THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Winner

Facebook
winner
Silent Ads
Like a lot of brands, Hotels.com uses Facebook to reach consumers. And like all brands that post on…

Finalists

Facebook
finalist
silver honor
Ultimate Immersion: GoPro Spherical and VR
As the world's most versatile camera, our goal is to enable incredibly engaging and immersive co…
Facebook
finalist
bronze honor
IKEA Germany Facebook Page
In early 2015 the rate of interaction with Facebook posts from IKEA Deutschland was persistently si…
Facebook
finalist
bronze honor
LEGO Kronkiwongi
Every child embarks on life with curiosity, limitless creative potential and a desire to express th…
Facebook
finalist
Best Use of Facebook: The Strain
In The Strain season two, the stakes are nothing less than life or undeath. New York teeters on the…
Facebook
finalist
Beyond Utility: 1000 to 1
The Lexus NX is a new kind of SUV–one that doesn't sacrifice style for utility. But people have lon…
Facebook
finalist
Caregiving Fotonovela
More than one in three Hispanic households includes a caregiver according to research conducted by …
Facebook
finalist
The Shelter Pet Project
The Ad Council, in conjunction with the Humane Society of the United States and Maddie's Fund, laun…

Nominees

Facebook
COMEDY CENTRAL'S FRIENDSFEST
Objectives: To drive brand awareness, re-invigorate the TV show Friends, increase social traffic an…
Facebook
FamilyShare Network
How do you get 30 million unique individuals to see a post? And more than 2.5 million to engage wit…
Facebook
Fox News & Facebook Live Debate
For the first Republican Presidential Debate of the 2016 election, Fox News wanted to make the deba…
Facebook
Luke Bryan Digital Autograph Application
On the heels of Luke Bryan's album release for "Kill the Lights", the goal was to create a unique d…
Facebook
NASA #SuperBloodMoon Photo Contest
On October 27th, 2015, the world experienced the very rare and timely Super Blood Moon. This astrol…
Facebook
PaperOne Facebook
Paper is commonly perceived as a boring commodity, but we didn't think it deserved to be seen that …
Facebook
San Francisco Red Carpet
HBO brought the Game of Thrones Facebook and Instagram profiles to life at the Season 5 San Franci…
Facebook
Whistle Sports
Named as one of Fast Company's Top 10 Most Innovative Companies in 2015, Whistle Sports is creating…