ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards

The New Yorker on Social Media

Winner in News

About this entry

The New Yorker's social media objective is to extend the brand's reach—and translate its iconic voice—across established and emerging platforms, engaging our readers in new ways, wherever they are. We aim to provide our 13.3 million total followers with a unique blend of in-depth reporting, thoughtful commentary, and humor.

Why does this entry deserve to win?

Social media has become an increasingly important piece of The New Yorker's editorial strategy. More and more, it is the place where readers first encounter our stories, videos, and, yes, cartoons. In 2015, we significantly increased our posting frequency, created content exclusively for social platforms, boosted our use of video and GIFs, and honed our presence on emerging platforms. Our Snapchat account became an instant hit when it launched in February 2015—tied to our 90th anniversary—and today offers recurring features such as a weekly cover reveal, the popular cartoon "Snaption" contest, and exclusive interviews that complement print and Web stories. We were also one of the first publishers to establish a presence on The List App, a platform that allows us to present our content—and engage with readers—in an entirely new way.

Engagement is higher than ever, and The New Yorker is constantly looking for ways to include our readers' voices on our social channels. On Instagram, we regularly regram followers who use #newyorkerinthewild, a popular hashtag that highlights the settings in which our fans read the magazine. On Twitter, we introduced a dedicated hashtag campaign—#myTNY—to foster discussion about readers and staff writers' favorite New Yorker stories. We also amplify our live events, including the industry-leading New Yorker Festival—with social extensions like Periscope, custom Snapchat filters, and exclusive Facebook Live Q&As.

2015 also marked a year of expansion for The New Yorker and, with it, its social channels. In October, our staff embarked on the magazine's most ambitious project in recent memory, the launch of "The New Yorker Radio Hour," a national radio program and podcast. To complement our audience development efforts, we created a dedicated Twitter account, @NewYorkerRadio, using audio clips—and other multimedia elements—in ways we never have before on social.

As we enter our ninety-first year, the rigor, balance, and refinement that have long characterized the work of the magazine are today amplified far beyond its pages—and across social networks.

Results

The New Yorker has more than 13.3 million followers across Facebook, Twitter, Instagram, Tumblr, Google+, Pinterest, Snapchat, and LinkedIn. In the past year, that figure has increased by well over 50%.

Media

Video for The New Yorker on Social Media

Produced by

The New Yorker

Links