THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 8th Annual Shorty Awards Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Winner

Facebook
winner
Silent Ads
Like a lot of brands, Hotels.com uses Facebook to reach consumers. And like all brands that post on…

Finalists

Facebook
finalist
silver honor
Ultimate Immersion: GoPro Spherical and VR
As the world's most versatile camera, our goal is to enable incredibly engaging and immersive co…
Facebook
finalist
bronze honor
IKEA Germany Facebook Page
In early 2015 the rate of interaction with Facebook posts from IKEA Deutschland was persistently si…
Facebook
finalist
bronze honor
LEGO Kronkiwongi
Every child embarks on life with curiosity, limitless creative potential and a desire to express th…
Facebook
finalist
Best Use of Facebook: The Strain
In The Strain season two, the stakes are nothing less than life or undeath. New York teeters on the…
Facebook
finalist
Beyond Utility: 1000 to 1
The Lexus NX is a new kind of SUV–one that doesn't sacrifice style for utility. But people have lon…
Facebook
finalist
Caregiving Fotonovela
More than one in three Hispanic households includes a caregiver according to research conducted by …
Facebook
finalist
The Shelter Pet Project
The Ad Council, in conjunction with the Humane Society of the United States and Maddie's Fund, laun…

Nominees

Facebook
COMEDY CENTRAL'S FRIENDSFEST
Objectives: To drive brand awareness, re-invigorate the TV show Friends, increase social traffic an…
Facebook
FamilyShare Network
How do you get 30 million unique individuals to see a post? And more than 2.5 million to engage wit…
Facebook
Fox News & Facebook Live Debate
For the first Republican Presidential Debate of the 2016 election, Fox News wanted to make the deba…
Facebook
Luke Bryan Digital Autograph Application
On the heels of Luke Bryan's album release for "Kill the Lights", the goal was to create a unique d…
Facebook
NASA #SuperBloodMoon Photo Contest
On October 27th, 2015, the world experienced the very rare and timely Super Blood Moon. This astrol…
Facebook
PaperOne Facebook
Paper is commonly perceived as a boring commodity, but we didn't think it deserved to be seen that …
Facebook
San Francisco Red Carpet
HBO brought the Game of Thrones Facebook and Instagram profiles to life at the Season 5 San Franci…
Facebook
Whistle Sports
Named as one of Fast Company's Top 10 Most Innovative Companies in 2015, Whistle Sports is creating…