THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards TikTok Presence

This category honors brand presence on TikTok. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Finalists

TikTok Presence
finalist
LA Phil on TikTok: Classically Unfiltered
TikTok was a platform we knew would be different for us. As a 106-year-old nonprofit symphony orche…
TikTok Presence
finalist
Becoming the Fan: Amazon Music’s TikTok Transformation
TikTok doesn’t reward brands. It rewards behaviour. And brand behaviour is easy to ignore. Toget…
TikTok Presence
finalist
Microsoft Developer TikTok Channel
As a leading name in the tech space, Microsoft recognized a gap in their reach on social media amon…
TikTok Presence
finalist
Immigration TV
Immigration TV was created to close a critical information gap affecting millions of Spanish-speaki…
TikTok Presence
finalist
MS NOW Digital Content
The driving idea behind MS NOW’s  TikTok and YouTube strategy was to extend the depth, authenticity…
TikTok Presence
finalist
Paramount Pictures Tiktok AOR
Paramount Pictures has shaped Hollywood for over a century but legacy alone doesn’t guarantee relev…
TikTok Presence
finalist
The White Lotus Season 3
Season 3 of The White Lotus wasn’t just a success; it became a cultural moment. Building on the buz…
TikTok Presence
finalist
W Hotels' TikTok
W Hotels entered TikTok with a clear ambition: to build a presence that reflects the brand’s bold, …

Nominees

TikTok Presence
The Luxury Collection - TikTok
TikTok is increasingly a destination where users find news, information, and inspiration. This incl…