ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards Best Integration with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it's citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a live entertainment or sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television.

See previous winners and honorees here.

Finalists

finalist
silver
Lovin' The Super Bowl
McDonald's believes a little lovin' can change a lot. Our goal for Lovin' the Super Bowl was simple: we wanted to prove the lovin' that comes from the brand through mass awareness, changing the sentiment around McDonald's, and making Twitter a more positive place for the day. This idea was based off of the simple insight from McDonald's founder Ra…
finalist
silver
Visa One Handed Catch: Super Bowl Guinness World Record
Visa has been a National Football League (NFL) sponsor since 1995. Over that time, the brand has steadily expanded its payment options to help its issuing bank customers stay ahead of consumer and merchant trends and needs. As online payment choices and competition proliferate, Visa introduced its Visa Checkout service to enable easier, faster che…
finalist
2015 MTV EMA
We know that our target audience—young music lovers around the world—are rapidly evolving and multiplying the ways they consume content. So we knew our digital/social integration with the live TV event had to be more multifaceted than ever before, grabbing fans' attention and sparking conversation across the wide array of platforms where they coul…
finalist
Doctor Who
2015 marked the 9th season of Doctor Who, which has a long and storied history in pop culture since premiering in 1963. With the newest iteration of the series and the most current, BBC America's goal was to continue building the community's activity through organic always-on social media that doesn't simply end when the season does. Our goal was …
finalist
Fox News & Facebook Live Debate
For the first Republican Presidential Debate of the 2016 election, Fox News wanted to make the debate a truly social and interactive event and transform the viewer's experience to be highly participative and engaging. The goal of the campaign was to give the electorate a voice and opportunity to directly challenge the candidates, giving the nation…

Nominees

"Ready for Takeoff" Integration with Live TV
There's a lot that goes into moving 50 million people all around the world, and that's what we wanted to show viewers when we released a ten-part entertainment documentary series that takes you behind the scenes of Qantas called Ready For Take Off. After a tough few years for the brand, we've managed to regain some of the respect we'd lost, but wanted to fu…
#HANKandERIC
Our objective was to create a trending hash tag that would promote Hank's brand new single "Are You Ready For The Country" featuring Eric Church. We wanted to take full advantage of our national TV appearance (opening the 2015 CMA Awards to 14 million viewers) by featuring the hash tag #HANKandERIC on Hank Williams Jr.'s guitar. The hash tag would then take…
CNN WHITE HOUSE CORRESPONDENTS’ DINNER
CNN wanted to provide an interactive and engaging experience for their viewers and give them an insider's pass to the White House Correspondents' Dinner, even when there was no direct media coverage inside the event. The goal was to create a real-time social broadcast around the event, whilst increasing viewership and website traffic.
DDFieldPass Excessive Celebrations
For the 4th year of their partnership with ESPN Monday Night Football, Dunkin' Donuts decided to inject some fun back into football by creating a series of touchdown celebrations that would be deemed "excessive" by the NFL. With the help of YouTube comedian BdotAdot5, a new celebration aired every Monday night on ESPN and across Dunkin' social channels.
Ellen’s 12 Days of Giveaways: Brought to You by Visa Checkout
Leading into the busy holiday season, Visa was looking for a way to break through the clutter and stand out against their competitors. It had already been a year of milestones for Visa—in July Visa announced Visa Checkout, a safe and easy way to pay online that allows consumers to checkout with just a few clicks. With the ever-growing popularity of smartpho…
FIAT x Women's World Cup 2015
FIAT® is Women's Soccer's biggest fan. To celebrate that spirit, we created a series of contextually relevant social content to share throughout the Women's World Cup tournament this June. Owning our position as WWC's biggest fan let us join in on the (sometimes fair-weather) enthusiasm surrounding the event, and stay relatively neutral when it comes to tea…
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy and executi…
NFL Media Social Experience
The NFL Media Group set out to generate a myriad of social experiences connecting our audience directly to us. We wanted to know what our fans were thinking and feeling about the latest news and hottest topics. Most importantly, we aimed to deliver content they wanted--content that mattered to them. By integrating social content into our broadcast, we gave…
Orphan Black
Season 3 of Orphan Black explored themes of sisterhood, identity, science and sexuality. We focused on the theme of family - both the unconventional family in the show, and the fandom now representing one big family.Our overarching objective was to grow the online audience for Orphan Black, raise awareness for the new season, sustain a conversation with Clo…
Remote Inteligente
State Farm partners annually with the Latin Billboard Music Awards to position itself alongside the music category, an over-indexing passion point for Hispanics. In 2015, State Farm wanted to complement its traditional media placements with a new, innovative platform. We wanted to reflect the energy and vibrancy of the event into the media itself. The prima…
Safari Live: Bingo Edition
Each year, Nat Geo Wild raises awareness for big cats in the wild during a flagship week of programming known as Big Cat Week. As part of Big Cat Week, we aired guided, live safaris from Sabi Sand Game Reserve in South Africa straight to viewers' living rooms across the United States -- allowing them to go on the safari they always dreamed of, without even …
The Greatest Interception Ever
Our objective was to bring Volvo, a quiet and often forgotten brand, to the public's attention. To show our belief in the importance of people, proving to the world how we care about our consumers. Not only that, but on the biggest media day of the year, the Super Bowl, when brands spend $4.5 million for 30 seconds of airtime. We turned our challenge into a…
Twitter Rain at #AFazenda
A Fazenda became so huge and such a success that it could be labeled as Brazil's biggest reality TV show right now. Now in it's 8th edition, the brazilian version of The Farm had a great integration with social networking last year - becoming a Shorty Awards finalist, beating rivals like CNN, American Idol, E!, WWE, Big Brother and ESPN. Our goal …
Univision's Nuestra Belleza Latina 2015
Nuestra Belleza Latina (NBL), the longest running and popular beauty reality competition, counts with a naturally socially engaged audience – it was the first-ever show to top Facebook's Weekly Buzz Rankings. In an effort to keep fans excited and remain ahead of how they were consuming content, Univision devised a campaign to create strong engagement to dr…