THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards Interactive Content

This category honors the effective and creative use of interactive content as a part of a social media or digital marketing campaign, project, or event. Eligible work, which includes gaming, polls and surveys are engaging experience that is customized and tailored to provide personalized results and outcomes suited to each user.

See previous winners and honorees here.

Finalists

Interactive Content
finalist
Sinners: Survive the Night on Fortnite
The core idea driving Sinners: Survive the Night was to transition movie marketing from a passive v…
Interactive Content
finalist
Call of Duty Black Ops 6 - Plate Up
Verdansk was never just a map in Call of Duty Warzone. It was home for millions of players. After f…
Interactive Content
finalist
color e.l.f.nalysis
Color e.l.f.nalysis was born from a clear cultural gap: while color analysis had become one of beau…
Interactive Content
finalist
Ballerina: Fire vs Ice
To ignite fan excitement for the latest film from the John Wick universe, Ballerina, we partnered w…
Interactive Content
finalist
Feel Closer
How do you convince consumers of the superiority of Shell’s premium fuel over its competitors when …
Interactive Content
finalist
Only Murders In The Building - Custom Playing Card Generator
Campaign objective: to generate buzz around Season 5 of Only Murders in the Building, we launched a…
Interactive Content
finalist
Pickle Quest
Challenge & Opportunity The QSR landscape has reached a point of strategic saturation, where bra…
Interactive Content
finalist
⚡️NETFLIX'S SAKAMOTO DAYS ACTIVATED BY MEDIALIFE ⚡️
MEDIALIFE set out to redefine how audiences connect with storytelling by transforming Netflix’s Sak…

Nominees

Interactive Content
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Interactive Content
Mortal Kombat II Trailer Release
To premiere the trailer for Mortal Kombat II, Warner Bros., we created a launch moment that felt au…
Interactive Content
Old Navy & Gamefam: Building Brand Love on Roblox
Old Navy’s back-to-school campaign intended to unleash the most stylish back-to-school event on Rob…