THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Social Good Campaign, User-Generated Content
Capital One’s #DefineYourDream Campaign
The #DefineYourDream campaign was born with the goal of showcasing the amazing things our customers…
Twitter Video
winner
Captain America: Civil Twitter War
Disney not only tasked McBeard to participate in the conversation around Captain America: Civil War…
Customer Service
Comcast’s Digital Care team – at the forefront of our Customer Experience journey
Comcast's Digital Care team seeks to provide excellence in customer service by way of an individual…
Branded Content
Degree Women and INSTANT #SeizetheMotion
As the exclusive launch partner of INSTANT -- Time Inc.'s new video platform dedicated entirely to …
Emerging Platform
finalist
Fred Water: “Our Flask Runneth Over”
There has always been, and will always be, more pockets than cup holders. Fred Water is designed to…
Multi-Platform Campaign
Game Day Delivered (with a little help from Golden Tate)
In celebration of the biggest launch in Shipt history plus a new partnership with Meijer, a well-lo…
The Middle East
winner
J.P. Morgan serves up premiere experiences in Dubai
J.P. Morgan, a global financial services firm, has had a presence in the Middle East for over 80 ye…
Integrated Campaign, Snapchat Filter/Lens, Branded Content
JBL x NBA  – The NBA Draft #JBLDraftSuit.
JBL is the Official Sound of the NBA and typically signs a few of the key Draft players to be a par…
Multi-Platform Campaign
Mary Kay’s “I Can…” Campaign
Since 1963, Mary Kay cosmetics has helped enrich women's lives. Mary Kay product is exclusively sol…
Live Streaming Video, Emerging Platform
Nestle Drumstick #FirstDayofSummer Livestream
Drumstick's mission is to spread the carefree spirit of summer. On the brand's most ownable day of …
Health & Fitness, Integrated Campaign, Integration with Live Television
finalist
Planet Fitness – New Year’s Eve Cross-Channel Integration
The goal of New Year's Eve at Planet Fitness is simple: own the Super Bowl for the fitness category…
Multi-Platform Campaign
Plum Organics®: Parenting Unfiltered
THE BRANDPlum Organics is a leading innovator with the mission of inspiring a lifetime of healthy …
Video
Plum Organics®: Parenting Unfiltered
The Brand Plum Organics is the nation's #1 organic baby food brand. As a leading innovator in this…
Family & Parenting
winner
Plum Organics®: Parenting Unfiltered
The Brand Plum Organics is the nation's #1 organic baby food brand. As a leading innovator in this…
YouTube Presence
finalist
REAL TIME WITH BILL MAHER YOUTUBE CHANNEL
We set out to create a platform for HBO's long-standing political comedy series Real Time with Bill…
Facebook Video
Silicon Valley “Tables” Facebook Parody Commercial
When Silicon Valley spoofed Facebook's infamous "Chairs" commercial in a season 3 episode, we sough…
Comedy Video
finalist
bronze honor
Silicon Valley and X April Fools' Featuring Richard Hendricks
April 1st, 2016 was a big day for the advancement of Richard Hendricks' career. Together, HBO and …
Shoe-String Media Buying Strategy, Native Advertising
finalist
gold honor
Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketi…
Consumer Electronics
SonyPlaystation Uses Social Buzz about PS4 to Build More Sharing, Advocacy at GreatnessAwaits.com
During E3 2013, Playstation announced that their long-awaited PS4 gaming console would be released …
Beauty, Hashtag
finalist
audience honor
Starting a Women’s Empowerment Movement with EcoTools #MyTrueBeauty
In 2007, eco-friendly products were starting to gain demand, and EcoTools saw an opportunity to pio…
Technology
Swiftic - Leading DIY Mobile App Platform
Swiftic™ is a global leader in DIY app creation, providing small businesses across the world with …
Sports
There’s Playoffs In Every Play
With this work, our goal was to promote the importance of the 2016 NFL Playoffs, and in doing so, …
Food & Beverage, North America, Humor, Short Form Video, Twitter Video, Video
finalist
bronze honor
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…
Food & Beverage, North America, Online Community, Social Good Campaign, Hashtag, Call to Action, Emojis, Twitter
finalist
gold honor
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
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