Best in Television in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 8th Annual Shorty Awards Best in Television

Television shows, series and specials are eligible for this award. This includes shows streamed on sites including Netflix, Hulu and Amazon. Objectives include promoting new shows, upcoming seasons and engaging fans and viewers.

See previous winners and honorees here.

Winner

Netflix Narcos Original Series Social Media Campaign

Traditional television programming allows networks to release information that parallels the show's plot, resulting in a consistent flow of engaged fans week-over-week. However, Netflix releases all episodes at once, which made it necessary to structure our campaign with a focus on keeping audiences engaged past their initial binge. The Netflix or…

Finalists

The Voice hits all the right notes, but what's happening on social really sets The Voice apart. The show is built from the ground up to have the most consequential, entertaining social experience on television. Fans expect nothing less from the show that pioneered Social TV.With that legacy in mind, each season we ask how we can make that Social T…

EMPIRE: 2015 Social Media Campaign

Empire is a drama about a family dynasty, set within the world of music, glamour, danger and power. Our objective when launching this show was to build awareness and anticipation for a larger-than-life television drama. After launching in January 2015, the show and the social media pages took off (even more than we could've imagined)! From there w…

BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market with its Double telepresence robot. The device allows a remote user to manoeuvre the robot from the comfort of their home or office, and to interact with the world via video and audio devices.Double robotics briefed Atomic 212° to develop a strategy a…

The World Through Mr. Robot

In Spring 2015, USA Network partnered with VaynerMedia to tell the story of Mr. Robot for the year we live in. Using an immersive and unapologetic voice along with an array of uniquely feed-stopping visuals, USA Network & VaynerMedia launched a season-long campaign hinged around realism, connection, and personalization. Through hyper-targeted cont…

Ash vs Evil Dead – The Most Groovy Social TV Campaign of 2015. Maybe Ever.

Ash vs Evil Dead was coming to STARZ, and it was going to be groovy. The series is a reboot of the classic movie trilogy by its original crew with its lead actor, Bruce Campbell, reprising his role as reluctant hero Ash Williams. Ash is foolhardy. He's arrogant. The only thing about him that feels polished is his hair. Almost everything about him …

BoJack Horseman Season 2

Season Two of BoJack Horseman had more celebrity cameos, more genius jokes, and more gimlet-eyed looks at depression, all of which helped turn the series into a critical favorite. Netflix and Ignition partnered to create a social campaign that was as hilarious and groundbreaking as the show itself. Our strategy: Bring BoJack Horseman, well-adjuste…

Os Dez Mandamentos

Os Dez Mandamentos (The Ten Commandments) was the biggest TV phenomenon in Brazil this year. It was, basically, a soap opera of almost 180 chapters that ran during almost the whole year, about Moses and his saga, from the beggining to the scape of Egypt. It was the most impactant TV show, that made Rede Record, the 2nd biggest TV channel, beat …

Saturday Night Live: SNL 40

From the moment George Carlin took the stage of Studio 8H in 1975 for the show's first monologue, to Jimmy Fallon and Justin Timberlake's musical retrospective that opened the show 40 years later, Saturday Night Live has remained one of the most social shows on television.SNL's television and social evolution hit its peak on February 15, 2015 as t…

The Tonight Show starring Jimmy Fallon

The Tonight Show Starring Jimmy Fallon engages with our viewers and fans all day, every day. The show airs for an hour every weeknight, but our social accounts are active around-the-clock, providing exclusive video, unique peeks behind the scenes, and bonus materials that act as an extension of the show itself. This year we focused on three areas …

Nominees

#WeAreHEROES: The 1st solar eclipse on Twitter for Heroes Reborn on Syfy France

For the launch of Heroes Reborn TV show exclusively on Syfy France, NBC Universal wanted to:- maximize ratings for the premiere on 5th january 2016, 7 weeks after the show's US launch,- create a strong association between the TV show and the brand- revive the dormant Heroes community in France. How to guide viewers to Syfy instead of illegal streaming plate…

We know that our target audience—young music lovers around the world—are rapidly evolving and multiplying the ways they consume content. So we knew our digital/social integration with the live TV event had to be more multifaceted than ever before, grabbing fans' attention and sparking conversation across the wide array of platforms where they could experien…

Emmerdale's #SummerFate

Emmerdale is the small village with big drama. Set against the stunningly beautiful backdrop of the Yorkshire Dales in England, Emmerdale has been successfully running for 43 years, entertaining more than six million viewers a night, six times a week with its mix of dramatic storylines.To compliment a 'must-see' summer channel slate, Emmerdale aired a week …

Hack Into Broad City

The hit Comedy Central show Broad City has been able to amass a huge (and rabid) legion of fans based on the sheer lovability of the ride-or-die BFFs at its core, Abbi and Ilana. The accompanying web series, Hack Into Broad City, was created with a simple, irrefutable fact in mind: that everybody wants to be friends with the Broad City girls. And sure, the …

Hannibal Travel Posters

With fall launches around the corner, NBC turned to us for high-end social content. We dove in with an outsider's fresh eye, offering a slew of original looks for social graphics ensuring that explorations were in sync with the brand. Creative leaned forward through fresh animations, stylized typography and motion memes, all working together to set a new le…

Jane the Virgin x Wattpad

To support the second season launch of The CW's critically acclaimed, award winning series, Jane The Virgin, the network was looking for a way to reengage existing fans after the summer hiatus as well as attract new fans to the series. Jane The Virgin, based on a Venezuelan series and featuring a truly multicultural cast, reinvents the telenovela for a mod…

NATURE CAT Tentpole

After the premiere of NATURE CAT in November, PBS KIDS ramped up to promote new episodes of the series in early 2016. In January, a one-hour special featuring four all-new 11-minute stories aired, and related games, clips and full episodes were also made available on PBS KIDS digital platforms. One of PBS KIDS' goals was to take advantage of its loyal Faceb…

Pitbull's New Year's Revolution

Heading into the second year of Pitbull's New Year's Revolution on FOX, we set out to create a multiplatform campaign that would drive tune-in and excitement leading up to the live event and further the show's positioning as the youngest, freshest, and coolest take on New Year's Eve.In its premiere year (2014), the show pulled in an audience that was younge…

The Wiz Social Media Campaign

Our goal for The Wiz Live! – the groundbreaking version of The Wizard of Oz that would be NBC's latest holiday musical production – was to create a shared experience for families across America and to become a vital part of the national conversation. To achieve these lofty goals we developed a social campaign that leveraged original content, interactive act…

WGN America: Salem WitchcraftCut

The objective was to find ways to engage an audience just discovering WGNA's first dramatic original, Salem, on Netflix after its first season and build on that interest before Season 2 – all before any new marketing materials were released. Basically, we needed to leverage Season 1 content, but to reinvent it in a way that felt exciting.So our social campa…