13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

The Voice

Winner in Integration with Live Television

Finalist in Instagram, Twitter

Gold Distinction in Television

About this entry

The Voice hits all the right notes, but what's happening on social really sets The Voice apart. The show is built from the ground up to have the most consequential, entertaining social experience on television. Fans expect nothing less from the show that pioneered Social TV.

With that legacy in mind, each season we ask how we can make that Social TV experience even more meaningful with these goals:

The Voice met these goals and more, with millions of fans engaging with our content and regularly setting records on social platforms.

Why does this entry deserve to win?

The following features – representing just some of this year's high profile activations – demonstrate how The Voice integrates Social more deeply than any show on television.






Video for The Voice

Produced by

NBC Entertainment


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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