THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Creative Use of Technology

This category honors the most innovative integration of technology in a marketing campaign, original content or initiative. Examples of technology integrations may include the use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Finalists

Creative Use of Technology
finalist
A Year of Making Edge AI Real Through Experiential with Qualcomm
Qualcomm entered 2025, like many big technology companies, facing skepticism around AI. Audiences h…
Creative Use of Technology
finalist
Agentic AI on the American Main Street: Building Salesforce’s Largest Dreamforce Experience Yet
Agentforce has become one of Salesforce's most important AI stories, and Dreamforce 2025 needed to …
Creative Use of Technology
finalist
Ballerina: Fire vs Ice
To ignite fan excitement for the latest film from the John Wick universe, Ballerina, we partnered w…
Creative Use of Technology
finalist
Feel Closer
How do you convince consumers of the superiority of Shell’s premium fuel over its competitors when …
Creative Use of Technology
finalist
Fohr and The RealReal Use Predictive Intelligence to Guarantee Creator Campaign Results
The core insight: emotional bias quietly tanks campaign performance. Brands select creators based o…
Creative Use of Technology
finalist
It's Not ChatGPT, It's ChuckGPT
In 2024 AI was suddenly everywhere - every search, social feed, and cultural trend all centered on …
Creative Use of Technology
finalist
Samsung x Google Gemini Museum Tour
Samsung set out to solve a challenge most tech brands face: how do you create meaningful, hands-on …
Creative Use of Technology
finalist
World ID Bot Board
Bots are quietly taking over the internet. They influence what we buy, control access to high-deman…

Nominees

Creative Use of Technology
Big Happy’s Technology Powers Results for Mountain Dew
In December 2025, Mountain Dew tasked Big Happy with launching a high-impact omnichannel campaign f…
Creative Use of Technology
Doorbell Diaries by Uber Advertising
In a saturated smart-home market, Blink faced the challenge of launching a brand-new doorbell and n…
Creative Use of Technology
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Creative Use of Technology
Personalised Brochures
The automotive industry faces a fundamental challenge: customers crave personal connection in an in…
Creative Use of Technology
SCORES Network: Leveraging AI, Sport and Poetry to Transform Youth Lives
SCORES Network is a non-profit that combines soccer, poetry and community service to help young peo…
Creative Use of Technology
⚡️NETFLIX'S SAKAMOTO DAYS ACTIVATED BY MEDIALIFE ⚡️
MEDIALIFE set out to redefine how audiences connect with storytelling by transforming Netflix’s Sak…
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