THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Creative Use of Technology

This category honors the most innovative integration of technology in a marketing campaign, original content or initiative. Examples of technology integrations may include the use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.
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Creative Use of Technology
Ballerina: Fire vs Ice
To ignite fan excitement for the latest film from the John Wick universe, Ballerina, we partnered w…
Creative Use of Technology
Doorbell Diaries by Uber Advertising
In a saturated smart-home market, Blink faced the challenge of launching a brand-new doorbell and n…
Creative Use of Technology
Feel Closer
How do you convince consumers of the superiority of Shell’s premium fuel over its competitors when …
Creative Use of Technology
Fohr and The RealReal Use Predictive Intelligence to Guarantee Creator Campaign Results
The core insight: emotional bias quietly tanks campaign performance. Brands select creators based o…
Creative Use of Technology
It's Not ChatGPT, It's ChuckGPT
In 2024 AI was suddenly everywhere - every search, social feed, and cultural trend all centered on …
Creative Use of Technology
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Creative Use of Technology
Personalised Brochures
The automotive industry faces a fundamental challenge: customers crave personal connection in an in…
Creative Use of Technology
Samsung x Google Gemini Museum Tour
Samsung set out to solve a challenge most tech brands face: how do you create meaningful, hands-on …
Creative Use of Technology
⚡️NETFLIX'S SAKAMOTO DAYS ACTIVATED BY MEDIALIFE ⚡️
MEDIALIFE set out to redefine how audiences connect with storytelling by transforming Netflix’s Sak…