THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Brand Voice

This category honors the development of a distinct personality that successfully shaped the unique identity for a company or individual on social media and/or captured significant attention or following.

See previous winners and honorees here.

Finalists

Brand Voice
finalist
Branch Yarderman
ECHO, a top brand among landscaping professionals, was ready to expand its reach to homeowners. But…
Brand Voice
finalist
California Post: Betting the House on Bold Conviction
The New York Post has always been defined by its bold point of view.  But in a polarized media l…
Brand Voice
finalist
How Casey’s Connected With Gen-Z Through Absurdism & Content Chaos
Casey’s, the beloved Midwest convenience store chain, approached Acadia with a major perception gap…
Brand Voice
finalist
Lobos 1707 'UnDomesticate'
The spirits category speaks in polished aspiration. Lobos needed a voice that broke pattern recogni…
Brand Voice
finalist
Los Angeles Chargers Social
In an increasingly crowded digital landscape, a distinct brand voice is no longer just a ‘bonus.’ A…
Brand Voice
finalist
The Muppets 70th Anniversary Celebration
For the 70th anniversary of The Muppets' debut in 1955, Disney executed a 70 week-long celebration …

Nominees

Brand Voice
Alex – The Super Associate
Smart & Final operates hundreds of stores across California, Arizona, and Nevada, yet has long face…
Brand Voice
AstraZeneca’s What science can do campaign
In 2025, federal and many state policy agendas focused on lower drug prices, DTC advertising, tarif…
Brand Voice
Endless Urgency with Mike Nellis
Endless Urgency was launched in 2025 by Mike Nellis—a political strategist, social impact entrepren…
Brand Voice
Merz Aesthetics Instagram
In 2025, we set out to redefine what a global medical aesthetics company could be on Instagram. Our…
Brand Voice
Microsoft: Yours to Build
“Yours To Build” accelerated Microsoft’s B2B growth by doing what competitors couldn’t: unifying a …
Brand Voice
Minnie’s Daily Routines
Minnie’s Daily Routines was developed to reintroduce Minnie Mouse in a way that feels current to to…
Brand Voice
Slack from Salesforce: Slackbot Social Media Takeover
The Slackbot social media takeover was part of a product launch aimed to establish Slackbot as your…
Brand Voice
WMATA Best Brand Voice
Transit agencies are traditionally known for communicating in a formal, institutional tone. This cr…
Brand Voice
YouTube
In 2025, YouTube set out to refine its social brand voice to behave less like a platform and more l…
Brand Voice
Zarina del Mar | The Smart Movement Revolution
My work is driven by a simple but radical idea: movement should be intelligent, accessible, and sus…
Brand Voice
wearemitú
For thirteen years, mitú has been a cultural touchpoint for Latinos navigating identity, entertainm…
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