THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Event & Experiential

This category honors the most notable execution of an event, activation or installation. Includes virtual, hybrid experiences, etc.

See previous winners and honorees here.
Start an entry in this category
Event & Experiential
1800 Tequila: The Taste Collective
1800 Tequila’s goal was simple: build trust with bartenders. Because bartenders have serious sway w…
Event & Experiential
AT&T x SiriusXM Media: El Pulso
Hispanic audiences are central to AT&T’s growth strategy, and the brand is committed to engaging th…
Event & Experiential
Abu Dhabi is Calling
The idea behind Abu Dhabi Is Calling was to reimagine destination marketing by turning audiences fr…
Event & Experiential
Ballerina: Fire vs Ice
To ignite fan excitement for the latest film from the John Wick universe, Ballerina, we partnered w…
Event & Experiential
Beast Games Season 2 VIP Creator Screening
To celebrate the launch of Beast Games Season 2, Prime Video and MrBeast delivered a legendary crea…
Event & Experiential
Billionaire Blast Off - Firefox is blasting billionaires into space so you can Open What You Want
Big Tech billionaires want control. Gen Z wants freedom. Mozilla Firefox set out to make its “…
Event & Experiential
Boatsetter: It’s Better on the Water
ABOUT BOATSETTER: Boatsetter makes booking the boat the easy part. We partner with Owners to c…
Event & Experiential
Brutal Fruit: The Pink Table Paris
As one of Greater Africa and Brazil’s favourite spritzers, Brutal Fruit wanted to activate a moment…
Event & Experiential
Coca-Cola Presents: “Shining Together” Experience at ESSENCE Festival of Culture
At the 2025 Essence Festival of Culture™, Coca-Cola® set out with a mission to celebrate, uplift, a…
Event & Experiential
Corona: Beach 100
For its 100th anniversary, Corona set out to turn a brand milestone into a meaningful cultural mome…
Event & Experiential
DIRECTV's Plot Twist
Bravo fans don't just passively consume drama - they live it. To launch the brand's new MyEntert…
Event & Experiential
Davante's House
The goal was to take a long-running brand partnership and bring it into the real world in a way tha…
Event & Experiential
Ease Intuit
Financial wellness is often left out of the wellness conversation — especially for Gen Z, who crave…
Event & Experiential
Everand’s Read Every Which Way Campaign
Reading has been experiencing a cultural moment, but most of the industry’s digital brands feel int…
Event & Experiential
Final Curtain: Hollywood Rip Ride Rockit Closure Activation at Universal Orlando Resort
It's never easy when an attraction closes at a theme park. In 2025, Universal fans had to say goodb…
Event & Experiential
Freakier Friday LA Creator Trip
As a highly anticipated “legacy-quel,” Disney’s Freakier Friday set a high bar for our teams to eve…
Event & Experiential
Going Cashless with DBS: Empowering Digital Habits, Ensuring Inclusion
DBS aims to revolutionise digital payment adoption and reduce cash dependency in Singapore, alignin…
Event & Experiential
INFINITI Multi-sensory Pod
In a category dominated by specifications and performance, the Pod invites customers to feel what o…
Event & Experiential
JBL's Power Partnerships at SXSW Grab Gen Z Attention
JBL arrived at SXSW 2025 with a clear ambition: turn music discovery into shared experience — and u…
Event & Experiential
Jeep Recon Reveal
Tasked with driving hands-on engagement with the Jeep Recon, AEON Point designed an immersive world…
Event & Experiential
Legion At EWC
The Esports World Cup (EWC) is one of the world’s most influential annual gaming events. In 2025, i…
Event & Experiential
MAC x Doja Cat Eat the MTV VMAs
MAC Cosmetics announced Grammy-winning artist Doja Cat as its newest Global Ambassador with a bold …
Event & Experiential
Matrix Super Sync
On April 17, 2025, professional hair care brand Matrix hosted an event to generate buzz around thei…
Event & Experiential
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Event & Experiential
Mortal Kombat II Trailer Release
To premiere the trailer for Mortal Kombat II, Warner Bros., we created a launch moment that felt au…
Event & Experiential
Pandora’s ‘Talisman Experience’ Pop-Up
Pandora Jewelry tapped Gladiator Productions to create a consumer-facing experiential activation th…
Event & Experiential
Paramount+’s The Lodge 2025
Paramount+'s The Lodge 2025 aimed to transform Paramount+’s streaming content into immersive, real-…
Event & Experiential
Party Like It's 2064 Fan Event
The goal of Party Like It’s 2064 was to create a single-day, multiplatform fan experience that tran…
Event & Experiential
Phineas & Ferb at Vans Warped Tour
Due to the ten-year gap since the last season of Phineas and Ferb, Disney wanted to create a big so…
Event & Experiential
Red Carpet Ready: The Ritz-Carlton X 77th Emmys
How do you bring the spirit of luxury hospitality into televisions’ biggest night? For the 77th …
Event & Experiential
Samsung - Doechii: Live on the Edge
The primary objective was to launch the Galaxy S25 Edge in a way that would generate cultural relev…
Event & Experiential
Samsung Galaxy Gear Up Cup
Samsung needed to earn community belief that the Galaxy S25 Ultra can hold up as a serious gaming d…
Event & Experiential
Sephora x Lyft: Shipped To Beauty
Beauty is inherently tactile. Any beauty lover can tell you about when they first found their holy …
Event & Experiential
Sprite Hot Seats
For Gen Z, spice is more than flavor, it’s a rite of passage. Over half of European Gen Z consume s…
Event & Experiential
St. Regis Hotels & Resorts - Tony Kelly Fine Art Images & St. Regis World Snow Polo 2025
Drive buzz and excitement around The St. Regis brand while increasing cultural relevance through ti…
Event & Experiential
The Boys Presents: Vought on Ice
The objective was to drive Emmy consideration among Television Academy members for “Let’s Put the C…
Event & Experiential
The Faces of Natrelle Fashion Show
In 2025, Allergan Aesthetics leadership and brand teams were concerned with brand booth attendance …
Event & Experiential
The Gym
January is the toughest month of the year for alcohol brands. Dry January participation grows every…
Event & Experiential
The SoundCloud SoundSquad Ambassador Program
OVERVIEW: The SoundCloud SoundSquad Ambassador Program drove meaningful visibility with college …
Event & Experiential
The White Lotus Season 3 - Westlake Finale Event
After a two-and-a-half year hiatus, The White Lotus returned reigniting global curiosity with a who…
Event & Experiential
UNIQLO PUFFTECH Integrated Campaign
UNIQLO is a global brand built on Japanese innovation, simplicity, and functionality, with a strong…
Event & Experiential
UNO Social Club Las Vegas
Mattel’s UNO Social Club took over one of Las Vegas’ most coveted suites inside the Palms Casino Re…
Event & Experiential
Unreal Fest
Unreal Fest is Epic Games’ global conference for the Unreal Engine, bringing together developers, a…
Event & Experiential
W Hotels' W PRESENTS Tour
W Hotels W PRESENTS Tour was designed to establish W Hotels as a global cultural destination at the…
Event & Experiential
Walmart Delivers
Gen Z holds nearly $2.7 trillion in global spending power. But today, they’re hard to reach and har…
Event & Experiential
adidas NBA Playoffs x Anthony Edwards
The NBA Playoffs represent a peak emotional moment for basketball fans: intensity is high, loyalty …
Event & Experiential
​Proudly Wisconsin Cheese “Rinds & Roses” Kentucky Derby Activation​
Wisconsin produces more specialty cheese than any other state and crafts more than 600 types, style…
Event & Experiential
“Call-A-Cowboy”
As Lainey Wilson ascended to become the defining voice of country music in 2025, Verizon transcende…