ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Finalists

finalist
silver
Ultimate Immersion: GoPro Spherical and VR
As the world's most versatile camera, our goal is to enable incredibly engaging and immersive content. Staying competitive and innovative in our content creation was paramount in 2015 so we teamed up with our friends at Facebook as an exclusive spherical partner for the launch of 360-degree videos for News Feed. It was epic.Our mission with VR …
finalist
bronze
IKEA Germany Facebook Page
In early 2015 the rate of interaction with Facebook posts from IKEA Deutschland was persistently sinking, and the number of fans had stagnated. In order to become relevant again for the IKEA fans, we carried out extensive research on content and target group analysis to discover the reasons behind this change in our audience behaviour. Initial mea…
finalist
bronze
LEGO Kronkiwongi
Every child embarks on life with curiosity, limitless creative potential and a desire to express their creativity through play. We know from research by The LEGO Foundation, that on average, 98% of three year olds have genius levels of creative thinking and their brains constantly look for different opportunities and solutions. But divergent think…
finalist
Best Use of Facebook: The Strain
In The Strain season two, the stakes are nothing less than life or undeath. New York teeters on the edge of apocalypse, while a small band of vampire fighters hunt an ancient cure purported to stem the blood red tide. A lavishly produced social media campaign was crafted to help escalate this tension, and secure the Sunday 10pm time-slot for FX's …
finalist
Beyond Utility: 1000 to 1
The Lexus NX is a new kind of SUV–one that doesn't sacrifice style for utility. But people have long been conditioned to look for utility above all else. We had to prove to one-of-a-kind, style-driven affluents at a transformative point in their lives that utility is simply not enough. Sure, an SUV can be used for practical means, but who cares wh…
finalist
Caregiving Fotonovela
More than one in three Hispanic households includes a caregiver according to research conducted by Evercare and the National Alliance for Caregiving, and Hispanic caregivers report more intensive caregiving situations compared to the general population (63% compared to 51%). Qualitative research by AARP also shows that most Latinos don't identify …
finalist
The Shelter Pet Project
The Ad Council, in conjunction with the Humane Society of the United States and Maddie's Fund, launched the Shelter Pet Project campaign in 2009 with one goal – to bring the number of dogs and cats euthanized in shelters around the country down to zero. By tackling misconceptions about shelter pets, shelters, and rescue groups through a multimedia…

Nominees

COMEDY CENTRAL'S FRIENDSFEST
Objectives: To drive brand awareness, re-invigorate the TV show Friends, increase social traffic and drive TV ratings (all in the UK market).Last year, we significantly invested in renewing our license to broadcast Friends from Warner Brothers. For a healthy return on investment, we needed to ensure viewers still wanted to watch the show.We put our thinking…
FamilyShare Network
How do you get 30 million unique individuals to see a post? And more than 2.5 million to engage with it (comments and shares)? Through their passion.The objective of the FamilyShare Network is to own the brand of "family" on the internet by creating, aggregating, and promoting content that engages and strengthens hundreds of millions of families worldwide. …
Fox News & Facebook Live Debate
For the first Republican Presidential Debate of the 2016 election, Fox News wanted to make the debate a truly social and interactive event and transform the viewer's experience to be highly participative and engaging. The goal of the campaign was to give the electorate a voice and opportunity to directly challenge the candidates, giving the nation a chance …
Luke Bryan Digital Autograph Application
On the heels of Luke Bryan's album release for "Kill the Lights", the goal was to create a unique digital marketing campaign enabling Luke to connect to his fans in a personal way and ultimately drive more awareness and sales around his album.
NASA #SuperBloodMoon Photo Contest
On October 27th, 2015, the world experienced the very rare and timely Super Blood Moon. This astrological occurrence will not happen again until 2033, so NASA wanted to increase participation and social chatter around this unique event. NASA always looks for innovative ways to engage and reach as many people as possible.The #SuperBloodMoon was a great oppor…
PaperOne Facebook
Paper is commonly perceived as a boring commodity, but we didn't think it deserved to be seen that way. PaperOne™ is more than just paper, we make things happen.Previously focused on marketing to businesses, we turned our attention to the consumers in late 2014. The paper and pulp industry is notorious for its conservative ways, and no other paper brands ha…
San Francisco Red Carpet
HBO brought the Game of Thrones Facebook and Instagram profiles to life at the Season 5 San Francisco red carpet premiere, featuring a live stream and stylized photo studio. HBO re-themed the San Francisco Opera House, creating a rich visual environment complete with interactive screens that streamed visuals of the most popular content on the GoT Facebook …
Whistle Sports
Named as one of Fast Company's Top 10 Most Innovative Companies in 2015, Whistle Sports is creating an online space that millennials "can't stop watching." As traditional giants are struggling to connect to a mobile-first audience, especially between 14-34 years old, Whistle Sports is built on doing just that — capturing fun, exciting, and funny video conte…