THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Local Campaign

This category honors the most creative and effective campaign targeting a single geographic location using social media, digital platforms and tools. Entry should include how local marketing strategies and tactics were used to reach communities and/or neighborhoods within an immediate radius.

See previous winners and honorees here.

Finalists

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2025 End-Of-Year Unpacked
Bridging the Physical-Digital Divide The objective was to convert more foot traffic into identifie…
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Brutal Fruit: The Pink Table Paris
As one of Greater Africa and Brazil’s favourite spritzers, Brutal Fruit wanted to activate a moment…
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California Post: Betting the House on Bold Conviction
The New York Post has always been defined by its bold point of view.  But in a polarized media l…
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Chamchamal Floods: From Broadcast to Boots on the Ground
When catastrophic flooding struck Chamchamal in December 2025, thousands of families were displaced…
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Everand’s Read Every Which Way Campaign
Reading has been experiencing a cultural moment, but most of the industry’s digital brands feel int…
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Hellmann’s Canada - Mom & Popular
Hellmann’s set out to prove that big cultural relevance can be built through deeply local execution…
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Inspira Health: Jersey Generations
Inspira Health’s 2025 maternity campaign reimagined how to connect with expectant mothers by ground…
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Keeping It Real with Geroge F. Baker III
For over 150 years as a regional American brand, Deer Park® Spring Water has built a legacy of legi…
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Local Artist Bags
As the oldest grocery store in the DMV, Giant continually aims to join with community members to em…
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Love at Sequoia
The objective of Love at Sequoia was to increase brand awareness, strengthen resident retention, an…
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Nipsey Hussle x Metro: The Marathon Continues
The Nipsey Hussle x Metro culture collaboration was created to transform public transit from a func…
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See the Sublemonal
It began with a simple truth: Lemons were in peril.  In the aftermath of the pandemic, the humbl…
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Song for Charlie: Community-Led Fentanyl Prevention in California
While fentanyl is a national crisis, California faces a unique challenge as a primary distribution …
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Talking Heads 50th Anniversary New York Moment
To celebrate the 50th anniversary of Talking Heads’ “Psycho Killer,” we created an experiential cam…
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Triple Play
In Los Angeles — the nation’s largest car market and Edmunds’ hometown  — the brand faced a fundame…
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University Hospitals x LionShare: New Movers Campaign
The idea driving this work was to connect with families at a pivotal life moment - when they have r…
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Wild Caught Texas Shrimp. Caught Here. Not Brought Here.
The Challenge Imported, farm-raised shrimp – primarily from overseas – had become visually indis…

Nominees