THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards Creative Use of Technology

This category honors the most innovative integration of technology in a marketing campaign, original content or initiative. Examples of technology integrations may include the use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Finalists

Creative Use of Technology
finalist
Feel Closer
How do you convince consumers of the superiority of Shell’s premium fuel over its competitors when …
Creative Use of Technology
finalist
Ballerina: Fire vs Ice
To ignite fan excitement for the latest film from the John Wick universe, Ballerina, we partnered w…
Creative Use of Technology
finalist
Agentic AI on the American Main Street: Building Salesforce’s Largest Dreamforce Experience Yet
Agentforce has become one of Salesforce's most important AI stories, and Dreamforce 2025 needed to …
Creative Use of Technology
finalist
A Year of Making Edge AI Real Through Experiential with Qualcomm
Qualcomm entered 2025, like many big technology companies, facing skepticism around AI. Audiences h…
Creative Use of Technology
finalist
Fohr and The RealReal Use Predictive Intelligence to Guarantee Creator Campaign Results
The core insight: emotional bias quietly tanks campaign performance. Brands select creators based o…
Creative Use of Technology
finalist
It's Not ChatGPT, It's ChuckGPT
In 2024 AI was suddenly everywhere - every search, social feed, and cultural trend all centered on …
Creative Use of Technology
finalist
Samsung x Google Gemini Museum Tour
Samsung set out to solve a challenge most tech brands face: how do you create meaningful, hands-on …
Creative Use of Technology
finalist
World ID Bot Board
Bots are quietly taking over the internet. They influence what we buy, control access to high-deman…

Nominees

Creative Use of Technology
Big Happy’s Technology Powers Results for Mountain Dew
In December 2025, Mountain Dew tasked Big Happy with launching a high-impact omnichannel campaign f…
Creative Use of Technology
Doorbell Diaries by Uber Advertising
In a saturated smart-home market, Blink faced the challenge of launching a brand-new doorbell and n…
Creative Use of Technology
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Creative Use of Technology
Personalised Brochures
The automotive industry faces a fundamental challenge: customers crave personal connection in an in…
Creative Use of Technology
SCORES Network: Leveraging AI, Sport and Poetry to Transform Youth Lives
SCORES Network is a non-profit that combines soccer, poetry and community service to help young peo…
Creative Use of Technology
⚡️NETFLIX'S SAKAMOTO DAYS ACTIVATED BY MEDIALIFE ⚡️
MEDIALIFE set out to redefine how audiences connect with storytelling by transforming Netflix’s Sak…