THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Entertainment

This category honors the most effective and creative use of social/digital by entertainment brands, publications, and services. Objectives may include (but are not limited to) supporting musicians, TV shows, films, plays, and other forms of entertainment.

See previous winners and honorees here.

Finalists

Entertainment
finalist
31st Annual Critics Choice Awards Nominations
As the official kick-off to awards season, and as one of the leading voices in entertainment news, …
Entertainment
finalist
A Goofy Movie 30th Influencer Mailer
To mark A Goofy Movie’s 30th anniversary, Disney invited fans to join Powerline’s world tour with a…
Entertainment
finalist
Avatar: Fire and Ash Social/Digital Campaign
When ideating on the social campaign for Avatar: Fire and Ash, the third installment of the Avatar …
Entertainment
finalist
Bachelor in Paradise x Sony "I Know What You Did Last Summer"
Sony Pictures’ film “I Know What You Did Last Summer” partnered with Bachelor in Paradise for an ey…
Entertainment
finalist
Carrie Underwood: Idol to Icon
The driving idea behind this work was to tell a full-circle story honoring American Idol through th…
Entertainment
finalist
Come. On. Over. Christina Aguilera takes over Grindr.
To celebrate Christina Aguilera headlining Portola Music Festival, Grindr and Xtina launched a limi…
Entertainment
finalist
Creators are the Channel: QYOU x Hulu
In 2025, Hulu set out to solve a modern streaming challenge: in a world of endless choice, how do a…
Entertainment
finalist
Disney x F1 at Las Vegas Grand Prix
The objective of Disney x F1 at The Las Vegas Grand Prix was to drive awareness and excitement for …
Entertainment
finalist
Final Destination: 4DX Death Chair
To help Warner Bros. promote Final Destination: Bloodlines, we introduced a new kind of moviegoing …
Entertainment
finalist
Genshin x Duolingo
Since its launch, Genshin Impact has always sought to surprise and delight its global playerbase (o…
Entertainment
finalist
HBO Max Pride 2025: Trixie Mattel Gay HBO Max Song
For Pride 2025, HBO Max set out to celebrate the queer community that has long propelled its most i…
Entertainment
finalist
How Live Nation Fans Became Artist Champions Through the Pulse Advocacy Program
Live Nation Pulse isn’t just another pay-to-play influencer program: it’s a cultural shift in how l…
Entertainment
finalist
Lost & Found in Cleveland - Social Campaign
The objective of this campaign was to give a small, independent film the cultural presence and emot…
Entertainment
finalist
Mickey & Friends: Scroll Break
The objective of Mickey & Friends Scroll Break is to encourage users to stop scrolling and take a m…
Entertainment
finalist
Mission Impossible Rewatch Campaign
Ahead of Mission: Impossible—The Final Reckoning, Paramount wanted to properly honor one of the mos…
Entertainment
finalist
NEON x Together Talent Content
To promote NEON’s horror film Together, we set out to create a campaign as unsettling and unconvent…
Entertainment
finalist
One Battle After Another: The Revolution
The core idea behind the campaign was to transform a passive film launch into an active "insurgency…
Entertainment
finalist
Paramount+’s The Lodge 2025
Paramount+'s The Lodge 2025 aimed to transform Paramount+’s streaming content into immersive, real-…
Entertainment
finalist
Powerline Live! ⚡️ A Goofy Movie 360° Concert Experience
The Walt Disney Company created an innovative 360-degree immersive experience inside the iconic Pow…
Entertainment
finalist
Soundstorm: Building the City of Beats
Soundstorm was born from a singular, audacious idea: that Saudi Arabia's underground music scene, o…
Entertainment
finalist
The Re-Rebrand
Main Objective:  To prove that innovation isn't always shiny tech—sometimes it's just having the s…
Entertainment
finalist
Welcome to Berk
Welcome to Berk. We have Dragons.  To capture the blockbuster action, breathtaking visuals & emo…
Entertainment
finalist
YouTube's Musical Theater Celebration
YouTube's musical theater community is made up of on-stage professionals, creators making their own…

Nominees

Entertainment
A Complete Unknown Social Campaign
The goal of the "A Complete Unknown" digital marketing campaign was to generate widespread buzz and…
Entertainment
Chainsaw Man - The Movie: Reze Arc Digital Marketing Campaign
The driving idea behind the Chainsaw Man – The Movie: Reze Arc campaign was to evolve a globally be…
Entertainment
Final Destination: Bloodlines- Agent of Chaos
Created a Social Video for Final Destination: Bloodlines with thrilling and suspenseful content to …
Entertainment
Food Network
As the top food media brand, Food Network seeks to be viewers and fans’ best friend in food and is …
Entertainment
Jesse Eisenberg: A Social Media Sensation
This entry objective was to showcase how A REAL PAIN leveraged the unexpected viral potential of Je…
Entertainment
MASQUERADE Finds The Broadway Audience
MASQUERADE is a luxurious and immersive version of Andrew Lloyd Webber’s epic musical The Phantom o…
Entertainment
Neace Robinson - I Wish That Heaven Had A Phone (1,2,3, Release Em)
The idea driving this work was to support the transition of a viral independent artist, Neace Robin…
Entertainment
The Come Up
The Come Up is Spotify’s flagship editorial series spotlighting the next wave of music talent throu…
Entertainment
The Masked Singer S13 - Social Creative
For Season 13 of The Masked Singer, we partner with Fox to build an exciting social campaign around…
Entertainment
Two Strangers (Carry a Cake Across New York) captures the heart of the Big Apple!
The new musical Two Strangers (Carry a Cake Across New York) was coming to Broadway! The musical is…
Entertainment
Universal Pictures: The Social Home of Movie Fandom
In 2025, Universal Pictures Brand Social focused on growing fandom and bringing one of the most rec…
Entertainment
Weapons Social Campaign
For Warner Bros. and New Line Cinema's horror epic Weapons, we were tasked with developing a crypti…
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