THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Impact Awards Community Engagement

This category honors a brand, agency or organization that successfully built and maintained an authentic, respectful, and engaging community with a pro-social objective.

See previous winners and honorees here.

Finalists

Community Engagement
finalist
The Hope Effect: Building a Civic Movement Through Fandom
Swifties for Hope exists to harness the power of fandom as a force for civic engagement, community …
Community Engagement
finalist
@Pls.Find
Pls.Find is a social experiment from Upworthy built around a simple question: Can we use social med…
Community Engagement
finalist
Chewy Claus Wish-A-Thon
Every holiday season, millions of pets enter shelters operating at a breaking point. For Chewy, giv…
Community Engagement
finalist
Airbnb.org
During some of life’s most difficult moments – whether it’s being displaced by a natural disaster o…
Community Engagement
finalist
Fair Play?
“Fair Play?” was created to challenge what football sponsorship usually rewards — fame, visibility …
Community Engagement
finalist
Golden Futures Awards & Scholarships Experience
Preparing for adulthood is hard, and money may be the hardest part. Most teens face the biggest fin…
Community Engagement
finalist
Hope is a Rising Tide
City of Hope wanted to break through the clutter of traditional healthcare advertising by creating …
Community Engagement
finalist
In The Midst Of ... Love Flourishes
We’re living in a climate where 46% of transgender and nonbinary young people seriously consider at…
Community Engagement
finalist
It Starts Inside
In a city of millions, community can still be hard to find. For nearly 175 years, the YMCA of Great…
Community Engagement
finalist
Magnificent / RAMPD
Magnificent was created to redefine how disability and neurodivergence are represented in mainstrea…
Community Engagement
finalist
More Than a Surprise: A Pathway to Possibility
When Delta's social team discovered a viral video featuring The X for Boys, an Albany-based organiz…
Community Engagement
finalist
Quest Media
People living with neuromuscular diseases often struggle to find information that is both medically…
Community Engagement
finalist
TELUS STORYHIVE Pan-Asian Storyteller Edition
Systemic barriers in Canada’s screen industry have historically limited opportunities for Pan-Asian…

Nominees

Community Engagement
Alltroo: Rally For Good
Alltroo set out to prove that charitable giving can scale when it is driven by cultural relevance, …
Community Engagement
FIFA World Cup 2026™ Community Impact
FOX Sports set out to ensure the impact of FIFA World Cup 2026™ extended far beyond the tournament …
Community Engagement
IBM: Power of Community
The idea behind Power of Community was to make the value of IBM TechXchange feel tangible by puttin…
Community Engagement
LA2050 Grants Challenge
LA2050 is a community-driven initiative of the Goldhirsh Foundation, working to build a better futu…
Community Engagement
PETA’s ThanksVegan Celebration
Last November, PETA hosted its ThanksVegan celebration at Kindred Spirits Care Farm in Los Angeles,…
Community Engagement
WishMakers Wanted Campaign
While brand awareness for Make-A-Wish was high, many supporters did not see a clear or accessible r…