THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Finalists

Humor
finalist
"Brotherly Shovel" by Garage Beer
“Brotherly Shovel” was simple: introduce Garage Beer on the biggest advertising stage in the world …
Humor
finalist
AARP TikTok: Intergenerational Humor That Connects
What happens when a Gen Xer tries to figure out what it means to “touch grass,” or a Gen Zer tries …
Humor
finalist
AI Guy: Own Your Narrative
The objective of the AI Guy campaign was to reframe how marketers think about AI-driven discoverabi…
Humor
finalist
Acrobat Studio Celebrity Jingle
With the launch of Acrobat Studio, Adobe introduced a powerful new ecosystem featuring PDF Spaces, …
Humor
finalist
Eat Your Words
Gen Z under-indexed on traditional mayo, viewing it as dated and uninspired. Yet the same audience …
Humor
finalist
FX's Always Sunny: Red Carpet Crocs
At the PaleyFest red carpet for It’s Always Sunny in Philadelphia, one unexpected detail stole the …
Humor
finalist
Hey Chicago, He’s a White Sox Fan
After the first American Pontiff was announced to the world, the public was quick to assign Pope Le…
Humor
finalist
Iceland: The Real Unreal
The world has a trust problem. AI is everywhere. And the more we see it, the less we believe what w…
Humor
finalist
International Delight & Linqia Build Brand Love with Comic Creators
Laughter strengthens emotional connections to events, people, and brands, making these moments easi…
Humor
finalist
It's Not ChatGPT, It's ChuckGPT
In 2024 AI was suddenly everywhere - every search, social feed, and cultural trend all centered on …
Humor
finalist
Jeep Grand Wagoneer "Family SUV"
Parents perceived Jeep as rugged and adventurous, not roomy or refined. Despite the Grand Wagoneer’…
Humor
finalist
Progresso Soup Drops
When Americans think of soup, one brand comes to mind—and it isn’t Progresso. The ubiquitous red ca…
Humor
finalist
Ram Trucks - Smells Powerful
While brainstorming fresh social ideas, we stumbled on the fact that Ram Trucks had its own cologne…
Humor
finalist
The Unreturnable PartyBox
While reviewing JBL’s 2024 sales data, we noticed something strange. One of our best-selling produc…
Humor
finalist
Wake Up with CrAIg
AT&T Business is winning with enterprise business decision-makers, but struggling to get a foothold…
Humor
finalist
Who Are You and Where Is My Child? – Hiya New Year Comedic Campaign
January wellness marketing typically follows one formula: New Year. New You.  For parents, that…
Humor
finalist
“Always With You” by JanSport and Party Land
Since 1967, JanSport backpacks have been everywhere. Stuffed into lockers, dragged across campuses,…
Humor
finalist
“Love the Way You Look” by Men’s Wearhouse and Party Land
Men’s Wearhouse was a brand stuck in the past. Its iconic promise—“You’re gonna like the way you lo…

Nominees

Humor
Eat Your Heart Out - Diablo’s Valentines
For Valentine’s Day 2025, Diablo IV set out to cut through a sea of predictable brand romance by do…
Humor
Everybody's Live with John Mulaney
John Mulaney invites viewers into his world. Everybody’s Live with John Mulaney (Wednesdays at 10p …
Humor
Fruit By The Foot “You Just Lost The Game”
IYKYK—in 2025, Gen Z-ers camped out in private DMs. In response to this behavior shift, we spotted …
Humor
Halftime
Verizon wanted to turn its NFL partnership into magic for Super Bowl LX, offering not just tickets,…
Humor
Lenovo Legion: Boss Blues Campaign
Lenovo’s Legion is one of the youngest gaming PC brands in the world, just eight years old in a cat…
Humor
See the Sublemonal
It began with a simple truth: Lemons were in peril.  In the aftermath of the pandemic, the humbl…
Humor
Xfinity Brings Frankenstein Alive IRL
What if Frankenstein had high-speed internet and unfettered access to the world around him? How wou…
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