THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 8th Annual Shorty Awards Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Nominees

finalist
Best Use of Facebook: The Strain
In The Strain season two, the stakes are nothing less than life or undeath. New York teeters on the…
finalist
Beyond Utility: 1000 to 1
The Lexus NX is a new kind of SUV–one that doesn't sacrifice style for utility. But people have lon…
COMEDY CENTRAL'S FRIENDSFEST
Objectives: To drive brand awareness, re-invigorate the TV show Friends, increase social traffic an…
finalist
Caregiving Fotonovela
More than one in three Hispanic households includes a caregiver according to research conducted by …
FamilyShare Network
How do you get 30 million unique individuals to see a post? And more than 2.5 million to engage wit…
Fox News & Facebook Live Debate
For the first Republican Presidential Debate of the 2016 election, Fox News wanted to make the deba…
finalist
bronze honor
IKEA Germany Facebook Page
In early 2015 the rate of interaction with Facebook posts from IKEA Deutschland was persistently si…
finalist
bronze honor
LEGO Kronkiwongi
Every child embarks on life with curiosity, limitless creative potential and a desire to express th…
Luke Bryan Digital Autograph Application
On the heels of Luke Bryan's album release for "Kill the Lights", the goal was to create a unique d…
NASA #SuperBloodMoon Photo Contest
On October 27th, 2015, the world experienced the very rare and timely Super Blood Moon. This astrol…
PaperOne Facebook
Paper is commonly perceived as a boring commodity, but we didn't think it deserved to be seen that …
San Francisco Red Carpet
HBO brought the Game of Thrones Facebook and Instagram profiles to life at the Season 5 San Franci…
winner
Silent Ads
Like a lot of brands, Hotels.com uses Facebook to reach consumers. And like all brands that post on…
finalist
The Shelter Pet Project
The Ad Council, in conjunction with the Humane Society of the United States and Maddie's Fund, laun…
finalist
silver honor
Ultimate Immersion: GoPro Spherical and VR
As the world's most versatile camera, our goal is to enable incredibly engaging and immersive co…
Whistle Sports
Named as one of Fast Company's Top 10 Most Innovative Companies in 2015, Whistle Sports is creating…