Best in News in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 8th Annual Shorty Awards Best in News

This award recognizes the most effective use of social media to disseminate news and information. Submissions for both coverage of specific news events and for overall performance will be accepted.

See previous winners and honorees here.

Winner

The New Yorker on Social Media

The New Yorker's social media objective is to extend the brand's reach—and translate its iconic voice—across established and emerging platforms, engaging our readers in new ways, wherever they are. We aim to provide our 13.3 million total followers with a unique blend of in-depth reporting, thoughtful commentary, and humor.

Finalists

AJ+ is Al Jazeera's digital-only offshoot, launched in September 2014 to build a new kind of media outlet for people who don't watch traditional news networks on TV. In a big bet on distributed content, AJ+ traded a website for an editorial strategy centered on building audiences directly on Facebook, YouTube, Twitter, Instagram, Medium, the AJ+ a…

BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy a…

What is code? The modern world is built on it. You rely on it from the moment your alarm clock wakes you up to the time you sit down to watch TV before bed. Code is all around us. It's ingrained in our politics, economy and media. Entrepreneurs and companies have made trillions of dollars off of it with products that have changed our lives. Hacker…

Nominees

Channel 4 News approached 4creative with a challenge to engage 16-34 year olds in a new, exciting and innovative way. A compulsory requirement from Ofcom, driven by the fact that fewer youngsters are watching the news on TV (across any channel).

CNN WHITE HOUSE CORRESPONDENTS’ DINNER

CNN wanted to provide an interactive and engaging experience for their viewers and give them an insider's pass to the White House Correspondents' Dinner, even when there was no direct media coverage inside the event. The goal was to create a real-time social broadcast around the event, whilst increasing viewership and website traffic.

Election 2016: Too Many Cooks

In Spring 2015, dozens of politicians from both parties were considering a bid for the presidency. We wanted to show a broad audience how sprawling the race for the White House was, and portray the massive amount of time, people and resources that go into it. Instead of tackling the story with a traditional video package, essay or listicle, CNN Politics par…

Fox News & Facebook Live Debate

For the first Republican Presidential Debate of the 2016 election, Fox News wanted to make the debate a truly social and interactive event and transform the viewer's experience to be highly participative and engaging. The goal of the campaign was to give the electorate a voice and opportunity to directly challenge the candidates, giving the nation a chance …

How Long It Took Police to Arrest a Retired NFL Star for Rape (by ProPublica)

Last year, ProPublica investigated the cross-country rape spree of retired NFL star Darren Sharper. Our story examined law enforcement's handling of the Sharper case — and how he was able to evade arrest for three years, despite numerous complaints filed against him in four states. What took the police so long? And what was the impact of their failures? Our…

Law and Batting Order

"Law and Batting Order" is a video blog created and hosted by New York Law School graduate Tony Iliakostas. The central objective of LABO is to discuss legal developments in sports in plain English for anyone to understand, whether you're a lawyer or just a die-hard sports fan. New episodes are uploaded every week and they vary from analysis of the most pr…

MSNBC Digital Decision 2014 and 2016

For MSNBC's audience of political junkies, election season is akin to the the NFL playoffs and an election day itself, the Super Bowl. With that in mind, MSNBC makes a priority of building exciting, interactive digital campaigns to inform, engage, and empower MSNBC's loyal community of passionate progressives.During the 2014 midterm elections and leading up…

Focused on asking curious and everyday questions about the world, culture, politics, conflict and belief, TestTube News' main objectives are to approach storytelling and news reporting in a way that provides context to an overwhelming and often bias-filled landscape while remaining objective and accessible to build a community of lifelong learners, those wh…