Minnie’s Daily Routines was developed to reintroduce Minnie Mouse in a way that feels current to today’s social audience. Grounding her timeless charm in everyday moments that feel relatable, aspirational, and emotionally resonant. By placing Minnie in familiar routines, the series strengthens audience affinity through character-led storytelling that feels both contemporary and authentic.
To achieve this objective, our strategy focused on translating Minnie’s timeless charm into modern, lifestyle-driven storytelling. By framing Minnie through the lens of everyday self-care, wellness, creativity, and friendship, the series reintroduced her as both an iconic character and a comforting companion for fans’ daily lives.
Throughout execution, audience feedback and comment sentiment played a key role in refining the approach. As viewers responded strongly to Minnie’s wellness-forward messaging and “routine” format, we continued to evolve the series to emphasize warmth, comfort, and relatability, ultimately building a repeatable content framework that positioned Minnie & Friends as culturally relevant within today’s lifestyle conversation.
Minnie’s Daily Routines proved highly successful across Minnie’s social platforms, generating 1.76M+ total views and 128K+ total likes across the custom animated series, alongside strong positive audience sentiment. The top-performing video, Minnie’s Morning Routine, became the best-performing custom animation on Minnie’s pages overall, earning 826K views and 58K likes. These results highlight the strength of modern, lifestyle-driven storytelling in deepening audience connection and keeping Minnie culturally relevant on social.
