From the 8th Annual Shorty Awards
Best Integration with Live Television
Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it's citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a live entertainment or sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
YouTube, Snapchat, Instagram, Twitch, TikTok,
and the rest of the social web.