THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Pharma & Healthcare

This category honors the most effective and creative use of social/digital by companies in the healthcare, pharmaceutical, life sciences, and medical sectors. Objectives may include (but are not limited to) delivering product information to target audiences and fostering support for healthcare-related causes.

See previous winners and honorees here.
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Add to the Bone
 From Fear & Fragility Osteoporosis ads are dominated by frailty: a sea of stereotypically pass…
Beyond a Gut Feeling
Imagine a life sentence delivered not by a judge, but by your own body. According to the CDC, an es…
Care Pair Video Series: Pako & Zahydie
The goals we set forth to achieve by creating the Navigate Early Alz episodic mini-series, featurin…
From Awareness to Action: Exceeding Goals in Rare Disease Lead Generation
Because individuals facing acromegaly may feel misunderstood or alone in their journey, this campai…
HCP & Consumer Synergies: How Novo Nordisk Cross-Functional Teams Drove Crucial Audience Engagement
For Type 2 Diabetes patients, doctors play a crucial role in their medication journey as 80% of pat…
I Luv Ya for the Long Haul w/Art Garfunkel
The U.S. psoriasis treatment landscape is intensely competitive and continues to expand, with new e…
KESIMPTA® (ofatumumab)
KESIMPTA competes in a highly fragmented, strictly regulated marketplace. More than 23 disease modi…
Made of More: Personal Experiences at Mealtime
The goals we hoped to achieve by creating the Personal Experiences at Mealtime episodic mini-series…
Merz Aesthetics Instagram
In 2025, we set out to redefine what a global medical aesthetics company could be on Instagram. Our…
Owning the Moment: Novo Nordisk’s Meta Moment Maker Play Across Culture’s Biggest Stages
Our brand endeavored to efficiently and effectively reach consumers during two pivotal cultural mom…
Reel Power, Real Impact: How Novo Nordisk Drove Mass Awareness, Scale and Ad Recall
We set out to help our client, a leading Pharma brand, authentically harness trending social and cu…
Second Winds
Pharmaceutical brand AbbVie, a leader in medications for hematologic malignancies, was looking to r…
Smarter Care with AI at the Edge - featuring ElephasCare, Lenovo and AMD
The driving idea behind this film was to show how AI at the edge can move healthcare from reactive …
Spot Her at the Nail Salon: Breaking the silence around endometrial cancer in social settings
The goals we hoped to achieve by creating the Spot Her at the Nail Salon YouTube series featuring e…
The Lonely Recliner
A Symbol of fragility... Everyone fears that ultimate visual of old age and infirmity: seeing yo…