THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Short Form Video

This category honors the most effective and creative use of short-form video in a social media marketing campaign or editorial content. Videos must be less than a minute in length to qualify.

See previous winners and honorees here.

Finalists

Short Form Video
finalist
Branch Yarderman
ECHO, a top brand among landscaping professionals, was ready to expand its reach to homeowners. But…
Short Form Video
finalist
Chief Marketing Officer Ft. Kristin Chenoweth
Laura Geller Beauty has been a pioneer in the pro-aging space, creating National Mature Women’s Day…
Short Form Video
finalist
Cologuard: Screen!
Colorectal cancer (CRC) is now the second-leading cause of cancer death in the US. Yet fewer than 1…
Short Form Video
finalist
David Blaine in 60s
David Blaine is not someone who can be succinctly summed up. He has built a decades-long career of …
Short Form Video
finalist
Everybody's Live with John Mulaney
John Mulaney invites viewers into his world. Everybody’s Live with John Mulaney (Wednesdays at 10p …
Short Form Video
finalist
Final Destination: 4DX Death Chair
To help Warner Bros. promote Final Destination: Bloodlines, we introduced a new kind of moviegoing …
Short Form Video
finalist
He Sleighed That
Waymo is an autonomous driving technology company and independent Alphabet company subsidiary that …
Short Form Video
finalist
Miracle-Gro Full Bush Summer
For the past 150 years, Miracle-Gro has been helping things grow. In order to future-proof the bran…
Short Form Video
finalist
Paramount Pictures Tiktok AOR
Paramount Pictures has shaped Hollywood for over a century but legacy alone doesn’t guarantee relev…
Short Form Video
finalist
Reasonable Doubt S3 “Dear Black Women”
Dear Black Women is a love letter to the core audience of Reasonable Doubt, created to reignite fan…
Short Form Video
finalist
The First Sip: A Cinematic Take on The Weeknd × Nespresso
The objective of Karl Shakur’s film for The Weeknd × Nespresso was to reinterpret a simple, univers…
Short Form Video
finalist
“Call-A-Cowboy”
As Lainey Wilson ascended to become the defining voice of country music in 2025, Verizon transcende…
Short Form Video
finalist
“Love the Way You Look” by Men’s Wearhouse and Party Land
Men’s Wearhouse was a brand stuck in the past. Its iconic promise—“You’re gonna like the way you lo…
Short Form Video
finalist
“The Call”
The NFL Draft is a night of high-stakes numbers and tactical maneuvers, but at its core, it is the …

Nominees

Short Form Video
Brutal Fruit: The Pink Table Paris
As one of Greater Africa and Brazil’s favourite spritzers, Brutal Fruit wanted to activate a moment…
Short Form Video
Chainsaw Man "Explosion Counter"
Our social approach embraced the series’ raw intensity and emotional volatility, translating Chains…
Short Form Video
Common Cents
As healthcare costs rise, Americans face an overwhelming reality: one-in-three leave a prescription…
Short Form Video
Converse Hoops - SHAI 001 Launch
Once the go-to brand for NBA legends like Magic, Bird, and Jordan, Converse’s dominance on the hard…
Short Form Video
Deli Boys “Always Be Convenient”
We wanted to introduce the Dar family by way of a custom commercial for the ABC Deli chain. Inspire…
Short Form Video
Doing Things Skits
People come to social media to laugh. In fact, 65% of social audiences prefer comedy and sketch con…
Short Form Video
Entering on behalf of Vanguard's Corporate Social Media Team
Vanguard has long been synonymous with investing steadfast, trusted, and built for the long haul. B…
Short Form Video
Food Network Finds
Food Network Finds is a social-first discovery series spotlighting the most buzzworthy bites, hidde…
Short Form Video
GPS: The total solution
GPS is important in everyday lives, but for the warfighter it’s life-or-death. Accurate position, n…
Short Form Video
Let’s Shape the Future of Connectivity Together
The goal for this project was to create a high-impact, cinematic opening video that would energize …
Short Form Video
McKinsey asks, “What’s your next brilliant move?”
Ahead of its 100th anniversary, McKinsey faced a fundamental storytelling challenge: how to explain…
Short Form Video
Mickey & Friends: Scroll Break
The objective of Mickey & Friends Scroll Break is to encourage users to stop scrolling and take a m…
Short Form Video
Minnie’s Daily Routines
Minnie’s Daily Routines was developed to reintroduce Minnie Mouse in a way that feels current to to…
Short Form Video
Morning Brew: The Costco Success Story
Business news doesn’t have to be boring. While the Pew Research Center notes that 54% of Americans …
Short Form Video
Song Sung Blue "Hopecore"
Create a hopecore video that jumped on the trend in a tasteful and original way. 
Short Form Video
St. Regis Hotels & Resorts - Ginori Café at St. Regis Tea-ser
Tease and generate global excitement around the opening of Café Ginori while raising awareness of t…
Short Form Video
Stella Rosa Short Form Video Content
Stella Rosa is the #1 imported wine in America — a semi-sweet, semi-sparkling Italian wine made wit…
Short Form Video
The Core Ten YouTube Shorts Series
The objective: With The Core Ten YouTube shorts series, Merrill set out to compress investing insig…
Short Form Video
The Ritz-Carlton X Jasmine Dowling
Bringing legacy into motion: a stop-motion journey through The World of Ritz-Carlton. To celeb…
Short Form Video
University Hospitals x Cleveland Browns Brand Partnership
The idea driving this work was to leverage our brand partnerships to deliver authentic, trust-build…
Short Form Video
“Always With You” by JanSport and Party Land
Since 1967, JanSport backpacks have been everywhere. Stuffed into lockers, dragged across campuses,…
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