THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Instagram Partnership

This category honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign, project, or piece of content optimized for Instagram.

See previous winners and honorees here.

Finalists

Instagram Partnership
finalist
200 Years of Stories
Last year marked the 200th anniversary of the modern railway in Britain. Two centuries of journeys …
Instagram Partnership
finalist
Air: Where All Creators are Heroes
When The Rizzler became a global phenomenon, brands lined up. Air signed him first—and then did som…
Instagram Partnership
finalist
Ambition
The objective of this campaign was to evolve the brand’s storytelling from product-led messaging to…
Instagram Partnership
finalist
Bestsmeller
Since its launch in 2023, Hellmann’s Garlic Aioli has struggled to stay alive. Without any product …
Instagram Partnership
finalist
Domino's 65th Birthday
For years, Trisha Paytas had publicly and enthusiastically documented her love for Domino’s across …
Instagram Partnership
finalist
EDITION Hotels x MET Gala
The EDITION x Met Gala 2025 campaign set out to reimagine how a hospitality brand can participate i…
Instagram Partnership
finalist
Jägermeister 90th Birthday Celebration
2025 was a big year for Jägermeister, marking the brand's newest milestone birthday - 90 years. 90 …
Instagram Partnership
finalist
Kris Jenner X SharkNinja: Welcome To My Fan Club
Our objective was to highlight the innovation behind SharkNinja's family of fan products using Kris…
Instagram Partnership
finalist
Logitech G x All Access Life
The objective of this partnership was to move beyond traditional influencer marketing and create me…
Instagram Partnership
finalist
Motto by Hilton - "Guest Quest"
In a sea of "lifestyle" hotels that often prioritize aesthetic over experience, Motto by Hilton fac…
Instagram Partnership
finalist
October 3 Gets the Showgirl Treatment
On October 3rd, we asked, “What would break the internet?” For generations of Mean Girls fans, an …
Instagram Partnership
finalist
The So Fresh So Clean Washing Machine
Whirlpool® is an appliance brand that had lost its way with younger consumers. Millennial and Gen Z…
Instagram Partnership
finalist
White Claw No Bail Bondsman
White Claw is a category-defining disruptor, creating hard seltzer for a new generation of drinkers…
Instagram Partnership
finalist
Xfinity Brings Frankenstein Alive IRL
What if Frankenstein had high-speed internet and unfettered access to the world around him? How wou…

Nominees

Instagram Partnership
31 Nights of Halloween Influencer Campaign
For Halloween, Freeform offers 31 nights full of bone-chilling thrills, spooky scares, and terrifyi…
Instagram Partnership
finalist
Ambition
The objective of this campaign was to evolve the brand’s storytelling from product-led messaging to…
Instagram Partnership
Brutal Fruit: The Pink Table Paris
As one of Greater Africa and Brazil’s favourite spritzers, Brutal Fruit wanted to activate a moment…
Instagram Partnership
Built Different
The objective of “Built Different” was to establish a partnership between Robinhood and 23XI Racing…
Instagram Partnership
Cuervo: The Tequila That Invented Tequila, Reintroduced by Creators
Cuervo is the tequila that invented tequila. An 11th-generation, family-owned Mexican company with …
Instagram Partnership
FX's Adults: Tyler Bender "How to Make Friends (as an Adult)"
To launch FX’s Adults, we partnered with sketch comedy creator Tyler Bender, known for her satirica…
Instagram Partnership
JW Marriott – Crete Opening Influencer Strategy
With the opening of JW Marriott Crete Resort & Spa, JW Marriott marked a significant milestone: its…
Instagram Partnership
Just Go
Our mission for the Lenovo Legion Go S SteamOS launch was simple: highlight its value with authenti…
Instagram Partnership
Lexus x Gawx: The Thinking Sanctuary
In 2025, Lexus wanted to engage Hispanic consumers, sustaining awareness and interest in the brand …
Instagram Partnership
Project Runway Talent Campaign
Freeform’s “Project Runway” is a competition reality series where 12 fashion designers from differe…
Instagram Partnership
Smoothie King x Jeremiah Brown - Avocado Toast
For Smoothie King, launching Loaded Toasts wasn’t just about expanding the menu. It was about a bra…
Instagram Partnership
St. Regis Hotels & Resorts - STAUD for St. Regis Hotels & Resorts
Position St. Regis Hotels & Resorts as a leader at the intersection of fashion and travel, highligh…
Instagram Partnership
St. Regis Hotels & Resorts - Tony Kelly Fine Art Images
Drive buzz and excitement around The St. Regis brand while increasing cultural relevance through ti…
Instagram Partnership
Summer Superhero Ft. Snooki
In 2025, Bliss set a new bar for SPF marketing with one of its most buzzworthy and culturally reson…
Instagram Partnership
The ACUVUE Twins 2.0
Who doesn’t love Y2K nostalgia? To introduce Johnson & Johnson’s ACUVUE OASYS MAX 1-DAY for ASTIGMA…
Instagram Partnership
The Handmaid's Tale Season 6 Talent Teaser Campaign
Hulu Original drama series “The Handmaid’s Tale” is the story of life in the dystopia of Gilead, a …
Instagram Partnership
The Luxury Collection - Influencer and Tastemaker Strategy
Stories with The Luxury Collection are best told through the lens of our travelers. To tell these s…
Instagram Partnership
The Ritz-Carlton Influencer Strategy
For the first time, The Ritz-Carlton extended its partnership with the Mercedes-AMG PETRONAS Formul…
Instagram Partnership
When Pranksters Collide: How The Houston Texans’ Mascot TORO and Lindy and Jlo Broke the Internet
As the excitement of a new NFL season built toward the Texans’ Liberty White Out home opening game,…
Instagram Partnership
Who Are You and Where Is My Child? – Hiya New Year Comedic Campaign
January wellness marketing typically follows one formula: New Year. New You.  For parents, that…
Vote for Multi-Platform Partnership