On October 27th, 2015, the world experienced the very rare and timely Super Blood Moon. This astrological occurrence will not happen again until 2033, so NASA wanted to increase participation and social chatter around this unique event.
NASA always looks for innovative ways to engage and reach as many people as possible.The #SuperBloodMoon was a great opportunity to get people to look up at our moon in the night sky and participate with the agency.
The goal of the campaign was to drive awareness and engagement around the Super Blood Moon, increasing social conversations on NASA's Facebook Pages. For NASA, it was important to reach a wider demographic, enabling viewers to participate in the experience in a fun and personal way while creating stories for generations to come.
Telescope powered NASA's #SuperBloodMoon photo contest. This two-phase campaign used a range of different engagement techniques to attract UGC content, making it seamless for the public to share content and interact in both an active or passive way.
For the first phase of the campaign, NASA utilized our content submission tools to enable people to submit their photos of the Super Blood Moon. Fans could submit direct from their devices or via Facebook. All content was moderated in real-time.
Select images were then curated in a #SuperBloodMoon Fan Feed – an interactive digital photo gallery which displayed all UGC submissions. The #SuperBloodMoon Fan Feed was updated in real-time as submissions were uploaded on NASA's page.
In the second phase, NASA selected 6 finalists and utilized Telescope's Share to Vote product – a real-time social voting interface which aggregates all votes – to enable fans to choose their favorite picture of the #SuperBloodMoon.
To cast their vote, fans shared their favorite image to their Facebook timeline. Each Facebook share counted as one vote, and the image with the most shares won the contest.
Telescope powered NASA's #SuperBloodMoon photo contest. This two-phase campaign used a range of different engagement techniques to attract UGC content, making it seamless for the public to share content and interact in both an active or passive way.
For the first phase of the campaign, NASA utilized our content submission tools to enable people to submit their photos of the Super Blood Moon. Fans could submit direct from their devices or via Facebook. All content was moderated in real-time.
Select images were then curated in a #SuperBloodMoon Fan Feed – an interactive digital photo gallery which displayed all UGC submissions. The #SuperBloodMoon Fan Feed was updated in real-time as submissions were uploaded on NASA's page.
In the second phase, NASA selected 6 finalists and utilized Telescope's Share to Vote product – a real-time social voting interface which aggregates all votes – to enable fans to choose their favorite picture of the #SuperBloodMoon.
To cast their vote, fans shared their favorite image to their Facebook timeline. Each Facebook share counted as one vote, and the image with the most shares won the contest.
