THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

User-Generated Content

This category honors the use of user-generated content (UGC) to engage the audience in a way that enhances social presence and/or audience following and achieves the goals and objectives of the work.

See previous winners and honorees here.
Start an entry in this category
User-Generated Content
Brutal Fruit: The Pink Table Paris
As one of Greater Africa and Brazil’s favourite spritzers, Brutal Fruit wanted to activate a moment…
User-Generated Content
Cinemark Builds on Bring Your Own Bucket with the Lowe’s Blue Bucket
In 2025, Cinemark transformed National Popcorn Day into a social phenomenon with Bring Your Own Buc…
User-Generated Content
Creators as Curators: Princess Cruises’ Blueprint for Authentic, Effective Destination Marketing
In 2025, Princess Cruises set out to enhance brand storytelling by reimagining how we work with cre…
User-Generated Content
Dare to Dream: Empowering the Next Generation of Entrepreneurs
The creator economy has redefined what it means to build a business, but most creators still face b…
User-Generated Content
How I Crunch it Campaign
We set out to turn a locally made snack into locally made content. The objective of the campaign…
User-Generated Content
How Live Nation Fans Became Artist Champions Through the Pulse Advocacy Program
Live Nation Pulse isn’t just another pay-to-play influencer program: it’s a cultural shift in how l…
User-Generated Content
Loco AI
AI content is the zeitgeist with its contagious, boundary-pushing creativity. Despite AI’s cultural…
User-Generated Content
Only Murders In The Building - Custom Playing Card Generator
Campaign objective: to generate buzz around Season 5 of Only Murders in the Building, we launched a…
User-Generated Content
Owner Community UGC
The objective of the Toyota Owner Community initiative was to create a distinctly regional, owner l…
User-Generated Content
POV: Pint of View
Guinness already occupies a powerful place in culture, but the challenge was to deepen that connect…
User-Generated Content
The Lowe’s Bucket That Broke The (Black Friday) Internet
Black Friday is one of the loudest days on the internet, and attention is harder than ever to win. …
User-Generated Content
The Original Influencers
After launching Bobbie’s Mother’s Day Campaign (“Mom: The Original Influencer")  and proving that r…
User-Generated Content
The Unfinished Film
The idea behind the Unfinished Film was to reposition Adobe Firefly as a collaborative tool for hum…