THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards GEO (Generative Engine Optimization)

This category honors a campaign, brand, or organization that effectively leveraged Generative Engine Optimization (GEO) to increase visibility, engagement, and discoverability in AI-driven search. Submissions may include strategies that optimize brand content for generative AI engines such as ChatGPT, Perplexity, Gemini, or others, ensuring accurate brand representation, creative integration, and innovative engagement within AI-powered platforms.

Finalists

GEO (Generative Engine Optimization)
finalist
JBL: Showing Up Loud in AI Search
Search is no longer confined to the search bar. It’s everywhere. Large language models. Socia…
GEO (Generative Engine Optimization)
finalist
Project BRIDGE: Trust-First Civic GEO
#CivicInnovation, #GEO, #ResponsibleAI, #DigitalInfrastructure, #APINHAffairs Project BRIDGE: Bu…
GEO (Generative Engine Optimization)
finalist
daydream & OpenArt - 19.8M Clicks with Programmatic SEO Across Google and AI Platforms
OpenArt is an AI image generation platform. The market is growing fast, with 34 million AI images c…
GEO (Generative Engine Optimization)
finalist
Engineering AI-Readable Authority: A Scalable GEO Writing System
In 2025, the old rules of search collapsed. Organic visibility stopped being about blue links and s…
GEO (Generative Engine Optimization)
finalist
GEO for Priority Commerce
The driving idea behind this project was to secure Priority Commerce a true first-mover advantage i…
GEO (Generative Engine Optimization)
finalist
GEO from Zero: How SteelSeries Became the #1 Retrieved Gaming Brand in AI Search
Gamers stopped Googling. They started asking ChatGPT which headset to buy, and SteelSeries kept get…
GEO (Generative Engine Optimization)
finalist
Walker Sands GEO
We relaunched the Walker Sands website in late 2024 to align our digital strategy with new OBM-driv…

Nominees

GEO (Generative Engine Optimization)
Visibility Over Rankings: How OuterBox Led Clients Into the AI-Search Era
AI-driven search has fundamentally changed how people discover, evaluate, and trust brands. OuterBo…