launch Campaign
The full-cast audio editions of the Harry Potter series, co-produced by Pottermore Publishing and A…
Event & Experiential
Boatsetter: It’s Better on the Water
ABOUT BOATSETTER: Boatsetter makes booking the boat the easy part. We partner with Owners to c…
Event & Experiential
Corona: Beach 100
For its 100th anniversary, Corona set out to turn a brand milestone into a meaningful cultural mome…
Event & Experiential
DIRECTV's Plot Twist
Bravo fans don't just passively consume drama - they live it. To launch the brand's new MyEntert…
Event & Experiential
Driven by Performance: Michelin’s 24-Hour Race Fan Experience
The Rolex 24 at Daytona is more than a race. It’s a proving ground for technology, grit and enduran…
Event & Experiential
Everand’s Read Every Which Way Campaign
Reading has been experiencing a cultural moment, but most of the industry’s digital brands feel int…
Event & Experiential
Final Curtain: Hollywood Rip Ride Rockit Closure Activation at Universal Orlando Resort
It's never easy when an attraction closes at a theme park. In 2025, Universal fans had to say goodb…
Event & Experiential
Going Cashless with DBS: Empowering Digital Habits, Ensuring Inclusion
DBS aims to revolutionise digital payment adoption and reduce cash dependency in Singapore, alignin…
Event & Experiential
Lenovo Tech World @ CES 2026 | Live from Sphere
Lenovo Tech World took center stage at the iconic Sphere in Las Vegas during CES, transforming our …
Event & Experiential
Love Me Tenders
Chicken tenders have evolved from a kids’ menu staple into an anytime, high-frequency comfort food,…
Event & Experiential
MAC x Doja Cat Eat the MTV VMAs
MAC Cosmetics announced Grammy-winning artist Doja Cat as its newest Global Ambassador with a bold …
Event & Experiential
Matrix Super Sync
On April 17, 2025, professional hair care brand Matrix hosted an event to generate buzz around thei…
Event & Experiential
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Event & Experiential
Paramount+’s The Lodge 2025
Paramount+'s The Lodge 2025 aimed to transform Paramount+’s streaming content into immersive, real-…
Event & Experiential
Party Like It's 2064 Fan Event
The goal of Party Like It’s 2064 was to create a single-day, multiplatform fan experience that tran…
Event & Experiential
Phineas & Ferb at Vans Warped Tour
Due to the ten-year gap since the last season of Phineas and Ferb, Disney wanted to create a big so…
Event & Experiential
Red Carpet Ready: The Ritz-Carlton X 77th Emmys
How do you bring the spirit of luxury hospitality into televisions’ biggest night? For the 77th …
Event & Experiential
STIHL INKED: When a Brand Is So Loved, Fans Wear It for Life
Background, Objectives & Challenges As the inventor of the electric chainsaw and a dominant forc…
Event & Experiential
Samsung - Doechii: Live on the Edge
The primary objective was to launch the Galaxy S25 Edge in a way that would generate cultural relev…
Event & Experiential
The Gym
January is the toughest month of the year for alcohol brands. Dry January participation grows every…
Event & Experiential
Tidal Rave Festival 2025
Background Tidal Rave was created as an all-day beach festival experience built around sun, sa…
Event & Experiential
UNIQLO PUFFTECH Integrated Campaign
UNIQLO is a global brand built on Japanese innovation, simplicity, and functionality, with a strong…
Event & Experiential
eos Holiday Express Campus Tour
The holidays are the most crowded marketing moment of the year. Every brand is competing for attent…
Event & Experiential
“Call-A-Cowboy”
As Lainey Wilson ascended to become the defining voice of country music in 2025, Verizon transcende…