THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards Brand Voice

This category honors the development of a distinct personality that successfully shaped the unique identity for a company or individual on social media and/or captured significant attention or following.

See previous winners and honorees here.

Finalists

Brand Voice
finalist
How Casey’s Connected With Gen-Z Through Absurdism & Content Chaos
Casey’s, the beloved Midwest convenience store chain, approached Acadia with a major perception gap…
Brand Voice
finalist
California Post: Betting the House on Bold Conviction
The New York Post has always been defined by its bold point of view.  But in a polarized media l…
Brand Voice
finalist
Branch Yarderman
ECHO, a top brand among landscaping professionals, was ready to expand its reach to homeowners. But…
Brand Voice
finalist
Lobos 1707 'UnDomesticate'
The spirits category speaks in polished aspiration. Lobos needed a voice that broke pattern recogni…
Brand Voice
finalist
Los Angeles Chargers Social
In an increasingly crowded digital landscape, a distinct brand voice is no longer just a ‘bonus.’ A…
Brand Voice
finalist
The Muppets 70th Anniversary Celebration
For the 70th anniversary of The Muppets' debut in 1955, Disney executed a 70 week-long celebration …

Nominees

Brand Voice
Alex – The Super Associate
Smart & Final operates hundreds of stores across California, Arizona, and Nevada, yet has long face…
Brand Voice
AstraZeneca’s What science can do campaign
In 2025, federal and many state policy agendas focused on lower drug prices, DTC advertising, tarif…
Brand Voice
Endless Urgency with Mike Nellis
Endless Urgency was launched in 2025 by Mike Nellis—a political strategist, social impact entrepren…
Brand Voice
Merz Aesthetics Instagram
In 2025, we set out to redefine what a global medical aesthetics company could be on Instagram. Our…
Brand Voice
Microsoft: Yours to Build
“Yours To Build” accelerated Microsoft’s B2B growth by doing what competitors couldn’t: unifying a …
Brand Voice
Minnie’s Daily Routines
Minnie’s Daily Routines was developed to reintroduce Minnie Mouse in a way that feels current to to…
Brand Voice
Slack from Salesforce: Slackbot Social Media Takeover
The Slackbot social media takeover was part of a product launch aimed to establish Slackbot as your…
Brand Voice
WMATA Best Brand Voice
Transit agencies are traditionally known for communicating in a formal, institutional tone. This cr…
Brand Voice
YouTube
In 2025, YouTube set out to refine its social brand voice to behave less like a platform and more l…
Brand Voice
Zarina del Mar | The Smart Movement Revolution
My work is driven by a simple but radical idea: movement should be intelligent, accessible, and sus…
Brand Voice
wearemitú
For thirteen years, mitú has been a cultural touchpoint for Latinos navigating identity, entertainm…