11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 8th Annual Shorty Awards
Best in News
This award recognizes the most effective use of social media to disseminate news and information. Submissions for both coverage of specific news events and for overall performance will be accepted.
See previous winners and honorees here.
The New Yorker on Social Media
The New Yorker's social media objective is to extend the brand's reach—and translate its iconic voice—across established and emerging platforms, engaging our readers in new ways, wherever they are. We aim to provide our 13.3 million total followers with a unique blend of in-depth reporting, thoughtful commentary, and humor.
AJ+ is Al Jazeera's digital-only offshoot, launched in September 2014 to build a new kind of media outlet for people who don't watch traditional news networks on TV. In a big bet on distributed content, AJ+ traded a website for an editorial strategy centered on building audiences directly on Facebook, YouTube, Twitter, Instagram, Medium, the AJ+...
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy...
What Is Code?
What is code? The modern world is built on it. You rely on it from the moment your alarm clock wakes you up to the time you sit down to watch TV before bed. Code is all around us. It's ingrained in our politics, economy and media. Entrepreneurs and companies have made trillions of dollars off of it with products that have changed our lives. Hack...
Channel 4 News approached 4creative with a challenge to engage 16-34 year olds in a new, exciting and innovative way. A compulsory requirement from Ofcom, driven by the fact that fewer youngsters are watching the news on TV (across any channel).
CNN WHITE HOUSE CORRESPONDENTS’ DINNER
CNN wanted to provide an interactive and engaging experience for their viewers and give them an insider's pass to the White House Correspondents' Dinner, even when there was no direct media coverage inside the event. The goal was to create a real-time social broadcast around the event, whilst increasing viewership and website traffic.
Election 2016: Too Many Cooks
In Spring 2015, dozens of politicians from both parties were considering a bid for the presidency. We wanted to show a broad audience how sprawling the race for the White House was, and portray the massive amount of time, people and resources that go into it. Instead of tackling the story with a traditional video package, essay or listicle, CNN Politics p...
Fox News & Facebook Live Debate
For the first Republican Presidential Debate of the 2016 election, Fox News wanted to make the debate a truly social and interactive event and transform the viewer's experience to be highly participative and engaging. The goal of the campaign was to give the electorate a voice and opportunity to directly challenge the candidates, giving the nation a chanc...
How Long It Took Police to Arrest a Retired NFL Star for Rape (by ProPublica)
Last year, ProPublica investigated the cross-country rape spree of retired NFL star Darren Sharper. Our story examined law enforcement's handling of the Sharper case — and how he was able to evade arrest for three years, despite numerous complaints filed against him in four states. What took the police so long? And what was the impact of their failures? O...
Law and Batting Order
"Law and Batting Order" is a video blog created and hosted by New York Law School graduate Tony Iliakostas. The central objective of LABO is to discuss legal developments in sports in plain English for anyone to understand, whether you're a lawyer or just a die-hard sports fan. New episodes are uploaded every week and they vary from analysis of the most ...
MSNBC Digital Decision 2014 and 2016
For MSNBC's audience of political junkies, election season is akin to the the NFL playoffs and an election day itself, the Super Bowl. With that in mind, MSNBC makes a priority of building exciting, interactive digital campaigns to inform, engage, and empower MSNBC's loyal community of passionate progressives.During the 2014 midterm elections and leading ...
Focused on asking curious and everyday questions about the world, culture, politics, conflict and belief, TestTube News' main objectives are to approach storytelling and news reporting in a way that provides context to an overwhelming and often bias-filled landscape while remaining objective and accessible to build a community of lifelong learners, those ...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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