THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 8th Annual Shorty Awards Best in Television

Television shows, series and specials are eligible for this award. This includes shows streamed on sites including Netflix, Hulu and Amazon. Objectives include promoting new shows, upcoming seasons and engaging fans and viewers.

See previous winners and honorees here.

Winner

Television
winner
Netflix Narcos Original Series Social Media Campaign
Traditional television programming allows networks to release information that parallels the show's…

Finalists

Television
finalist
gold honor
The Voice
The Voice hits all the right notes, but what's happening on social really sets The Voice apart. The…
Television
finalist
silver honor
EMPIRE: 2015 Social Media Campaign
Empire is a drama about a family dynasty, set within the world of music, glamour, danger and power.…
Television
finalist
bronze honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Television
finalist
bronze honor
The World Through Mr. Robot
In Spring 2015, USA Network partnered with VaynerMedia to tell the story of Mr. Robot for the year …
Television
finalist
Ash vs Evil Dead – The Most Groovy Social TV Campaign of 2015. Maybe Ever.
Ash vs Evil Dead was coming to STARZ, and it was going to be groovy. The series is a reboot of the …
Television
finalist
BoJack Horseman Season 2
Season Two of BoJack Horseman had more celebrity cameos, more genius jokes, and more gimlet-eyed lo…
Television
finalist
Os Dez Mandamentos
Os Dez Mandamentos (The Ten Commandments) was the biggest TV phenomenon in Brazil this year. It …
Television
finalist
Saturday Night Live: SNL 40
From the moment George Carlin took the stage of Studio 8H in 1975 for the show's first monologue, t…
Television
finalist
The Tonight Show starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon engages with our viewers and fans all day, every day. The sh…

Nominees

Television
#WeAreHEROES: The 1st solar eclipse on Twitter for Heroes Reborn on Syfy France
For the launch of Heroes Reborn TV show exclusively on Syfy France, NBC Universal wanted to:- maxim…
Television
2015 MTV EMA
We know that our target audience—young music lovers around the world—are rapidly evolving and multi…
Television
Emmerdale's #SummerFate
Emmerdale is the small village with big drama. Set against the stunningly beautiful backdrop of the…
Television
Hack Into Broad City
The hit Comedy Central show Broad City has been able to amass a huge (and rabid) legion of fans bas…
Television
Hannibal Travel Posters
With fall launches around the corner, NBC turned to us for high-end social content. We dove in with…
Television
Jane the Virgin x Wattpad
To support the second season launch of The CW's critically acclaimed, award winning series, Jane T…
Television
NATURE CAT Tentpole
After the premiere of NATURE CAT in November, PBS KIDS ramped up to promote new episodes of the ser…
Television
Pitbull's New Year's Revolution
Heading into the second year of Pitbull's New Year's Revolution on FOX, we set out to create a mult…
Television
The Wiz Social Media Campaign
Our goal for The Wiz Live! – the groundbreaking version of The Wizard of Oz that would be NBC's lat…
Television
WGN America: Salem WitchcraftCut
The objective was to find ways to engage an audience just discovering WGNA's first dramatic origina…