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11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

Fox News & Facebook Live Debate

Finalist in Integration with Live Television

Entered in Facebook, News

About this entry

For the first Republican Presidential Debate of the 2016 election, Fox News wanted to make the debate a truly social and interactive event and transform the viewer's experience to be highly participative and engaging. The goal of the campaign was to give the electorate a voice and opportunity to directly challenge the candidates, giving the nation a chance to discuss topics that are important to their lives.

Why does this entry deserve to win?

Leading up to the debate, Fox News utilized Telescope's content submission tools so fans could upload their text, photos, or video questions for the candidates directly from Fox News Facebook page. Utilizing Facebook drove deeper engagement with a wider audience and put the debate at the heart of the conversation across Facebook.

All content was curated and moderated through Telescope's social marketing platform Connect Live. Once all content was approved, Telescope's integration into Vizrt's Social TV graphics engine, allowed Fox News to include the selected questions directly within their newsroom systems and display the content on-air. In addition, Facebook profile pictures of users who submitted questions were verified and curated through Connect Live (including user approval process) and these were visualized on air during the live debate. In real-time during the debate four Facebook users also got to ask their question live during the broadcast.

Results

The multi-platform event and partnership with Facebook created a 'must-see' event. The Fox News Facebook debate became the most-watched non-sports show ever on cable TV. The debate itself averaged 24 million viewers and 7.9 million in the key demographic of adults ages 25 to 54. It marks the biggest audience for Fox News and for any cable news programme.

The social campaign was a huge success, garnering over 40,000 questions from the public and 6 million views of the video content. The call-to-action video on Fox News' Facebook was also viewed over 1.3 million times and multiple candidates liked the post including Jeb Bush and Chris Christie. Fox News' Facebook page saw 1.4 million interactions, a 74% increase from previous month.

Media

Video for Fox News & Facebook Live Debate

Produced by

Telescope, Fox News and Facebook

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019