THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Fashion & Beauty

This category honors the most effective and creative use of social/digital by beauty brands, publications and services. Work may include (but are not limited to) raising brand awareness, promoting new product or service launches, and engaging customers.

See previous winners and honorees here.

Finalists

Beauty
finalist
"The Breakout Box"
Hero Cosmetics entered Valentine’s Day with a clear directive: generate buzz for Mighty Patch™ Orig…
Beauty
finalist
Baked Gelato Ft. Debi Mazar
In 2021, Laura Geller Beauty made a bold decision to position itself as a leader in mature beauty b…
Beauty
finalist
Billie’s Scratch and Sniff Campaign
In April 2025, Billie set out to launch its new bodycare lineup in a way that would make its scent …
Beauty
finalist
Chief Marketing Officer Ft. Kristin Chenoweth
Laura Geller Beauty has been a pioneer in the pro-aging space, creating National Mature Women’s Day…
Beauty
finalist
MAC x Doja Cat Eat the MTV VMAs
MAC Cosmetics announced Grammy-winning artist Doja Cat as its newest Global Ambassador with a bold …
Beauty
finalist
Nails.INC x 1000heads | #NailingLife
Modern beauty culture piles on pressure, telling women to be 'everything, all at once' - flawlessly…
Beauty
finalist
Sephora x Lyft: Shipped To Beauty
Beauty is inherently tactile. Any beauty lover can tell you about when they first found their holy …
Beauty
finalist
Shark Beauty CryoGlow Social Launch Campaign
At Shark Beauty, innovation starts with identifying and providing solutions for unmet consumer need…
Beauty
finalist
color e.l.f.nalysis
Color e.l.f.nalysis was born from a clear cultural gap: while color analysis had become one of beau…
Beauty
finalist
e.l.f. Cosmetics - Halo Gloss
Every brand wants their community to make content about them. But when it actually happens, how do …

Nominees

Beauty
HA Filler Sentiment Social
New to aesthetic filler patients had declined by 46% since 2022. Research showed cost, fear of unna…
Beauty
Making Waves: How amika Turned Community into Category Growth
In a haircare category driven by prestige polish and constant product drops, amika saw an opportuni…
Beauty
Matrix Content Club
Agency Guacamole partnered with haircare brand Matrix on a year-long influencer program called "Mat…
Beauty
Matt Loves Hair
Matt Newman is the internet's hairapist! His goal is to help everyone feel good about themselves. H…
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