THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 8th Annual Shorty Awards Best in Television

Television shows, series and specials are eligible for this award. This includes shows streamed on sites including Netflix, Hulu and Amazon. Objectives include promoting new shows, upcoming seasons and engaging fans and viewers.

See previous winners and honorees here.

Winner

Television
winner
Netflix Narcos Original Series Social Media Campaign
Traditional television programming allows networks to release information that parallels the show's…

Finalists

Television
finalist
gold honor
The Voice
The Voice hits all the right notes, but what's happening on social really sets The Voice apart. The…
Television
finalist
silver honor
EMPIRE: 2015 Social Media Campaign
Empire is a drama about a family dynasty, set within the world of music, glamour, danger and power.…
Television
finalist
bronze honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Television
finalist
bronze honor
The World Through Mr. Robot
In Spring 2015, USA Network partnered with VaynerMedia to tell the story of Mr. Robot for the year …
Television
finalist
Ash vs Evil Dead – The Most Groovy Social TV Campaign of 2015. Maybe Ever.
Ash vs Evil Dead was coming to STARZ, and it was going to be groovy. The series is a reboot of the …
Television
finalist
BoJack Horseman Season 2
Season Two of BoJack Horseman had more celebrity cameos, more genius jokes, and more gimlet-eyed lo…
Television
finalist
Os Dez Mandamentos
Os Dez Mandamentos (The Ten Commandments) was the biggest TV phenomenon in Brazil this year. It …
Television
finalist
Saturday Night Live: SNL 40
From the moment George Carlin took the stage of Studio 8H in 1975 for the show's first monologue, t…
Television
finalist
The Tonight Show starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon engages with our viewers and fans all day, every day. The sh…

Nominees

Television
#WeAreHEROES: The 1st solar eclipse on Twitter for Heroes Reborn on Syfy France
For the launch of Heroes Reborn TV show exclusively on Syfy France, NBC Universal wanted to:- maxim…
Television
2015 MTV EMA
We know that our target audience—young music lovers around the world—are rapidly evolving and multi…
Television
finalist
Ash vs Evil Dead – The Most Groovy Social TV Campaign of 2015. Maybe Ever.
Ash vs Evil Dead was coming to STARZ, and it was going to be groovy. The series is a reboot of the …
Television
finalist
BoJack Horseman Season 2
Season Two of BoJack Horseman had more celebrity cameos, more genius jokes, and more gimlet-eyed lo…
Television
finalist
silver honor
EMPIRE: 2015 Social Media Campaign
Empire is a drama about a family dynasty, set within the world of music, glamour, danger and power.…
Television
Emmerdale's #SummerFate
Emmerdale is the small village with big drama. Set against the stunningly beautiful backdrop of the…
Television
Hack Into Broad City
The hit Comedy Central show Broad City has been able to amass a huge (and rabid) legion of fans bas…
Television
Hannibal Travel Posters
With fall launches around the corner, NBC turned to us for high-end social content. We dove in with…
Television
Jane the Virgin x Wattpad
To support the second season launch of The CW's critically acclaimed, award winning series, Jane T…
Television
finalist
bronze honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Television
NATURE CAT Tentpole
After the premiere of NATURE CAT in November, PBS KIDS ramped up to promote new episodes of the ser…
Television
winner
Netflix Narcos Original Series Social Media Campaign
Traditional television programming allows networks to release information that parallels the show's…
Television
finalist
Os Dez Mandamentos
Os Dez Mandamentos (The Ten Commandments) was the biggest TV phenomenon in Brazil this year. It …
Television
Pitbull's New Year's Revolution
Heading into the second year of Pitbull's New Year's Revolution on FOX, we set out to create a mult…
Television
finalist
Saturday Night Live: SNL 40
From the moment George Carlin took the stage of Studio 8H in 1975 for the show's first monologue, t…
Television
finalist
The Tonight Show starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon engages with our viewers and fans all day, every day. The sh…
Television
finalist
gold honor
The Voice
The Voice hits all the right notes, but what's happening on social really sets The Voice apart. The…
Television
The Wiz Social Media Campaign
Our goal for The Wiz Live! – the groundbreaking version of The Wizard of Oz that would be NBC's lat…
Television
finalist
bronze honor
The World Through Mr. Robot
In Spring 2015, USA Network partnered with VaynerMedia to tell the story of Mr. Robot for the year …
Television
WGN America: Salem WitchcraftCut
The objective was to find ways to engage an audience just discovering WGNA's first dramatic origina…