THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Physical and Digital Convergence

This category honors work that successfully and cleverly integrates social media or digital platforms with physical technologies.

See previous winner and honorees here.

Finalists

Physical and Digital Convergence
finalist
7-ELEVEn × Hot Wheels, The First Official 7-ELEVEn Car Meet
Our objective was to deepen 7‑ELEVEn’s standing in car culture by giving fans the collaboration the…
Physical and Digital Convergence
finalist
A Year of Making Edge AI Real Through Experiential with Qualcomm
Qualcomm entered 2025, like many big technology companies, facing skepticism around AI. Audiences h…
Physical and Digital Convergence
finalist
Agentic AI on the American Main Street: Building Salesforce’s Largest Dreamforce Experience Yet
Agentforce has become one of Salesforce's most important AI stories, and Dreamforce 2025 needed to …
Physical and Digital Convergence
finalist
Ballerina: Fire vs Ice
To ignite fan excitement for the latest film from the John Wick universe, Ballerina, we partnered w…
Physical and Digital Convergence
finalist
CRICKET WIRELESS 5G MACE
The Cricket Celebration Bowl is a college bowl game like no other. Walk into Mercedes-Benz Stadi…
Physical and Digital Convergence
finalist
Corona: Beach 100
For its 100th anniversary, Corona set out to turn a brand milestone into a meaningful cultural mome…
Physical and Digital Convergence
finalist
Follow Your Ears
As cereals go, Froot Loops has always been louder than most, and, of course, impossible to miss in …
Physical and Digital Convergence
finalist
World ID Bot Board
Bots are quietly taking over the internet. They influence what we buy, control access to high-deman…
Physical and Digital Convergence
finalist
“Call-A-Cowboy”
As Lainey Wilson ascended to become the defining voice of country music in 2025, Verizon transcende…

Nominees

Physical and Digital Convergence
Going Cashless with DBS: Empowering Digital Habits, Ensuring Inclusion
DBS aims to revolutionise digital payment adoption and reduce cash dependency in Singapore, alignin…
Physical and Digital Convergence
Newell Brands: From IRL Influence to In‑Cart Impact
For Amazon Prime Big Deal Days 2025, Newell Brands set out to transform influencer marketing from a…
Vote for Public Service Announcement