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5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

By Campaign
By Cause
By Industry
By Platform
Content and Strategy
Partnerships
Video Content

Shorty Awards Entries

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Brands & Orgs Influencers Social Good
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Environment & Sustainability, NGO
finalist
“Valen’s Reef,” Conservation Comes to Life in Virtual Reality
The world's oceans are under severe threat, but we know one method -- community-based conservation -- can make a measurable difference. Until now, the best way to inspire policymakers, business leaders and everyday citizens to engage and invest in our work was to take them on a …
Education
finalist
#SaidNoSchoolEver
Hefty is the only trash bag that supports Box Tops For Education, one of America's largest school earning loyalty programs. By simply clipping Box Tops coupons from hundreds of participating products, families can earn cash for their school to purchase books, field trips, playgr…
Social Justice
Campaign to End Social Media Surveillance of Activists
As the country is faced with how to address, recover from and prevent terrorist attacks, surveillance tools are being rolled out under the guise of increasing public safety. Unfortunately, too often, surveillance tools are used to target some of the most marginalized communities…
Corporate-Community
finalist
FIRST and Corporate Sponsors #makeitloud for STEM & Innovation | Instagram Takeovers
Famed inventor Dean Kamen founded FIRST in 1989 with a vision: to transform culture by creating a world where scientists and engineers are celebrated as widely and loudly as athletes and celebrities. FIRST has become the world's #1 child-serving non-profit advancing STEM educati…
Entertainment
Forsaken 4 Million Trailer Views
Forsaken is directed by Jon Cassar starring Kiefer Sutherland, Donald Sutherland, Demi Moore, Michael Wincott and Brain Cox. Nominated for multiple awards including Canadian Screen Awards, Edinburgh International Film Festival etc., the movie achieved lot of positive reviews fro…
Business to Business
finalist
Key for Key™ by Concierge Auctions and Giveback Homes
Luxury real estate auction marketplace Concierge Auctions has created a unique giving program: Key for Key™, where for every home Concierge Auctions sells through their luxury real estate auction platform, a home is built for a deserving family alongside Giveback Homes. The ambi…
Pro Bono, PSA
finalist
NO MORE PSA Campaign: Ending the Silence Around Male Sexual Abuse
Joyful Heart's ground-breaking, celebrity-driven NO MORE PSA campaign calls on society to end the silence and inaction around sexual assault and domestic violence.In 2016, we built on its success to address the myths and excuses surrounding male sexual abuse.Male survivors are m…
NGO
finalist
Pinning Women’s History Month With Free Media From Wikipedia
The 36 million freely licensed images on Wikimedia Commons are for the most part undiscovered by the public. Few people see the beautiful historic, artistic, and community-created photos, GIFs and videos that Wikipedia's media repository has to offer. At the same time, there hav…
Animal & Wildlife
winner
The Extraordinary Honey Bee
Häagen-Dazs recognized early on that the bee population has been steadily declining for years. Bees pollinate one-third of the world's crops. This extends to Häagen-Dazs Brand ice cream as well; one-third of its flavors are made possible by bees.In 2008, Häagen-Dazs launched the…
Fashion, Beauty & Luxury
winner
The First-Ever All-Female Football Pregame Show
In America, women make up nearly half of football's 150 million fans and one-third of the audience for sports coverage. But when it comes to media coverage, women and their opinions are often left on the sidelines. In the 97-year history of American football, there has been only…
Public Health
Together: Nothing is Impossible
The main objective of the "Together: Nothing is Impossible" campaign was to raise awareness for cancer research and USA Track & Field (USATF) youth programs. The donated funds would go toward targeting the prevention and early detection of cancer, prioritizing the importance of …
Contest or Promotion, Corporate-Community, Animal & Wildlife, Retail & E-Commerce, Multi-Platform Campaign, Twitter Presence
winner
Zappos.com Pawlidayz Campaign
Zappos and partners wanted to provide something special to our customers that money could not buy - the love that comes with rescuing a pet from a shelter. From Nov. 25, 2016 to Nov. 28, 2016 (Black Friday to Cyber Monday), Zappos sponsored free dog and cat adoptions at Best Fr…
News & Media
'Illegal birth' in Qatar
In December 2012, Catherine, a Philippines national, emailed Doha News journalist Victoria Scott to ask about Qatar's laws regarding giving birth unmarried. Unfortunately, her questions - and Victoria's answers - came too late.Catherine gave birth two weeks later, and was arrest…
PSA
finalist
'Witness the Power of Story'
"Anytime you turn on the news, you see young, African-American men being led away in handcuffs." – Vanache Nnadi, on the BET PSA in this campaign.In November 2015, Viacom launched the "Witness the Power of Story" campaign in partnership with WITNESS, the global human rights orga…
Video
"Fierce Compassion"
We aimed to create a powerful inspirational video to open the Skoll World Forum event to set the tone of its theme: "Fierce Compassion". The video would also be promoted online and was intended to consider their place in today's sociopolitical issues and tensions, to provoke act…
Social Movement, Video
finalist
"For Her Age"
As part of their "Disrupt Aging" campaign, AARP partnered with SoulPancake to produce content that ccould create a movement and ultimately show that age is trule just a number. The hope was to create a series of videos that emotionally connected people, and brought them together…
Entertainment, Social Justice, Influencer & Celebrity
finalist
"Hands" - A Song for Orlando (Lyric Video)
In the wake of the tragedy at Pulse Nightclub in Orlando, Interscope, GLAAD, Justin Tranter, and a host of amazing individuals wanted to make a difference by collaborating on the creation of a charity record and lyric video to get people involved and raise money for those affect…
Youth & Family, Call to Action
"If You Mentor Me..."
MENTOR believes in youth speaking for themselves. "If You Mentor Me…" is a compelling reminder of the potential and power of mentoring relationships to build bridges and expand possibilities -- for young people and adults alike. We believe that these mentoring relationships play…
Civic Engagement, Government & Politics, Humor
winner
"Just Like Scott Pruitt" Real Estate Ad
Scott Pruitt, Trump's former administrator of the Environmental Protection Agency, was corrupt beyond belief, using his position for personal benefit and grossly abusing taxpayer money to fund a comically lavish lifestyle. He also opened the EPA's doors to corporate polluters, g…
Virtual Reality, Storytelling
finalist
bronze
"My Africa"
Through virtual reality, Conservation International is able to bring people face-to-face with the communities on the front lines of conservation. Until now, the best way to inspire people to engage and invest in our work was to take them to our field sites to experience our work…
Social Justice
"My Motto: Veterans Edition"
"My Motto: Veterans Edition" was created in partnership with the national veteran campaign Got Your 6 to honor Asian American veterans for Asian Pacific American Heritage Month (May). Asian Americans are constantly labeled as perpetual foreigners and aren't usually associated wi…
Education
"Not on My Watch"
As part of their 1 Million Project, a campaign designed to help close America's homework gap by providing one million free devices and wireless service to high schools/districts for their low-income high school students who do not have home internet access, Sprint partnered with…
Environment & Sustainability
"One Small Step"
NowThis is the #1 mobile news publisher in the world. We have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective and delivering content primarily through social med…
PSA
finalist
"Rad Dads"
In partnership between The U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse and Ad Council, SoulPancake created a video series to encourage dads to play an active role in the…
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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!