Best Integration with Live Television in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best Integration with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it's citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a live entertainment or sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television.

See previous winners and honorees here.

Winner

Integration with Live Television

NFL Network Social/Participation TV

The NFL Network customized a social strategy that offers our savvy football audience, regular social engagement and participation opportunities. Our goal from the onset was and still is, to give our viewers an opportunity to engage, participate and help us prioritize content for our programs by giving them a voice and platform to express their po…

Finalists

Integration with Live Television

As the official sponsor of the Super Bowl 50 Halftime Show, Pepsi was set to pull out all the stops for an epic performance. Our immediate goal was to drive mass social engagement during Halftime - and ultimately, we wanted consumers to associate the Super Bowl Halftime Show with Pepsi. Breaking through the social chatter during the Super Bowl has…

Integration with Live Television

Buy A Lady A Drink

750 million people around the globe lack access to clean water. This issue disproportionately affects women, who spend an aggregate of 200 million hours/day collecting the water that keeps their families alive (source: UNICEF).Stella Artois knows that – without clean water – it would be nothing, and it certainly wouldn't enjoy the 600-year legacy …

Integration with Live Television

EVERYTHINGISCONNECTED. Dirk Gently's Holistic Detective Agency― a 2016 TV adaptation of Douglas Adams popular novel― introduced a witty, eccentric world of humor and mystery to BBC America with all the potential to become a cult-classic, attracting an incredible audience. Vampires. Corgi. Time Travel. Cult. Kitten. EVERYTHING IS CONNECTED. Di…

Integration with Live Television

OREO Goes Live on Hairspray

Our objective was to leverage the nostalgia of the OREO brand to help celebrate and strengthen OREO cookie's core consumption ritual with milk, and get people to rediscover the wonder of dunking.Mondelez wanted to find a unique way to celebrate the ritual and wonder of dunking an OREO cookie in milk, while working in tandem with Nabisco's 115th an…

Integration with Live Television

In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our WWE Digital and Social Media teams are comprised of a 50-person group of editors, producers, designers and photographers creating content for WWE's flagship website and App, WWE'…

Nominees

Integration with Live Television

Planet Fitness – New Year’s Eve Cross-Channel Integration

The goal of New Year's Eve at Planet Fitness is simple: own the Super Bowl for the fitness category.January is by far the biggest month of the year for fitness clubs. It's a time to welcome new members with open arms and offer existing members a chance to hit the reset button and set new goals for the new year. For Planet Fitness, however, the stakes were e…

Integration with Live Television

BANK OF AMERICA MOBILE APP – MLB ALL-STAR GAME

Bank of America challenged us to increase awareness of their mobile banking app (and overall brand) for a broad audience, by aligning our concept with a cultural event that could drive massive reach across platforms from TV to social and everything in between. In short: they wanted to create a whole lot of buzz.Recently, we introduced a mobile banking app c…

Integration with Live Television

Capital One's March Madness #RoadToOne Campaign

As a Corporate Champion Partner of NCAA's March Madness tournament, we set out to be the most famous, talked-about brand across the Men's NCAA Basketball Tournament. Our goal was to create an engaging experience that broke through the March Madness media frenzy. Our #RoadToOne social media campaign focused on creating a seamless experience for college baske…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!