THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 18th Annual Shorty Awards Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This category honors the most creative and effective use of branded storytelling on social or digital.

See previous winners and honorees here.

Finalists

Storytelling
finalist
Making a Myth: SONIC’s Unicorn Horn
In a world full of Grimace Shakes, Pink Drinks and overhyped launches, even the boldest beverages n…
Storytelling
finalist
Derrick Rose Jersey Retirement
After a record-setting, best-in-class celebration in 2025 when Derrick retired from the NBA, the Bu…
Storytelling
finalist
Amplifying the Voices of Older Adults on Issues That Matter
Social Security, Medicare, and Medicaid have helped generations of older Americans stay out of pove…
Storytelling
finalist
Adapt2Win
This past year broke two records: it was among the hottest ever, and it saw the most climate-relate…
Storytelling
finalist
Baked Gelato Ft. Debi Mazar
In 2021, Laura Geller Beauty made a bold decision to position itself as a leader in mature beauty b…
Storytelling
finalist
Endless Urgency with Mike Nellis
Endless Urgency was launched in 2025 by Mike Nellis—a political strategist, social impact entrepren…
Storytelling
finalist
Home for the Pawlidays
During the holiday season, when audiences are inundated with emotional messaging and peak generosit…
Storytelling
finalist
Love Me Tenders
Chicken tenders have evolved from a kids’ menu staple into an anytime, high-frequency comfort food,…
Storytelling
finalist
REVOLT's Overtime Hustle presented by Ally (Season 2)
Overtime Hustle is a branded content series designed to inspire viewers to work toward creating las…
Storytelling
finalist
Snapple Snaps Back
Snapple is a New York original, born in Brooklyn, raised in bodegas, and built on one simple belief…
Storytelling
finalist
Snooze Insurance
College students spend $40 billion annually on food, and delivery habits form with the independence…
Storytelling
finalist
Who is… Watson? The Day AI Went Prime Time
B2B has a bad habit of leading with features and speeds. Sure, some do it better than others. But i…

Nominees

Storytelling
Carmen and George, Unscripted at the Miami Grand Prix
As the official hotel partner of the Mercedes-AMG PETRONAS Formula 1 Team, The Ritz-Carlton set out…
Storytelling
FX's Alien: Earth - Cat Video Series
To launch FX’s Alien: Earth, we needed to honor the legacy of one of the most iconic sci-fi franchi…
Storytelling
Gratitude in Action: Serving Military and Veteran Families Through Critical Support
Operation Homefront’s 2025 Veterans Day campaign presented us with an opportunity to make intention…
Storytelling
Innovation with Integrity: A New Life for the Tilden Mine
The objective of Innovation with Integrity: A New Life for the Tilden Mine was to demonstrate how c…
Storytelling
JBL: Showing Up Loud in AI Search
Search is no longer confined to the search bar. It’s everywhere. Large language models. Socia…
Storytelling
Kawhi Leonard: Back 2 Nature
The driving idea behind this work was to present Kawhi Leonard’s return as more than just a comebac…
Storytelling
M3GAN 2.0 x SLOMW Campaign
Timed to Season 2 of The Secret Lives of Mormon Wives and ahead of M3GAN 2.0, the objective was to …
Storytelling
NFL Draft Letters Compilation
The 2025 NFL Draft was the 90th annual meeting of NFL franchises to select newly eligible players. …
Storytelling
Real People, Real Stories
AARP’s Real People, Real Stories is a branded content series that celebrates the actions of ordinar…
Storytelling
Seconds from Disaster: Rescued from Submerged Car in McKenzie River
Our primary objective was to capture the emotion of the U.S. Coast Guard’s McKenzie River rescue an…
Storytelling
Smarter Care with AI at the Edge - featuring ElephasCare, Lenovo and AMD
The driving idea behind this film was to show how AI at the edge can move healthcare from reactive …
Storytelling
Staying Power
As a global energy leader, Iberdrola is leading the charge to create a more sustainable, decarboniz…
Storytelling
The Come Up
The Come Up is Spotify’s flagship editorial series spotlighting the next wave of music talent throu…
Storytelling
When You Love Aruba, It Loves You Back.
Responsible tourism is no longer a trend - it’s a global imperative. For Aruba, where vibrant cultu…