THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards Physical and Digital Convergence

This category honors work that successfully and cleverly integrates social media or digital platforms with physical technologies.

See previous winner and honorees here.

Finalists

Physical and Digital Convergence
finalist
Agentic AI on the American Main Street: Building Salesforce’s Largest Dreamforce Experience Yet
Agentforce has become one of Salesforce's most important AI stories, and Dreamforce 2025 needed to …
Physical and Digital Convergence
finalist
7-ELEVEn × Hot Wheels, The First Official 7-ELEVEn Car Meet
Our objective was to deepen 7‑ELEVEn’s standing in car culture by giving fans the collaboration the…
Physical and Digital Convergence
finalist
Ballerina: Fire vs Ice
To ignite fan excitement for the latest film from the John Wick universe, Ballerina, we partnered w…
Physical and Digital Convergence
finalist
A Year of Making Edge AI Real Through Experiential with Qualcomm
Qualcomm entered 2025, like many big technology companies, facing skepticism around AI. Audiences h…
Physical and Digital Convergence
finalist
CRICKET WIRELESS 5G MACE
The Cricket Celebration Bowl is a college bowl game like no other. Walk into Mercedes-Benz Stadi…
Physical and Digital Convergence
finalist
Corona: Beach 100
For its 100th anniversary, Corona set out to turn a brand milestone into a meaningful cultural mome…
Physical and Digital Convergence
finalist
Follow Your Ears
As cereals go, Froot Loops has always been louder than most, and, of course, impossible to miss in …
Physical and Digital Convergence
finalist
World ID Bot Board
Bots are quietly taking over the internet. They influence what we buy, control access to high-deman…
Physical and Digital Convergence
finalist
“Call-A-Cowboy”
As Lainey Wilson ascended to become the defining voice of country music in 2025, Verizon transcende…

Nominees

Physical and Digital Convergence
Going Cashless with DBS: Empowering Digital Habits, Ensuring Inclusion
DBS aims to revolutionise digital payment adoption and reduce cash dependency in Singapore, alignin…
Physical and Digital Convergence
Newell Brands: From IRL Influence to In‑Cart Impact
For Amazon Prime Big Deal Days 2025, Newell Brands set out to transform influencer marketing from a…